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SALTEX welcomes most diverse audience

SALTEX welcomes most diverse audience: SALTEX 2024 reached new levels of international engagement, attracting a diverse audience from around the world including attendees from China, Cyprus, India, Japan, Mexico, South Africa and the United Arab Emirates. 

This year’s show offered high-quality interactions among industry leaders, creating connections that could deliver substantial partnerships and collaborations across borders. With over 7,300 visitors, SALTEX reaffirmed its position as the must-attend exhibition for the entire grounds management industry.

SALTEX welcomes most diverse audience

SALTEX welcomes most diverse audience

The ever-popular Learning LIVE programme, which was attended by over 1,000 visitors, addressed current and future trends in the industry, covering topics from sustainability practices to technological advancements – giving visitors the insights to drive progress within the industry.

With the latest innovations in grounds management technology on display in the shape of 30+ new product launches, exhibitors were able to showcase their state-of-the-art equipment and solutions designed to advance the sector.

This year’s exhibition attracted a high calibre of senior decision-makers from organisations such as Premier League football clubs including Liverpool FC, Chelsea FC and Manchester City, as well as prestigious sporting venues such as Wembley Stadium, Wimbledon, Allianz Arena and 2025 Open Championship venue Royal Portrush Golf Club.

The presence of over 130 educational institutions (including universities, colleges and independent schools) and almost 100 local authorities further emphasised SALTEX’s importance as a key networking platform for the whole grounds management sector.

SALTEX saw a rise in younger visitors, with over 20% under the age of 30. The increase shows the exhibition’s strong appeal to the next generation in grounds management.

The expanded Community Sports Zone created even more opportunities for engagement. The larger space welcomed a strong turnout of volunteers and County FA representatives, all eager to enhance their facilities.

Ian Mather-Brewster, Cricket Key Account Manager at the Grounds Management Association (GMA), said: “It was great to see so many volunteers and county pitch advisors as well as County FA and County Cricket Board representatives come together in the expanded Community Sports Zone. These are the people who are dedicated to improving community sports facilities and making their playing surfaces the best they can be for players of all ages. SALTEX offers the perfect opportunity to connect and explore the latest funding opportunities.” 

Malcolm Farrow, a grassroots volunteer from Mowbray Rangers FC said: “Being a volunteer it’s been good to see all the different aspects of turf and seeding and everything else that goes with being involved in grounds. It was definitely worth coming to see all the stands and machinery here and all the information you get that we wouldn’t usually get as a volunteer. The atmosphere has been absolutely brilliant, everyone is friendly and has got time to talk to you, and the information has been second to none. Everyone’s been so helpful and friendly, there’s such a friendly atmosphere. SALTEX has been a brilliant experience, it’s been set out so well and I can’t wait to do it again.” 

Revenue generated from SALTEX is reinvested directly into the grounds management industry, helping to fuel growth and advance industry standards. As a not-for-profit organisation, the GMA channels this revenue to subsidise memberships and training, while also offering vital resources like independent advice and information.

Beyond training and membership, SALTEX revenue funds several impactful GMA programmes. The annual Industry Awards celebrate excellence in grounds care, bringing recognition to professionals and volunteers across the sector. The annual #Groundsweek campaign, reaching over 18 million online in 2024, promotes the contributions of grounds staff and encourages new talent to join the field.

Additionally, SALTEX funds support diversity initiatives like the ‘Women in Grounds’ event at Emirates Stadium, spotlighting the role of women in grounds management and reaching an audience of 188 million.

Rhys Adams, National Sales Manager at Milwaukee Tools said: “SALTEX has been really good for us, and it’s been busy as always. For us it’s a nice central point for us to meet customers and there’s lots of new products coming out so it’s a great opportunity to see that. We find that there’s a lot of end users here and it’s great to see them using our products. For the users that haven’t used our products, it’s a fantastic opportunity to put the product in their hands and speak to some of the larger councils and new dealerships.” 

Geoff Webb, CEO at the Grounds Management Association, said: “The success of SALTEX 2024 reaffirms its role as an essential meeting ground for the global grounds management community. This year, SALTEX continued to attract a broad audience from across the globe, which shows the international relevance of the exhibition as the industry’s hub for knowledge sharing and innovation. It was also clear to see the significant investment from exhibitors in their stands and setups, with a large number of exhibitors choosing SALTEX as the destination to launch their brand-new products. 

“Our Learning LIVE programme continues to be one of the standout features offering visitors the latest insights on topics such as sustainability and technological progress, and more ensuring they have the tools to address today’s challenges and anticipate tomorrow’s needs. 

“We’re committed to ensuring that SALTEX remains not only the go-to event in the UK but also a significant event on the international stage, with a layout and programme tailored to serve the evolving needs of the grounds management industry.” 

Looking ahead, SALTEX will return to its traditional November slot next year, taking place on 12-13 November 2025. The event will also relocate to Halls 17, 18 and 19 at the NEC, introducing a refreshed layout designed to enhance the experience for both visitors and exhibitors.

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Innovation takes centre stage at SALTEX

Innovation takes centre stage at SALTEX: SALTEX has solidified its status as the ultimate event for the entire grounds management industry, putting high-calibre visitors and cutting-edge innovation at the forefront.

This year’s exhibition at the NEC Birmingham, the 78th edition, drew thousands of industry professionals and volunteers, where in-depth conversations led to strengthened relationships.

Innovation takes centre stage at SALTEX

Innovation takes centre stage at SALTEX

Visitors were able to see more than 30 new products making their UK debut, underscoring SALTEX as the premier platform for innovation. With over 20% of exhibitors attending for the first time, SALTEX continues to attract fresh talent and businesses eager to connect with influential industry leaders.

Susanna Anderson-Lewis from TurfSolv said: “SALTEX 2024 has been a very successful show for us. In addition to the number and quality of visitors to our stand, we were able to use this platform to launch and showcase our two new grass care products. Also, before the exhibition, the SALTEX team were more than helpful in cheerfully accommodating our stand requirements. The TurfSolv team look forward to exhibiting next year at SALTEX 2025.”

The high calibre of visitors this year underlines SALTEX’s status as a must-attend event. Almost 80% of attendees were senior decision-makers, with visitors from Premier League football clubs including Liverpool FC, Cheslea FC, Manchester City, Arsenal and Tottenham Hotspur, as well as world-class sports venues including Allianz Arena (FC Bayern Munich), Lord’s Cricket Ground, Red Bull Arena (RB Leipzig), Wembley Stadium, Doncaster Racecourse and Mattioli Woods Welford Road (Leicester Tigers).

Additionally, SALTEX welcomed representatives from leading educational institutions including Harrow SchoolMyerscough CollegeEton College and Magdalen College School, alongside prominent universities such as Oxford UniversityCambridge UniversityUniversity of Leeds and Trinity College Dublin.

Many local authorities were also represented at SALTEX including Bristol City CouncilLeeds City Council and Nottingham City Council, as well as notable estates such as Sandringham and The Royal Parks.

A growing representation of County Football Associations showcased the vital role of the volunteer network in grassroots sports. Among those in attendance were the London FABirmingham FALiverpool FA, and Sheffield and Hallamshire FA.

Geoff Webb, Grounds Management Association CEO said: “We’re really pleased with the success of SALTEX 2024. Each year, we work closely with the industry to ensure that SALTEX remains relevant, impactful and forward-thinking. Listening to our industry’s needs and evolving the event to match those expectations is at the heart of what we do.

“This year’s turnout, the quality of conversations and the level of innovation on display reflect that commitment. We’re already looking ahead to SALTEX 2025 and are excited to bring even more opportunities for engagement and collaboration to our attendees and exhibitors.”

Next year, SALTEX will return to its traditional November slot of 12-13 November 2025, better aligning with industry preferences and the grounds management calendar. SALTEX 2025 will also see a relocation to Halls 17, 18 and 19 at the NEC, introducing a refreshed layout designed to enhance the experience for both visitors and exhibitors.

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Hayter Set to Unveil Exciting New Innovations at Saltex

Hayter Set to Unveil Exciting New Innovations at Saltex: This year’s Saltex Trade Show, taking place at the NEC Birmingham on October 30th-31st, will mark a special moment for Hayter, the renowned British lawn care brand known for its professional-quality lawnmowers. As Hayter gears up to celebrate a major milestone, the company is teasing some exciting new developments that promise to make waves in the landscaping world.

Professional landscapers and contractors are invited to join Hayter at Stand K080 to be among the first to witness the launch of innovative updates to a line of products that have been trusted by professionals for decades. Known for continuously evolving to meet the demands of a fast-paced industry, Hayter’s newest product developments have been carefully designed with the modern landscaper in mind.

Hayter Set to Unveil Exciting New Innovations at Saltex

Hayter Set to Unveil Exciting New Innovations at Saltex

While details are under wraps, these new advancements are set to address the challenges faced by today’s contractors—offering solutions for time-sensitive projects, reliability in unpredictable conditions, and an unparalleled quality of finish. “You spoke, we listened,” says Chris Cooper, Senior Product Manager, hinting at Hayter’s customer-driven approach to innovation.

Why Attend?

Exclusive First Look: Be the first to see and experience Hayter’s latest innovations in professional lawn care.

Speak with the Experts: Meet the Hayter engineering team, the minds behind these cutting-edge developments.

Don’t miss this chance to discover what Hayter has been working on to elevate the landscaping experience. These new products are designed to help professionals Power Your Passion, enabling landscapers to exceed customer expectations and tackle projects with ease.

Event Details:

Event: Saltex Trade Show 2024

Date: October 30th-31st, 2024

Location: NEC Birmingham

Stand: K070

Join us for this unveiling at Saltex and make sure to mark your calendars and stop by to see what’s next in the world of professional lawn care.

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Knegt Set to Electrify at SALTEX

Knegt Set to Electrify at SALTEX: Knegt tractors are all geared up for this year’s forthcoming Saltex on 30TH & 31ST October at the NEC in Birmingham, supported by UK partner GGM Group (stand no. E126).

Following the recent announcement of the collaboration with Massey Ferguson, along with the success at other key European shows and exhibitions, Knegt are excited to be showcasing at this year’s Saltex. The stand will feature the Knegt tractor and Eco Clipper mower, offering an all-electric solution for turf growers, popular for its run time, engine output and smaller size to avoid soil compaction.

Visitors can gain a full understanding of the benefit of the Knegt 45, and 55 horse power, emission-free tractor with quiet, 100% electric operation – the ideal solution for sustainable and efficient working in every sector.

As all industries continue to see a substantial growth in the use of electric powered equipment, tractor users can now benefit from the development of machine and battery technology. With the combination of Knegt and Eco Clipper the turf industry can now benefit from high performing e-power solutions without compromising on performance.

Within other areas of horticulture and agriculture the Knegt electric tractors offer the same high-performance solutions as more conventional diesel machines but with the added benefit of very low noise pollution, ideal for working in-doors amongst nervous, highly strung animals as well as around noise sensitive areas such as schools and hospitals.

Customers visiting the show are encouraged to come and find out more about the key benefits of battery electric powered compact tractors include:

  • Zero emissions – Electric tractors eliminate carbon dioxide (CO₂) emissions, unlike fuel-powered tractors, which contribute to air pollution and climate change. This is especially crucial for industries and customers seeking to reduce their carbon footprint​.
  • No noise pollutions – Electric tractors operate much quieter than traditional internal combustion engines. This reduction in noise benefits not only workers but also nearby communities, wildlife, and farm animals.
  • Savings on fuel, oil, filters and more – Electric motors are more efficient than combustion engines, converting more energy from the battery into mechanical work. Electric vehicles have fewer moving parts, leading to lower maintenance needs and a longer lifespan. This reduces the consumption of materials and resources for repairs, spare parts, and oil changes.

Knegt UK Partner – Phil Edmondson of the GGM Group said:

“We are exceptionally excited to have the opportunity to support Knegt at Saltex and to showcase this fantastic e-powered tractor. Choosing a Knegt electric tractor offers several key advantages for customers, particularly for users seeking sustainability, efficiency, and cost savings in agricultural or landscaping tasks. We have recently installed a Knegt electric tractor in the equestrian centre at Bishop Burton College near Hull giving a perfect, low-noise solution for working around the college grounds and stables as well as in the in-door horse arena.”

VISIT THE KNEGT STAND AT SALTEX: E126

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Team Sprayers show the breadth of their range at SALTEX

Team Sprayers show the breadth of their range at SALTEX: British sprayer manufacturer Team Sprayers will be at SALTEX this year with a selection of sprayers from their pedestrian and mounted range of ground care sprayers.

Amongst the pedestrian sprayers they will be showcasing the Cub, Scout and Vixen Pro SP sprayers. The Team Cub sprayer has been designed for the greenkeeper or groundsman who requires a simple, efficient and reliable pedestrian sprayer.  The Team Scout pedestrian sprayer is an efficient and reliable ground care sprayer which hosts a range of features, but is simple to operate and maintain. It features an adjustable pressure control system as standard, which ensures constant, accurate liquid application. The Scout sprayer also features two pneumatic wheels with the option of adding a third ‘jockey type’ wheel which increases sprayer manoeuvrability and handling.

Team Sprayers show the breadth of their range at SALTEX

Team Sprayers show the breadth of their range at SALTEX

The Team Vixen Pro Sp pedestrian sprayer will also be on stand. This sprayer has been designed for the greenkeeper or groundsman who requires efficient, reliable low-ground pressure application. It features a robust and simple design with the option to spray in either forward or reverse direction. The smooth action 24V powered axle is highly responsive with fully adjustable forward and reverse speeds. Constant speed settings ensure accurate spray application.

From their mounted range Team are showcasing their Team Club  sprayer, a full spec groundcare sprayer range incorporating all the requirements to meet the latest spraying legislation and the needs of the modern greenkeeper. Reliable, robust design and ‘easy to use’ operator controls make this machine very user friendly.  Standard features include; tank flushing system, chemical induction hopper, hand wash tank and PPE locker.

To see their range of ground care sprayers and to meet the Team visit them on stand C095.

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