Tag Archive for: expansions

Category expansions across Town & Country and Wilkinson Sword

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Category expansions across Town & Country and Wilkinson Sword: Barrus is excited to announce the launch of its new product lineup for the 2024/25 season, featuring a wide array of new items and significant category expansions under its renowned Town & Country and Wilkinson Sword brands.

Town & Country: Expanding further into lifestyle sector

Continuing its extension into the lifestyle sector, Town & Country proudly presents the new Dragonfly range. This collection includes the popular Cloggies®, Gauntlet and Lux-Fit Gloves, Memory Foam Kneelers, two stylish umbrellas, a practical journal and more. Each product in the Dragonfly range combines functionality with fashionable design, making gardening and outdoor activities more enjoyable.

In addition to the Dragonfly range, Town & Country is also launching the new Bainton Wellington Boots, leisure and gardening boots for all seasons. These boots are 100% waterproof with neoprene insulation and durable PVC integrated soles. They are anticipated to be high sellers come autumn/winter this year, helping retailers make the most of this year’s wet weather.

The collection also includes a convenient, handheld Boot Cleaner, allowing consumers to easily clean footwear anywhere as well as a Boot Jack, an easy way to remove muddy boots with non-slip ridges for underfoot security, ideal for all types of footwear. These additions not only broaden and enhance Town & Country’s portfolio of high-quality outdoor footwear and accessories, but with smaller items now being introduced, also create additional impulse purchase opportunities for retailers too.

Wilkinson Sword: Enhancing the Ultralight range

Recognising the popularity and market opportunities in its hugely popular Ultralight range from Wilkinson Sword, for 2024/25, Barrus is introducing several new products to further expand the range. Gardeners will now be able to enjoy the lightweight benefits of Ultralight Snips, Ultralight Bypass Pruners, two types of Ultralight Loppers, and two further variations of Ultralight Branch and Shrub Cutters. These tools are designed to offer the perfect mix of strength and comfort with incredibly lightweight usability, making gardening tasks easier and more efficient without compromising on quality.

Additionally, within the Wilkinson Sword portfolio, developments have been made to the Razorcut Pro pruners, now with improved cutting performance, grip and comfort with a more appealing livery to add new dual layer grips and premium SK3 Japanese Steel blades.

POS to support new product lines

To support retailers in showcasing each of these new products and ranges, Barrus is also providing dedicated point-of-sale stands designed to maximise sales and attract customer attention including stand displays, full backwall solutions and innovative, eye-catching offerings to showcase the Town & Country Dragonfly range.

Sales reps on the move

Over the coming weeks, Barrus’ sales representatives will be showcasing the new products to customers and garden centres nationwide. Retailers interested in booking an appointment for a personalised demonstration can contact on 01869 363674 or email customer.services@barrus.co.uk.

For more information on the new products and to explore the full range, please visit https://www.townandco.com/ for Town & Country and https://wilkinsonsword-tools.co.uk/ for Wilkinson Sword Tools.

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John Deere announces dealer expansions

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John Deere announces dealer expansions: John Deere has announced that three of its dealerships will expand to support the company’s agricultural customers across the West Midlands and mid-Wales.

Charlies Groundcare and Machinery, FAROL LTD and Tallis Amos Group LTD (TAG), will all take on new territories to offer full sales, service, and parts support to farmers and contractors within the region.

John Deere announces dealer expansions

John Deere announces dealer expansions

The move will ensure a seamless transition for John Deere customers who have been served by Rea Valley Tractors LTD (RVT) for the past 38 years. The partnership with RVT will continue until 31 October 2022.

Charlies Groundcare and Machinery – which will rebrand to Charlies Ag & Turf as a result of the change – is based at Coed y Dinas, Welshpool, and already supplies John Deere golf and turf products. The company will now add John Deere’s agricultural portfolio to its business, supporting customers west of Shrewsbury and across mid-Wales through a purpose-built agriculture facility at its Welshpool site.

FAROL will grow its business to supply and support customers in Staffordshire and Derbyshire, while TAG will represent the brand in Shropshire, east of Shrewsbury. Both businesses have already begun actively searching for premises to set up new, local dealerships, demonstrating their commitment to agricultural customers in the region.

Each business will communicate its own plans separately in the near future.

Brian D’Arcy, Agricultural Division Sales Manager, said: “Ensuring that the highest possible level of service and support continues for our customers is the main priority, and we are pleased to have been able to appoint three dealers who will quickly establish themselves in their new areas of responsibility.

“TAG, FAROL, and Charlies, are well established, successful businesses which have served John Deere customers extremely well, so I am confident that the high level of service will continue across the West Midlands and mid-Wales.

“We are grateful for the excellent partnership John Deere and RVT has maintained for the past 38 years and are thankful to the entire team at RVT for its dedication in serving our customers.”

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GreenMech expansions to dealer network

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GreenMech expansions to dealer network: In order to deliver improved regional service and support to customers, GreenMech have announced a series of updates across their UK dealer network.

The changes will see an extension to the existing territories of Vincent Tractors and Burdens Group, together with the appointment of B&B Tractors to provide new cover to the counties of Derbyshire and Staffordshire and Hopkins Machinery, who join the network as a Service Support dealer for South Wales.

GreenMech expansions to dealer network

GreenMech expansions to dealer network

Effective immediately, longstanding GreenMech dealers for Cornwall Vincent Tractors and Plant will be taking on additional area to accommodate new and existing customers in Devon. Vincent Tractors and Plant pride themselves on supplying the premier technology and machinery solutions to customers across the agricultural, construction and groundcare industries, operating out of three depots across Devon and Cornwall – located in Fraddon, Holsworthy and Smithaleigh.

Also expanding their territory is the Burdens Group who, in addition Lincolnshire, will now be covering the counties of Leicestershire and Nottinghamshire. With a large fleet of equipment for both sale and rental, The Burdens Group have extensive experience with customers in various sectors including agriculture and professional groundcare. Their all-encompassing client-base has embraced the GreenMech range since they took on the franchise in 2016, and with a large after-sales and service division they are well placed to support new and existing customers.

In order to develop the sales and after sales support across Derbyshire and Staffordshire, GreenMech have appointed leading agricultural machinery suppliers B&B Tractors. With a range of brands in their portfolio including Fendt, Sany and Honda, the family-run outfit are well connected to a broad client base and will be supporting the GreenMech franchise from their branches in Tideswell and Fauld.

Finally, and completing the re-shuffle, is the appointment of Hopkins Machinery, who will be acting as a Service Support dealer for South Wales based out of their branch in Wentloog, Newport.

Sales Director Martin Lucas commented, “Service is a critical part of the GreenMech offering, meaning we are always reviewing our distribution partners to ensure the very best support for our customers. We are confident that these changes will enhance our aftersales offering and extend our reach to new clients across these counties.”

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