Kawasaki launches industry first: Kawasaki Motors Europe has launched a resource on its website that makes it easier and quicker for professional gardeners, landscapers and groundsmen to find machines and equipment Powered By Kawasaki wherever they are in Europe.
In an industry first, Kawasaki Motors Europe has introduced a section on its website to showcase participating OEMs ranges of Powered By Kawasaki machines. Meanwhile having a section of the website dedicated to OEM products means customers can see the range of Kawasaki powered machines available from different OEMs all in one place.
Louise Topp, Marketing Manager for Kawasaki Motors Europe who has co-ordinated the unique project, says: “What we wanted to do is streamline the purchasing process for customers. We appreciate how busy professional gardeners, landscapers and groundmen are and how any way to work more efficiently is valued. This is a resource that brings value to both the distribution network and its customers. It’s the only place online where customers can go and see what Powered By Kawasaki product lines are available, from which brands and from where, all on one website. It saves time researching their next purchasing decision and makes the process so much easier and quicker.”
In a nutshell, this resource removes the guesswork, as Louise explains: “If you are looking for a specific brand of mower or brushcutter with a Kawasaki engine you can rely on, then this new functionality makes finding it so much simpler. It can even help you find a brand using a specific engine type, such as Electronic Fuel Injection (EFI) engines.
“When the customer identifies a brand and product line they’re interested in, it’s only a couple of steps to enquire and be led to a dealer locator. There’s also the option to enter an ongoing prize-draw to win a powerful brushcutter.”
Most of Kawasaki’s European OEMs are participating, says Louise: “When we explained the concept to them, they responded really favourably, and within weeks over 80 percent wanted to be involved. We have a wide-reaching European professional audience network and we wanted to be able to bring that together with us and our customers. We’ve got a strong platform to do this and it’s been well received. It’s a win-win for everyone involved.”
One of the OEMs involved is Husqvarna. Kawasaki powers an impressive range of lawncare products from Husqvarna – professional lawn mowers, garden tractors, ride-on mowers and commercial front mowers; and all these lines appear on the Kawasaki website.
Michael Axelsson, Product Marketing Communication – robotics and wheeled of Husqvarna, said of the pages Kawasaki produced for Husqvarna for the initiative: “This looks really good! Impressive ambition from your side – I hope it will be successful for both of us!”
Alongside Husqvarna, taking advantage of this service are many other industry leading turfcare brands.
Louise concludes by saying it’s all about working in partnership: “It’s great working together like this, we have a common goal to make sure customers get the machines they need in the easiest way possible and this provides that.”
The resource is supported by Kawasaki with an advertising and social media campaign to help inform professional gardeners, landscapers and groundsmen across the continent. To find out more visit Kawasaki-engines.eu/en/powered-by-kawasaki
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