BIGGA unveils new initiatives to Elevate the game of golf: The British and International Golf Greenkeepers Association (BIGGA) used its annual education conference and trade show in Harrogate to announce a series of new initiatives aimed at elevating standards across the game of golf.
The BIGGA Turf Management Exhibition (BTME) represents the association’s ‘championship week’ and provides a platform for the industry to come together from all corners of the globe. In 2026, it also provided an opportunity to clearly articulate what BIGGA exists to do and how it intends to support the profession as it continues to evolve.
BIGGA unveils new initiatives to Elevate the game of golf
BTME once again attracted exhibitors, speakers and visitors from across the UK and overseas, reflecting the global reach of the event and its profile within the turf management industry. Across the exhibition halls, the Continue to Learn education programme and networking spaces, the week showcased innovation, collaboration and best practice throughout the sector.
Across three show days, 4,567 visitors walked through the doors of Harrogate Convention Centre, representing an 8.7% increase on last year. Visitors stayed for an average of 1.60 days, up from 1.56 in 2025.
A new strapline to underpin the association’s work was also revealed by BIGGA CEO Jim Croxton: ‘We support greenkeepers through education, recognition and community to enhance course quality and to continually elevate the game of golf.’ BTME provided a clear demonstration of that purpose in action.
“BTME is our championship week and a moment to set out, clearly and confidently, what BIGGA exists to do,” said Croxton. “Everything we do is rooted in supporting greenkeepers through better education, stronger professional communities and meaningful recognition. When we do that well, standards on the ground improve, course quality rises and the game itself benefits.”
Croxton outlined a series of developments designed to provide greater long-term support for greenkeepers. Central to that work is a restructured education and training pathway, setting out clear progression from entry level through to course management, underpinned by BIGGA’s status as a Lantra Customised Training Provider.
That accreditation allows the association to deliver bespoke, industry-specific training that is independently quality assured while remaining directly aligned to the practical realities of greenkeeping.
Alongside education, BIGGA is modernising its membership offer to better reflect the way clubs and facilities now operate. This includes the introduction of more flexible membership options, expanded welfare support, and a strengthened approach to professional recognition.
As part of that, BIGGA has reached agreement with STRI Group to manage the popular Golf Environment Awards, ensuring environmental excellence is fully integrated into its awards programme and continues to be recognised as a core component of modern course management.
“These initiatives are not standalone announcements,” Croxton added. “They form a connected programme of work that reflects where the profession is now and where it needs to go next. Our focus is on providing clear pathways, relevant support and a sense of belonging for greenkeepers at every stage of their careers.”
Education remained a cornerstone of the week through BIGGA’s Continue to Learn programme, which provided a wide-ranging schedule of learning opportunities. In total, 5,877 hours of education were delivered, with bookings up more than 7% on 2025’s record turnout.
Designed to support professional development in a modern, practical and progressive way, Continue to Learn reflects BIGGA’s wider ambition to provide a coherent education pathway that supports progression from entry level through to course management.
Recognition also played a central role, with the BIGGA Celebration once again highlighting outstanding achievement across the profession. The awards shone a light on the dedication, resilience and professionalism of greenkeeping teams and individuals, reinforcing the value of their work to clubs, facilities and the wider game.
A further highlight was BIGGA Elevates, which brought together more than 50 women from across the industry for an event focused on visibility, connection and shared experience. Engagement continued beyond the room, with more than 35 participants joining the BIGGA Elevates WhatsApp community as the initiative begins its next phase of development.
Lauren Frazer, BIGGA’s Head of Commercial and Marketing, said the response demonstrated both appetite and momentum for continued progress.
“The turnout and engagement were hugely encouraging,” she said. “We heard inspiring stories, made valuable connections and opened up important conversations. This is very much the beginning for BIGGA Elevates, and we are already working on what comes next as the initiative continues to evolve alongside the support of the wider industry.”
BTME provided a clear statement of intent from BIGGA, reinforcing a cohesive strategy that will define the association’s direction of travel in the coming years. With membership at its highest level for more than two decades, the focus is on continuing to broaden the association’s reach and its impact.
Further detail on initiatives outlined during BTME will follow in due course as the association builds on the momentum generated during another landmark week in Harrogate.
For the latest industry news visit turfmatters.co.uk/news
Get all of the big headlines, pictures, opinions and videos on stories that matter to you.
Follow us on Twitter and Instagram for fun, fresh and engaging content.
You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters
