GreenClub joins PGA Partnership programme: GreenClub – The PGA’s new principal partner – is set to offer a significant financial boost to golf clubs and resorts as part of its ambition towards becoming a carbon neutral sport.
Co-founded by PGA Member Paul Cuddy and respected environmental engineer Karl Gallagher, GreenClub aims to invest in partnerships with golf facilities to generate electrical energy through solar installations on clubhouse roofs or suitable ground-mounted sites.
As well as reducing energy costs and delivering new revenue streams with the sale of any surplus energy, ambitions are high for a concerted shift towards carbon neutrality for many golf clubs across the world.
Liam Greasley, chief executive of GreenClub and former commercial director at The PGA, is helping to drive the company’s initiative to deliver free solar energy installation, and he believes it could be the difference between prosperity or closure for some golf facilities.
Greasley commented: “We’re delighted to announce this exciting new partnership with The PGA and we look forward to helping PGA members and their golf facilities save money while helping golf become a carbon neutral sport.
“Club management will be looking at different and innovative ways of minimising their overheads and looking for potential new revenue streams. The GreenClub proposition addresses both of those areas and I believe it could be the difference for many clubs between remaining open and having to close their doors.
“Our ambition is to become the premier renewable energy company in golf and beyond. We want to partner with PGA Members who see the real value of working with us and we want to engage with as many clubs as possible.”
Initially operating in Great Britain and Ireland, GreenClub already has plans to expand into Australia and USA, which provides access to 24,000 golf clubs.
To date, feedback from potential partners has been overwhelmingly positive with several facilities already expressing an interest in becoming the GreenClub standard-bearers.
Greasley continued: “There is an opportunity for clubs to be seen as leaders in the area of sustainability. But the big draw is that the initial benefit will be at least a 15 per cent discount on current electricity bills, increasing to more than 30 per cent once the investment is paid down. At the same time, if clubs have any surplus to your own needs, there will be an opportunity to sell directly to the local businesses and residents, bringing golf clubs even closer into the heart of their communities.”
As a PGA principal partner, GreenClub will join an elite band of businesses that represent the highest level of partnership with The PGA. They are leaders in their business area and benefit from a marketing reach to PGA members and the wider golfing community.
Robert Maxfield, Chief Executive of The PGA, commented: “The PGA is delighted to welcome GreenClub to its partnership network.
“The PGA recognises the need to do more to help preserve golf for generations to come by acting on important issues such as climate change and the environment. The partnership with GreenClub is undoubtedly a step in the right direction.
“It’s also a relationship that can benefit members at a time when many golf facilities may be struggling with the ongoing effects of the coronavirus pandemic, providing an opportunity to make instant savings while providing another potentially valuable revenue stream.
“We look forward to working with the GreenClub team as we all play our in part in helping the game of golf become a carbon neutral sport in the near future.”
CLICK HERE to find out more about how to become a PGA principal partner.
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