Tag Archive for: Growth

Seismic shift in golf entertainment growth

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Seismic shift in golf entertainment growth: Golf clubs and courses can drive new business by learning from the “seismic shift” and growth in the golf entertainment sector, new research from Syngenta and Ipsos has found.

Golf & Social Media: Golf Entertainment, published today, reveals customers new to golf perceive golf entertainment venues to offer “more engaging” and “more welcoming” experiences.

Seismic shift in golf entertainment growth

Seismic shift in golf entertainment growth

Launching the report, which analyzed 16.1 million social media posts, shares and comments in the United States and United Kingdom, Syngenta Global Head of Marketing Mark Birchmore said: “The emergence of golf entertainment has been one of the most seismic shifts we’ve witnessed in the industry in recent years.

“According to the National Golf Foundation (NGF), off-course play has skyrocketed by 55% since 2017, now totalling 32.9m participants, compared with a more modest 8% growth in green grass players.

“It begs the question, have green grass clubs and facilities missed out on new customers by not creating the right offer? Nearly a decade ago we carried out market research to look at youth participation and asked ‘what would encourage young people to start golf?’. This revealed a number of pull factors, including the desire for casual dress, an enjoyable, fun, social environment and golf games and new formats: all areas golf entertainment venues excel at.”

The research found that ranges and putting venues are seen to be more engaging and have a better image and reputation among customers than traditional green grass golf courses. Golf entertainment venues are perceived as open to all, offering informal, inclusive experiences for groups of friends with food and drink on tap.

Social media posts also revealed customers thought golf entertainment venues were more welcoming and less intimidating than green grass clubs and courses, with a relaxed atmosphere and no dress code making it the ideal place to sample golf.

The new report is part of a wider study, Golf & Social Media: The Great Divide, which found that there is a clear division between customers who perceive they are a golfer (Insiders) and those who do not (Outsiders).

Many visitors to entertainment outlets such as Topgolf, where technology, gaming and hospitality combine, fall into the Outsiders camp.

“Golf entertainment venues and their success at attracting a huge, new diverse audience presents a massive opportunity for golf course businesses,” continued Mark Birchmore.

“Creating inclusive, welcoming experiences characterized by fun and informality, promoted online with viral content, is something green grass golf venues can take and adapt. In this way, golf’s image and reputation can also be improved, helping attract and engage new waves of customers.”

The report also shines a light on the people around the world shaping golf entertainment’s growth, such as 3s, the 12-hole floodlit concept backed by Justin Timberlake, and a college student posting viral mini-golf videos on TikTok.

Data for the report was provided by Ipsos, with 16.1 million mentions of golf on social media in the United States and UK analyzed over a three-year period (2019-2022).

To download this report and all previous Syngenta market studies, visit: www.syngentagolf.com/golf-industry-reports

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Using Attraxor for Poa reduction & speed of growth regulation

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Using Attraxor for Poa reduction & speed of growth regulation: Founded in 1896, the course at Shipley Golf Club is neatly tucked away in the beautiful wooded valley of Beckfoot, just outside of Bingley in West Yorkshire. The grounds were designed by renowned architect Dr Alistair Mackenzie and present a testing but scenic 18-hole game. 

Chris Wood, Course Manager for Shipley Golf Club, heard about Attraxor’s ability to reduce Poa seedheads through fellow course managers and decided to try it on his greens on a trial basis. Having just completed his first full year of treatment with the plant growth regulator (PGR), he believes it has had a high-quality impact on the greens at Shipley.

Using Attraxor for Poa reduction & speed of growth regulation

Using Attraxor for Poa reduction & speed of growth regulation

Chris said: “I mix 375 grams of Attraxor® with 2 kilograms of nitrogen on the greens every 21 days, a routine which has resulted in reduced Poa seedheads and increased growth regulation. I was very impressed with the speed in which it gets working!”

Attraxor® is formulated for rapid foliar uptake, as the active PGR ingredient, prohexadione, can get to work in as quickly as four hours post-application. The active substance inhibits the gibberellic acid pathway, resulting in a reduction of turf height and turf biomass. Although it can still be applied in cooler soil conditions of around seven degrees centigrade, the key time to treat turf is March through to September for best results.  Chris has been using Attraxor during this main season to support turf growth.

Chris said: “Alongside the decreased Poa, I have also noticed that the grass sward is smoother, resulting in a truer ball roll and increased playability – which is a bonus!”
Attraxor® can also decrease time and money spent on turf maintenance due to its ability to regulate longitudinal turf growth, lessening the frequency of mowing and clipping volumes.

Chris said that he had noticed the need to mow less: “We have been able to skip cutting days due to Attraxor’s growth regulating abilities, which has meant my time can be spent doing other key maintenance jobs around the grounds.

“Overall, I believe that Attraxor® has increased the quality, regulation and playability of the greens at Shipley, although after some applications the turf did lighten slightly – but this doesn’t last and soon wears off.”

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Exhibitor demand fuels growth of SALTEX

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Exhibitor demand fuels growth of SALTEX: SALTEX is on track to have one of its biggest years yet as exhibitor demand sees the floor plan for 2023 increase by 20 percent to accommodate bookings.

Show organisers at the Grounds Management Association have confirmed early bird bookings are up ten percent from the 2022 show and there’s a 12 percent increase in exhibitor numbers with 6000 sqm of hall space already sold.

Exhibitor demand fuels growth of SALTEX

Exhibitor demand fuels growth of SALTEX

Sarah Cunningham, director of commercial and events at the Grounds Management Association, who has been joined on the sales team by Jill Rodham, comments: “Thanks to the early interest in the show the footprint has been increased by 3000 sqm to accommodate the extra demand for space from exhibitors, making it 20 percent bigger than the 2022 show. And plans are well underway for this year’s event with visitor registration due to open in early June.”

So, what does Sarah contribute this early success to? “That’s down to our incredible exhibitors. Those who are returning year after year thanks to continued success in previous years and an influx of new exhibitors who are keen to see what sales success SALTEX can bring them.”

New to the show are Asecos Limited, BigChange, EGHOLM A/S, FJ Dynamics, Grundfos Pumps Ltd, Hopespare Limited, Hubscape, QCR, Syngenta UK Ltd and Watermatic Ltd. New World Sports and Trafalgar Cleaning Equipment were last at the show in 2019 and 2017 respectively and are coming back in 2023.

A successful early bird signing period has also led to big industry names returning to SALTEX including Baroness, Dennis and Sisis, Husqvarna, ICL, Kubota, Ransomes, Reesink UK, Toro and Weibang amongst many others.

Sarah continues: “The 2022 show confirmed the confidence visitors and exhibitors have in SALTEX – it’s an event worth their time to attend. Deals happen, learning takes place and networking is enjoyed, all in a place conveniently located for most of the country. To be in the 77th year of a show and still commanding this level of commitment from the sectors we represent, is proof that the show is as relevant now as it ever was.

“I think people appreciate this is a show which contributes significantly to the growth and success of the industry. SALTEX and the Grounds Management Association work hand in hand – SALTEX is powered by the GMA and in turn SALTEX feeds into the GMA’s extensive work in supporting, and raising the profile of, the groundscare industry in all its guises.”

The show takes place at Birmingham NEC on 1-2 November 2023. Exhibitors wishing to secure their place at Europe’s largest free sports turf, amenities, and landscaping trade exhibition, should contact GMA Sales Manager, Jill Rodham at jrodham@thegma.org.uk or 07754 552405.

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Using Attraxor for growth regulation

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Using Attraxor for growth regulation: A Scotland based golf club has explained the key benefits of using Attraxor for growth regulation and the suppression of Poa annua.

Head greenkeeper, John Cunningham, based at the Isle of Skye Golf Club, explains that he has been using Attraxor for the past two years on golf greens and surrounds.

Using Attraxor for growth regulation

Using Attraxor for growth regulation

Officially formed in 1988, the Isle of Skye golf club boasts an 18 hole course across 9 greens, nestled at the foot of the Red Cuillins. The club welcomes golfers of all ages and abilities to visit and enjoy the wonderful scenery it has to offer.

John discussed the reason he began using Attraxor at the Isle of Sky Golf Club: “I began using Attraxor mainly as a growth regulator, and I believe it is the best growth regulator on the market. Its longevity out performs other competitors.”

Attraxor has been shown to effectively regulate growth of managed amenity turf. The active substance, Prohexadione-calcium, inhibits the gibberellic acid pathway, which results in a reduction of turf height and turf biomass. Root growth is also promoted through use of Attraxor whilst turf colour and quality are maintained.

John confirmed: “Using Attraxor has led to lower maintenance levels across the course, resulting in a reduced need to cut and roll.”

Attraxor also limits the spread of annual meadow grass, Poa annua, by reducing seed-head production and physiological weakening. John states: “Attraxor has obliterated Poa annua seed heads. It’s absolutely fantastic and very quick acting.”

John has also noticed that there has also been improvement in grass quality: “Since using Attraxor the sward has thickened, providing a smoother, more uniform putting surface”.

John was very impressed with the results from using Attraxor compared to other PGR products: “I have previously used other alternatives, and none work as well as Attraxor. Its longevity also outperforms other competitors.

“Using Attraxor has reduced costs, there’s no doubt about it. The growth regulation results in less cutting and less rolling. It’s a win-win all round.”

To find out more about Attraxor, visit https://www.pestcontrol.basf.co.uk/en/Products/Overview/Growth-Regulator/Attraxor.html#section-benefits

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HSE records growth in HAVS cases

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HSE records growth in HAVS cases: The company behind HAVSPRO, the solution for the accurate, real-time measurement and monitoring of workplace vibration, is highlighting the latest Health & Safety Executive (HSE) figures, released in November 2022, which show a 375 percent rise in new Hand Arm Vibration.

Over 300 new cases of HAVS were reported in 2021, in addition to 165 new cases of Carpal Tunnel Syndrome (up 412 percent) and 255 new instances of Depuytren’s Contracture (a rise of 392 percent). HAVSPRO points out that these conditions are all easily preventable with appropriate measures in places to protect the workforce.

However, in addition to this disturbingly high rise in cases, the HSE report also shines a light on the extensive array of industries (some previously unconsidered) in which workers are exposed to such debilitating conditions.

Whilst the HSE statistics show the construction and mining industries have long been seen as key contributors to risk in this area, a number of new sectors are revealed as being areas of concern, including ‘service’ industries. The reported data sets include repair of motor vehicles, accommodation and food service activities, and transport and storage as part of the Service sectors that are reporting over 50 percent of new cases in 2021.

More than two million people are at risk from developing HAVS and approximately 300,000 people suffer from HAVS in the UK alone, with companies already feeling the impact of successful worker litigation to the tune of £2.5m in fines alone in the last 7 years – and almost £1.4m of these fines have been since 2018.

Russ Langthorne, Managing Director of SIXIS Technology, the company behind HAVSPRO, and a personal HAVS sufferer himself, is concerned at these significant increases; “These statistics are particularly concerning because the number of new cases is at a five-year high, and not just skewed as a result of the recent pandemic. It is clear that companies need to be taking this growing risk factor more seriously, given the significant impact it can have on both their workforce and their bottom line. Action must be taken now.”

HSE regulations stipulate that “An employer who carries out work which is liable to expose any of their employees to risk from vibration shall make a suitable and sufficient assessment of the risk created by that work to the health and safety of those employees, and the risk assessment shall identify the measures that need to be taken to meet the requirements of these Regulations”.

However, the regulations further state that “There is no legal requirement for continual monitoring and recording of vibration exposure and that to do so would probably not be a good use of your or your employees’ time, unless there are very specific circumstances.”

Russ adds: “Clearly, this huge rise in new cases in a number of related HAVS conditions and across a host of industries, indicates that there is now a very real requirement for businesses to prioritise vibration exposure measuring and monitoring, both to protect their workers and to avoid costly litigation and fines.

“The game changing and simple to adopt HAVSPRO system provides continuous measuring and monitoring of vibration exposure, allowing for a proactive, ALARP-focused approach to vibration risk management. There is no longer any excuse for companies not to engage in doing everything possible to manage the risk from vibration exposure, to as low as reasonably practicable, and to #MakeHAVSHistory.”

For more information, visit the HAVSPRO website.

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