Tag Archive for: Extend

ICL and Syngenta Extend Partnership

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ICL and Syngenta Extend Partnership: ICL and Syngenta have renewed their strategic partnership supporting turf professionals in the UK and Ireland and other European turf markets, extending a long-standing collaboration focused on research, product innovation and practical support for the industry.

The renewed agreement covers turf and landscape markets including the UK, Ireland, Italy, Germany, Austria and Spain. The agreement brings together Syngenta’s research pipeline with ICL’s established technical and distribution networks across these markets, supported by local expertise in each country.

ICL and Syngenta Extend Partnership

ICL and Syngenta Extend Partnership

The partnership builds on the complementary strengths of both organisations, with a shared focus on turf science, integrated turf management and practical innovation. It reflects a continued commitment to collaboration, clarity and aligned solutions that support the evolving needs of turf professionals across the UK and Ireland.

“We’re looking forward to building on the success of this partnership as we prepare to introduce a new generation of Syngenta products in 2026 and beyond,” said Mehdi Ibenbrahim, Syngenta Professional Solutions Commercial Head for Europe. “These launches will bring fresh solutions to turf professionals across Europe, with a strong focus on performance, sustainability and science-led innovation.”

The collaboration has consistently supported the industry through initiatives such as the Turf Rewards programme and Turf Science Live, an event series that brings practical research, product insight and technical knowledge directly to turf professionals.

Stephen Squires, VP, ICL Regional Business Lead, Turf & Ornamental, said:

“Our partnership with Syngenta has long supported turf managers in the UK and Ireland by combining strong research with practical technical support. Renewing this agreement allows us to continue bringing new innovations to the market while supporting customers with the local expertise and advice they rely on.”

Looking ahead, the agreement will support the introduction of new Syngenta products in 2026 and beyond. These innovations will focus on advancing turf health, improving resource efficiency and helping turf managers address emerging agronomic challenges across a wide range of conditions. Continued investment in research, technical training and industry support will remain central to the partnership.

Please contact ICL on 01473 237100 or visit www.icl-growingsolutions.com

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Redexim extend territory for George Browns Ltd

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Redexim extend territory for George Browns Ltd: As part of a wider re-shuffle of their partner network, Redexim UK have announced an expansion of territory for George Browns Ltd. Having already added the IP postcode to their remit of the central and eastern regions in mid-2024, this has now been further consolidated with the incorporation of Essex and North London areas. 

The extension of the George Browns Ltd area into Suffolk, Essex and North London presents a natural progression for the Redexim dealer, and the next stage of a longstanding partnership dating back to the 1980’s. With depots in Buckinghamshire, Essex, Northamptonshire and Oxfordshire, the knowledgeable team are well placed to exceed the requirements of customers across central and Eastern England and service many of the industry’s leading franchises – including the full natural and artificial machinery portfolio from Redexim.

Redexim extend territory for George Browns Ltd

Redexim extend territory for George Browns Ltd

On the news, Group Groundcare Sales Manager for George Browns Ltd Tim Mason commented, “We are very excited to be given this area expansion. Having enjoyed great success over the years, building trusted relationships with end users in our existing area, this move means we can offer our full core brand line up across all depots. We look forward to getting out and promoting a premier product that’s built to last within the fine turf industry.”

“This move is testament to the ongoing professionalism demonstrated by the George Browns Ltd team, their drive and their determination to deliver sales and industry-leading support” adds Paul Langford, Director of Commercial Operations for Redexim UK. “We are delighted to be working together even more closely in 2025 and are confident that the strength of our partnership and combined experience will be positive for customers and both parties.”

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Redexim UK extend territory for Lister Wilder

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Redexim UK extend territory for Lister Wilder: In a rationalisation of their partner network, Redexim UK have announced an expansion of territory for Lister Wilder. With immediate effect, Lister Wilder will be adding the counties of Dorset and Hampshire to their existing area, operating out of five depots across the south coast of England.

Redexim partners Lister Wilder are one of the UK’s largest groundcare and agricultural dealerships, servicing clients across the sporting spectrum from branches across the south. Their newest depot, located in Salisbury, was officially opened in 2023 and will now be responsible for the sales, service and support of the full Redexim natural and artificial machinery range. The announcement means Lister Wilder will become the port of call for customers from Bristol to the Kent coast.

Redexim UK extend territory for Lister Wilder

Redexim UK extend territory for Lister Wilder

Phill Hughes, Sales and Hire Director for Lister Wilder said, “Having now sold and supported Redexim machinery for over 10 years, we are delighted to be trusted with their industry-leading range across an even larger area of the country. Our team understand exactly what the golf and sports turf industry needs when it comes to purchasing and supporting this type of machinery, meaning we can guarantee the right fit for customer’s needs, supported by first-class back-up service and advice.”

Commenting on the news, Redexim UK Commercial Director Paul Langford added, “In Lister Wilder we have extensive knowledge and experience, bringing fantastic consistency to the delivery of service and an unbeatable understanding of the Redexim product line. As we continue to innovate and expand the range, I am confident that Phill and the team will provide customers with the support they need to make the right choices and drive their own operations forward.”

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Aspen extend ‘Experience the Difference’ trial for GroundsFest

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Aspen extend ‘Experience the Difference’ trial for GroundsFest: Following the success of their ‘Experience the Difference’ money-back promotion over the last 12 months, Aspen Fuel are delighted to announce an extension of the scheme for visitors attending GroundsFest this September.

2023 sees Aspen celebrating 35 years as the pioneers of alkylate fuel – free from ethanol, benzene and other hazardous hydrocarbons making it a better choice for people, machinery and the environment.

Aspen extend ‘Experience the Difference’ trial for GroundsFest

Aspen extend ‘Experience the Difference’ trial for GroundsFest

Many grounds contractors, landscapers and arborists are already reaping the rewards of the improvements to their working environment by fuelling their petrol-engined equipment with Aspen Fuel. Recommended by LANTRA, the cleaner burn of Aspen all-but eliminates the noxious fumes and infamous ‘blue haze’ traditionally experienced with unleaded fuel from the pump, not only improving the health and well-being of the operator but also those in the immediate environment.

Visitors to outside stand 350 can find out more about the ‘Experience the Difference’ trial, which enables businesses to use the 2 and 4-stroke fuel risk-free in their own working environments and return the unused fuel if they change their mind for a refund of the cost difference.

“We understand that concerns around cost or logistics can sometimes delay the decision to give Aspen a try, however, once they do, we find companies rarely look back” explains Axel Hildebrand, Business Development Manager for Aspen Fuel. “We want to give all business owners at GroundsFest the opportunity to discover the difference that this fuel can make to their operation, their machinery and their workers welfare and we can do that with the assurance that the customer won’t incur any increase in their fuel costs for the duration of the trial.”

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Club Car & London GC extend relationship

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Club Car & London GC extend relationship: Club Car, the world’s largest manufacturer of small-wheel electric vehicles, has continued its long association with London Golf Club by delivering a new fleet of high-spec golf cars.

The fleet of 50 Tempo cars, famous for their industry-leading durability and premium comfort, feature Club Car’s innovative connected GPS technology which supports the maintenance of the club’s two Jack Nicklaus-designed courses as well as offering players a range of in-car services.

Club Car & London GC extend relationship

Club Car & London GC extend relationship

London Golf Club, a European Tour Destination and the host venue of this summer’s English Open, has chosen Club Car as its supplier for 22 years.

Stephen Follett, CEO of London Golf Club, said: “We decided to renew the fleet towards the end of last year following the huge amount of use the cars had last summer and with another busy season ahead. We viewed the reopening in March as if we were opening a new venue, and that meant reopening with a new fleet of cars. We also carried out renovations in various areas of our clubhouse, made upgrades in our IT and carried out refresher training with our staff.

“We wanted to show our members, guests, and visitors that we are a forward thinking venue that is committed to continuously investing in our product, services and people. This is our second fleet with the connected technology – we love it, our customers love it and it’s synonymous with London Golf Club.”

Kevin Hart, Director of Golf Sales EMEA at Club Car, added: “London Golf Club is one of the most prestigious venues in Europe and we are proud that Club Car has been its chosen supplier for so long.

“The club and its leadership are very much in tune with what the customers want and never fail to deliver an exceptional golfing experience. We look forward to this long relationship continuing in future.”

London Golf Club has hosted the European Open (2008 and 2009) and the Staysure PGA Seniors Championship (2018 and 2019), and will welcome the English Open from August 12-15 this year.

The newly installed fleet of Club Car vehicles marks the sixth that local dealer Bradshaw has delivered to London Golf Club over the duration of the 22-year relationship.

For more information about London Golf Club, visit: https://www.londongolf.co.uk

For more information about Club Car, visit: https://www.clubcar.com

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