Tag Archive for: million

Magic million for JCB

Magic million for JCB: JCB has marked a major manufacturing milestone with the production of its one millionth engine.

Production started in 2004 at JCB Power Systems in Foston, Derbyshire, and expanded to JCB India in 2010 with the opening of a dedicated plant in Ballabgarh, Delhi. From three engines a day 20 years ago, JCB now produces around 500 a day, becoming a world leader in the design, development and manufacture of diesel engines and is now pioneering development of hydrogen combustion engines.

Magic million for JCB

Magic million for JCB

Today JCB Chairman Anthony Bamford paid tribute to the JCB teams around the world who have played a part in the engine’s success. Lord Bamford said: “To have made one million engines in 20 years is quite some achievement. This really is a significant moment for our teams around the world, a real achievement. The JCB engine is very well respected around the world for its reliability and very well appreciated by our customers. JCB machines work in dirt and hot and cold climates, and from the moment they go to a customer, they are working hard and doing a full day’s shift. The engine really is the beating heart of that reputation for reliability.

“It was a major decision at the time to make our own engines and I was directly involved in that; it has paid off and I’m very pleased we made the decision. As we hit the milestone of producing one million engines, the time is right to acknowledge the part my played father in the design, not only of this engine, but other engines which he designed with other people in the past. My father died in 2001 so our engines were running as prototypes by that time, and he had a lot to do with it. I’m thankful he was involved in this engine so many years ago.”

JCB Power Systems’ engines have been instrumental in helping set world records – firstly when the JCB Dieselmax streamliner, powered by two JCB engines, became the fastest diesel-powered car in the world in 2006 when it reached a speed of 350.092mph on the Bonneville Salt Flats, USA – a record that still stands. In 2019, JCB’s Fastrac tractor stormed into the record books as the world’s fastest tractor with a speed of 135.191 mph – thanks to JCB’s 7.2 litre, 6-cylinder Dieselmax engine.

A team of more than 150 engineers is currently engaged in developing hi-tech hydrogen combustion engines for use in JCB machinery as part of a £100 million investment. More than 120 engines have come off the production line so far and many machines powered by these super-efficient engines are currently undergoing evaluation.

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16.1 million social posts reveal golf’s great divide

16.1 million social posts reveal golf’s great divide: Syngenta today publishes the findings of a pioneering social media listening project analyzing 16.1 million mentions of golf to learn what people say about the sport as well as their experiences of the game.

Golf & Social Media: The Great Divide, free to download from www.syngentagolf.com, has been produced in conjunction with global market research firm Ipsos and, using its Artificial Intelligence enabled Synthesio platform, explores key conversations and customer reviews, providing insights on why people play golf in two leading golf markets: the United States and the United Kingdom.

16.1 million social posts reveal golf’s great divide

16.1 million social posts reveal golf’s great divide

As well as identifying the most talked about topics online (professional golf 20%, personal experiences 16% and equipment 13%), the interactive report highlights important themes, including:

  • News drives conversations: Donald Trump and controversial topics such as LIV Golf supercharge online activity, but create negative sentiment, impacting golf’s reputation
  • Experiences drive interactions: while news about golf is negative, mentions of experiencing golf are positive, with posts on Instagram generating 41% of all interactions, engaging golfers and non-golfers alike
  • You’re either a golfer… or you’re not: real or perceived, golf still faces a challenge with exclusivity, and prospective players need to feel they are joining an inclusive community to be able to perceive themselves as golfers.

By analyzing customer reviews and understanding what motivates people to play golf, two clear customer profiles emerged: Insiders and Outsiders.

With both groups playing or attracted to golf for different reasons, golf faces a challenge – and an opportunity – to generate business growth by meeting the needs and expectations of both customer profiles.

Mark Birchmore, Head of Global Marketing for Syngenta Turf and Landscape, said: “This is the first major market study we have undertaken since publishing our findings highlighting a $35 billion market opportunity to grow female participation.

“What’s changed since then ­– and over the decade since we have been publishing customer insights reports as part of our Syngenta Growing Golf campaign – is the exponential rise of social media and its multiple channels of influence. Working with Ipsos and using AI to analyze millions of posts has enabled us to take a deep dive into social media and extract key insights and solutions for golf.

“As with all our reports, the purpose is to help golf courses better understand customers and use the insights for business growth.”

Golf & Social Media: The Great Divide is published today at the GCSAA Conference and Trade Show, and will be followed throughout the year by supplementary studies into key topics including Gender, Diversity, Sustainability and Golf Entertainment.

DOWNLOAD Golf & Social Media: The Great Divide

To receive market insights and success stories of individuals and businesses transforming golf, visit Syngenta Growing Golf: http://www.syngentagolf.com

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Mowing a million to fund raise

Mowing a million to fund raise: Groundsman Mo Robson is mowing one million steps to raise money for children with life-limiting conditions.

Read the full article from Northampton Chronicle here

Mowing a million to fund raise

Mowing a million to fund raise

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