Tag Archive for: GMA

Key appointment for GMA and SALTEX

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Key appointment for GMA and SALTEX: Jen Carter is the new head of communications at the Grounds Management Association, supporting the GMA’s five-year strategy which covers all the sectors of the groundscare industry, including the membership organisation’s flagship event SALTEX, with an expanded communications team.

Jen and her team’s work will focus on supporting the GMA to achieve its three long-term goals: to attract new talent and accelerate the growth of a diverse workforce; to support sustainable business growth and protect the sector’s interests, and to build the industry’s reputation and promote the sector’s contribution to society and the economy, and that cannot be done without the support of SALTEX.

Key appointment for GMA and SALTEX

Key appointment for GMA and SALTEX

The relationship between the GMA and SALTEX is inherently interlinked with the work done for both contributing significantly to the growth and success of the industry. The GMA and SALTEX work hand in hand – SALTEX is powered by the GMA and in turn SALTEX feeds into the GMA’s extensive work in supporting, and raising the profile of, the groundscare industry in all its guises.

Jen comments: “I’ve been aware of the work the GMA and SALTEX have done for the industry as my experience is rooted in the sports sector and I believe it’s essential for the long-term success of the industry that they function and flourish. I am really excited to play a part in their history and their future.”

Jen joins the GMA from Liverpool Football Club where she spent nearly eight years developing and executing strategic communications for the club’s major capital projects including the AXA Training Centre, the new Main Stand, LFC’s flagship retail store and for stadium developments such as concerts and major events.

Prior to that, she spent five years at a boutique sports marketing agency working with blue chip clients across golf, tennis, rugby, equestrianism, and swimming to deliver strategic PR, media relations and sponsorship activation at high profile sporting events such as Wimbledon, The Masters, The Open, US PGA Championship, The Ryder Cup and Presidents Cup.

These credentials make Jen the ideal candidate to lead the GMA’s communications team and take on responsibility for all external and internal communications, including PR and media relations, marketing, events marketing, and brand management, as well as overseeing the successful implementation of the 77th SALTEX exhibition, which is the largest free sports turf, amenities, and landscaping trade show in Europe.

She is supported by a strong marketing team which has recently expanded with the arrival of communications and marketing executive, Georgia Hadwin, joining Nathan Woodford-Rôtt as senior marketing executive and Ollie Swan as senior PR and communications executive.

Jen concludes: “As a team we’re very much focusing on raising the profile and increasing brand awareness and equity of the GMA and SALTEX. At the very heart of all of this we are supporting the GMA’s five-year strategy which supports all the sectors of the groundscare industry and to be involved in something so vast and important for so many is really exciting.”

As well as an expanded communications team to support delivery of GMA strategic objectives, the GMA’s Commercial & Events team has been bolstered by the addition of experienced Sales Manager, Jill Rodham who recently joined Sarah Cunningham’s team, having previously worked at BIGGA for over 9 years. Jill brings strong trade show experience of the grounds care sector and will support Sarah in building on SALTEX 2022’s success which has already seen a 20 per cent increase in show floor space to accommodate increasing demand for space from exhibitors.

SALTEX takes place at Birmingham NEC on 1-2 November 2023. Exhibitors wishing to secure their place at Europe’s largest free sports turf, amenities, and landscaping trade exhibition, should contact GMA Sales Manager, Jill Rodham at jrodham@thegma.org.uk or 07754 552405.

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GMA launch Grounds Management Framework

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GMA launch Grounds Management Framework: The Grounds Management Association (GMA) has officially launched the Grounds Management Framework (GMF) at an event hosted at Lord’s Cricket Ground and attended by key industry personnel, including GMA members and representatives of the National-Governing Bodies.

To support the sporting industry in better understanding how to maintain natural turf sports surfaces to the best possible level, as well as presenting grounds management as a viable career path, the GMA has developed the GMF, a set of standards for natural turf sports surfaces.

GMA launch Grounds Management Framework

GMA launch Grounds Management Framework

With the quality of playing surfaces directly impacting the standard, and amount, of sport played on them, the GMF shines a spotlight on the importance of grounds management to sport. It does so in a way that is simple to understand for people outside of the industry, like club chairmen and directors.

Developed by the GMA and experienced Sports Consultant, Tim Nicholls, the GMF combines long-standing Performance Quality Standards with relevant skills and knowledge.

Backed by National-Governing Bodies, the easy-to-use framework will determine whether users are at a ‘basic’, ‘good’, ‘advanced’, ‘high’, or ‘elite’ level and will ensure that those responsible for pitches are aware of the characteristics, resources, skills and knowledge required for their playing surface, and how to progress to the next level.

The framework is already in use on the Football Foundation’s revolutionary web app, PitchPower, in addition to the GMA’s training programmes, where courses and qualifications have been aligned to the levels of the GMF.

Speaking about the framework, GMA CEO, Geoff Webb says:

“The Grounds Management Framework has been in development for a long time and has been a big focus for us as an organisation, so it’s great to finally see it launched officially.

“The grounds management industry already employs around 26,000 people, with over 37,000 part-time volunteers, but more are needed if we are to keep up with the demand for sport. We need 1000 people a year to join our sector to keep up with demand, but we know that, with improved surfaces, almost 2 million more children will benefit.

“Our work is focused on getting the best for the industry and highlighting the hard work, knowledge and skill that goes into making sport possible – this framework will make it clearer for people inside and outside of the industry, from club chairman to stadium managers, to understand what it takes to prepare playing surfaces at all levels and will better support matching training and experience to quality of playing surfaces.”

Playing a key role in the development of the framework, Sports Consultant, Tim Nicholls says:

“The Grounds Management Framework has taken a lot of work and time to get it to where it is today. Although it’s just been launched, it’s already playing an essential role in innovative new strategies to improve our pitches, through programmes like PitchPower – I’m looking forward to seeing where it takes our industry, and its place in sport, over the coming years.”

The Grounds Management Framework is free-to-use and is targeted at grounds staff, grounds managers, club committees, and senior management at all levels including community clubs, local authorities, education, and professional sports clubs.

For more information and resources about the Grounds Management Framework, please visit: https://thegma.org.uk/GMF

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Development at the heart of GMA Strategy

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Development at the heart of GMA Strategy: The Grounds Management Association (GMA) has, after the impact of the pandemic and following the impact of global events, combined with the cost-of-living crisis, focused on tackling the key issues highlighted by volunteers and professionals as priority areas to address in the grounds care industry. 

Published alongside the GMA’s 2022 Workforce Survey, the reset of the GMA’s Five-Year Strategy first launched in 2021, outlines six key priority areas that will inform and influence the association’s work to help achieve three long-term goals:

Development at the heart of GMA Strategy

Development at the heart of GMA Strategy

  • To attract new talent and accelerate the growth of a diverse workforce
  • To support sustainable business growth and protect the sector’s interests
  • To build industry reputation and promote the sector’s contribution to society and the economy

The six strategic priority areas are:

  • Workforce development
  • People and culture
  • Services and support
  • Industry representation
  • Data and digitisation
  • Funding and investment

GMA Chief Executive, Geoff Webb said: “We know the challenges that those working in the grounds care industry face and the findings from our Annual Workforce Survey echo those issues year after year. Whilst we have made progress since revealing the results of “Groundsmanship Sports Vital Profession” in 2019, the trends first identified remain.”

“The issues are far-reaching and to make a positive difference at pace, working together as a sector, we need a shift in mindset and outlook. Working collaboratively is key to success. Members and others working in grounds care, those employing grounds staff, industry partners and suppliers, national governing bodies, professional leagues, the media, local authorities, and the education sector all have a role to play. It’s a team effort.”

The GMA’s latest report estimates that over 3,200 professional grounds managers are due to retire in the next three years and over a third of all grounds professionals are over the age of 55. The lack of young people joining the profession is evident with only 3% being under 25. A clear indication that the industry is facing a recruitment crisis and must act now to attract the next generation.

A lack of diversity also continues to be an issue in grounds management with white men still being the most dominant demographic working in the industry. 96% of professional grounds staff are male and only 3% are non-white, which is far from representative of the communities across the UK.

The report also highlights an issue with underinvestment in grounds management, both in terms of procuring the necessary equipment, and the salary levels paid to grounds staff. The association believes that there is a widespread lack of understanding of what skills, technical expertise, and equipment are required to maintain sports grounds to a satisfactory standard. An issue that will be addressed by proactively promoting the work of grounds people and reiterating the message that with no ground, there’s no game.

GMA Chief Executive, Geoff Webb continues: “When Covid hit, like many, we focused resources on adapting to the ever-changing working environment, moving to remote working and facilitating longstanding face-to-face training and events online. Likewise, many worked with limited capacity and resources during this period, this impacted on many skilled ground staff and impacted on the ability of volunteers to spend the time attending to their clubs and facilities. We have to recognise that we are still in recovery and today are met with fresh challenges such as the cost of living, the impact on the supply chain and recruitment issues.

“We have reset having to contend with a delayed SALTEX which was a fantastic success last Autumn and have spent 2022 reviewing and resetting our strategy as well as building an expanded team. This year has been about getting the right people and resources in place and 2023 will see us move from capability building to implementation as we focus on the strategic priorities and long-term goals outlined in our Strategy.

“This reset of our Strategy puts us on a path to deliver and with the continued support of our Chair and Board, we will continue to invest in building on the six key priority areas identified to meet the needs of members and the wider grounds care sector.”

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GMA announce judges for industry awards

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GMA announce judges for industry awards: The Grounds Management Association (GMA) is delighted to announce the names of this year’s panel of judges who will be recognising talent from across the grounds care industry by selecting the winners of the 2022 GMA Industry Awards.

The thirteen judges represent a variety of sectors operating in the grounds care industry, and together, will collectively select a winner for each of the nineteen award categories.

GMA announce judges for industry awards

GMA announce judges for industry awards

Listed alphabetically, the judging panel includes:

  1. Adrian Kay, Head Groundsman at York Racecourse
  2. Anthony Facey, Area Sales Manager at Tuckwell Group
  3. Cheryl Hill, Groundswoman at Leicester Tigers Rugby Club
  4. David Roberts, Director at Training Unlimited
  5. Derek Walder, Operations Manager at Saltex
  6. Jackie Evans, Head of Grounds at Wellington College
  7. John Wright, Head of Grounds at Southampton Football Club
  8. Lee Marshallsay, Grounds Manager at Eton College
  9. Lee Metcalfe, Senior Grounds Manager at Manchester City Football Club
  10. Nasa Hussain, Head Groundsman and Facilities Manager at Bradford Park Avenue
  11. Neil Stubley, Head of Courts and Horticulture at the All England Lawn Tennis & Croquet Club
  12. Stuart Kerrison, Head Groundsman at Essex County Cricket Club

Grounds Management Association CEO, Geoff Webb says:

“The GMA Industry Awards dinner has always recognised all parts of our varied sector by celebrating those who work hard to keep green spaces accessible and make sport possible.

“We are grateful to all of our judges for giving their time to help us recognise the achievements of individuals and teams who are making a real difference in communities, clubs and educational settings across the regions. The GMA Awards are uniquely determined by fellow grounds staff and people who have wide and diverse experience, making the GMA Industry Awards a truly authentic and peer-to-peer-led event.

I would also like to thank our sponsors, Origin Amenity Solutions, Kubota UK, Redexim, Infinicut, AMS Robotics and SGL, whose support is what makes events like this possible.

“We’re really looking forward to the GMA Awards making its post-pandemic return after two challenging years and we’re delighted to see the nomination entries continuing to flow in. The evening will provide a great opportunity to socialise and celebrate colleagues and peers and I would encourage all in sports turf and grounds care to save the date.”

Full details of the award categories and how to nominate is listed on the GMA website. Nominations must be submitted before 17.00 on Friday 29 July 2022.

The GMA Industry Awards dinner is taking place at The Vox, NEC Birmingham, on the evening of Wednesday 2 November, the evening of the first day of SALTEX.

Tickets to attend the awards will be released on Friday 1 July. To find out more about the purchase of tickets, please email vnewton@thegma.org.uk. To discuss sponsorship packages, please email scunningham@thegma.org.uk.

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Government responds to GMA on Red Diesel

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Government responds to GMA on Red Diesel: HM Treasury has responded to the Grounds Management Association’s recent letter calling for a change to the guidance on rebated fuels entitlement.

Within two weeks of receiving the GMA’s letter, HMRC updated its guidance on Using rebated fuels in vehicles and machines, to add ‘land maintained by a community amateur sports’ to the list of those able to use red diesel following the regulatory change on 1 April 2022.

Government responds to GMA on Red Diesel

Government responds to GMA on Red Diesel

The GMA welcomes this clarification but has concerns that although this is good news for Community Amateur Sports Clubs (CASCs) registered with HMRC, it falls far short of benefitting the wider sporting community.

GMA CEO, Geoff Webb says:

“The HMRC’s policy reform paper made clear in its impact statement that there would not be a withdrawal of an entitlement to use red diesel in areas such as sports, yet the guidance does not reflect that commitment.

“We are delighted that the HMRC has updated its guidance to make clear that amateur sports clubs can continue to benefit from the fuel rebate. This will benefit over 7,300 clubs.

“But it doesn’t go far enough as education establishments, professional sports clubs, and the many contractors who maintain sports and leisure grounds across different settings will be hit hard in the pocket at a time when they are facing significant cost increases.

“We will continue to engage with policymakers to seek an exemption for all sports and not just the few. These businesses need sufficient lead time to phase out equipment that uses red diesel to power specialist vehicles and machinery, and we will continue to push the case across all sports at all levels for a reinstatement of the entitlement.”

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