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SALTEX visitor survey findings revealed

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SALTEX visitor survey findings revealed: The post-show SALTEX 2021 visitor survey has revealed a fascinating insight into the show’s visitor profile.

Widely recognised as the show ‘the industry needed’, the 75th SALTEX event provided the ideal opportunity for the grounds management sector to regroup, reunite and celebrate.

SALTEX visitor survey findings revealed

SALTEX visitor survey findings revealed

According to the post-show visitor survey, 83% of attendees rated SALTEX 2021 overall as excellent, very good or good, 67% attended specifically to purchase new products or services, and 84% either had full purchasing responsibility or contributed to the process.

Furthermore, a third of visitors held a management position and 34% had the ability to sign-off on amounts of up to £50,000.

When it came to the type of grounds that the visitors were responsible for maintaining, the top three categories were sports turf (31%); arboriculture, horticulture and forestry (29%) and lawn care (26%), with broader visitor profiles covering areas such as landscaping, parks and playgrounds.

Regarding visitor interests, 72% rated the variety of products and services on show as excellent and knew exactly what they were looking for. 70% attended to see machinery, power and hand tools, and nearly half of the visitors were interested in seed, turf and aggregates. More than 33% visited exhibitors representing both landscaping materials and arboriculture, horticulture and forestry. Other areas of interest included sports surfaces and facilities (32%); commercial vehicles, tyres and trailers (29%); education, training and development (20%); synthetic turf (18%); security, health and safety, personal protection (17%) and play equipment (12%).

Neil Stubley, head of courts and horticulture at Wimbledon, was delighted to see a vibrant show floor. “I’ve been really enthused by how busy it has been. During the pandemic everyone was working hard to come out of it with a bang, and you are seeing that at SALTEX. There’s a lot of excitement, lots of new products and people are buzzing. SALTEX is one of those opportunities where you get to have a look at the marketplace and see all the different machinery. There is nothing better than seeing it in person and speaking to the people that have designed it.”

Natalie Regan, who was one of 52 students that attended SALTEX from Wiltshire College & University Centre, said she really benefited from her visit. “It was my first time at SALTEX, and I now feel a lot more knowledgeable about turf management.”

Andy Hill, general manager at Alnwick Golf Club in Northumberland, was also upbeat. “It’s been great to bring the team along to have a look at everything and to network. We’re carrying out a major course development and visiting SALTEX has given us plenty of ideas and has opened lots of doors. I’ve been to many exhibitions over the years, but nothing compares to this.”

An overwhelming 72% of survey respondents confirmed that they will be returning to SALTEX 2022, which takes place at the NEC, Birmingham on 2 and 3 November.

For more information visit www.gmasaltex.co.uk

Follow SALTEX on Twitter @GMA_SALTEX and Facebook – www.facebook.com/GMASALTEX

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SALTEX hailed a success by exhibitors

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SALTEX hailed a success by exhibitors: The SALTEX 2021 post-show survey confirms the exhibition’s place as the must-attend event for everyone involved in grounds management and turf care.

This year, 93% of exhibitors said SALTEX generated new sales leads, while 96% believed SALTEX was perfect for promoting and maintaining their company profile. In addition, 81% of exhibitors said that exhibiting at SALTEX was important to their overall business strategy and 82% believed it was a perfect opportunity to meet existing customers.

SALTEX hailed a success by exhibitors

SALTEX hailed a success by exhibitors

When asked to rate their primary target audiences, the below sectors received the highest number of responses

  • Professional sports – 48%
  • Local authorities, councils, parish, town planning – 48%
  • Contractors – land construction, grounds – 41%
  • School, colleges, universities – 40%
  • Dealers, distributors, retailers – 40%
  • Landscapers – 33%

Furthermore, 71% of exhibitors stated that they will be returning to exhibit at SALTEX 2022.

In fact, many have already rebooked with a large percentage increasing the size of their stand. An influx of debut exhibitors has also been reported by the Grounds Management Association (GMA).

“For us it is the number one grounds industry show,” said Les Malin, managing director of Etesia UK. “There are a number of other exhibitions, but they tend to have their own sector that they work in. SALTEX on the other hand attracts a mix of customers right the way through the entire grounds industry.”

Ray McNally from AS Tractors chose SALTEX to launch Mitsubishi Tractors to the UK market and wasn’t disappointed. “This is our launch, and it has gone beyond our expectations,” he said. “Everyone in the horticultural and grounds industries attend this show and these are the demographics Mitsubishi Tractors is targeting. It’s the perfect platform for us and it has been wonderful.”

It was the first SALTEX for Origin Amenity Solutions since bringing together four major industry brands and Richard Fry, marketing manager, was feeling positive. “There was a lot of soul searching and sleepless nights before the opening day of SALTEX, but wow, it has been fantastic. There has been a two-year break since the last show, but the industry has responded. We are very pleased and there has been great footfall from the get-go.”

SALTEX 2021 celebrated its 75th anniversary and remarkably there were two companies on the show floor that have exhibited at all 75 shows – Lloyds & Co and Dennis Mowers.

“We value the loyalty that the Grounds Management Association has always shown us, and we’ve always stuck with them,” said Clive Nottingham, managing director of Lloyds & Co.

“I’m pleased that so many people have come through the door, and it has been a lively show. We’ve had lots of conversations, and there will be lots of quotations, enquiries and work to follow up.”

Ian Howard, managing director of Dennis Mowers also underlined the importance of exhibiting at SALTEX. “I think it is critical to come and meet existing customers, to meet new customers and to listen to what people have got to say. It is the customers that come up with the innovations at the end of the day and every Dennis product that we have got, both petrol and electric, is a result of what customers have said to us. SALTEX is an investment for the future.”

SALTEX 2022 will be held at the NEC, Birmingham on 2-3 November.

For more information visit www.gmasaltex.co.uk

Follow SALTEX on Twitter @GMA_SALTEX and Facebook – www.facebook.com/GMASALTEX

For the latest industry news visit turfmatters.co.uk/news

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SALTEX – back in style

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SALTEX – back in style: After a year’s absence, SALTEX roars back into life and celebrates a very memorable 75th anniversary.

Put back a year due to the pandemic, the buzz was certainly back on the show floor as SALTEX 2021 reunited the industry and brought together almost 7,500 attendees across two days.

SALTEX - back in style

SALTEX – back in style

It was apparent among exhibitors and visitors that Europe’s largest annual turf management event was exactly what the grounds management industry needed.

The annual exhibition organised by the Grounds Management Association (GMA), offered visitors a fantastic opportunity to witness the largest product and service showcase in grounds management, including many new innovations being unveiled for the first ever time at this year’s vibrant show.

New and inspiring technology was celebrated through the SALTEX Innovation Awards; a prestigious hallmark for products showcasing the future of groundscare. From robotics to battery-powered mowers, tractors to utility vehicles, grow lights to chain saws, the entries included a wide variety of high-quality products, services and equipment.

Judged by an independent panel of industry experts, the following innovations at this year’s awards ceremony took the glory.

Innovations continued to flourish throughout the event and the ever-popular Eco Village attracted a large amount of footfall. Visitors were able to see cutting-edge sustainable technology in action by GroundWOW, Dennis Mowers, Allett Mowers, Campey Turf Care Systems, Overton UK, Toro and Avant UK.

Every person who registered for SALTEX was in with a chance of winning the battery-powered E6 compact loader from Avant UK on loan for a period of six months, and after being selected by random on the first day of the show, Richard Mason from Sedbergh School was handed the keys to his new prize.

Elsewhere on the show floor, Learning LIVE, SALTEX’s all-encompassing education programme featured over 30 sessions and a number of high-profile speakers who tackled a number of key issues such as the future workforce, climate change and mental health.

Other show features on the GMA Hub, including Pathology and Soil Science Live, Ask The Expert and the Job Clinic, offered invaluable free advice and career progression opportunities.

Many exhibitors reported that a substantial number of visitors were high-quality buyers with serious intent. Commenting on the vast number of business leads he received, Rupert Price, managing director of UK importer Price Turfcare, said: “At the end of the first day at the show, we were returning to the hotel and reflecting on the high level of business and number of visitors that we had seen. Honestly, we were sceptical about the possible visitor numbers prior to the show but were very pleased with the footfall across the stand and the number of demonstration requests received.”

Echoing Rupert was Caroline Shaw, European marketing manager at Trimax Mowing Systems: “SALTEX is about is all about getting people together,” she said. “It is a great opportunity for us to network with our dealers, existing customers and new potential customers. SALTEX is a great place for us to entertain, which is always really important.”

The overwhelming consensus was that SALTEX 2021 successfully re-united every corner of the grounds care industry and demonstrated to newcomers just how great the sector is.

“I have been coming to SALTEX for many, many years and I never get bored of it – it is a great opportunity to see what is out there in the industry,” said Ted Mitchell, national facilities development manager at the Rugby Football Union (RFU). “This year has been great, and particularly because we have gone through a restructure at the RFU, and we have new members of the team. SALTEX has really opened their eyes to the sector and the wider industry.”

Geoff Webb, Grounds Management Association (GMA) CEO, reflected on what may well have been the most meaningful SALTEX yet. “On behalf of all of us at the GMA we really want to extend our thanks to all our exhibitors and visitors that have showed their support for SALTEX this year. It has been a turbulent period for us all and we are delighted that we got the opportunity to celebrate the 75th edition with so many of you.

“I believe SALTEX 2021 has brought hope for the future and has showcased what our industry is capable of overcoming.”

For more information visit www.gmasaltex.co.uk

For the latest industry news visit turfmatters.co.uk/news

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SALTEX 2021 a success for Ariens

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SALTEX 2021 a success for Ariens: AriensCo, an industry leader in outdoor power equipment, couldn’t be happier with its participation at this year’s SALTEX. Not only did it showcase its professional petrol and battery powered zero-turn mowers, it also connected with thousands of landscaping professionals and hosted an exclusive Lawn Care Legends booth takeover.

During the two-day event, Ariens met thousands of turf professionals, landscapers and local authority representatives and showed exactly how its fully commercial, heavy-duty line-up can support them at every stage of lawn care. From young, fledgling entrepreneurs to established businesses, Ariens was able to identify their needs and find the right mower and tools to get the job done.

SALTEX 2021 a success for Ariens

SALTEX 2021 a success for Ariens

Products on display included its upgraded ZENITH, an industry leading, fully commercial zero-turn with enhanced operator comfort options and rear discharge deck. Excitingly, the battery-operated ZENITH E was also on show, along with a concept stand-on mower, ARROW.

Additionally, Ariens’ also exhibited its powerful and precise APEX zero-turn as well as its IKON XD zero-turn, loaded with commercial-style features. Meeting the needs of its UK and European customer base, the APEX and ZENITH models now come with rear discharge deck options, while all Ariens petrol powered zero-turns are manufactured at its factory in Oxfordshire.

In an Ariens first, its stand was also taken over by the Lawn Care Legends, a community of aspiring and professional landscapers. More than 80 Legends came to see and hear about the star of the show, the ZENITH E and the rest of the Ariens line-up and left giving positive feedback.

Brad Stiles, Sales and Marketing Director, EMEAA said, “This year’s Saltex was hugely successful for us. Not only did we get to hear from some of the industry’s finest and get taken over by the famous Lawn Care Legends but reaction to our heavy duty, commercial line-up was truly fantastic. Our low noise, low emission ZENITH E was also a smash hit, so we know it’ll be driving change for years to come.”

To find out more about Ariens’ commercial line-up of battery and petrol powered zero-turn mowers visit ariens.eu. If you’d like to join the growing network of Ariens dealers, email: mwilson@ariensco.com

For the latest industry news visit turfmatters.co.uk/news

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‘Mr SALTEX’ inducted into GMA Hall of Fame

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‘Mr SALTEX’ inducted into GMA Hall of Fame: The Grounds Management Association (GMA) today announces that SALTEX Operations Director, Derek Walder, also known as ‘Mr SALTEX’, will be the third inductee into its industry Hall of Fame.

This latest honour, the most significant gesture of appreciation the GMA can award, follows Derek’s Institute of Groundsmanship (IOG) Lifetime Achievement Award in 2014 and is being awarded to Derek as an acknowledgement of an illustrious career in the industry spanning more than half a century.

‘Mr SALTEX’ inducted into GMA Hall of Fame

‘Mr SALTEX’ inducted into GMA Hall of Fame

Derek’s career has seen him involved in many corners of the groundscare sector, including 26 years as the grounds manager at Wimbledon Football Club’s training site during a legendary period in the club’s history which involved working alongside the notorious group of Wimbledon players known as the ‘Crazy Gang’.

Derek first got involved in SALTEX operations in 1970 as one of many members dedicating their own time in order to ensure SALTEX was a success. His time involved in SALTEX has seen him deal with many important moments in the show’s history, like when the show moved from outdoor venues to an indoor one and, most recently, the challenges posed by the Covid-19 pandemic and ensuring the safety of visitors at this year’s show. This year, marks his 40th delivery of the annual trade exhibition.

His induction into the GMA’s Hall of Fame means that Derek is just the third inductee, joining legendary grounds managers, the late Eddie Seaward MBE, former Head Groundsman at the All-England Lawn Tennis Club and Steve Braddock, Head of Grounds Management at the Arsenal Football Club training centre. His award represents the many crucial roles being played behind the scenes that keep the sector, and its events, running.

GMA CEO, Geoff Webb, commenting on Derek’s latest honour, says:

“Our Hall of Fame recognises outstanding contributions to the industry and Derek’s achievements go far beyond turf management by bringing together the groundscare sector successfully under one roof year on year. Derek has shown unswerving dedication to the success of SALTEX, and this award is richly deserved.”

On receiving his honour, Hall of Fame inductee, Derek Walder, says:

“There’s no ‘i’ in ‘team’; I am surrounded by a great bunch of people who consistently commit 100 per cent to the show. I’ve been delivering SALTEX for a long time, but at the end of the day we’ve got a good team and that’s what makes it a success.”

An in-depth feature on Derek, and his journey in grounds management which led to his induction into the Grounds Management Association Hall of Fame, was published in the Winter 2021 edition of the GMA’s member magazine, Grounds Management, a preview of which you can read by clicking here.

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