Tag Archive for: Marketing

ICL appoints Aimee Davey as Marketing Communications Manager

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ICL appoints Aimee Davey as Marketing Communications Manager: Aimee Davey joins ICL at a key point as the business moves into a busy period of campaign and product activity across its Turf and Landscape portfolio, taking on the role of Marketing Communications Manager for the UK and Ireland.

Aimee brings strong experience from the professional turf sector, having led marketing activity at GreenBest across product launches, brand development and customer communication. Her background working alongside technical and sales teams gives her a clear understanding of what turf managers and distributors need from reliable, well-structured marketing.

ICL appoints Aimee Davey as Marketing Communications Manager

ICL appoints Aimee Davey as Marketing Communications Manager

In this role, Aimee will lead all UK and Ireland marketing activity across the Turf and Landscape portfolio. Her responsibilities include campaign planning, product launches, events, PR, digital content and coordination with external agencies. She will work closely with the sales and technical teams as the business prepares for a full calendar of activity.

Ed Carter, Business Manager for the UK business, said that Aimee’s sector knowledge and practical approach make her a strong addition to the team and will support the continued development of marketing activity across the business.

Aimee said she is looking forward to joining the team and building on the strong marketing work already in place. “ICL has a clear technical foundation, and a strong programme of activity planned. I’m pleased to be joining at this point and look forward to supporting the team, our customers and our distributors.”

Aimee’s appointment follows Kevin Whitby’s move into the newly created position of International Marketing Communications Manager for Turf and Landscape, where he will focus on global communication strategy and supporting local teams.

Please contact ICL on 01473 237100 or visit www.icl-sf.co.uk or www.icl-sf.ie if you are in Ireland.

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Darren McMahon Joins Howardson Group as Head of Marketing

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Darren McMahon Joins Howardson Group as Head of Marketing: Howardson Group is pleased to welcome Darren McMahon as the new Head of Marketing.

Darren’s career has spanned several industries, with roles at Aga-Rangemaster, Valor Fires, and, most recently, Viessmann, a family-owned German company where he spent 14 years leading UK marketing, training, and public affairs. His extensive background in high-quality product manufacturing and customer-focused marketing makes him a perfect fit for Howardson Group, which includes the Dennis, SISIS, Hunter Grinders, and Syn-Pro by SISIS brands.

Darren McMahon Joins Howardson Group as Head of Marketing

Darren McMahon Joins Howardson Group as Head of Marketing

Speaking about what attracted him to the role, Darren said:

“As a family-owned business, decisions are made for the long term. There’s a very high drive for product quality, which I believe is extremely important. Customers should receive the very best product that we can manufacture, and the product should do the job for which it’s purchased. To support these products in the Dennis, Hunter Grinder, SISIS, and Syn-Pro ranges, there’s a crystal-clear focus on delivering the kind of service our customers would expect from a premium business.”

Since joining, Darren has already had an immersive introduction to the industry. Within his first five weeks, he attended three major exhibitions in the UK and USA, met with dealers, customers, and industry experts, and even got hands-on experience using Dennis and SISIS machines on both natural and synthetic surfaces.

“I think I joined at the best time to get a good feel for the company and the industry,” Darren said. “It’s been incredibly busy, but I have a growing appreciation for the hard work that goes into the preparation and maintenance of playing surfaces by groundscare professionals and how difficult the job is.”

Darren’s vision for the role focuses on two key objectives:

“I can break my objectives down into two areas,” Darren explained. “First, is to protect the historic legacy that’s gone into building the brand perceptions and reputations of today as a result of the hard work of others up to this point. Second, it’s to use that strong base to support further expansion of the Howardson Group, both locally in the UK and Irish markets and more internationally around the world where there are further opportunities for high-quality machines coupled with superior service.”

Away from work, Darren is an avid cyclist, finding peace in long countryside rides.

“There’s nothing I enjoy more than getting on my road bike on a crisp day, heading into the countryside, and enjoying the beautiful country we live in but usually take for granted rushing from one place to another,” he shared.

Howardson Group is excited to have Darren on board and looks forward to his contributions in driving the company’s growth while upholding its legacy of quality and service.

For further information visit www.howardsongroup.com

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Bionema Group Launches Tender for Product Marketing

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Bionema Group Launches Tender for Product Marketing: Bionema Group, a leading developer of sustainable biocontrol solutions, is excited to announce a tender for the marketing of their innovative range of environmentally friendly biological products. These groundbreaking solutions are designed to address crop protection and plant health management in the Agriculture, Sport Turf Amenity, Horticulture, Agriculture, and Forestry sectors.

As public awareness and concerns regarding the impact of agrochemicals (pesticides and fertilisers) on human health, biodiversity, soil health and the environment continue to rise, Bionema aims to provide a complete collection of more than 60 biological products and technology that offer effective, eco-friendly alternatives. This strategic move follows Bionema’s transformative deal with Syngenta in 2021, congealing their position as a world-leading biocontrol technology company.

Bionema Group Launches Tender for Product Marketing

Bionema Group Launches Tender for Product Marketing

Over the past 15 months, Bionema has undergone significant growth to meet the progressing needs of the market. Their different product range now includes Biocontrol, Biostimulants, Biofertiliser and Efficacy Booster customised to agriculture, horticulture, forestry, turf & amenities, and public health.

Dr Minshad Ansari, Founder and CEO of Bionema Group, expressed the company’s vision, said, “Our goal is to be at the forefront of Biological Agriculture technology innovator, reducing reliance on chemical pesticides. With changing global trends and increasing demands from consumers, society, and regulators, sustainable alternatives are urgently needed. For instance, consider the EU’s aspiring plan to ban 50% pesticides by 2030 and significantly increase organic farming. Achieving such targets requires innovative solutions like the ones we are introducing”.

Bionema’s expanded portfolio significantly enhances their presence in the Biological Agriculture sector, complementing their ongoing R&D, farmer’s training, and additional services focused on advancing biological solutions in different cropping systems.

The company’s innovative formulation and delivery platform technology enable the development of products with 20-30% higher efficacy and productivity compared to existing products.

Dr Ansari stressed, “While we are pleased to introduce our new products, our commitment to innovation and collaboration remains unwavering. We have achieved significant milestones, but our dedication to progress continues, and we firmly believe that the best is yet to come”.

To learn more about Bionema Group and their innovative biocontrol solutions, please visit www.bionema.com.

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