Tag Archive for: Rob

Rob White Joins Agrovista Amenity

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Rob White Joins Agrovista Amenity: Agrovista Amenity has strengthened its team with the appointment of Rob White as an Amenity Specialist. With 17 years of experience in greenkeeping, including a successful tenure as Head Greenkeeper at Wollaton Park Golf Club, Rob brings a wealth of knowledge to his new role.

Rob always felt his career would be in greenkeeping—until Agrovista Amenity came calling. “I was contacted and asked if I’d be interested in a phone call, and you never say no,” Rob explained. “It wasn’t something I had ever thought about before, but after speaking with Agrovista Amenity, I was really excited about the opportunity.”

Rob White Joins Agrovista Amenity

Rob White Joins Agrovista Amenity

The decision to join Agrovista Amenity was solidified after thorough research into the company’s reputation and values. “It seemed like a great business to work for,” Rob said. “From the interview stage, it was clear that the company provides fantastic support for its employees. Plus, it offers me a much better work-life balance, which is really important as I have young children.”

Rob will be Midlands-based and will manage an extensive and varied client portfolio. His responsibilities will cover a broad range of sectors, including universities, golf courses, and local councils. Initially, he has been focused on making connections and establishing relationships with clients. “My first priority has been reaching out to everyone to introduce myself,” he said. “Now, I’m in the process of arranging meetings and getting out to see people face-to-face.”

Having spent nearly two decades dedicated to the meticulous upkeep of golf courses, Rob is eager to bring his expertise to a wider audience. “When you’re working on a golf course, you’re putting all your efforts into helping one site reach its full potential. But in this role, I get the opportunity to help a lot of people across different sectors achieve their goals, which is something I’m really looking forward to.”

Away from work, Rob is actively involved in his local community. He serves as a parish councillor and dedicates time to coaching children’s rugby teams. A passionate sportsman, he enjoys playing both golf and rugby in his spare time.

As Rob embarks on this new chapter with Agrovista Amenity, he is eager to make a positive impact and support clients in optimising their turf management strategies. “I’m really looking forward to getting out and working with people to help them achieve the best possible results,” he said. “It’s an exciting opportunity, and I can’t wait to get started.”

For more information about Agrovista UK, visit www.agrovista.co.uk/amenity

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Rob Maxfield at the GolfBIC conference

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Rob Maxfield at the GolfBIC conference: Speaking at the GolfBIC virtual conference PGA Chief Executive Rob Maxfield, said that golf had a wonderful opportunity to grow following the boost in playing numbers it had experienced over the last nine months.

However, he said that clubs would have to “welcome with open arms” and look after those new and returning golfers and ensure that they kept them as members.

Rob Maxfield at the GolfBIC conference

Rob Maxfield at the GolfBIC conference

“We need the golfing bodies to unite and work together and ensure that there was one junior golf initiative not 10 and that clubs would have to look at modernising their rules and remove arcane dress codes and phone bans in the clubhouse.

“We have got to rid the game of the label of being a white, middle aged, middle class male sport,” he told Geoff Russell, Editor of Golf Business News.

The news that the age profile of the game had also dropped during lockdown was also seen as positive for the game.

“Because youngsters couldn’t do anything else during lockdown they were playing golf, while others were coming back to the game, however, a cautionary note is that my son was put off because he wasn’t allowed to play with his shirt outside his trousers. Now is that the worst thing in the world?” said Rob.

When the pandemic struck 12 months ago Rob, who has been Chief Executive since 2017, met on a daily basis with his Senior Management Team planning on how best to support their 8,000 members, their staff and to discuss finances.

“We agreed not to furlough staff but to use them to contact all of our members. We endeavoured to call members and in the end spoke with over 90% of them. We also organised regular webinars, often with as many as 1,000 people participating, on a range of subjects,” said Rob, who added that the All Party – Parliamentary Golf Group, Chaired by Craig Tracey MP, had brought all golfing bodies together on a weekly basis.

“Cycling is the sport of choice for many at the moment with people talking about going out for rides at the weekend. Let’s get more people talking about going for a game of golf at the weekend.”

GolfBIC is running for three days with a range of influential speakers, including, Keith Pelley, CEO of the European Tour; Phil Anderton, the R&A’s Chief Development Officer; Craig Tracey, Chair, of the All-Party Parliamentary Golf Group, and Jay Karen, CEO of the National Golf Course Owners Association.

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