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Ranger EV continues to serve Cannon Hall

Ranger EV continues to serve Cannon Hall: Six months on from the delivery of the Ranger EV to Cannon Hall Farm, Farmers Robert and David and dad Roger are utilising all aspects of their new electric utility vehicle…

Featuring on Channel 5’s Friday on the Farm back in October, the Ranger EV has since become a regular guest star on the show, and behind the scenes too, helping with day-to-day farm life.

Ranger EV continues to serve Cannon Hall

Ranger EV continues to serve Cannon Hall

Robert Nicholson, from Cannon Hall Farm, said: “We’ve been really pleasantly surprised by the versatility of the Ranger and it is used every single day around the farm for various tasks. It surprised us by how brilliantly it handled off-road, it is really good in wet conditions and it makes life so much easier for us as it means we can get anywhere on the land without having any problems.”

At just 147cm wide, the Ranger EV is the perfect utility vehicle for fitting through gates and storing inside a barn or garage. Not only that, its smooth, silent motor means it will not spook any animals whilst in operation.

“We’ve used it way more than we thought we would because it is so adaptable – we have even got a tow bar on it now,” continued Robert. “It is used regularly for transporting animals, for training Pip and for checking the stock in our 125 acres of land. It’s been particularly useful in the snow if we’ve needed to bring any animals back to the farm. We’ve even used it to help Farmer David’s fitness regime – he wasn’t quite ready to pull a lorry so the Ranger EV was perfect.”

The Ranger EV has a 680kg towing capacity, along with 227kg bed box capacity for hauling things like animal feed and tools. Cannon Hall Farm’s Ranger EV has been fitted with a livestock canopy from TFM Engineering, which optimises the cargo bed for carrying livestock and for Cannon Hall Farm’s dog, Pip.

Given to Roger as a late birthday present last year, Cannon Hall Farm’s Ranger EV is well suited as an access-all-areas vehicle around the land with its on-demand all-wheel-drive technology to give it more forward traction when needed – especially helpful in muddy or slippery conditions – as well as ample space in the cab so Roger can easily get in and out.

Spot the Ranger EV on the latest season of This Week on the Farm on Channel 5, and catch up on-demand on My5.tv.

#FridayOnTheFarm

#ThisWeekOnTheFarm

To see Cannon Hall Farm’s latest adventures with their new Polaris Ranger EV, follow them on Facebook, Instagram or Youtube.

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Polaris reveals electric RANGER plans

Polaris reveals electric RANGER plans: Polaris Inc. (NYSE: PII) today unveiled plans to debut an all-new 2022 electric RANGER utility side-by-side in late December 2021, advancing the Company’s strategic rEV’d up electrification strategy.

This full-size RANGER is the first electric vehicle Polaris developed through its powersports industry-exclusive partnership with Zero Motorcycles®, which the two companies announced last September. The Company expects the new electric RANGER to start arriving in dealerships in early 2022.

Polaris reveals electric RANGER plans

Polaris reveals electric RANGER plans

“Our rEV’d up strategy positions Polaris to help define yet another chapter in powersports innovation,” said Mike Speetzen, interim CEO, Polaris Inc. “With the rising interest in electric vehicles, we are investing in electrification in order to meet the needs of current customers as well as appeal to tomorrow’s riders. The all-new electric RANGER is our latest effort aimed at leading the industry forward in this area.”

As part of the Polaris rEV’d up strategy, the all-new full-size electric RANGER spearheads the company’s long-term plan to accelerate its leadership in powersports electrification.  Design and development efforts for the all-new electric RANGER are currently underway in North America.

“The strength of our partnership with Zero Motorcycles and our own investments in electrification R&D enable us to leverage advancements in electric powertrains and performance to drive the off-road industry into the future,” said Mike Donoughe, senior vice president and chief technical officer, Polaris Inc. “This will be one of the most technically advanced off-road vehicles on the market and reinforces Polaris’ position as the innovation leader in powersports.”

“As our top-selling off-road vehicle brand, RANGER has continually set the benchmark as the hardest working, smoothest riding UTV, leading the market in rider-inspired innovation,” said Steve Menneto, president of Polaris Off Road. “The new electric powertrain will elevate the RANGER platform to a whole new level of capability, durability and performance.”

“We’ve actively engaged our RANGER customers, and without a doubt, there is significant demand for even higher levels of performance and capability,” added Menneto. “They’ve expressed some very specific unmet needs, and our new electric full-size RANGER will effectively address them, unlocking a truly enhanced off-road experience.”

For further media information on Polaris ORV products, please contact the Polaris ORV Media Office on +44 (0) 1525 270100 or email us at press@polaris-orv.media.

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Ranger on the rails

Ranger on the rails: Known as ‘rail buggies’, utility vehicles are not new to the railway maintenance industry, but the development of the custom Polaris Rail Ranger presented an opportunity to innovate the design, including the introduction of technology and equipment which is normally reserved for bigger, more expensive plant equipment.

The custom Ranger was built by Fitzgerald Plant Services Ltd, an established provider of specialist services for the rail and construction industries, including repair work, maintenance, engineering and heavy haulage transport. Based in Cwmbran, South Wales, Fitzgerald Plant Services aims to provide a one-stop-shop for all of their customers’ requirements – including specialist solutions like the Polaris Ranger.

Ranger on the rails

Ranger on the rails

“These machines are very versatile and can be utilised in a number of different ways,” said Clayton Greenman, Fitzgerald Plant Services Ltd Engineering Manager. “That’s one reason why they’re so suited to working on the rails because it depends a lot on what kind of maintenance work the contractors are undertaking. Transporting personnel, towing trailers with tools and equipment, weed spraying, leaf clearance, track inspections – the Rail Ranger is the ideal vehicle to do it all.”

Supported by their local Polaris dealer – Usk & Wye Valley ATV Ltd – who serve the Monmouth and Forest of Dean areas, the Polaris Ranger was selected because of its refined cab that offers the option to be fully enclosed with the addition of doors, a windshield, rear panel and roof, alongside its class-leading capabilities and durability.

Initially building a prototype with a Polaris Ranger Diesel, Fitzgerald Plant Services will have delivered four Polaris Ranger vehicles to operate across UK rail lines by the end of this year, with many more custom builds planned for 2021.

“From the initial brief to the delivered prototype, the diesel machine took around three years to develop,” continued Clayton. “Building the machine in compliance with the Network Rail standards is understandably very time consuming due to the testing and documentation required. Development of the prototype petrol Ranger Crew XP 1000 took less than 4 months as we gained a lot of experience from the previous diesel project. Now we’re in series production, we can complete a full rail conversion in about 3 weeks.”

The custom Ranger vehicles are fitted with spacers to give them a wider track width, ensuring the tyres sit correctly on the railhead, as well as specially-mounted rail gear, an air braking system and hydraulic systems. As the Polaris chassis has been designed to accommodate a snow plough, the same mounting points could be utilised to fit the front rail equipment, however, the chassis had to be specially adapted for the rear equipment. The hydraulic system controls the raising and lowering of the rail bogies and the hydraulic trailer park brake, using a 12-volt DC electro/hydraulic power pack powered from the battery. There is also a 12-volt DC twin air compressor which powers the air brake system – a requirement for towing trailers on the UK rail infrastructure.

Fitzgerald Plant Services Ltd added its own custom display, controllers and software to control the various rail systems and operate as effectively as possible. The operator can get real-time updates on machine status and operate the functions via a user interface. There are also password-protected menus for service engineers where all the system diagnostic information and calibration settings are found.

For more information on the Polaris Ranger, please visit the Polaris Britain website here.

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Polaris Release Ranger Stories

Polaris Release Ranger Stories: The Polaris RANGER is one of the bestselling utility side-by-sides across the globe and has earned its reputation as the ultimate utility vehicle with over one million vehicles built to date.

To showcase the versatility of the RANGER and the diversity of its customers, Polaris have embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called Ranger Stories, is set to demonstrate the many ways in which the RANGER line-up is servicing customer lives worldwide, over and above utility use.

Polaris Release Ranger Stories

Episode 1 – Norway

Life can be tough for a resident in the northernmost part of Norway and getting around can be very difficult, although not for Sven – a Polaris RANGER 570 owner – who uses the off-road vehicle to carry on with his day-to-day life, even in the harshest conditions.

Kicking off the first of the Ranger Stories series, Polaris filmed with a customer in Alta, Norway, who uses his Ranger 570 for daily travel when conditions are too treacherous for a conventional car. Sven lives in Alta, a town known for its spectacular views of the Northern Lights and home to the beautiful Sorrisniva Ice Hotel, which is on the northern coast of Norway and only around 1,400 miles from the North Pole. The winter conditions can be extreme; temperatures can drop below minus 30 degrees Celsius and the landscape can be completely covered in deep snow in every direction.

With its dependable 44 HP Prostar® engine, the RANGER not only delivers reliability when it’s needed the most, but also has excellent fuel efficiency and ease of maintenance for everyday use. For driving in thick snow and ice, the RANGER 570 has on-demand all-wheel drive that means all four wheels engage automatically when the vehicle needs more forward traction and reverts back to 2WD when it doesn’t. Paired with handy accessories like the built-in winch mount, easy-to-install Lock & Ride Glacier Plow system, and weatherproof Pro Shield Cab system to keep the elements out, the RANGER is the ideal vehicle for an unforgiving climate like Norway.

Catch the first episode of RANGER Stories in Norway across Polaris Off-Road social media channels, or watch and download the video here.

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Polaris Ranger Diesel Available

Polaris Ranger Diesel Available: There has never been a better time to purchase the Ranger Diesel.

Polaris announced earlier this year that all Polaris Ranger Diesel models (excluding Crew) will be supplied with a poly roof and rear panel as standard.

Polaris Ranger Diesel Available

Also, the Ranger Diesel HD EPS EU is now available for just £11,999 excluding VAT when purchased between 25 February and 30 April 2019. This offer provides customers with a saving of £400 excluding VAT.

Customers can also take advantage of the Polaris 0% finance scheme, available over two years with 2 + 22 monthly payments up to a maximum of 80% of the Recommended Retail Price. The 0% finance can include genuine Polaris UTV accessories up to the value of £1,000 excluding VAT.

Full details of the Polaris Ranger Diesel and 0% finance schemes, including terms and conditions, are available at your nearest Polaris dealer.

Also, by popular demand, Polaris is again offering a free Half Cab package to customers who purchase a new Ranger Diesel HD EPS EU or Tractor between 25 February and 31 March 2019. The package includes a fixed glass windshield for extra protection against the elements and a washer/wiper kit with battery connection cables.

This offer provides a further saving of £780 excluding VAT, offering customers a combined saving of up to £1,180 excluding VAT against the original RRP.

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Celebrating 20 Years Of The Polaris RANGER

Celebrating 20 Years Of The Polaris RANGER: As the curtain closes on the Polaris RANGER 20th birthday celebrations in 2018, two lucky winners celebrated the milestone in true style after winning the ‘Ultimate Ranger Experience’ competition, going on an unforgettable trip to Naxos in Greece, courtesy of Polaris.

Crowned winners of the competition that celebrated a double decade of the iconic side-by-side utility machine, UK-based Peter Goble and Elizabeth Toft, won the trip of a lifetime after submitting images showing how they use a Polaris Ranger as part of their work for the NHS North West Ambulance Service.

Celebrating 20 Years Of The Polaris RANGER

Hosted by Auto Moto Falcon, a rental company utilising Polaris machines in Naxos, the winners spent two days exploring off-road routes in a RANGER® XP 900 EPS, experiencing famous tourist spots, beautiful scenery and some of the island’s hidden treasures.

The competition asked owners across the world to send in a photo of their own personal RANGER® experience. Peter and Elizabeth won one of the EMEA experiences up for grabs with their photo submission of a RANGER® being used for emergency transport services. They both work for the NHS North West Ambulance Service and use the specially-modified RANGER® to access difficult terrains, such as moorland, where a standard ambulance wouldn’t be able to go.

Elizabeth said: “We were both really shocked when we heard that we had won the ‘Ultimate RANGER Experience’ competition, but equally delighted. We already thought the RANGER was a very capable and hardworking vehicle but experiencing this on the off-road trails in Naxos was completely different than what we’re used to!”

The pair flew out to Athens on 28th September, followed by a ferry transporting them to the island of Naxos. For the duration of their trip, Peter and Elizabeth stayed in the luxury modern Galaxy Hotel; a typically Greek hotel just a few steps away from Saint George beach. After some initial downtime in the hotel, Polaris arranged two sightseeing-packed days for the winners to enjoy their time in Naxos alongside the RANGER®.

On Saturday 29th September, the group departed for an off-road guided tour to the north of the island following a morning briefing with the RANGER®. They first travelled to the fishermen village of Apollonas for lunch, stopping on the way at the cliffs for a panoramic view of the island. The group then took dirt tracks across the island, passing famous local marble quarries, and finally reached Naxos town where they had time to shop, eat and see the local landmarks.

On Sunday 30th September, the group travelled to the southwest coast for the best beaches of the island, stopping at Agia Anna, a sandy beach with clear blue waters, and ending in Alyko to see the well-known Wild Drawings art on an abandoned hotel. The group then continued to reach the highest peak in the Cyclades at the top of Zeus mountain, to visit Naxos’ oldest monastery, Photodotis. They then went to Apiranthos Village to have lunch at the world-famous Rotonda Restaurant, surrounded by some of the most impressive views of Naxos.

“We were shown parts of the island that we wouldn’t have known existed, and the places we travelled to in the RANGER were beautiful. The tours of the island were truly unforgettable, and our guide was extremely accommodating and very knowledgeable about the RANGER. We didn’t quite appreciate just how popular the RANGER is abroad, so the experience has really opened our eyes to how versatile the Polaris vehicles are in a different environment. A massive thank you to Polaris for the opportunity, we will definitely be going back to visit the island again soon!”

Forming a key part of the Polaris product line as their best-selling utility vehicle, the RANGER® is used globally for a variety of tasks. This year marks the 20th anniversary of the iconic model, just a few months after the brand celebrated the one millionth RANGER® unit rolling off the production line.

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Prepare Your Polaris RANGER Cab For Winter

Prepare Your Polaris RANGER Cab For Winter: Keep the winter outside with Polaris Engineered Parts and Accessories for the RANGER cab, specifically designed to enhance the riding experience whatever the weather.

With the RANGER Pro Shield Cab System – the tightest sealing cab system in the industry – alongside a number of in-cab accessories designed to help with the cold, dark winter months, Polaris offer unprecedented cab comfort and protection from the elements with the RANGER parts and accessories lineup.

Prepare Your Polaris RANGER Cab For Winter

Andreas Geisinger, Manager of Polaris EMEA Parts, Gear & Accessories Business, explained: “The RANGER is completely adaptable to any riding conditions, and so the cab should be too. We created the Pro Shield Cab System exclusively for the RANGER XP 1000, alongside the design and development of the vehicle itself for the perfect fit. This resulted in a 360-degree gasket seal that keeps draughts, dust and moisture out, fully preparing the RANGER for anything Winter has to throw at it.”.

RANGER Pro Shield Cab System

With a variety of cab components available – from roofs and doors, to windshields and rear panels – there are unlimited ways to configure the RANGER cab system for any environment, any purpose and any weather. All of the RANGER Pro Shield Cab components are built with a seamless fit and Lock and Ride compatibility, giving maximum convenience with easy-on and easy-off installation without the need for any tools.

Roof – A winter must-have for protection against rain and maintaining heat, a Polaris Engineered roof delivers fully-sealed coverage and advanced integrated roof water channels, directing water away from the cab even when stationary. Choose from impact-resistant poly, ultimate-strength steel, or lightweight canvas material.

Doors – Complete the cab with the RANGER Pro Shield Cab System door line. The premium, fully-sealed doors are finished with solid latches that feel sturdy and secure, integrated storage and controls, pre-designated mounts for audio speakers, and multiple window options for ventilation. Finalise the look with exterior accent panels colour-matched to the existing RANGER collection.

Windshield and Rear Panel – Keep riding regardless of weather, with Polaris Engineered windshields and rear panels. Choose from tempered safety glass for perfect clarity and top scratch resistance, standard poly for high-value durability, or hard-coat poly for 30x more scratch resistance than standard poly with extreme impact-resistance – all providing protection from dust-swirl and rain. Polaris have enhanced their windshields and rear panels with venting options, to control airflow into the cab depending on conditions.

Winter-proof Accessories

Complete your preparation for winter by adding extra comfort and capability to your RANGER, with premium Polaris Engineered Cab accessories.

Windshield Wiper and Washer System – Add all-weather visibility to your ride with the top-selling wiper and washer system. The 17-inch mounted kit wipes away rain or snow with ease, meaning a safer, easier ride. Operated by a simple rocker switch to wipe/spray fluid, and all mounting hardware and wiring is included. Polaris Pulse ready.

Heater & Defrost System – With eight vents for the best coverage of air dispersion, the system can be used for heating or cooling the cab, as well as defrosting the windshield. The dash-mounted controls allow easy control over the three levels of fan speed and temperature. Each vent can be manually opened or closed. Polaris PULSE ready.

Heated Seat System – A heated seat is a premium cold-weather luxury you wouldn’t expect from a UTV, but the Heated Seat System for the RANGER is just that. Designed to fit the RANGER three-person stock seats and comes with all the necessary wiring for a straightforward installation. Polaris PULSE ready.

Multi-Function Cab Light – A valuable tool with a variety of light uses in and out of your RANGER. The light provides necessary light inside the cab during the dark winter months and the LED dome can also be detached to be used as a torch where needed. The light is battery-powered but usefully recharges when the vehicle is in use. With multi-colour functionality offering white, red, blue and green LED lighting options which allow for a host of night activity – red for preserving night vision, blue for night fishing as it doesn’t produce glare on water, and green for navigating without disturbing game. Polaris PULSE ready.

With over 1,900 accessories in the range, Polaris offer a number of additional solutions to get winter-ready, such as Plows and Winches.

Polaris’ ‘Ultimate RANGER Experience Winners

Polaris’ ‘Ultimate RANGER Experience Winners: The winners of the ‘Ultimate RANGER® Experience’ competition were announced on Monday 16th July on the Polaris website at www.ranger20thanniversary.com.

Polaris launched a competition in May to celebrate the 20th anniversary of their best-selling utility vehicle, the RANGER®. Entrants were given the chance to win an ‘Ultimate RANGER® Experience’, by uploading a picture and caption showing their own personal RANGER® experience. The competition was a great success with over 320 entries being submitted throughout May and June from 36 participating countries across Europe, Middle East and Africa, to be selected for one of the two European experiences, with the RANGER® at the heart. The top 3 finalists were selected from each country before being reviewed by a panel of judges, including a representative from Polaris Industrial Design in the USA, to select the winners. The judges were looking for authenticity, inspiration and enthusiasm for the brand.

Polaris’ ‘Ultimate RANGER Experience Winners

Rodrigo Lourenco, Vice President and General Manager of Polaris Off-Road Vehicles EMEA, said: “I’m sure the judges had a very difficult decision when picking the winners, as many of the entries show a real passion for our brand, with amazing stories from every country and uses for the RANGER® that we had never seen before. Thank you to everyone who took part and made this competition a success – the perfect way to celebrate the RANGER® 20th Anniversary this year.”

The two winners have been announced:

Peter from the UK, who is part of the NHS North West emergency response services, with his entry showing a Polaris RANGER® 6×6 being used to assist the team where conditions are treacherous and do not allow conventional ambulance access.

Judges said “It is truly inspiring to know the RANGER® can, and is, being used to save lives by the North West Ambulance Service – what a wonderful way to showcase how versatile the RANGER® is.”

Peter will be sent to the Greece, to explore the Greek island of Naxos in a RANGER®. They will take a trip around the mountain villages, tour the ancient ruins and soak up on the sun on the long stretches of beach. They will also be a chance to take the RANGER® on a drive to Kasto, a hilltop castle dating back to the 13th century.

Manya from Belgium, who submitted a photo of their custom-built RANGER® 570 in Northern Spain’s Picos de Europa National Park. Located in the mountains, the national park is known for rocky terrain, beautiful scenery, and its resident Cantabrian Brown Bears. It makes sense then, that Manya built an aluminium trunk cover to prevent any bears taking food and materials from the RANGER® whilst visiting.

Judges said “Another perfect example of how our RANGER® can be adapted to suit any adventure and master any environment, even if that does involve hungry bears!”

Manya will enjoy a trip to Iceland, where she will enjoy the stunning landscape of the Icelandic mountains and see how the iconic RANGER® is customised and used by owners of lodges in the mountains to access their remote cabins.

Twenty years ago, Polaris introduced the very first RANGER® vehicle. Since then, the RANGER® has become known as one of the most dependable side-by-side and is the No.1 selling utility vehicle worldwide. With industry-leading capabilities in some of the most relentless conditions imaginable, its’ legacy continues to grow stronger year on year. Fueled by consistent innovation, the Polaris RANGER® range has been designed to be the hardest-working, smoothest-riding SXS ever built.

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The most northern RANGER EV in the world?

The most northern RANGER EV in the world?: Known for its remote, unforgiving terrain and polar bears, Svalbard is a Norwegian island situated between mainland Norway and the North Pole – it’s one of the world’s most northernmost inhabited areas and also home to a RANGER EV…

The RANGER EV belongs to Hurtigruten, the biggest travel company in Norway and the largest employer in Svalbard. Owning three hotels on the island, a number of restaurants, a lunch bar, two shops – which sell expedition and safety equipment – and the Polaris dealer, IGP. Hurtigruten Svalbard is also responsible for operating the Culture House.

The most northern RANGER EV in the world?

Kjetil Viklund, General Manager at IGP, said: “We used the RANGER EV a lot for moving things from our storage unit to the shop and vice versa. We also use it as a demonstration unit for our customers. It also is handy when we have special guests to the island who can borrow it as a form on transport.”

The features of the RANGER EV lend themselves to making it a useful machine for the company.

“It has a good loading capacity and is perfect for bringing goods from our storage unit to our shop. It’s very comfortable for the driver and a passenger and gives us shelter from the weather – with average temperatures between minus 9 and minus 16 degrees Celsius cover is appreciated. It’s also very quiet and often it’s easier to use the RANGER rather than a car.”

With the importance of maintaining the biodiversity of the island at the centre of inhabitants minds, the focus on the environment and limiting humans impact is key.

With stunning scenery, a highly diverse and concentration of wildlife and amazing experiences on offer, Svalbard is quickly cementing its place on the tourism map, but with this is the responsibility of ensuring that the environment remains central to operations.

“For me, electric powered vehicles are the future and an environmental focus is very important – as well all know that fossil fuels will not last forever. In my mind, it will take many many years for the market to completely change, but I’m happy that we’ve started.”

Also offering petrol and diesel engines for the RANGER, Polaris celebrated rolling the one-millionth RANGER machine off the production line in 2017 and 2018 marks two decades since the utility vehicle was introduced to the Polaris line-up. Forming a key part of the Polaris product line, the RANGER® is used all over the globe for a variety of tasks.

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Development Of The New RANGER XP 1000

Development Of The New RANGER XP 1000: Two decades since the introduction of the very first Polaris RANGER®, the historic legacy continues with the launch of the new RANGER XP® 1000.

The RANGER XP® 1000 is the latest addition to our strong utility vehicle line-up, and sets a new industry standard with over one hundred user-inspired improvements. It features class-leading power (82hp) and torque (61lb-ft), industry-leading towing (over 1100kg) and ground clearance (330mm) – which make it is the hardest working, smoothest riding SXS built.

Development Of The New RANGER XP 1000

So what does it take to design the new RANGER XP 1000?

Steve Wilcox, Senior Industrial Designer at Polaris Industries commented on development:“The process of getting a new product ready for production involves research, sketching, clay modeling and then a full-size hard model is created. This is followed by A-side Computer Aided Design (CAD) data for tooling. During the early phases of sketches and clay development, a new model can take between 24-32 months to complete a ground up design, with several team members contributing up to 65 hours per week.”

Steve was the Senior Designer of the RANGER XP® 1000, and responsible for the creation of the 2D exterior styling concept that was chosen to go into production and also overseeing the development of the design in clay, Computer Aided Design (CAD) and production.

“I love the RANGER line-up and I’d say that the new XP® 1000 is my favourite as it’s a product of my own blood, sweat and tears – and it turned out great.”

The Industrial Design department can often have five to six major programs running simultaneously, each having their own designer assigned. Very often, Senior Designers like Steve can often work on more than one project at once.

“Typically I have direct involvement between three and five major programs at any given time and frequently have a few smaller programs sprinkled in as well.”

Customer insight was used for the developments made to the RANGER XP® 1000 with 100 customer inspired updates being incorporated into the product.

Tiger Bracy, Manager of the Industrial Design team, said: “The “Voice of Our Customer” is always present and taken into consideration in the development of our products. We use online studies, dealer research, ride clinics, and focus groups to gather as much feedback as possible. This way we can make sure we’re delivering on what the consumer wants.”

Steve agrees: “Without the consumer, we have no product. As a designer, I am provided with lots of research by the product team but on top of this I always try to collect my own data by having informal and personal interviews with real people and asking very specific questions.”

While customer demand is an important driving force for constant innovation, so is the desire to remain a global powersports leader.

“We update models because our customers demand improvement and they deserve them, but awe also do it so that we stay ahead of our very aggressive competitors. We aim to refine our models with new features, and push the limits of design to maintain our position as industry leaders,” explains Steve.

With so much valuable feedback and data from owners as well as years of experience and knowledge, how does the team decide which improvements and changes are the most important?

“It’s a balancing act between functionality, performance and style,” admits Tiger. “We rank the attributes that are most important to customer’s needs, and we turn them into characteristics that the vehicle must deliver on.”

Steve concurs: “It’s also a case of balancing what is feasible within the scope of the program. We use our own experience and creativity to solve problems and enhance the user experience. Sometimes the consumers don’t realise there are areas to be improved. We’re enthusiasts ourselves and scrutinise the experience – perhaps sometimes more than our users – this is where we have the opportunities to innovate.” 

Both agree that working on a product, and then seeing it being used by customers is an extremely rewarding experience.

“I love seeing the products that we’ve worked on being used by customers. For me, the RANGER DNA is ‘Hardest working, smoothest riding’ and it applies to all the RANGER’s I’ve worked on. I’d say the biggest challenge is always having to prioritise the most important styling features because during the engineering process, compromises will always be made. It’s hard to let some of the key elements go, but you must in order to balance other features. My favourite parts of the latest RANGER are the stance and the styling,” said Steve.

Tiger concludes: “For me, RANGER must have a powerful motor, large cargo capacity, smooth suspension, industry leading towing ability, and a comfortable yet functional interior. All these elements we have built into the RANGER XP® 1000.”

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