Tag Archive for: GroundWOW

LNER Community Stadium embrace GroundWOW

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LNER Community Stadium embrace GroundWOW: GroundWOW have delivered their latest signing to LNER Community Stadium in York. The onsite delivery and set up of the GroundWOW® SFX MAX™ is the start of an exciting revenue opportunity for York Stadium Management, with teams York City FC and York Knights RLFC reinventing their revenue model by converting under-utilised ground into advertising inventory.

The GroundWOW team worked with York Stadium Management to train their grounds and operations team on the hardware and software, so that the stadium can make the most of the new technology and take full ownership of unlocking the value of their surfaces.

LNER Community Stadium embrace GroundWOW

LNER Community Stadium embrace GroundWOW

Pete Kitchen, Stadium Manager at LNER Community Stadium said about the delivery and initial training session; “After a brief session inside while GroundWOW talked my team through the technology, we went pitch side to create the first autonomous prints ever seen at the LNER Community Stadium. The install crew oversaw the first one before my guys took over the controls to deliver their own….and they looked brilliant.”

He continued, “We first visited GroundWOW at their very cool HQ in Manchester and we were instantly sold on the technology. Taking delivery of our own system today is an exciting moment and really only the start of our partnership with them. My team were engaged from the first minute with the training and to be able to operate it themselves so quickly speaks volumes for how intuitive GroundWOW have made the user experience.”

About the possible revenue generating opportunities and creative capabilities, Kitchen said; “Our minds are already racing with the commercial possibilities that GroundWOW instantly opens up, especially so when you consider our dual mandate across rugby and football and our host venue status for major events beginning with Rugby League’s Summer Bash in May”.

GroundWOW’s Chief Commercial Officer, David Pritchard, said “The LNER Community stadium is an incredible venue and partnering there with the team from York Stadium Management is an amazing prospect. Not only is it the home stadium of York Knights and York City F.C, it is a community facility built on innovation and ambition, characteristics of our own DNA at GroundWOW. It’s a real thrill to see our technology deployed at such a modern, pristine venue and we are looking forward to working with such a forward-thinking team across different sports as they bring major commercial opportunities to life”.

GroundWOW unlocks the value in sports stadia by turning any surface into advertising real estate easily and quickly. The world’s first autonomous full colour stadium ground printer with integrated end-to-end inventory management software platform hosted in the cloud is bringing the whole sponsorship and advertising process in-house. As market leaders, GroundWOW help stadia and venues to monetise, unlock and maximise the value in surfaces by connecting brands to land with an affordable monthly subscription.

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GroundWOW® helps celebrate St. George’s Park anniversary

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GroundWOW® helps celebrate St. George’s Park anniversary: When the F.A Group Marketing Department wanted a grand scale commemorative design on the centre of pitch four at St George’s Park, North-West technology innovators GroundWOW® were very happy to take the call.

Using their SFX ULTRA™ model, GroundWOW® printed the tenth anniversary design directly onto the perfect canvas of pitch four at one of the world’s leading training and educational establishments. Created pixel by pixel, the image contained the highly detailed design intricacies of the Three Lions as part of an activation that measured a whopping 21 x 17M in size.

GroundWOW® helps celebrate St. George’s Park anniversary

GroundWOW® helps celebrate St. George’s Park anniversary

The whole activation was a class act completed in time for the Home of England Football to welcome The Prince of Wales, President of the F.A. His Royal Highness observed activities across some of the venue’s 13 outdoor pitches, full-size indoor 3-G pitch, and indoor Futsal arena to celebrate the occasion.

GroundWOW’s Chief Commercial Officer, David Pritchard, said it was “an enormous privilege for us to contribute to this event. Our technology is aimed at all sport and so much of our inbound interest has in fact come from football. It was a real pleasure to be on site and a great opportunity for us to showcase what we do at the home of the nation’s favourite sport. None of this was lost on the whole team at HQ, all of whom were immensely proud to have helped create this grand scale art”.

The Staffordshire facility oversees the development of elite English football in a performance-first environment, a fitting location therefore for GroundWOW® to demonstrate its transformative technology that is taking on the sports sector with a performance-first approach.

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GroundWOW win 10th innovation award

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GroundWOW win 10th innovation award: North-West autonomous technology innovators, GroundWOW, have been announced as the winners of TheStadiumBusiness Innovation Award 2021 at Emirates Old Trafford stadium in Manchester.

Now in their 12th year, TheStadiumBusiness Awards are the only awards to recognise a whole spectrum of achievements from across the global stadium industry. The awards are nominated by the industry, for the industry recognise leadership, innovation and achievement in the design, delivery and operation of sports and entertainment facilities globally.

GroundWOW win 10th innovation award

GroundWOW win 10th innovation award

“To be nominated by the industry in such an innovation rich environment was already incredible. To actually win is an enormous and hugely valuable recognition of our development of this point” said GroundWOW’s Chief Commercial Officer, David Pritchard.

The judging panel was made up of well-respected worldwide stadium professionals and the award was presented by David Manica of MANICA Architecture; the designers of the incredible Wynn Field Club at the Allegiant Stadium home of the NFL’s Las Vegas Raiders.

There is no better tribute to the work of GroundWOW’s talented team than to be featured on such a stellar list of organisations, projects and individuals as this one. Launched in 2019, the Stockport-based company took home their 10th innovation award for the AV/AI-driven ground printer which activates underutilised real estate.

“Congratulations to everyone who reached the podium,” commented Ian Nuttall, founder of TheStadiumBusiness Awards. “Winners included our industry’s leaders, achievers and stand-out venues, who should all be very proud of their achievements.”

JUDGES

Hundreds of nominations were whittled down to create the shortlist, judged by an independent panel of industry figures including:

  • Jacque Holowaty, VP Employee & Guest Experience, Climate Pledge Arena
  • Nick Sautner, Chief Executive Officer, The Eden Park Trust
  • Dionna Widder, Chief Revenue Officer, Houston Dynamo
  • Darren Burden, Executive Director, Kai Tak Sports Park
  • Mel Raines, EVP of Corporate Comms, Community Engagement & Facility Operations, Pacers Sports & Entertainment
  • Paul Fisher, Consultant (Former Chief Executive, Jockey Club Racecourses)
  • Christian Lau, CTO, Los Angeles FC / Banc of California Stadium
  • Andy O’Sullivan, Venue Director, Tottenham Hotspur FC
  • Ian Nuttall, CEO & Co-Founder, TheStadiumBusiness

THE 2021 WINNERS

The Winners and Shortlisted Nominees in each category are as follows:

SUSTAINABILITY & COMMUNITY AWARD

Category Winner: BeAsOne Community Program – Cagliari Calcio

Shortlisted nominees:

  • Aarhus. Ansvar. Fremtid: Strategic sustainability program – AGF Aarhus
  • The Beacon: Community Hub – Foundation of Light, Sunderland FC
  • SMISA Stadium – St Mirren FC
  • Toronto Vaccine Day: Our Winning Shot – Maple Leaf Sports & Entertainment
  • Wall of Honour: Ajax Fan Columbarium – PC Uitvaart/Ajax FC/Funeral Products

FAN EXPERIENCE AWARD (SPONSORED BY AVIXA)

Category Winner: Allegiant Stadium Tours – Las Vegas Raiders/BRC Imagination Arts

Shortlisted nominees:

  • 5G Test Bed at Cegeka Arena – KRC Genk, Belgium
  • Power Portal – Cleveland Cavaliers, USA
  • AberDNA & Challenger Club strategy – Aberdeen FC, Scotland
  • Warriors’ Dub Hub – Golden State Warriors, USA

INNOVATION AWARD

  • Category Winner: AV/AI-driven Ground Printer– GroundWOW

Shortlisted nominees:

  • Social Distancing Seating Tool – 3D Digital Venue
  • VenueShield™ Programme – ASM Global
  • Venue Twin – OnePlan
  • VfL Connect hospitality app – VfL Wolfsburg
  • Covid Safety Hub – Realife Tech

INTERIOR & FIT-OUT AWARD

Category Winner: Wynn Field Club at Allegiant Stadium – Las Vegas Raiders

Shortlisted nominees:

  • Cache Creek Club at Levi’s Stadium – San Francisco 49ers
  • Field Cabanas and Bungalow Suites at SoFi Stadium – LA Rams
  • Interior Preservation and Modernisation – Helsinki Olympic Stadium
  • Westview at Stamford Bridge – Chelsea FC/KSS

VENUE TECHNOLOGY

Category Winner: LED Lighting System in Berlin’s Olympic Stadium – Olympiastadion Berlin GmbH

Shortlisted nominees:

  • Infrastructure and Technology Services at Adams Park – Wycombe Wanderers FC / Landways Management
  • Nationwide EPOS Implementation – ASM Global (UK)
  • PAM Wayfinding & Touchpoints at SoFi Stadium – LA Rams/Hollywood Park
  • Technology Partners Integration at Chase Center – Golden State Warriors

PROJECT OF THE YEAR

Category Winner: Leicester City FC Training Ground – Leicester City FC

Shortlisted nominees:

  • Grand Palais Ephemere – Jean-Michel Wilmotte/GL Events/Paris2024
  • Helsinki Olympic Stadium renovation – Helsinki, Finland
  • Lynn Family Stadium – Soccer Holdings/Louisville City FC/HOK
  • Compton & Edrich Stands at Lord’s – Marylebone Cricket Club/WilkinsonEyre
  • Sahlen Field renovations – Toronto Blue Jays

SPONSORSHIP, SALES & MARKETING AWARD

Category Winner: Avicii Arena – Trygg-Hansa and Bauhaus/ASM Global/Tim Bergling Foundation

Shortlisted nominees:

  • DRV PNK Stadium – Inter Miami CF
  • The Hundred – England and Wales Cricket Board (ECB)
  • ‘New Lawn’ naming rights – Forest Green Rovers FC
  • Virtual Pink Seat – Sydney Cricket Ground/McGrath Foundation/Cricket Australia

UNSUNG HERO AWARD

Category Winner: Jackie Ventura, Director of Facility Health and Hygiene, Golden State Warriors

Shortlisted nominees:

  • Danielle Snyder, Senior Vice President, Guest Services & Security, STAPLES Center
  • Lesley Spuhler, CEO, Foundation of Light (Sunderland AFC)
  • Gary Storrie, Health and Safety Manager, Formula 1
  • James Tagg, Executive Head Chef, Manchester United
  • Guy Wickett, Development Manager (En Todo), Crystal Palace FC

EXECUTIVE OF THE YEAR AWARD

Category Winner: Al Guido, President, San Francisco 49ers

Shortlisted nominees:

  • Vince Cicero, SVP of Corporate Partnerships, FC Cincinnati /TQL Stadium
  • Eric Granger, General Manager, KFC Yum! Center
  • Freyja Handy, General Counsel (Europe), ASM Global
  • Joe Lacob, CEO & Co-Executive Chairman, Golden State Warriors
  • Tim Shannahan, CEO, Orangetheory Stadium

VENUE OF THE YEAR AWARD

Category Winner: SoFi Stadium

Shortlisted nominees:

  • Allegiant Stadium
  • Anfield
  • Brentford Community Stadium
  • Chase Center
  • Suncorp Stadium
  • WiZink Center Madrid

OUTSTANDING ACHIEVEMENT

·       David Keirle, Chair, KSS

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GroundWOW® up for Innovation Award

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GroundWOW® up for Innovation Award: GroundWOW has been shortlisted for the Innovation Award in TheStadiumBusiness Awards 2021.

Launched in 2010, The StadiumBusiness Awards were the first industry awards for the stadium sector, by the stadium sector.

GroundWOW® up for Innovation Award

GroundWOW® up for Innovation Award

Ian Nuttall, Founder, TheStadiumBusiness said: “Now in their second decade, TheStadiumBusiness Awards continue to recognise leadership, innovation and achievement in the design, delivery and operation of sports and entertainment facilities globally.

“As our industry restarts and recovers post-pandemic, it’s vital that we look for inspiration and ideas from our colleagues around the world. Sports and entertainment businesses are now re-imagining and re-invigorating their guest experience – embracing technology, service, and creativity to deliver ever more magical moments.

“The world’s venues are the ‘memory factories’ of humanity and it is wonderful to see across all the finalists that our industry is alive with new ideas and new approaches. Venues cannot simply take fans for granted. Instead, we are seeing the industry’s best facilities continue to re-invent their offer and enhance the fan experience, connect more deeply with their communities and tackle their sustainability obligations.”

GroundWOW® up for Innovation Award

GroundWOW® up for Innovation Award

“For 2021 we have an amazing shortlist of finalists across the categories. Our expert Judging Panel will have its work cut out determining a single winner in each category ahead of our Winners’ Party in Manchester on 30 November. Meanwhile, our congratulations to all TheStadiumBusiness Awards 2021 finalists for making the cut – they are all winners and champions for our industry.”

GroundWOW’s Chief Commercial Officer, David Pritchard commented: “We are beyond thrilled for GroundWOW to be recognised with a nomination in the Innovation category of TheStadiumBusiness Awards. To be nominated by the industry at such a powerful event for the industry and in a forum that truly understands what innovation means and requires is an enormous validation of our efforts to this point”.

TheStadiumBusiness Summit takes place from November 30th to December 1st 2021.

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GroundWOW at SALTEX 2021

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GroundWOW at SALTEX 2021: Launched in October 2019, GroundWOW® was developed with a founding mission to make printing on ground as easy as printing on paper. GroundWOW® SPECIAL FX can print any logo, any size, on any surface.

Deployable in under 10 mins, autonomous technology, A.I and an end-to-end Cloud platform combine to create images as accurate as a blade of grass. The primary GroundWOW model is a direct relationship with stadium owner-operators via a monthly SaaS subscription. A world first intuitive technology package enables users to turn under-utilised real estate into valuable incremental revenue.

GroundWOW at SALTEX 2021

GroundWOW at SALTEX 2021

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