Tag Archive for: DSV

DSV Seed Helping Crowborough Beacon Reach New Heights

DSV Seed Helping Crowborough Beacon Reach New Heights: The quality of the playing surfaces at Crowborough Beacon Golf Club is the result of passion, precision – and the right seed. Course Manager Luke Jenkins has been achieving outstanding results using DSV’s PRO Summer Sport and PRO Rye Fairway mixtures from the EUROGRASS range, both of which have played a key role in improving the course’s playability and presentation.

Developed specifically for professional turf use, the EUROGRASS Pro mixtures are composed of carefully selected grass species and varieties to meet the highest standards of performance. Each blend is designed with the end user in mind – considering soil type, climate, intended use, and maintenance practices – to ensure exceptional establishment, density, and durability.

DSV Seed Helping Crowborough Beacon Reach New Heights

DSV Seed Helping Crowborough Beacon Reach New Heights

At Crowborough Beacon Golf Club, those qualities have helped elevate one of the South East’s most historic and scenic courses. Established in 1885, the club is steeped in tradition – with early members including Sir Arthur Conan Doyle – and boasts a classic heathland layout renowned for its sweeping views and distinctive character.

Course Manager Luke Jenkins has been at the helm for four and a half years, leading a programme of continuous improvement that has seen the course break back into the UK’s Top 100 golf courses.

“It’s a sleeping giant of a golf course,” says Luke. “The layout and landscape are stunning, but the course needed some TLC when I arrived. My goal has been to raise standards and get Crowborough Beacon recognised again among the best in the country – which we’re now achieving.”

Luke’s journey in greenkeeping began at just 16 when he joined Shooters Hill Golf Club in south-east London as an apprentice. He quickly rose to deputy, later taking on head roles at Woodlands Manor and deputy at Royal Wimbledon, before moving to Crowborough Beacon.

His experience at clubs of varying size and stature gave him a solid understanding of what makes great course.

A big part of that success, Luke says, comes down to using the right seed mixtures.

“On the tees, we use PRO Summer Sport, which gives us quick germination and excellent wear tolerance,” he explains. “We’re repairing divots every day, and because our tees are small, I need grass to be growing within a week. The DSV mix establishes really fast, gives great colour, and stands up to heavy play.”

For the fairways, Luke relies on PRO Rye Fairway, a 70/30 blend of fescue and ryegrass that balances strength with a natural fescue finish.

“Our fairways are naturally fescue-dominant, but the rye gives us early-season colour and resilience,” he adds. “We don’t have fairway irrigation, so we rely on strong establishment and drought tolerance. After overseeding, we saw germination in just over three weeks and fantastic coverage.”

Luke was first introduced to DSV through Craig Rodwell at Soil Biology, whose nutritional advice and recommendations have helped shaped the club’s agronomic approach. After trialling the seed on tees, Luke was quickly convinced to extend its use.

“The uptake was excellent, pricing was competitive, delivery was quick – all the boxes were ticked,” he says. “Most importantly, it worked. I’m not going to use something that doesn’t perform, and DSV seed has consistently impressed us.”

DSV Seed Helping Crowborough Beacon Reach New Heights

DSV Seed Helping Crowborough Beacon Reach New Heights

Luke has also visited DSV’s breeding and research centre in the Netherlands, where he gained a deeper appreciation of the company’s commitment to innovation.

“It was an absolute eye-opener,” says Luke. “The scale of the operation and the amount of research and development that goes into producing these mixtures is incredible. Some varieties take over ten years to bring to market. Seeing that process made me realise how much science and effort goes into every bag we use.”

With a settled team and a clear vision, Luke’s leadership has not only improved playing conditions but also boosted membership and morale across the club.

“We’re lucky to work in such a beautiful place,” he concludes. “If we keep improving the surfaces and stay focused on the details, the sky’s the limit. Using the right seed is a big part of that, and DSV has certainly helped us get where we are today.”

Please visit www.dsv-uk.co.uk/products/amenity for more information and follow on social media @EuroGrassUKSeed.

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DSV Seeds: Exclusive Cultivars for Top-Level Sports Turf

DSV Seeds: Exclusive Cultivars for Top-Level Sports Turf:  DSV Seeds will be exhibiting at BTME 2026 on stand 213, with a spotlight on its flagship turf mix, PRO Pitch. Renowned for delivering top performance on winter sports pitches, PRO Pitch contains the highest-ranking perennial ryegrass cultivar, offering exceptional wear tolerance, rapid recovery, and fast establishment.

A key highlight for 2026 is the inclusion of the Flanell cultivar – exclusively available in PRO Pitch through EuroGrass next year. Flanell is notable not only for its performance but also for its strong genetic colour, producing a dark green sward that’s highly sought after in high-end sporting facilities and televised events. “We believe we can offer something genetically darker, delivering both performance and a more camera-friendly appearance,” says Sam Horner from DSV Seeds.

DSV Seeds: Exclusive Cultivars for Top-Level Sports Turf

DSV Seeds: Exclusive Cultivars for Top-Level Sports Turf

DSV will also showcase Eurogala, a fine perennial ryegrass cultivar that performs across both sports turf and high-quality lawns and greens. Ranked highly in the lawns and greens table, Eurogala will feature in DSV’s rye greens mix and PRO Summer Sport mix, making it a versatile choice for golf, cricket, and tennis applications where performance and visual quality are equally important.

Alongside PRO Pitch and Eurogala, visitors can also expect to find out more about DSV’s other EuroGrass mixtures including:

PRO Links Fairway – a 100% fescue mix designed for links fairway use, offering extreme drought resistance and low input requirements, and containing the new ‘Mentor’ hard fescue cultivar.

PRO Summer Sport – ideal for cricket squares, tennis courts, and golf tees

PRO Multi Sport – a versatile, drought-tolerant option for schools and shared-use pitches

The DSV team will be on hand throughout the three-day show to provide expert advice and guidance to turf managers, grounds teams, and sports facility operators, ensuring visitors can explore the latest innovations in high-performance turf solutions.

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DSV UK to Launch Two New Cultivars at GroundsFest

DSV UK to Launch Two New Cultivars at GroundsFest: Visitors to stand 29 at GroundsFest 2025 can expect an exciting showcase from DSV UK, as the company prepares to launch two brand-new perennial ryegrass cultivars: Flanell and Eurogala.

These two high-performance varieties will be exclusively available in EuroGrass mixtures from 2026, and attendees will have the opportunity to view samples and learn about their standout characteristics during the show.

DSV UK to Launch Two New Cultivars at GroundsFest

DSV UK to Launch Two New Cultivars at GroundsFest

Flanell and Eurogala have already gained attention thanks to their impressive performance in the 2025 BSPB Turfgrass Seed Booklet, with Flanell ranking #2 in the prestigious S1 sports table – just behind Euromagic, another top DSV variety. Eurogala, meanwhile, sits just outside the top ten but stands out for its versatility across multiple turf categories, making it a promising all-rounder.

Sam Horner of DSV UK highlighted the significance of these rankings:

“We’ve been at the top of the table before, but to come straight in at number one and number two – it’s a once-in-a-lifetime moment. It speaks volumes about the quality of our breeding programme and the strength of the DSV portfolio.”

Strong genetic colour is one of the defining features of the new cultivars, with Flanell particularly noted for its dark summer greenness – a sought-after trait for stadiums and televised sports. As Sam explains, “We believe we can offer something genetically darker, delivering both performance and a more camera-friendly appearance.”

DSV will also spotlight its growing EuroGrass range, which continues to earn the trust of turf managers seeking proven performance and reliability. The EuroGrass mixtures have been carefully developed for a wide range of applications, including:

EG PRO Rye Fairway – resilient turf for golf fairways and roughs

PRO Summer Sport – ideal for cricket squares, tennis courts, and golf tees

PRO Pitch – top-tier solution for winter sports pitches with excellent wear tolerance

PRO Multi Sport – versatile and drought-tolerant for schools and shared-use pitches

And if that wasn’t enough, the ever-popular ‘Spin to Win’ machine will be back on the DSV stand – offering visitors the chance to win a variety of prizes throughout the show.

Please visit www.dsv-uk.co.uk/products/amenity for more information and follow on social media @EuroGrassUKSeed.

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TurfCare Appointed as New UK Distributor for DSV

TurfCare Appointed as New UK Distributor for DSV: Leading seed specialist DSV has appointed TurfCare as a new distributor in the UK, marking a significant step in DSV’s continued expansion across the amenity and sports turf sectors.

TurfCare, well known for supplying high-performance products to the turf and amenity markets, brings a wealth of industry knowledge and a strong reputation for delivering technical excellence. Based in Ireland, the company has steadily grown its presence in the UK and is now set to strengthen the reach of DSV’s innovative seed solutions across the country.

TurfCare Appointed as New UK Distributor for DSV

TurfCare Appointed as New UK Distributor for DSV

DSV has become an increasingly prominent name in the UK turfgrass market, thanks to its commitment to quality, performance, and continuous development. The company’s EuroGrass brand, in particular, has gained recognition for its strong visual appeal, wear tolerance, disease resistance, and ability to perform under challenging UK climates. The range includes sports, golf, and landscaping mixtures, all bred to meet the demands of modern turf management.

Commenting on the new partnership, Samuel Horner, Amenity Business Manager for DSV UK, said:

“We’re delighted to be working with TurfCare as a new UK distributor. They are a well-established company with a fantastic reputation in the industry and a deep understanding of what turf professionals need. This partnership is a great fit for DSV, and we’re confident that it will help us continue our growth and provide even better support to customers across the UK.”

With aligned values around innovation, sustainability, and service, the collaboration between TurfCare and DSV is set to deliver real value to grounds professionals and turf managers looking for advanced seed solutions they can rely on.

Please visit www.dsv-uk.co.uk/products/amenity for more information and follow on social media @EuroGrassUKSeed.

For the latest industry news visit turfmatters.co.uk/news

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AFH Groundcare Becomes a Distributor for DSV Seeds

AFH Groundcare Becomes a Distributor for DSV Seeds: AFH Groundcare has been announced as an official distributor for DSV Seeds, offering the EuroGrass Pro range and DSV’s amenity mixtures to customers across Gloucestershire.

Founded by Tom Hughes, AFH Groundcare has grown steadily over recent years, starting from owning just a single line marker to providing a comprehensive range of services, including sports turf maintenance, lawn care, renovations, and vegetation management. Tom’s passion for delivering the best possible results for his clients led him to explore the seed market, which ultimately led to his partnership with DSV.

AFH Groundcare Becomes a Distributor for DSV Seeds

AFH Groundcare Becomes a Distributor for DSV Seeds

“I provide a lot of fertilisers and was very keen on moving into offering seed,” said Tom. “Someone mentioned to me that DSV offers a fantastic range of grass seed. The same person introduced me to Samuel Horner (Business Manager) from DSV, so we met up, had a chat, and it’s been going well ever since.”

AFH Groundcare has already seen positive feedback from customers using DSV’s EuroGrass Pro mixtures. “A sports club I work with has been using it on their football pitch, and they are very happy with the results. Even in November, it was germinating incredibly well,” Tom shared.

One of the key strengths of AFH Groundcare’s approach is its commitment to providing tailored solutions for clients of all sizes and budgets. “With grassroots clubs, everyone knows they don’t have a lot of money. I always recommend EuroGrass Pro mixtures because I know their strengths and the high-quality varieties in them. Every club is different, and I’ll always provide whatever suits their needs.”

DSV’s EuroGrass Pro range is developed for professional use and offers high-performance mixtures tailored to different requirements, including Classic, Ornamental, Shade, Sport, and Renovation blends. These carefully composed mixtures take into account factors such as soil conditions, climate, and maintenance plans, ensuring the best results for turf professionals.

Tom values the support he receives from DSV, stating, “It’s great working with DSV. If there’s ever anything I’m unsure about or need, I just make one phone call, and they’re always readily available to help. I’ve never had any issues with deliveries – everything arrives on time, and I can’t fault them at all.”

As the relationship between AFH Groundcare and DSV continues to grow, more customers will have access to top-tier seed products designed to enhance playing surfaces across the region.

For the latest industry news visit turfmatters.co.uk/news

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