Tag Archive for: Jon

Jon Cole wins Toro’s Green Blazer Award

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Jon Cole wins Toro’s Green Blazer Award: Jon Cole, Divisional Business Manager for Reesink Turfcare, exclusive distributor for Toro commercial machinery in the UK, has been named the recipient of the Toro Green Blazer Award for 2025.

This isn’t ordinary Toro attire, a green blazer has to be earned. The award for Toro Equipment Sales is presented during the company’s annual worldwide distributor business meeting, which is held in conjunction with the GCSAA show in America, and recognises individuals who are contributing to the industry, demonstrating leadership and showing commitment to customers and customer relationships, all with commercial success.

Jon Cole wins Toro's Green Blazer Award

Jon Cole wins Toro’s Green Blazer Award

Greg Lawrence, General Manager of the International Division of The Toro Company, who presented the award to Jon, says: “Throughout his career, Jon has demonstrated unwavering commitment to customers, colleagues, and the Toro brand.

“He played a pivotal role in securing the landmark ten-year Total Solutions partnership with The Grove. Working closely with Toro, he helped develop a partnership proposition that extended well beyond equipment, including residual value strategies, customer engagement initiatives, education programmes, and the use of The Grove as a flagship showcase venue. These combined efforts overcame strong competition and secured long-term success.”

The Toro Green Blazer Award is presented to a member of the Toro channel who has demonstrated excellence and achievement in selling Toro commercial equipment. It is awarded just once a year and represents a high level of performance, customer impact, and outstanding accomplishment.

Alastair Rowell, Managing Director of Reesink UK, says: “Jon’s career began with John Shaw Machinery in 2007 and progressed through Reesink following its acquisition in 2014, ultimately becoming Divisional Business Manager in 2022. A natural leader, Jon keeps teams aligned and informed, ensuring confidence across the sales organisation.

“It is an honour for this award to come to the EMEA and to win is a great achievement, not only for Jon personally but also for Reesink UK as a company. I have worked with Jon for many years and to see his hard work recognised on this level is fantastic. He deserves huge congratulations.”

The award also shows recognition to the top level of Commercial Equipment sales and development of new business opportunities. For Jon, “it was a surprise and an honour to have my name read out at Toro’s distributor awards during the GCSAA show in Orlando. I’m extremely proud to have received this recognition from Toro and although it is an individual award, it is in my eyes more of a reflection on the effort and dedication shown by the whole team at Reesink UK.”

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Jon Lewis joins Price Turfcare

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Jon Lewis joins Price Turfcare: Jon Lewis, one of the premier groundscare equipment salesman in the West Midlands, has joined Price Turfcare, in a regional sales management role. Price Turfcare are the UK distributor of the Ventrac all-terrain compact tractor and associated attachments.

Jon has enjoyed a successful 22-year career in the groundscare industry, starting as an operator mowing grass for grounds maintenance contractor Smart Cut, before moving into his first sales role with Parks & Grounds Machinery. He later joined TH White, operating out of their Redditch depot, where he spent five years as area sales manager before joining Lely (now Reesink). After a successful nine years selling Toro products, he moved on to John Deere dealer Farols, again in an area sales management role, before making his latest move to join Rupert Price and the UK Ventrac operation.

Jon Lewis joins Price Turfcare

Jon Lewis joins Price Turfcare

“I have nothing but praise and respect for Rupert for the way in which in he has bought the Ventrac product to market here in the UK. I have supported him since he launched the business because of his integrity; he simply does right by the customer, they always come first.

“He leads a small but flexible group of people and thoroughly deserves the success he has achieved. To have sold a significant number of machines in the UK from a standing start in 2017 is some achievement, especially when you take into account two years of Covid.

“I’m really looking forward to the challenge, but also to the opportunities it brings; this is an incredibly versatile machine with a range of attachments that work brilliantly and has so many applications across multiple sectors of the outdoor industry.”

Rupert Price added,

“I’m delighted to have secured Jon’s services and welcome him aboard; he is very well known, not only across the West Midlands, but also throughout the industry. He’s a larger-than-life character and a shrewd businessman who knows this industry inside out! We recently returned from the SAGE event where he slotted into the team perfectly. I have no doubt that he will be a great asset as we grow the business.”

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