Tag Archive for: Polaris

Celebrating 40 Years of Polaris ATVs

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Celebrating 40 Years of Polaris ATVs: Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of the first American-engineered ATV. Since 1985, Polaris has led the way in shaping the ATV industry, delivering purpose-built innovation, legendary performance, and a spirit of adventure that continues to define the category today.

To mark this anniversary, Polaris has unveiled the Sportsman XP 1000 S 40th Anniversary Edition, a limited release that blends nostalgia and modern design with a package of premium features. With a colourway and graphics package inspired by the iconic 1996 Sportsman 500 – one of the bestselling ATVs of its era – the 40th Anniversary Edition carries the legacy forward with exclusive retro-inspired graphics, commemorative badging, and premium Super Graphite paint.

Celebrating 40 Years of Polaris ATVs

Celebrating 40 Years of Polaris ATVs

“The 40th Anniversary Edition is a celebration of the legacy Polaris ATVs have built over four decades,” said Rodrigo Lourenco, Vice President Off Road Vehicles Sales, EMEA. “From the first American-engineered ATV in 1985 to today’s Sportsman and Scrambler models, we have consistently raised the bar for performance, versatility and durability. This anniversary is about honouring that history, while continuing to innovate for the future.”

2026 Sportsman XP 1000 S 40th Anniversary Edition

The Sportsman XP 1000 S 40th Anniversary Edition is a limited release that embodies the spirit of adventure and excellence. The edition offers a unique blend of nostalgia and modern design, with exclusive 90s-inspired graphics that celebrate its heritage, set upon the top-of-the-range 2026 Sportsman XP 1000 S model that features modern technology like multi-select electronic power steering (EPS) for less rider fatigue, ProSteer technology to eliminate bump steer, turf mode for gentler riding, on-demand all-wheel drive (AWD) for extra traction when it is needed most, as well as an engine braking system (EBS) and active descent control (ADC) for a more confident ride.

The Sportsman XP 1000 S platform is Polaris’ top-spec, top-of-the-range ATV, delivering huge off-road capability with its powerful 952cc ProStar engine, and superior stability with its industry-topping 144cm wide stance. Key features include high-clearance dual A-arm suspension with 29.5cm front and 35.6cm rear travel, 27″ Duro Powergrip II tyres for optimal traction, and a high-strength frame engineered for maximum durability. XP 1000 S also comes with three rider-selectable drive modes: standard, work and performance. When it comes to work, Sportsman XP 1000 S is ready to go with a 1,588kg winch fitted as standard, a huge 136kg rear rack /91kg front rack capacity, and 830kg towing capacity.

40 Years Strong Campaign

Polaris is proud to celebrate four decades of innovation, performance and trust with the launch of its new video campaign, “40 Years Strong”.

Polaris has been at the heart of riders’ lives around the world since introducing its first ATV in 1985. The campaign pays tribute to the countless ways customers have relied on Polaris ATVs over the years, from early starts alongside farmers and long days hauling hay for smallholders, to adventurous trail rides through mud and dust, and the excitement of seeing checkered flags in the racing community.

Whether for work, play, or competition, Polaris has proudly stood by its ATV riders for 40 years, and “40 Years Strong” shines a light on the people who have made Polaris part of their journey.

The first episode, titled “40 Years of Early Starts,” pays homage to the farming community that wakes up before dawn each day and relies on Polaris ATVs as a trusted partner in their work. The series will be featured across Polaris Off Road’s social media channels in Europe, as well as on the Polaris Off Road International YouTube channel, with the first episode live today.

The 2026 Sportsman XP 1000 S 40th Anniversary Edition will be available in dealers across Europe this winter.

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Polaris Off Road Elevates 2026 RANGER Lineup

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Polaris Off Road Elevates 2026 RANGER Lineup: Polaris Off Road, the world leader in powersports and off-road innovation, has announced a range of user-inspired upgrades to its utility side-by-side lineup for 2026, including new features added to its purpose-built RANGER Nordic Pro product offering with the introduction of a factory-installed, 360-degree cab system now available as standard within the RANGER 570, 1000 and XP 1000 Nordic Pro platforms, redefining UTV comfort and convenience by keeping the elements out, and enabling riders to remain protected and productive.

Built to take on extreme climates and ever-changing weather conditions, RANGER Nordic Pro completes the vehicles with premium features tailored for the cold, the wet and the unpredictable. For the first time, RANGER Nordic Pro models now come equipped with a factory-installed, enclosed cab system that adds complete protection from the elements with a roof, tip-out windshield, rear panel and full doors complete with manual-crank windows, weatherproofing every ride and protecting riders from water, dust, sun and dirt. Not only that, but Nordic Pro models are also fitted with an in-cab heater and defrost system for year-round climate control, as well as a Polaris Engineered heavy-duty winch, ideal for plowing snow or pulling logs. New for 2026, all Nordic Pro editions now come in a signature Blue Dusk colourway.

Polaris Off Road Elevates 2026 RANGER Lineup

Polaris Off Road Elevates 2026 RANGER Lineup

“The latest announcements to the RANGER lineup are a direct result of our unwavering dedication to enhance every aspect of ride quality, putting the rider at the centre of product development,” said Rodrigo Lourenco, Vice President Off Road Vehicles Sales, EMEA. “The latest Nordic Pro enhancements are a great example of this; it’s a model specification that truly goes above and beyond our standard offering for those who need it most. We continue to listen and respond to the demands of our customers across Europe and beyond, resulting in product updates that truly matter to them, and offering solutions that help to achieve a better way of working.“

Building on the bestselling side-by-side platform in the industry, confidence-inspiring performance upgrades and new graphic and colour options can be seen across the entire RANGER lineup for 2026, resulting in the most comfortable, versatile, capable, and stylish lineup of RANGER vehicles on the market.

2026 RANGER XP 1000

Setting the bar for owner-inspired upgrades and class-leading capabilities, the top-of-the-range RANGER XP 1000 lineup is built for the most demanding users with a host of new upgrades for 2026, including new 29-inch Pro Armor X Terrain 8-ply tyres with a variable tread pattern to minimise in-cab noise on the RANGER XP 1000 Premium and Nordic Pro models. The ABS model variant also features the new Pro Armor variable-tread 27-inch tyres along with upgraded Gen 2 transmission for 50% easier shifting. The new XP 1000 Nordic Pro sees the all-new factory-installed cab system, along with a new Polaris Blue winch tether, replacing the previous orange tether that is cohesive with the all-new Nordic Pro Blue Dusk colourway.

Models, homologations and colour availability for the RANGER XP 1000 lineup across EMEA are as follows:

  • 2026 RANGER XP 1000 in Blue Slate Metallic Smoke [MD / Tractor T1a / T1b]
  • 2026 RANGER XP 1000 ABS in Blue Slate Metallic Smoke [Tractor T1b/ABS]
  • 2026 RANGER XP 1000 Hunter Edition in Polaris Pursuit Camo [Tractor T1a / T1b]
  • 2026 RANGER XP 1000 Nordic Pro SE in Blue Dusk [MD / Tractor T1a / T1b] – NEW COLOUR

2026 RANGER 1000

The new-and-improved 2026 RANGER 1000 models continue to enhance performance, with the new high-output electronic power steering seen across the standard RANGER 1000 and Nordic Pro models, offering enhanced responsiveness and slow-speed manoeuvrability. New colours are available across the 1000 lineup, including CREW models, now available in Mirage Beige. The Nordic Pro variant follows suit of the latest upgrades with all-new Blue Dusk colourway, cab system fitted as standard, and new blue winch tether.

Models, homologations and colour availability for the RANGER 1000 lineup across EMEA are as follows:

  • 2026 RANGER 1000 in Mirage Beige [MD / L7e / Tractor T1a / T1b] – NEW COLOUR
  • 2026 RANGER 1000 Nordic Pro SE in Blue Dusk [Tractor T1a / T1b] – NEW COLOUR

2026 RANGER DIESEL

To round out the full-size lineup, Polaris updates its bestselling RANGER Diesel range with new ride-enhancing upgrades, including Gen 2 transmission for 50% easier shifting, new high-output electronic power steering that offers enhanced manoeuvrability, especially at slow speeds, and improved responsiveness. Both the standard Diesel and Diesel Deluxe models now feature 27-inch Pro Armor X Terrain 8-ply tyres with a variable tread pattern to reduce in-cab noise. Similar to its petrol counterparts, the RANGER Diesel sees the all-new Blue Dusk painted bodywork available on its Deluxe model for 2026.

Models, homologations and colour availability for the RANGER Diesel lineup across EMEA are as follows:

  • 2026 RANGER Diesel in Sagebrush Green [MD / Tractor T1b]
  • 2026 RANGER Diesel Deluxe in Blue Dusk [Tractor T1b] – NEW COLOUR

2026 RANGER SP 570

Polaris’ bestselling small-but-mighty RANGER SP 570 sees product updates for 2026, including all-new side view mirrors for improved vehicle integration and even more protection with a full-body skid plate as standard across the range. The Nordic Pro model, customers will now benefit from the full cab kit fitted as standard, along with the Blue Dusk colourway and blue winch tether seen on its full-size Nordic Pro equivalents.

Models, homologations and colour availability for the mid-size RANGER lineup across EMEA are as follows:

  • 2026 RANGER SP 570 in Sage Green [MD / L7e / Tractor T1a / T1b]
  • 2026 RANGER SP 570 Hunter Edition in Polaris Pursuit Camo [Tractor T1a / T1b]
  • 2026 RANGER SP 570 Nordic Pro SE in Blue Dusk [L7e / Tractor T1a / T1b] – NEW COLOUR

2026 YOUTH LINEUP

Also announced as part of Polaris’ 2026 model updates are two new colour options available for the Outlaw 110 EFI Youth model – fan-favourite Indy Red or striking Lime Squeeze. Polaris Youth ATVs suitable for riders aged 10+, including the Outlaw 110 EFI and Sportsman 110 EFI, come standard with important safety features including an adjustable speed limiter, safety whip flag and tether, and daytime running lights.

Models and colour availability for the Polaris Youth lineup across EMEA are as follows:

  • 2026 Outlaw 110 EFI in Indy Red or Lime Squeeze – NEW COLOURS
  • 2026 Sportsman 110 EFI in Velocity Blue
  • 2026 Phoenix 200 in Storm Grey

The 2026 RANGER and Youth lineup will be available in dealers across Europe in summer 2025.

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Polaris winner receives his General 1000

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Polaris winner receives his General 1000: Polaris is pleased to announce the winner of the 2024 Great British Farm Off Competition, Nick Hopkins. After months of hard work and dedication of sharing his daily farming life online, Nick has been awarded a Polaris General 1000 for an entire year.

At the start of 2024, Polaris launched an exciting new competition: the Polaris Great British Farm Off. The initiative aimed to celebrate the resilience and hard work of British farmers, while highlighting how Polaris vehicles can support farming life.

Polaris winner receives his General 1000

Polaris winner receives his General 1000

Farmers were invited to share their day-to-day activities from January to July, opening the doors to show the hard work and commitment involved in running a farm. Those who shared engaging and consistent content were considered for the Great British Farm Off title and the chance to win a Polaris Off Road Vehicle for an entire year. From lambing season to harvest, the entries highlighted the dedication of the British farming community.

One standout participant was Nick Hopkins, a Wales-based farmer/horse breeder whose engaging content kept everyone entertained. Blending personality and humour, Nick’s posts gave followers an authentic and light-hearted look at life on the farm, making him a clear favourite.

Speaking about his decision to enter the competition, Nick shared: “When we saw the competition, we thought we’d give this a go. There’s so much going on, and of course, running from January through to June, different things are happening seasonally on the farm. We thought it’d just be a bit of a laugh to do it. The kids got involved in taking photos, and we kind of staged quite a lot of stuff as we never really saw ourselves as content creators and certainly never thought we’d win it.”

To collect his prize, Nick visited long-time dealer and friend Jake Else at Derbyshire Quads, where he was presented with a Polaris General 1000.

Reflecting on Nick’s win, Jake said: “If there was ever a winner of a competition, he’s [Nick] one of the most worthy. We’ve known Nick for years, probably at least 15 years. He bought a spark plug from us initially, and he said the service he got from just buying that spark plug meant that if he was ever going to buy any machines in the future, he’d come back to us – and thankfully, he did. (…) Now he’s won the competition where he’s got the opportunity to have a General for a year, so I think he’s going to love that. Nick’s a great guy. It’s been an honour to support him with his products and machines over the years and a very worthy winner. Congratulations Nick. Well done.”

After a day of EASI training, Nick headed home to his smallholding in Capel Iwan, eager to put his new General 1000 to work. Over the next year, the General will complement the two Polaris RANGER 570s already supporting his American Quarter Horse breeding programme.

With its 30.5cm ground clearance, the General will help Nick tackle daily tasks with ease, from early morning livestock checks to managing chores across the farm’s varied terrain. Whether it’s moving hay, topping up water in the fields with the water bowser, or using its 272kg bed box capacity, the General will prove invaluable in keeping things running smoothly. Nick also plans to put the General’s impressive 680kg towing capacity to work with a grass-cutting mower and fertiliser spreader as needed.

As the year progresses, Nick will continue to keep his followers updated on how the General is making a real difference on the farm. From tackling day-to-day tasks to navigating Wales’ green lanes, it’s clear the General is set to become an essential part of Nick’s daily life.

Keep an eye on Polaris UK’s social media to see how Nick puts the General 1000 to work on his farm.

The Polaris Great British Farm Off will be returning in 2025, offering another lucky winner the chance to receive a Polaris vehicle of their choice for an entire year. More information will be available soon –  keep and eye on the Polaris UK social media channels for updates.

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Polaris elevates the best-selling side-by-side

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Polaris elevates the best-selling side-by-side: Polaris Off Road has launched a range of owner-inspired upgrades to its class-leading full-size RANGER lineup, which is now shipping to dealerships across Europe.

Building on the already best-selling side-by-side in the industry, the 2025 RANGER lineup features a redesigned front end and new front bumper for added robustness, an upgraded Gen 2 transmission for smooth and consistent shifting, and intuitive accessories for added rider convenience and an immersive ride experience.

Polaris elevates the best-selling side-by-side

Polaris elevates the best-selling side-by-side

“We constantly use our customers’ feedback to drive improvements that truly matter to them and make the best-selling side-by-side even better. The results of that are on display with the full-size RANGER offering for 2025,” said Reid Wilson, Polaris Vice President and General Manager of Off Road. “Whether it’s tackling a tough task or enjoying a trail, the new 2025 full-size RANGER lineup is stacked with quality enhancements and upgraded features to deliver more capability, durability, and comfort as the number one selling off-road brand.”

Notable upgrades for 2025 include:

  • RANGER XP 1000 and RANGER Diesel have a bold, restyled front-end design, with new bumper and grille for added robustness.
  • RANGER XP 1000 models have an upgraded electric power steering system with enhanced control and responsiveness, especially at low speeds.
  • RANGER 1000 and XP 1000 models feature an upgraded Gen 2 transmission that reduces shifting effort by up to 50% to enable easier and smoother shifting and two-times longer service intervals (2,000 miles / 200 hours).
  • New ultra-bright LED headlights now feature on the RANGER 1000 Nordic Pro Edition and Diesel models for enhanced brightness that help riders extend their days.
  • Tractor-homologated RANGER XP 1000 models see an increase to power as well as the introduction of drive modes – riders can choose between work, standard and performance mode to control the throttle based on the task at hand.
  • Redesigned cab nets with a new single-latch connection point for easier entry and exit.
  • Integrated speed limiting is now a standard feature across the RANGER XP 1000 range – especially helpful for low-speed tasks like spraying or mowing.
  • New accessories such as an upper front brushguard for enhanced durability and premium look and a new hood rack.
  • Roofs available for RANGER CREW models now feature a new design with enhanced sealing.
  • JBL® audio upgrade kits provide excellent sound quality and premium vehicle integration for a fully immersive experience, including a JBL head unit with in-dash speakers and upgrades with rear speakers and a subwoofer.
  • Additional accessories include integrated bumper lighting for off-road use, a new reverse light harness will automatically turn on rear accessory lighting when the vehicle is in reverse or by the flip of a switch when the vehicle is parked.

In addition to the new upgrades, the 2025 full-size RANGER lineup continues to provide the features riders have come to expect from Polaris, including class-leading 454kg box capacity and 1,136kg towing to carry large loads in fewer trips, maximising overall productivity, as well as on-demand All-Wheel Drive (AWD) that automatically engages four-wheel drive when traction loss is detected for confidence in rough terrain, and reverts back to two-wheel drive when traction is regained.

The latest RANGER lineup is Polaris’ most comfortable UTVs to date with the option of adding a full cab, complete with roof, tip-out windshield and wiper, rear panel, crank doors and in-cab heater. Full cab accessories for RANGER allow riders to seal out the elements and extend their work day. Whether it’s a shady respite from the summer sun, or protection from the harsh weather of winter, riders can work year-round in complete comfort.

2025 Full-Size RANGER Lineup 

Details, homologation and colour availability for the full-size RANGER model lineup across EMEA are as follows:

2025 RANGER XP 1000 Premium – Blue Slate or Polaris Pursuit Camo [MD / ZUG / Tractor T1a / Tractor T1b / T1b ABS]

2025 RANGER CREW XP 1000 PREMIUM – Blue Slate [MD / Tractor T1b]

2025 RANGER XP 1000 Nordic Pro Edition – Black Pearl [MD / ZUG / Tractor T1a / Tractor T1b]

Setting the bar for owner-inspired upgrades and class-leading capabilities, the 2025 RANGER XP 1000 now features a restyled front end with new bumper and grille for added durability, along with upgraded transmission for 50% easier shifting, upgraded electric power steering system and two-times longer service intervals. On Tractor-homologated models, power has been increased along with rider-selectable throttle control settings. New for 2025, XP 1000 features a number of rider comfort upgrades, including redesigned cab nets for easier entry and exit, and integrated speed limiting features. The 2025 RANGER XP 1000 models come in two colour choices – Blue Slate or Polaris Pursuit Camo – as well as Nordic Pro edition in Black Pearl which features a in-cab heater and Polaris HD winch fitted as standard.

2025 RANGER 1000 EPS – Granite Grey [MD / ZUG / Tractor T1a / Tractor T1b]

2025 RANGER CREW 1000 EPS – Granite Grey [MD / Tractor T1b]

2025 RANGER 1000 EPS Nordic Pro Edition – Black Pearl [Tractor T1a / Tractor T1b]

The new-and-improved 2025 RANGER 1000 models continue to enhance performance and durability, setting a strong foundation for the 2025 full-size RANGER lineup. In addition to the upgraded transmission, two-times longer service intervals and redesigned cab nets, the RANGER 1000 Nordic Pro Edition now comes standard with ultra-bright LED headlights. Available in Granite Gray and Nordic Pro Edition in Black Pearl.

2025 RANGER Diesel – Sage Green [MD / Tractor T1b]

2025 RANGER Diesel Deluxe – Super Graphite [Tractor T1b]

To round out the lineup, Polaris updates its bestselling RANGER Diesel model with a new look. Both the standard Diesel and Diesel Deluxe models have a restyled front end design and bumper for even more durability, along with ultra-bright LED headlights that give the model a premium finish whilst enhancing visibility from dusk to dawn.

The 2025 full-size RANGER lineup is now available in dealers across Europe.  

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Polaris unveils new Sportsman XP 1000

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Polaris unveils new Sportsman XP 1000: Adding to its legacy of value and quality to customers, Polaris Off Road today unveiled further updates to its 2025 lineup, featuring new upgrades that are now available as standard on RANGER and Sportsman models, as well as a new, special-edition colour option available on the top-of-the-range Sportsman ATV.

POLARIS SPORTSMAN

In addition to the recently-announced Sportsman 570 lineup for 2025, Polaris now unveils the 2025 refresh for its top-spec sport ATV – the Sportsman XP 1000 S – which now includes the introduction of Turf Mode on tractor-homologated models for easier manoeuvrability, as well as performance improvements to the rear sway bar and drag links to increase durability.

Polaris unveils new Sportsman XP 1000

Polaris unveils new Sportsman XP 1000

Polaris introduces the all-new Sportsman XP 1000 S LE model in a striking new Lava Orange Metallic colour, featuring advanced Walker Evans Racing Shocks so riders can stay out longer with less fatigue and turf mode (tractor & L7e homologations) for easier manoeuvrability.

The Sportsman XP 1000 S takes off-road capability to new heights with the industry’s only 144cm wide stance that delivers superior stability, as well as exceptional torque thanks to its powerful 952cc ProStar engine, ensuring a confident ride even in the most challenging conditions. Key features include high-clearance dual A-arm suspension with 29cm front and 35.5cm rear travel, 27″ Duro Powergrip II tyres for optimal traction, and a high-strength frame engineered for maximum durability. All XP 1000 S models feature electric power steering (EPS) for less rider fatigue, on-demand all-wheel drive (AWD) for extra traction when it is needed most, as well as an engine braking system (EBS) and active descent control (ADC) for a more confident ride. Riders can also choose between three ride modes – performance (PERF), standard (STND), and work (WORK) – offering customisable throttle response. Performance mode offers a more aggressive feel, accelerating harder with less throttle movement, whilst work mode provides a smoother throttle response than standard mode.

2025 Sportsman XP 1000 lineup

2025 Sportsman XP 1000 – Blue Slate Metallic Smoke (L7e)

2025 Sportsman XP 1000 Touring – Onyx Black (L7e)

2025 Sportsman XP 1000 S – Steely Blue (MD / T3a / T3b / L7e)

NEW 2025 Sportsman XP 1000 S LE – Lava Orange Metallic (MD / T3a / T3b / L7e)

2025 Scrambler XP 1000 lineup

2025 Scrambler XP 1000 – Storm Gray (L7e)

2025 Scrambler XP 1000 S – Lifted Lime Pearl (T3a / T3b / L7e)

POLARIS RANGER

The performance-meets-value mid-size Polaris Ranger 570 has been providing unstoppable utility performance for more than a decade, thanks to its reliable and powerful Prostar 570cc DOHC engine, and unmatched versatility with a 227kg rear bed capacity, 560kg towing capacity, on-demand all-wheel drive and Turf mode to master any job – big or small. With its compact size at just 142cm wide, tight turning radius for agile navigation, and over 25cm of ground clearance, the Ranger 570 can go anywhere.

For 2025, all RANGER 570 models now feature the integration of Electric Power Steering (EPS) as standard, including the base model. These enhancements continue Polaris’s commitment to delivering unmatched versatility and performance for unbeatable value.

2025 RANGER Mid-Size lineup

2025 RANGER SP 570 EPS – Sage Green (MD / T1a / T1b)

2025 RANGER SP 570 EPS Nordic Pro Edition – Black Pearl (T1a / T1b)

*For availability and pricing in your market, please speak to your regional Media Contact or contact the Polaris EMEA Press Office at press@polaris-orv.media

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