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Matrax Pens Deal with Mercedes-Benz Stadium

Matrax Pens Deal with Mercedes-Benz Stadium: 2019’s Sports Facility of the Year closes on the acquisition of a 108,150 square foot Matrax heavy duty turf protection event flooring system

Mercedes-Benz Stadium is a sports and entertainment stadium located in the heart of Atlanta, Georgia that serves as the official home to NFL’s Atlanta Falcons and MLS’ Atlanta United. In 2019, the stadium was named Sports Facility of the Year at the annual Sports Business Awards and was also named Facility of the Year at the World Football Summit this past September in Madrid. The stadium is host to a wide array of major sporting and non-sporting events including Super Bowl LIII, the college football national championship, the 2018 MLS Cup and MLS All-Star game and will play host to the Men’s NCAA Final Four in April of 2020. Over the years, the stadium has hosted major music artists such as Garth Brooks, Kenny Chesney, Taylor Swift, Beyoncé, Jay-Z, and Ed Sheeran.  Most recently, the venue was host to George Strait, joined by musical guests Christ Stapleton, Chris Janson, and Ashley McBryde.

Matrax Pens Deal with Mercedes-Benz Stadium

As the intensity and frequency of non-sporting events continues to increase at stadium venues like Mercedes-Benz Stadium, there is greater demand to ensure the playing surface is protected from heavy loads and vehicular traffic.  Where other field covering systems are designed from a flooring perspective, Matrax was engineered with temporary road building and heavy vehicular traffic in mind.

To meet the increasing operational demands, an official request for proposal was issued by the stadium in July 2019 seeking 108,150 square feet of heavy duty, drivable flooring. Additionally, Matrax was able to broker the re-sale of the depreciated asset, thus offering additional value to the RFP process.

“As a world class venue, we hold all of our vendors to the highest standard. Matrax was selected for its proven track record of superior field performance and durability. Matrax is a solid investment for our operations and will be an integral component to our success on the field during these non-sporting events.”  David Duernberger, Director of Stadium Operations, Mercedes-Benz Stadium

The first deployment of the new Matrax 4×4 HD system will occur in early November 2019 to support an epic weekend of live music to include musical artists Keith Urban, Blake Shelton, Sam Hunt, Sugarland, Judah & the Lion, Cale Dodds, Eric Church, Luke Combs, Brothers Osborne, and Caylee Hammack.

Matrax has become the system of choice by many industry professionals and has been utilized at countless notable venues worldwide including but not limited to Banc of California Stadium, Petco Park, Fenway Park, Yankee Stadium, San Siro Stadium, MetLife Stadium, and Gillette Stadium.

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Matrax Announce New Partnership

Matrax Announce New Partnership: Two major stadiums in New South Wales, Australia, have entered into a strategic partnership with Matrax Inc. after acquiring 12,400 square metres of Matrax 4×4 stadium flooring that will enable the venues to host multiple entertainment events while protecting the playing fields.

ANZ Stadium (capacity 80,000) is the former Sydney Olympic Stadium that hosts many of the city’s major events, including NRL Grand Finals, State of Origin rugby league, Bledisloe Cup rugby Tests and football internationals featuring the Australian team the Socceroos.  Bankwest Stadium is a 30,000-seat rectangular stadium and the new home of sport and entertainment in Western Sydney.

Matrax Announce New Partnership

The two stadiums are both owned by Venues NSW, on behalf of the NSW Government, and operated by VenuesLive, a leading provider of management and hospitality services to venues and events.

Both stadiums also host major entertainment events. A Metallica concert and the Royal Edinburgh Military Tattoo will be staged at ANZ Stadium in October, while Queen will play at the venue in February 2020. Elton John will play at Bankwest Stadium in March 2020.

Hosting these major events requires the construction of massive and complex stages, including vast video walls and elaborate sound systems. Fully-loaded tractor trailers, cranes and other heavy equipment must be supported without negatively impacting the sensitive playing surface.

The NSW stadiums selected Matrax 4×4 stadium event flooring for its exceptional field performance. Having been in use in major stadiums around the world for many years, the Matrax panels have a proven track record of superior field protection. Engineered expressly for stadiums, the Matrax panels are lightweight and easy to install without special equipment, yet are extremely robust and designed to spread load across panels to accommodate the stress of concert stages, equipment, and guests.

Having full jurisdiction over everything that happens on the field is critical to health and performance of the turf. Head Curator, Graeme Logan, recognized the advantages of owning the asset early on in the design process as the asset also affords the stadium full control over critical schedules which is especially important during the height of the sporting season.  The ability to minimize the turf stress allows the venues to be converted quickly from concert back to game day with minimal disturbance, leveraging the opportunity to keep the venue utilized during non-game days, and bringing much more versatility to the operations.

The NSW stadiums purchased an integrated combination system consisting of both heavy-duty drivable panels and light-duty pedestrian panels as a means to more effectively manage their budget. Heavy-duty panels will be utilized under the staging areas and to build access roads into the venue for construction activities.

“We are very excited to be partnering with such an amazing group of professionals in the sports and entertainment industry. I look forward to being back in Australia in March to further support this new relationship. I invite interested parties to contact me directly for an introduction.” Nicole Andrews, Managing Director, Global Sales, Matrax Inc.

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