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Lead Success For SALTEX Exhibitors

Lead Success For SALTEX Exhibitors: Five months on from SALTEX 2018, exhibitors are continuing to report a high conversion rate from leads they generated at the NEC last year.

SALTEX 2018 served up a show to remember at the NEC, Birmingham, with exhibitors hailing it as the most rewarding exhibition to date. Sales teams have since been working on converting a high volume of leads into new customers and many companies have reported hugely successful results.

Lead Success For SALTEX Exhibitors

Net World Sports, a sporting equipment designer and manufacturer, made its first appearance at SALTEX 2018 and it was an excellent debut, according to specialist sales and development lead Robbie Hayter.

“SALTEX 2018 has been a phenomenal platform for us, so much so that we’ve already booked our stand for 2019 and have secured an even bigger space.

“At the show we unveiled our new FORZA Alu110 360° football goal wheels which attracted huge interest from football clubs. We have since sold a large number to Premier League and leading international clubs.

“SALTEX allowed for the introduction to many established pitch contractors and we are now working on one project which includes supplying FORZA Alu110 goals and two-tier shelters to Colliers Park, Wrexham (FAW National Training Centre) in collaboration with CLS Sport.

“We also had the opportunity to network with many top grounds people and have already supplied and installed indoor football protection netting for West Ham United FC’s indoor academy training centre – a lead that came from SALTEX.”

Net World Sports was not the only exhibitor to gain valuable connections with Premier League clubs at SALTEX 2018. Fivesquared, a brand of Earlsmere, is a vibration management provider, and director Jeremy Hoyle claims that the company has benefited from engaging with such a diverse audience.

“The quality of visitor seems to be better than ever and there was a great mix covering all avenues of grounds and sports turf. As a result of SALTEX we have picked up some fantastic work within the Premier League as well as from a large number of schools and colleges.”

Garden & Hire Spares has also reported an increase in sales since exhibiting at SALTEX 2018 according to sales and marketing director Malcom Mullender.

“We picked up a couple of major national accounts as a direct result of having a stand at SALTEX and have seen an increase in sales from a number of accounts. We have already committed to have the same stand at SALTEX 2019.”

Laurie Davies, director of SPA Power Machinery, revealed that the company is placing more orders with suppliers just to keep up with the demand for the products that were launched at SALTEX 2018.

“At SALTEX we launched our new range of Westermann weed and moss brushes which has been highly successful. We are now placing regular orders with the German suppliers and have received great feedback from customers who have purchased since the show.”

Overton UK increased its presence at SALTEX 2018 by taking three stands and that decision has already been justified according to director Guy Overton.

“SALTEX was an exceptionally busy and successful exhibition for Overton UK, especially for the Mean Green electric commercial mowers, which attracted new dealers and led to many demonstration enquiries. We also launched the new Overton battery powered vacuum litter collectors and as always, the NIMOS WeedRippers got a lot of attention.

“Since SALTEX we have also received a large number of orders for the electric mowers, litter vacuums and the WeedRippers.”

Commenting on the success of the SALTEX exhibitors, Charles Neale, event sales manager, said: “We understand that exhibitions are all about brand awareness and gaining a return on investment. Exhibiting at SALTEX provides the platform for success in all areas.

“It’s great to hear that over 90 per cent of our SALTEX 2018 exhibitors obtained new business at the show and re-bookings for SALTEX 2019 stands are already over 80 per cent.”

SALTEX 2019 takes place at the NEC, Birmingham on October 30 and 31.

For more information visit www.iogsaltex.com

Follow SALTEX on Twitter @IOG_SALTEX and Facebook – www.facebook.com/IOGSALTEX

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SALTEX Exhibitor Growth Continues

SALTEX Exhibitor Growth Continues: Now in its 74th year, SALTEX is continuing to grow from strength to strength at the NEC.

In fact, already 70 per cent of the SALTEX 2019 floorplan has been allocated with more than 180 SALTEX 2018 exhibitors returning. Over 40 of these exhibitors have increased the size of their stand and a further influx of debut exhibitors are looking to engage with the show this year.

SALTEX Exhibitor Growth Continues

Campey Turf Care Systems will be building on its success at SALTEX 2018 by upgrading its stand and showcasing an even wider range of turf machinery.

“The SALTEX exhibition has proved it is still popular with the professional groundsperson attracting visitors from both here and abroad. Last year we trialled a smaller stand with an area for seating and refreshments for our visitors. This was very successful, so this year we are taking a larger stand to create an even more welcoming space for our customers while at the same time increasing the number of machines on display,” said managing director Richard Campey.

AS Communications, a provider of industry-leading technology to the amenity and agricultural sectors, has enjoyed many successful SALTEX exhibitions over the years and according to marketing manager Holly Jones, now is the time to maximize its show presence.

“We’ve been exhibiting at SALTEX a number of years now and have always found it to be a good event. SALTEX allows us to meet numerous turf professionals across the grounds industry in a very focused environment. The show is going from strength to strength, something we are aspiring to do too, hence investing in our stand space and design.”

Lister Wilder is a new exhibitor for 2019 and division sales director Phill Hughes revealed that the company will be using its first appearance at the NEC as an opportunity to promote its impressive hire division.

“I’ve been monitoring show attendance and feedback prior to making a commitment. My view of last year was that it felt like there was a level of excitement around the manufacturers. The customers attending appear to be of good quality and in good spirit, something which I believe has been achieved by combining the IOG Awards with the show.

“Over the last few years we have seen a rise in the number of commercial fleet customers looking for both long and short-term hire as an alternative to purchasing assets and we look forward to promoting our commercial hire division to a wider audience in order to increase our current customer base.”

For Arysta LifeScience, a global agricultural company specialising in the marketing and distribution of innovative crop protection and biosolution brands, the opportunity to meet distributors and end users was a major factor in deciding to exhibit at SALTEX for the first time and following the acquisition of Arysta LifeScience by UPL in January, the two companies will become one, with Arysta LifeScience presenting itself as UPL at SALTEX.

Campaigns & communications manager Janine Heath, said: “As we continue to drive into new cropping sectors we thought it would be a good idea to exhibit at SALTEX.

“Although we sell through distributors, we also aim to connect with end users. If we raise the brand awareness amongst them, then it’s more than likely to drive back up the chain.

“We’re always looking to expand our customer base and build business and SALTEX is a great occasion to meet everyone in one place.”

SALTEX 2019 takes place at the NEC, Birmingham on October 30 and 31.

For more information visit www.iogsaltex.com

Follow SALTEX on Twitter @IOG_SALTEX and Facebook – www.facebook.com/IOGSALTEX

For the latest industry news visit turfmatters.co.uk/news

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SALTEX 2018 Voted The Best Yet

SALTEX 2018 Voted The Best Yet: The post-show visitor survey from SALTEX 2018 has revealed that an overwhelming amount of attendees believed the 2018 show was the best and most vibrant to date.

SALTEX at the NEC, Birmingham has again proved to be the annual meeting place for the UK and European groundscare industries. Only at SALTEX does the industry have the opportunity to experience a comprehensive overview of the latest developments and innovations in groundscare and to find out about the capabilities of this sector.

SALTEX 2018 Voted The Best Yet

Following two days of networking, education and innovation, the 73rd SALTEX exhibition closed with an independently audited, visitor total of 8,902.

Visitors attended from 44 different countries and according to the findings of this year’s visitor survey, these attendees included grounds personnel, greenkeepers, landscapers and contractors.

The event organisers are very pleased to hear that 90 per cent of visitors, who took part in the survey, were successful in meeting their show objectives and equally as many rated their overall show experience as either very good or excellent and no less than 90 per cent of visitors have already put SALTEX 2019 into their diaries, which takes place at the NEC from 30-31 October.

Survey respondents said that their top priorities for attending were to source new products/services and suppliers (79 per cent) and discover new innovations (77 per cent).

More than 47 per cent used their visit for professional development by attending show features such as the Learning LIVE education programme, Ask the Expert and the Job Clinic.

More than half of the survey respondents held a leading or management position at their respective companies, with 84 per cent either having sole responsibility for purchasing or contributed to the process. In addition, 65 per cent had the ability to sign-off on amounts up to £50,000 and 12 per cent had the ability to sign-off on amounts of more than £500,000.

The survey findings also revealed that SALTEX visitors had very specific interests: almost 80 per cent attended to find out more about machinery, power and hand tools for their daily work and nearly half of the visitors were interested in seed, turf and aggregates. More than 38 per cent of visitors wanted to see exhibitors representing both sport surfaces and facilities and landscaping materials. Other areas of interest included: arboriculture, horticulture and forestry (37 per cent); commercial vehicles, tyres and trailers (33 per cent); synthetic turf (24 per cent) and security, personal protection, health and safety (18 per cent).

Vic Demain, head groundsman at Durham CCC, believes that the show is well attended because it caters for everyone in the industry: “I consider SALTEX to be the best show in the industry and it is ideal for everyone to come to, whether you are a volunteer, a professional or an international groundsman – there is something for everyone,” he said.

For Adam Witchell, head groundsman at Forrest Green Rovers FC, attending SALTEX provides him with a great opportunity to continue his learning. “For me it’s all about education. I love the seminars and here at SALTEX I’m learning lots of things from great people in this industry. It is a fantastic event, there is some absolutely brilliant machinery on display and a good range of exhibitors.”

Alison Saxby, estate team leader at Workington Town Council also thought the opportunity to enhance her knowledge was a top priority for attending SALTEX: “I like the live talks because they keep you abreast of the current regulations and new innovations,” she said.

With the NEC being located in the centre of the UK and boasting fantastic travel links, it is no wonder that 85 per cent rated the accessibility of the venue as excellent. Stuart Kerrison, head groundsman at Essex CCC said: “The NEC is so easy to get to. I attended to look at a couple of new machines because this is where you see all of the latest innovations. Anyone who attends SALTEX gets so much from it – from viewing new products, attending seminars and networking,” he said.

Benjamin Imamovic, assistant groundsman at FK Željezničar Sarajevo, believed that his journey to SALTEX was certainly worthwhile.

“It’s awesome; I came all the way from Bosnia and Herzegovina to see all of the new machines and learn something new and I am amazed.”

SALTEX 2019 takes place at the NEC, Birmingham on October 30 and 31.

For more information visit www.iogsaltex.com

For the latest industry news visit turfmatters.co.uk/news

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SALTEX Shapes The Future Of Groundscare

SALTEX Shapes The Future Of Groundscare: From robotics to hybrid mowers and digital apps, ground-breaking ideas to thought provoking debates, career enhancing advice to limitless opportunities; the recent SALTEX 2018 at the NEC in Birmingham was a landscape packed with possibilities and prospects for the future of groundscare.

Europe’s largest annual groundscare event featured 300 exhibitors, many of which embraced new technologies through the launch of their latest products and services showcased at the event.

SALTEX Shapes The Future Of Groundscare

One visitor – Chris Wood, ECB pitch consultant, was certainly impressed with the machinery on show: “My job with the ECB is to gather as much information on all the new innovations and this is one tremendous outlet for that. I always think that we are one big family in this industry and SALTEX is the one occasion of the year where we can come together, network, and look at all the new machinery – it’s like a toyshop at Christmas.”

The vibrant show floor offered a fantastic opportunity to witness just how these latest technologies are having a positive impact in the groundscare industry – particularly in the all new Innovation Hub where visitors were free to attend live interviews with industry experts and trend setters at the forefront of new groundscare innovations.

This new Hub was also the ideal platform to showcase and celebrate the SALTEX 2018 Innovation Award. After making its successful debut at last year’s show, the SALTEX 2018 Innovation Award attracted even more entries from various exhibitors across the globe and included a wide variety of high-quality products, services and equipment. Judged by an independent panel of industry experts it was decided that the Toro Outcross 9060 from Reesink Turfcare, PrecisionPro from Sherriff Amenity and the ROBOCUT from McConnel were the stand out entries. Sherriff Amenity’s PrecisionPro was crowned as the winner.

Sherriff Amenity representatives however were not the only trophy winners at the show as Bridgewater & Taunton College saw off fierce competition to win the SALTEX College Cup and the winning students can now look forward to visiting the All England Lawn Tennis Club, in the run up to the Wimbledon tournament, to experience court preparation from Neil Stubley, head of courts and horticulture.

There were also an increased number of visitors looking to progress within the industry as Frank Newberry’s Job Clinic sessions were fully booked between 9am and 3pm on each day of this year’s show. The expert careers advisor offered some fantastic tips on: perfecting a CV and cover letter; how to succeed at job interviews; negotiating a package; proactive job searching and self-employment.

The many opportunities to gain expert advice prompted John Ryan, founder of Lawn Care Legends, to travel from Northern Ireland to SALTEX: “I found my visit extremely beneficial because there are a lot of industry people you can connect with that can help provide ideas on how to develop a business. It’s great to see people with such a passion for the industry and share it with others. For anyone who wants to know what’s going on in the industry, I would recommend that they visit SALTEX.”

Free advice was available at every turn throughout the three large halls at the NEC. Visitors had the opportunity to gather one-to-one sports turf management advice from IOG regional pitch advisors at the Ask the Expert feature and Pathology and Soil Science LIVE provided an opportunity to share soil samples which were magnified, displayed on a large screen and assessed.

Learning LIVE 2018, SALTEX’s all-encompassing education programme, featured more than 50 free-to-attend seminars. Visitors gained CPD points for attendance and got to hear from expert speakers from the UK and abroad who focussed on vital issues that affect the industry.

James Pope, grounds manager at St Paul’s School in London, said he visited SALTEX to explore new concepts: “I’ve gained more ideas just from coming to this one show than I have all year. SALTEX is the right time of year and it’s the busiest and most vibrant show around – everyone is always in high spirits.”

Echoing James, was Ted Mitchell from the RFU, who was pleased to see just how the world’s longest standing groundscare exhibition has transformed over the years. “I’ve been attending SALTEX for many years and to see the event as it is today is incredible – it takes your breath away. It offers such a unique opportunity to meet the range of people at SALTEX in five or six hours that would, in any other circumstance, take me a huge amount of time over a number of months. SALTEX brings the industry together all in one place.”

SALTEX does indeed unite every corner of the industry – the manufacturers and suppliers, the visitors and speakers, the governing bodies and associations; who contributed to the conversations, the learnings, the ideas, the debates, and actively played their part in shaping the future of groundscare and creating opportunity for all.

For more information visit www.iogsaltex.com

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Spider Show Slope Mower At SALTEX

Spider Show Slope Mower At SALTEX: Visitors to the TH WHITE Machinery Imports stand at SALTEX in early November, were among the first in the UK groundscare industry to see an advanced protype of Dvorak-Spider’s new and compact slope mower, the Spider CROSSLINE.

With its innovative and compact design, it complements the current Spider ILD01 and Spider ILD02 remote-controlled mowers and features a terrain following mowing deck, integrated stabilising winch, a skid-steer option and is powered by a Honda GXV390, 4-stroke petrol engine.

Spider Show Slope Mower At SALTEX

Like the bigger machines it can mow slopes up to 40 degrees and then with the stabilising winch attached to a ground anchor it can mow at 55 degrees. No other dedicated slope mowers can match this degree of slope severity.

Robustly constructed for full commercial use, the Spider CROSSLINE provides the ideal cutting results on the steepest slopes with an emphasis on user friendliness and ease of use. It has a cutting width of 65 cm (25.6 inches) and a cutting height ranging from 4 – 12 cm (1.6 – 4.7 inches), while fuel consumption is between 1-2 litres per hour depending on the terrain with a maximum speed of 6 km/h.

Commenting on the new mower, Nick Penn, Spider’s UK Sales Manager said,

“We have been asked by end users for a smaller, but equally robust mower for some time and the XLINE as it will be denoted with decals on the body panels, is our response. It is slightly different from the larger models in that it has an articulated frame, which enables the mowing deck to follow ground contours more precisely. The proven technologies inherent in the other machines have been further developed and we feel we have ‘crossed the line’ in terms of our development strategy, hence the name.”

Pricing in the UK will be approximately £15,700 when the mower is launched next spring, compared to 19,700 for the Spider ILD01 and £31,400 for the flagship machine, the Spider ILD02.

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