Tag Archive for: Partnership

Redexim and Russells Groundcare Strengthen Partnership

/in , /by

Redexim and Russells Groundcare Strengthen Partnership: Redexim and Russells Groundcare have announced a significant expansion of their long-standing partnership, with Russells now taking on responsibility for Yorkshire and Lincolnshire in addition to their existing Nottinghamshire and Derbyshire territory.

This development represents a natural evolution of a relationship built on trust, shared standards, and strong aftersales support.

Redexim and Russells Groundcare Strengthen Partnership

Redexim and Russells Groundcare Strengthen Partnership

For Redexim, the decision to widen Russells’ area was an easy one. Andy O’Neil, Regional Manager at Redexim, has known the Russells team for years and worked opposite them before working alongside them.

“I used to work for a company that competed with Russells daily for six years, so I know them very, very well,” Andy explains. “In the four years since they’ve become a Redexim partner, we’ve never had any issues. They’re professional and they’re well known and well thought of by their customers. There was nobody else we wanted to go to for covering the area.”

For Russells Groundcare, the expansion presents a major opportunity to strengthen their offering to professional turf customers across the region. Sales Manager Mark Willerton says the chance to take on a larger territory aligned perfectly with their own ambitions.

“The opportunity came to expand our area – having the franchise for Nottinghamshire and Derbyshire already, this opportunity arose and we grabbed it with both hands,” Mark says. “Redexim is a long-established brand. The Verti-Drain is so well known. Everyone refers to whatever aerator they have as a Verti-Drain. It’s the original and the best in the market.

Taking on the wider Redexim range gives us some unique products we’ve not had before, and it’s an exciting opportunity.”

Among those new additions to the Russells portfolio, Mark expects two stand-out lines to immediately resonate with their customer base.

“One product we’ve never had before is the Overseeder, which – especially with these dry summers – is becoming a much more popular machine. The Verti-Drain and the Redexim Overseeder excite us the most. They’re really going to boost things for us.”

Both companies agree that the extended partnership isn’t just about product reach – it’s about strengthening support for end users. Redexim has highlighted improved customer service as a key benefit of Russells’ expanded remit, something Mark is proud to echo.

“We really pride ourselves on our aftersales service,” he explains. “You sell the first machine, but you earn the chance to sell the second one based on your aftersales support. That’s something we’re absolutely focused on.”

The close working relationship between the two teams will only deepen as Russells move into their new territory. “We’re looking forward to getting out there with Andy and the Redexim team and doing some demonstrations,” says Mark.

With shared values, complementary strengths, and a unified commitment to exceptional customer care, the expansion signals a powerful next chapter in the Redexim–Russells partnership – one built firmly on collaboration.

For more information, visit https://www.redexim.com/uk/

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

ICL and Syngenta Extend Partnership

/in , /by

ICL and Syngenta Extend Partnership: ICL and Syngenta have renewed their strategic partnership supporting turf professionals in the UK and Ireland and other European turf markets, extending a long-standing collaboration focused on research, product innovation and practical support for the industry.

The renewed agreement covers turf and landscape markets including the UK, Ireland, Italy, Germany, Austria and Spain. The agreement brings together Syngenta’s research pipeline with ICL’s established technical and distribution networks across these markets, supported by local expertise in each country.

ICL and Syngenta Extend Partnership

ICL and Syngenta Extend Partnership

The partnership builds on the complementary strengths of both organisations, with a shared focus on turf science, integrated turf management and practical innovation. It reflects a continued commitment to collaboration, clarity and aligned solutions that support the evolving needs of turf professionals across the UK and Ireland.

“We’re looking forward to building on the success of this partnership as we prepare to introduce a new generation of Syngenta products in 2026 and beyond,” said Mehdi Ibenbrahim, Syngenta Professional Solutions Commercial Head for Europe. “These launches will bring fresh solutions to turf professionals across Europe, with a strong focus on performance, sustainability and science-led innovation.”

The collaboration has consistently supported the industry through initiatives such as the Turf Rewards programme and Turf Science Live, an event series that brings practical research, product insight and technical knowledge directly to turf professionals.

Stephen Squires, VP, ICL Regional Business Lead, Turf & Ornamental, said:

“Our partnership with Syngenta has long supported turf managers in the UK and Ireland by combining strong research with practical technical support. Renewing this agreement allows us to continue bringing new innovations to the market while supporting customers with the local expertise and advice they rely on.”

Looking ahead, the agreement will support the introduction of new Syngenta products in 2026 and beyond. These innovations will focus on advancing turf health, improving resource efficiency and helping turf managers address emerging agronomic challenges across a wide range of conditions. Continued investment in research, technical training and industry support will remain central to the partnership.

Please contact ICL on 01473 237100 or visit www.icl-growingsolutions.com

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

Replay Strengthens Strategy with Origin Partnership

/in , /by

Replay Strengthens Strategy with Origin Partnership: Replay Maintenance is stepping up its game in the natural turf sector with a new three-year supply agreement with Origin Amenity Solutions (OAS), reinforcing its commitment to delivering high-performance sports surfaces across an expanding portfolio of sites.

The agreement is a key part of Replay’s wider strategy to grow its Natural Turf Division.

Replay Strengthens Strategy with Origin Partnership

Replay Strengthens Strategy with Origin Partnership

Following a structured selection process, the partnership provides both stability and flexibility, giving Replay the confidence to plan for growth while maintaining consistent standards on every pitch. In its first year, the company expects to service over 100 natural turf surfaces, with ambitious expansion anticipated in the years ahead.

Under the deal, Replay secures a reliable supply of core OAS products, including perennial ryegrass seed mixtures, controlled-release fertilisers, herbicides, and specialist inputs designed specifically for professional sports turf. But the agreement goes beyond the basics.

Embedded technical and agronomic support means Replay teams have access to soil analysis, laboratory testing, application planning tools, seasonal guidance, and ongoing technical advice, ensuring every decision is backed by data and best-practice insight.

Commenting on the partnership, Phil Dewhurst, Regional Sales Director at Origin Amenity Solutions, said:

“Origin Amenity Solutions are proud to have won the contract with Replay Maintenance and are delighted to be working closely with the team. Together we will build a strong partnership to supply and deliver our trusted products to improve the quality and performance on newly renovated natural turf surfaces.”

Service and performance are central to the partnership. The framework incorporates clear delivery commitments, regular performance monitoring, and annual commercial reviews, helping Replay maintain quality, reliability, and operational accountability as the division grows.

The collaboration also opens opportunities for wider industry engagement. Demonstration days, technical seminars, and joint marketing initiatives are all part of the plan, giving Replay the chance to share expertise, showcase innovation, and strengthen its presence in the natural turf sector.

Matt Bartle, Group Head of Commercial Strategy at Replay Maintenance, believes the partnership will play an important role in supporting the company’s ambitions in the natural turf market.

“This partnership with Origin Amenity Solutions marks an important step forward for Replay. At our core, we’re committed to raising standards across all sports pitches, be it synthetic or natural. The opportunity to work alongside a trusted, forward-thinking supplier like Origin strengthens our ability to deliver consistent, high-quality outcomes for our clients.

By combining our national delivery capability and technical expertise with Origin’s innovative amenity solutions and product support, we can offer a more integrated approach to pitch performance, sustainability, and long-term asset care. Ultimately, this collaboration is about adding value for clubs, schools, and facility operators thereby ensuring their natural turf pitches are not only match ready, but built to perform week in, week out.”

For Replay Maintenance, this agreement is more than a supply contract. It’s a strategic move to build a robust Natural Turf Division capable of delivering consistently high standards across an increasing number of sites.

For more information, visit www.replaymaintenance.co.uk

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

Evergreens UK extends ONE-DNA™ partnership

/in , /by

Evergreens UK extends ONE-DNA™ partnership: Evergreens UK has extended its partnership to distribute ONE-DNA™ artificial grass across the UK Outdoor Living market, marking a pioneering step forward in the delivery of circular, responsible artificial grass solutions. 

Through this partnership, Evergreens UK is the UK distributor of game-changing ONE-DNA™ products for outdoor living solutions, integrating the range across its trusted brand portfolio including LazyLawn, LazyExpo, LazyPlay and EverRoof.

Evergreens UK extends ONE-DNA™ partnership

Evergreens UK extends ONE-DNA™ partnership

Designed as a 100% circular system, ONE-DNA™ artificial grass is made entirely from a single raw material allowing the product to be mechanically recycled into high-quality new applications at the end of its lifecycle, retaining the full value of the material.

Now integrated into the market-leading EverRoof wind and fire safety rated rooftop space solution, ONE-DNA™ will also be available to homeowners and events customers with sustainability at the forefront of their green space solutions.

Andy Driver, Commercial Director, Evergreens UK, said: “This partnership reflects Evergreens UK’s long-term commitment to raising industry standards, not only in product quality, but in responsible specification, installation, and end-of-life stewardship.

“Third-party analysis shows that the grass surface is 100% circular meaning it can be reused in high-quality formats. This is full recycling and not down-cycling, marking a significant development for the industry, and one which we are proud to be leading to offer our customers the newest and most advanced technologies.”

Jasper Eppingbroek, Managing Director, ONE-DNA™, said: “We are delighted to extend our partnership with Evergreens UK to distribute our advanced and sustainable products to customers in the UK. Together, we are providing the future of artificial grass, maximising performance and a sustainable lifecycle.”

ONE-DNA™ products are Environmental Product Declaration (EPD) verified, and to protect product performance, will be available exclusively through trained and approved channels, ensuring installations are carried out following the correct process and to the highest technical standards.

Evergreens UK will offer a 15-year warranty for all ONE-DNA™ installs and also lead the development of a UK recycling and take-back programme, working with accredited partners to deliver a credible end-of-life solution.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

SiMa.ai and STIGA S.p.A. Announce Strategic Partnership

/in , /by

SiMa.ai and STIGA S.p.A. Announce Strategic Partnership: STIGA S.p.A., the leading European manufacturer and distributor of garden machinery and equipment, and SiMa Technologies Inc., the Physical AI company, today announced a strategic partnership to bring AI-powered solutions to robotic lawnmowers. STIGA will lead the industry with real-time decision-making on an ultra-low latency and power draw platform from SiMa, providing a scalable solution architecture for all robotic lawnmower products – domestic and commercial.

STIGA has established itself as a leader in lawn and garden technology, known for combining engineering excellence with practical, user-friendly design. From classic lawn mowers to state-of-the-art autonomous robotic solutions, STIGA continues to push the boundaries of innovation, delivering products that set the standards for precision, performance, and reliability in the industry. Emerging technologies like Physical AI are transforming the capabilities of autonomous devices. By embedding intelligence directly into machines, Physical AI enables devices to perceive, decide, and act independently in real-world environments. For STIGA’s robotic lawn mowers, this represents the potential for even smarter, more adaptive, and highly efficient operation. SiMa.ai is a leader in this field, providing low-power machine-learning system-on-chip (MLSoC) platforms and software that enable intelligent edge devices to run advanced AI workloads efficiently, without the need for high power consumption — a key requirement in a consumer device.

SiMa.ai and STIGA S.p.A. Announce Strategic Partnership

SiMa.ai and STIGA S.p.A. Announce Strategic Partnership

“This partnership represents a major step forward in delivering real-world AI to edge devices,” said Krishna Rangasayee, Founder and CEO of SiMa.ai. “By joining forces with STIGA, we’re removing the traditional complexity of edge AI and empowering STIGA with solutions that perform effortlessly—without compromise.”

STIGA’s leadership in autonomous garden solutions, combined with the advancements of Physical AI and the sophisticated hardware and software platforms from SiMa.ai, is shaping the next generation of smart outdoor equipment. These technologies demonstrate how autonomous devices can operate with greater precision, responsiveness, and efficiency, setting a new standard for intelligent machinery.

“At STIGA, innovation is at the heart of everything we do,” commented Sean Robinson, CEO of STIGA S.p.A. “Partnering with SiMa.ai allows us to push the boundaries of what autonomous machinery can achieve. By integrating Physical AI into our robotic lawn mowers, we’re delivering a new benchmark of intelligence and performance. How the robot senses, decides, and operates lies firmly within STIGA’s capabilities and expertise. The way these operations are delivered with low power consumption is where SiMa.ai technology truly excels — allowing the robots to achieve much more with the battery power available. This results in lighter, more efficient, and cost-effective intelligence. It’s a great example of what two experts in their fields can achieve through engineering-driven collaboration. And the real winner is the robot owner, who gets significantly more use from their machine”.

About SiMa.ai 

SiMa.ai is a pioneer in edge AI computing, developing innovative platforms that enable intelligent applications at the edge. The company’s Modalix platform delivers exceptional AI performance with industry-leading energy efficiency, making advanced AI capabilities accessible across diverse industries and applications such as robotics, smart vision, autonomous systems, and beyond. Founded by seasoned technology veterans, SiMa.ai is headquartered in San Jose, California. For more information, visit www.sima.ai.

About STIGA S.p.A. 

STIGA Group ranks among the leading European manufacturers and distributors of garden machinery and equipment. The Group consists of five brands, which together represent over 90 years of experience in the industry: in addition to the premium brand STIGA, the Group includes the brands Alpina, Mountfield, Castelgarden, and Atco. STIGA Group sells more than one million gardening machines every year and operates in 87 countries worldwide; with a workforce of more than 1,300 people, STIGA has three production plants in Italy, Slovakia and China. The Group also has 15 sales offices throughout Europe. For more information, visit www.stiga.com.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters