Tag Archive for: Partner

John Deere named as Solheim Cup Official Machinery Partner

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John Deere named as Solheim Cup Official Machinery Partner: John Deere has been confirmed as the official golf course and turf maintenance machinery partner of the 2026 Solheim Cup taking place at Bernardus Golf, the Netherlands, 7 – 13 September 2026, bringing their considerable experience in world-class course preparation and adding to the events sustainability credentials.

The agreement places John Deere at the heart of one of the biggest events in women’s sport. It formalises a partnership that brings together the global machinery manufacturer, Dutch dealer Kraakman, and the team at host venue Bernardus Golf in the Netherlands.

John Deere named as Solheim Cup Official Machinery Partner

John Deere named as Solheim Cup Official Machinery Partner

Paul Trowman, John Deere’s Golf and Turf Business Manager, said the partnership reflects the company’s long-term commitment to the professional game. “This is a chance to demonstrate how advanced machinery, data-driven management and high service standards can support top-level sport,” he said. “Bernardus Golf is an elite course which is presented by a team that’s at the top of its game. With John Deere machinery at its core, its greenkeepers have the tools and the expertise to ensure a global audience sees the venue in the best possible condition.”

Bernardus Golf’s local John Deere dealer, Kraakman, will supply all the equipment as well as delivering on-the-ground technical expertise before and throughout the event. The dealership is already working closely with the host venue to ensure all the right machinery is on site and has committed to a full training and monitoring programme for staff working at the venue. Back-up parts will be provided and service technicians will support the course’s mechanics.

Wim van Remortele, Commercial Manager for Golf and Turf at Kraakman, said: “Tournament preparation takes months of thought, planning, and expertise to ensure the course is playing to required regulations and looking its absolute best for a world-wide audience. Our role is to optimise the quality, efficiency and accuracy of operations, and we will be there before, during, and after the event because we have a long-term partnership with Bernardus Golf. The Solheim Cup is the pinnacle of Women’s golf so every machine, technician and process will be in peak condition. We are very proud to represent John Deere on home soil, and for what is a landmark moment for the John Deere brand.”

The 2026 Solheim Cup will be the 20th edition of the biennial competition between the best women pros from the USA and Europe and has the ambition to set a new benchmark for eco-friendly sporting events. As well as adding in John Deere’s expertise, sustainability plans include replacing general on-site parking with low-emission travel options, integrated ticketing, and last-mile solutions like the bike route experienced today. Other initiatives include renewable energy use, waste reduction, circular material sourcing, local catering, water-smart operations, and active nature restoration.

Bernardus Superintendent Niall Richardson said the partnership brings confidence and clarity to the months of preparation ahead. “I rely on equipment that performs every single day. With the Solheim Cup ahead, partnering with John Deere gives our team the reliability and support we need to prepare the course to championship level. The electric and hybrid technologies, along with the data they provide, help us work more efficiently and sustainably, key factors in how we manage the course today and into the future.”

John Deere’s market-leading technology and electric and hybrid innovations mean it is a perfect fit for the Solheim Cup’s sustainability values and ambitions. Equipment such as mowers, bunker rakes and utility vehicles will all utilise full or hybrid electric drives, and satellites will guide sprayers to accuracy in application of just 2.5cm. The whole fleet and its operators will be supported by John Deere Operations Center PRO Golf – a cloud-based course management system enabling the assignment of tasks, machinery management, and whole-course budgeting.

The Solheim Cup takes place at Bernardus in the Netherlands in September 2026.

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Husqvarna becomes Title Partner of the British Masters

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Husqvarna becomes Title Partner of the British Masters: Husqvarna, a global leader in robotic lawnmowing and part of Husqvarna Group, has signed a multi-year agreement to become the new Title Partner of the British Masters – one of the world’s most historic golf tournaments.

The 2026 Husqvarna British Masters will be staged at The Belfry on the iconic Brabazon Course in England. In addition, Husqvarna will also be the official robotic mowing partner of the DP World Tour.

Husqvarna becomes Title Partner of the British Masters

Husqvarna becomes Title Partner of the British Masters

“Golf is the perfect stage to demonstrate the performance of Husqvarna’s robotic lawnmowers, already delivering world-class results at over 1,700 courses worldwide. This partnership marks a shared commitment to reinvent golf course maintenance for a new era”, says Yvette Henshall-Bell, President Europe BU Husqvarna Forest & Garden Division, Husqvarna Group.

First played in 1946, the British Masters has a distinguished history with past champions including Peter Thomson, Tony Jacklin, Bernhard Langer, Ian Woosnam, Seve Ballesteros, Sir Nick Faldo, Colin Montgomerie and Sweden’s Alex Noren in the 2025 tournament. Six-time major winner Sir Nick Faldo, himself a Husqvarna Brand Ambassador, will return as host of the Husqvarna British Masters in 2026.

“As a former Champion, I take great pride in hosting this iconic tournament and it’s about to enter an exciting new era with this new partnership. I love Husqvarna’s products, and they will be out in full force at The Belfry next August to make sure the Brabazon Course is in perfect condition”, says Sir Nick Faldo.

As part of the agreement, Husqvarna also becomes an Official Marketing Partner of the 2026 DP World Tour, building on the successful partnership in 2025. In 2026 Husqvarna will be the Official Tournament Partner to the British Masters and the Amgen Irish Open, Corporate Partner to the BMW International Open, KLM Open and FedEx Open de France. With this elevated status, Husqvarna will showcase its products across DP World Tour channels throughout the season, and partner with green keepers and course managers to deliver consistent quality on the tournament courses.

Recently, at the AIG Women’s Open at Royal Porthcawl in Wales, 15 Husqvarna CEORA robotic mowers maintained all 18 fairways during the tournament, marking the first time robotic mowers have maintained fairways live on the world golf stage.

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John Deere names FCN as charity partner for 2026

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John Deere names FCN as charity partner for 2026: The UK and Ireland branch of John Deere has announced that The Farming Community Network (FCN) will be its official charity partner for 2026.

The commitment will see John Deere staff receive specialist wellbeing support training from FCN, as well as opening the door to a range of volunteering opportunities.

John Deere names FCN as charity partner for 2026

John Deere names FCN as charity partner for 2026

Thousands of pounds will also be raised through fundraising initiatives to help FCN further its reach and impact across the rural community.

“We all have a responsibility to safeguard the health and wellbeing of those living and working in rural areas,” says Joedy Ibbotson, Division Business Manager at John Deere.

“FCN is a charity that does incredible work in this area. Its outreach touches our staff, our network, our customers, and throughout the communities we operate in. It is a great fit for us and the partnership is something that really resonates with our team.”

John Deere employees have a strong track record of fundraising for good causes, both national and local.

Previous efforts include tackling the Peak District Ultra Challenge in aid of Cancer Research UK, raising more than £13,000. Staff are encouraged to come forward with their own ideas for volunteering and fundraising, with the company pledging to support these initiatives.

The FCN partnership was announced at an all-employee meeting at John Deere’s Langar headquarters in Nottinghamshire.

Georgina Lamb, Head of Partnerships with FCN, said: “We are delighted to partner with such a well-respected company as John Deere, which as well as providing vital funds for the charity has given us the platform to promote our work to the wider agricultural community. We look forward to working with the team in the coming months.”

As part of the event, staff were trained by FCN with a bespoke course in wellbeing support for the agricultural community.

Joedy added that the organisation was particularly keen to add its reach to the charity’s Nip it in the Bud campaign, which is part of the UK-wide Rural Communities Cancer Project between FCN and Macmillan Cancer Support.

The focus of the campaign is on early detection of cancer and making time to see the GP if someone notices a change in their health.

“Farmers and their families are so busy that health concerns can often get pushed to the bottom of the to-do list,” he said. “Rural communities often also have lower access to cancer services and support due to living in more isolated areas.

“However, early diagnosis is essential, so John Deere is keen to encourage people to be more familiar with the early signs of cancer, and to take the necessary steps to get checked and nip it in the bud.

“FCN plays a crucial role in supporting the farming community through difficult periods and times of change, and we’re proud to be standing alongside them this year.”

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MSC Regional Expansion and New Strategic Partner

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MSC Regional Expansion and New Strategic Partner: John Deere and DeLaval announce the Milk Sustainability Center expansion to dairy farmers in more countries and welcome dsm-firmenich as the next strategic partner.

Designed to enhance the efficiency and sustainability of dairy farming operations, the Milk Sustainability Center offers a unique solution by integrating data on crop, animal and feeding performance into one unified platform.

MSC Regional Expansion and New Strategic Partner

MSC Regional Expansion and New Strategic Partner

Developed through a joint effort initiated in September 2023, the Milk Sustainability Center empowers farmers to optimize their operations, reduce environmental impact and become more profitable.

Dairy farmers can use the Milk Sustainability Center to monitor nutrient use efficiency (NUE) and carbon dioxide equivalent (CO2e) across their farm, herd, and fields. It provides insights to help farmers manage nutrient utilization effectively and reduce the need for manual data input. Today, dairy farmers can already choose to create automized data flow to MSC from 30 herd-, milking- and feeding software. Farmers can also invite their consultants, dealers, veterinarians and other partners to access the platform.

Regional Expansion

The Milk Sustainability Center is designed to serve dairy farmers, independent of their farm machinery brands, feeding technology, milking equipment brands, or herd management software. It is now fully available in 13 countries across North America and Europe (full list of countries see below). Farmers can easily subscribe free of charge at

www.milksustainabilitycenter.com.

The highly innovative digital ecosystem addresses evolving sustainability standards and the growing demands for sustainable practices in dairy farming.

Alexander Berges, Production System Manager at John Deere says, “We’re already working on future additions like benchmarking and recommendations functionality. This will further help farmers being more profitable while improving their sustainability.”

dsm-firmenich New Strategic Partner

dsm-firmenich joins the Milk Sustainability Center as a Strategic Partner. It’s software Sustell™ is the industry leading lifecycle assessment (LCA) solution that helps the agricultural industry measure and improve sustainability performance. This partnership will allow primary data to flow from MSC to the Sustell™ software, if the farmer agrees. This will further enhance MSC functionality with extra Sustell™ data sources and certified carbon footprint calculations, supporting the customers to drive profitable environmental improvements.

Dr. David Nickell, Vice President of Sustainability and Business Solutions at dsm-firmenich Animal Nutrition & Health, commented: “The partnership between the Milk Sustainability Center and dsm-firmenich makes environmental impact assessment scalable and easier to implement. This will enable value chain partners to regularly track sustainability performance and to understand where and how to make profitable improvements with credible and transparent data and insights.”

Lars Bergmann, Executive Vice President of Digital Service at DeLaval, explains: “We aim to unify the industry to support dairy farmers improving their sustainability footprint. Partnerships like this will provide farmers with integrated tools that simplify automatic data flow, and enhance herd and field performance, which will support long-term sustainability goals.

Processors and consumer goods companies will benefit from a more transparent supply chain, strengthened by verifiable sustainability credentials.”

The Milk Sustainability Center welcomes partners in addition to Dinamica Generale and dsm-firmenich to join its mission to provide farmers with the comprehensive data and insights needed for a holistic view of the efficiency and sustainability in their dairy operations. For more information, potential partners are welcome to contact us at:

inquiries@milksustainabilitycenter.com

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Echo RP-1250 proves the perfect driving range partner

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Echo RP-1250 proves the perfect driving range partner: In just a few short weeks, an Echo RP-1250 from GroundTech has successfully streamlined the driving range operation at Kingsway Royston’s Golf Centre.

Operations Director James Watts explains how their new autonomous range-picker is working seamlessly with the club’s existing washer set-up and has resulted in up to 20 hours of labour being reallocated around the course every week!

Echo RP-1250 proves the perfect driving range partner

Echo RP-1250 proves the perfect driving range partner

Located on the outskirts of Cambridge, Kingsway Royston is a family-focused golfing destination offering a 9-hole golf course and Toptracer driving range alongside foot golf, pitch and putt, 18 holes of Jurassic Links Adventure Golf, Jamaica Blue café and AF Golf store. Like many, Kingsway has enjoyed a major boost in footfall post-COVID – good for business, but placing additional strain on their maintenance partners of nearly three decades, Turf Care Leisure.

To address the challenge, James engaged with GroundTech’s Marcus Glover to explore options. “I’ve been in the industry for many years and it’s been really interesting to watch the developments and refinements within the robotic arena” he explains. “Echo is well-established and well-proven so I had no doubt the technology, paired with the expert support and service from GroundTech, was going to be the perfect partner for our 30-bay driving range.”

The RP-1250 is capable of collecting up to 20,000 golf balls per day, silently and in all weathers. Optimised via GPS to target high density areas, balls are safely and efficiently collected and returned to a designated drop-off point – in this instance, a custom-fabricated holding tank designed and supplied by GroundTech. “It’s fitted seamlessly into our existing washer and Range Servant automated management system, and has reduced the time taken to clear the driving range from three or four hours every day to just one.”

James emphasises, “The time-saving is massive for us. Being able to redistribute close to 20 hours of labour every week enables us to focus our efforts on other projects and course improvements which has obviously been very well received by our customers.” He adds, “The service we’ve had from Marcus and GroundTech has been excellent throughout – everything from helping us provide a business case for the purchase, through to installation in early August and supporting us and our team through the initial set-up and induction period.”

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