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The Jockey Club and GroundWOW collaboration

The Jockey Club and GroundWOW collaboration: With their vision for British horse racing to be the best in the World, The Jockey Club has taken a significant step in its pursuit of sports technology leadership by embracing artificial intelligence and robotics in its event branding activities.

As part of its delivery for The Festival™ presented by Magners, The Jockey Club commissioned GroundWOW, developers of the world’s first autonomous, full colour ground printer to create a large scale Magners Irish Cider logo in the middle of the world-renowned racecourse.

Carey Weeks, Regional Head of Partnerships South West first pitched the Magners idea to GroundWOW. “We’re always looking for new ways to innovate and drive value for sponsors and event partners. When we heard about GroundWOW being able to print on ground as easily as printing on paper, we wanted to be the first organisation in racing to deploy it”.

Tony Rhoades, Founder and CEO of GroundWOW commented “Live events are often underpinned by their sponsors plus the vision and passion of the organisers. This project instantly aligned with our mission to disrupt the sports sponsorship landscape and the opportunity to work with The Jockey Club and an iconic brand like Magners has been fantastic for the team as well as an honour for me”.

“Storms Ciara, Dennis, Ellen and Jorge on consecutive weekends forced us into a rethink of how we did this” said Weeks, “but we weren’t going to be beaten and GroundWOW stepped up with a contingency to print on artificial turf instead. Their technology tells you they aren’t about conventional thinking and they showed up prepared for any eventuality” continued Weeks.

“We are grateful to the Jockey Club and GroundWOW for offering us this innovative branding opportunity that enhances our presence and stand out at Cheltenham and further cements our role as Presenting Partner of The Festival and Title Sponsor of the Magners Gold Cup. said George Kyle, Head of Sponsorship and PR at C&C Group (owners of Magners Irish Cider)  Deploying technology and finding new ways to establish our association with The Festival among our drinkers fits with the ambition we share with The Jockey Club in our activation of The Festival™ presented by Magners”.

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GroundWOW®launches Special FX

GroundWOW®launches Special FX: Launched in October 2019, GroundWOW® makes printing on ground as easy as printing on paper. GroundWOW® SPECIAL FX can print any logo, any colour, any size, on any surface.

Deployable in under 10 mins, autonomous vehicle technology, artificial intelligence, and an end-to-end Cloud SAAS (Software As A Service) platform combine to create ground-printed images as accurate as a blade of grass.

GroundWOW®launches Special FX

“Compared to current methods, GroundWOW offers unrivalled time and cost savings” said Tony Rhoades, GroundWOW Founder, Chairman and CEO. “GroundWOW customers will be the first in the World to have the power of full colour autonomous AI printing at their disposal for sports sponsorship and advertising applications, delivering compelling executions and unlocking revenue from dormant or underutilized real estate,” continued Rhoades.

“From a practical perspective, our SAAS cloud platform provides permanent ‘up’ time, vast secure image-to-print file conversion plus full client management including the means to remotely prime, operate, and update robots. The GroundWOW SPECIAL FX system even tells the user how much paint is required relative to the surface type which in turn delivers an environmental upside for clients. This is the first of several GroundWOW product innovations geared to drive sponsorship revenue in all sports around the world with a linked augmented reality proposition to come in early 2020” said Rhoades.

The first public outing for GroundWOW was a global reveal at Saltex2019 at the NEC on 30th October. “We always felt the product would be compelling to our target audience but the level of educated interest from world class organisations who understand what we have created has blown us away” said David Pritchard, Chief Commercial Officer. “Our primary target is stadium owner-operators” said Pritchard, “but we have been approached by creative agencies around the globe who see the commercial scope in GroundWOW as well as entities interested in the prospect of one-off creations”.

GroundWOW will be available to view in a purpose-built robot production facility based in the North West of England from January with first customer deliveries scheduled for Q1 2020. Immediate enquires can be made at www.groundwow.com or directly with Commercial Lead david@groundwow.com.

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GroundWOW Launches SPECIAL FX

GroundWOW Launches SPECIAL FX: Launching in October 2019, GroundWOW® makes printing on ground as easy as printing on paper. GroundWOW® SPECIAL FX can print any logo, any colour, any size, on any surface.

Deployable in under 10 mins, autonomous vehicle technology, artificial intelligence, and end-to-end Cloud SAAS (Software As A Service) platform combine to create ground-printed images as accurate as a blade of grass.

GroundWOW Launches SPECIAL FX

“Compared to current methods, GroundWOW offers unrivalled time and cost savings, and is available for a single monthly fee,” said Tony Rhoades, GroundWOW Founder, Chairman and CEO. “GroundWOW customers will be the first in the World to have the power of full colour autonomous AI printing at their disposal for sports sponsorship and advertising applications, delivering compelling executions, unlocking revenue, and activating dormant or underutilized ground real estate,” continued Rhoades.

Whether you’re a fan, a sporting superstar, or a stadium owner, sponsorship revenue pours life in to sports around the world. Whatever the sport, wherever the stadium, all eyes are on the field of play where history has delivered many great sporting moments. These moments bring fans, cultures, and brands together forming memories that last a lifetime. It’s a big deal and it’s big business. GroundWOW® helps make that happen with visceral full colour ground printed images.

“From a practical perspective, our SAAS cloud platform provides permanent ‘up’ time, vast secure image-to-print file conversion and storage, and full client management, as well as the means to remotely prime, operate, and update robots. The GroundWOW SPECIAL FX system even tells the user how much paint is required relative to the surface and precisely when the print will be done. This is the first of several GroundWOW product innovations geared to drive sponsorship revenue in all sports around the world. We believe this is the future of branded sports sponsorship,” said Rhoades.

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