Tag Archive for: ‘NextGen’

GMA NextGen Inspires Youngsters at Schools into Stadia

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GMA NextGen Inspires Youngsters at Schools into Stadia: As part of #GroundsWeek 2024, the organisation’s annual awareness campaign, the GMA’s newly refreshed NextGen (previously Young Board of Directors) hosted a Schools into Stadia event at Ashton Gate Stadium in Bristol on Tuesday 19 March.

The Schools into Stadia programme aims to showcase grounds management as a viable career pathway for young people in education. With support from the GMA, Reesink Turfcare and Bristol Bears Foundation, GMA NextGen member Jack Langley hosted the event which offered youngsters local to Bristol the opportunity to gain valuable experience and provide the group with a deeper understanding of what duties a groundsperson undertakes in their role.

GMA NextGen Inspires Youngsters at Schools into Stadia

GMA NextGen Inspires Youngsters at Schools into Stadia

A group of students were invited along to the home of Bristol City FC and Bristol Bears to take part in theoretical and practical learning. The group was split into two, with one half guided through an interactive theory session which touched on the various forms of grass seed, how it grows, and how to keep it healthy. The other group were taken onto the pitch and given the opportunity to interact with the various pieces of kit, even having a go at line-marking the pitch and deepening their knowledge of various day-to-day tasks a grounds person undertakes.

GMA Key Account Manager for football, Tom Rowley, then delivered a careers presentation to the group, highlighting the various pathways into the industry.
NextGen new recruit Jack Langley, Deputy Head Groundsman at Ashton Gate said:

“Inviting young people along to my place of work to give them a flavour of what a career in grounds can look like has been extremely rewarding, especially as some of the attendees have shown an interest in returning to experience work on a match day.

Within my new role as part of GMA NextGen, I’m keen to shine a spotlight on the industry and encourage more young people to join.”

Geoff Webb, Grounds Management Association’s CEO commented:

“The schools into stadia events always inspire. To work with sporting venues such as Ashton Gate and tap into the community schemes that engage young people and bring opportunities to work in sports turf is always rewarding. The insights these days bring puts our sector and profession into focus as a great career option.”

Following a day of learning, one of the students in attendance said:

“It was so interesting to see what goes on behind the scenes at a large stadium. I enjoyed learning more about the equipment and using the line marking machine.”

Following another successful School into Stadia event, the GMA NextGen with support from sponsor Reesink Turfcare will continue to raise the profile of the industry and work to inspire young people by hosting more events and activations across the country.

#GroundsWeek took place from 18 – 24 March 2024. Keep an eye on GMA social media channels to find out more about its NextGen.

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GMA’s ‘NextGen’ to Inspire Future Workforce

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GMA’s ‘NextGen’ to Inspire Future Workforce: During #GroundsWeek 2024, the industry’s annual awareness week, the GMA has announced that its Young Board of Directors has been relaunched as the GMA’s ‘NextGen’. The group of talented young grounds professionals will represent the grounds management industry, whilst acting as ambassadors for the GMA, in the association’s aim of encouraging more young people into grounds management.

Workforce development has become increasingly important over recent years, with research revealing that 20% of grounds staff could potentially leave the sector over coming years due to an ageing workforce and two in five grounds professionals being over the age of 50.

GMA’s ‘NextGen’ to Inspire Future Workforce

GMA’s ‘NextGen’ to Inspire Future Workforce

Since this research was conducted, the GMA has invested funds into raising the profile of the sector through public-facing activities, like its #GroundsWeek and Back to Play campaigns, earning widespread media coverage from regional local radio to national media outlets, like BBC Sport and ITV News.

The association has also forged closer relationships with sport’s National Governing Bodies which recently included working with the FA and the Women’s Super League, alongside Women in Football and Arsenal FC, to make history with the first all-female grounds team to prepare a pitch in the WSL for the North London Derby.

Since this activity was started, there have been green shoots of optimism with research conducted by the GMA in 2023 showing that there has been an increase in the percentage of young people in the workforce, with under 35s now making up nearly 30% of the workforce compared to 19% in 2022. There has also been an increase in the number of grounds managers aged 24 and under, and an increase in the percentage of grounds managers stating that they became involved in grounds management due to apprenticeships, with the figure now being close to 20%.

Armed with four new members and a fresh rebrand, as well as the support by sponsor, Reesink Turfcare, the GMA’s NextGen will build on recent signs of optimism by targeting young people, including those still at school and those at the start of their careers.

The new look and feel of the group creates a fresh and youthful brand identity, giving it a ‘club’ aesthetic that will enable the group to grow by better resonating with its target demographic whilst still aligning closely with the GMA’s existing brand.

Their work began on Tuesday 19th March, where new NextGen ambassador, Jack Langley hosted a Schools into Stadia event at Ashton Gate. Over the day, a group of local secondary school children got a taste of what it’s like to be a grounds person, as well as learning more about the wide range of careers that can be pursued in the grounds care sector.

Commenting on the new approach, GMA NextGen Executive Sponsor, Jennifer Carter is optimistic about the future:

“#GroundsWeek is all about celebrating the grounds management industry and encouraging more people to consider joining. So, what better time is there to celebrate the achievements of a talented group of young people and to announce their renewed efforts to inspire other young people too?

“We’ve already seen what impact they can have on the sector, with three GMA NextGen ambassadors representing the industry during the recent women grounds showcase at the Emirates Stadium, and I’m confident that their fresh energy and focus will be highly impactful on the hearts and minds of other sport-loving young people.

“There are opportunities across the sector, both on the ground as well as in the businesses that support it, and we’re already seeing signs that recent years of hard work are starting to pay off. We as an industry need to keep up the momentum, and our NextGen ambassadors will play an important role in helping us drive this change.”

Longtime member of the group and currently acting as leader of the NextGen, Joe Broadwood is confident the new look and feel will resonate with its target audience:

“The new name and brand will give our group its own strong identity that is stand-out and brings a youthful feel. Our industry is intrinsically connected to sport, so the ‘club-feel’ of the brand will help us appeal to younger people who share our passion for sport and are interested in pursuing a career close to sport.

“In looking to appeal to younger audiences, we hope this relaunch will better support us in our mission to inspire the next generation of grounds staff.”

#GroundsWeek runs from 18 – 24 March 2024. To find out more about the week and how you can support it, visit: thegma.org.uk/groundsweek.

Keep an eye on GMA social media channels to find out more about its NextGen.

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