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SALTEX Drives Year Round Leads

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SALTEX Drives Year Round Leads: Since SALTEX 2017 took place last November at the NEC, Birmingham, a number of exhibitors are still generating business as a direct result of the show – re-affirming that the exhibition is the must-attend event for any company involved in the grounds care industry.

Fivesquared, a brand of Earlsmere, is a leading vibration management provider to the grounds care industry. After exhibiting at SALTEX 2017, the company reported a 15 per cent increase in stand enquiries compared to the previous year with a number of significant leads coming from professional sports clubs, schools, universities and colleges.

SALTEX Drives Year Round Leads

The company now boasts a number of prestigious clients such as English Heritage, Southampton FC, Manchester United FC, Tottenham Hotspur FC, Manchester City FC, Wimbledon (The All England Lawn Tennis and Croquet Club) and Merchant Taylors School – all of which were a direct result of exhibiting at SALTEX.

“Predominantly I would say that the majority of our overall business comes from exhibiting at the show,” says director Jeremy Hoyle.

“We have been exhibiting at SALTEX for about eight years now and since it moved to the NEC we have found a location that we are really happy with. In my opinion you can’t just exhibit at a show like SALTEX the once and not return. You need to establish a presence year-on-year because that is when you see an upward increase in business.

“It is not just after the show that you see the results – business continues to come in throughout the year. In fact, we are still getting enquiries from people who visited our stand – literally on a weekly basis.”

SCH Supplies, specialists in attachments and accessories for garden tractors and ride on lawnmowers, reported that SALTEX 2017 significantly helped increase its European dealership network.

“SALTEX is very important to us because we don’t employ any outside sales representation,” says managing director Andrew Rodwell. “The event is our only vehicle for engaging with potential customers face to face, while showcasing our products, which is enormously important.

“We already have numerous dealers in the UK but as a direct result of the 2017 show we appointed several new dealers from Europe, which is a trend that we’d like to continue.

“SALTEX is usually the only show that we have a presence at. It provides a focal point for the company and allows us to consider the direction the industry is taking which in turn informs the decisions we make regarding development of new machinery.”

Market-leading machinery manufacturer, Kubota UK, used last year’s SALTEX as the ideal platform to showcase its latest range of innovative and high-performance compact tractors and ride-on mowers.

“SALTEX is a great platform to showcase new solutions to groundsmen, greenkeepers, estate managers and turf professionals,” says Adrian Langmead, business development manager for Kubota UK’s Groundcare Division. “We had a fantastic time meeting with everyone to discuss our current and latest product ranges.”

The results of the SALTEX 2017 exhibitor survey is further testament to the success of the show with over 95 per cent of SALTEX exhibitors’ generating new sales leads while 83 per cent took direct orders on the show floor.

No doubt these statistics are a reflection of the growing trend in new exhibitors to this year’s show. Honda Engines and Honda UK, Case IH UK and ISEKI UK are just some of the newcomers in 2018.

David Withers, managing director at ISEKI UK, is certainly looking forward to exhibiting at SALTEX for the first time.

“As we continue to grow our ISEKI business in the UK we are always looking for relevant opportunities to meet with existing and potential customers to understand their needs and share the latest technologies that our product range has to offer. As such SALTEX offers us a great opportunity to meet a wide and diverse group of customers in one place. We look forward to seeing old friends and making new ones at the NEC later this year.”

Commenting on the growing trend of new exhibitors Charles Neale, event sales manager, says: “The show continues to grow and we are receiving new enquiries every week alongside existing exhibitors investing in bigger stands. Demand at this period in the sales cycle has never been higher.”

To view show highlights and key interviews please visit www.youtube.com/MyIOG

For more information visit www.iogsaltex.com

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SALTEX Winners Six Nations Trip

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SALTEX Winners Six Nations Trip: After claiming the SALTEX College Cup title for the second year running, students from CAFRE College in Antrim, Northern Ireland, enjoyed an unforgettable experience of helping with pitch preparations at the 2018 Six Nations Championships at BT Murrayfield Stadium in Scotland.

The SALTEX College Cup, sponsored by Ransomes, and organised by the Institute of Groundsmanship (IOG), is a national student-led sports-turf challenge. It is an academic test of turf management knowledge for student competitors who are enrolled at colleges throughout the UK on relevant courses of study. Launched at the show in 2016, CAFRE was the first college to have its name engraved on the trophy and as part of the prize, the winning students were part of the Wembley grounds team at the 2017 FA Cup Final.

SALTEX Winners Six Nations Trip

CAFRE returned to SALTEX 2017 where they saw off competition from four other colleges to reclaim the trophy. As well as receiving a £500 cheque and £50 Amazon vouchers for each student, the CAFRE team was presented with another prize that money can’t buy – preparing the pitch at the 2018 Six Nations Championships for the Scotland vs England game.

The CAFRE team arrived at BT Murrayfield on the Friday afternoon before Saturday’s match and were soon mowing the pitch – firmly cementing the students’ names on the very small and exclusive list of people to have cut the BT Murrayfield pitch.

After a 7am start on the big day, the CAFRE team were part of the busy yet meticulously planned pitch preparations, and it would not be long before their work would be broadcasted to millions worldwide.

Commenting on the day, CAFRE student Matthew Barr said: “I found the whole experience incredible and one that I will never forget. I also learnt a lot of new techniques that I will be able to implement in my own work.

“My personal highlights of the weekend were being part of the grounds team and watching Scotland beat England for the first time in 10 years – the atmosphere was fantastic! Everyone was so welcoming and friendly.”

Alex Latto, assistant head groundsman at BT Murrayfield, was delighted to have the CAFRE students working alongside him: “Hosting the winners of the SALTEX College Cup was something we were really keen to do. Having the opportunity to help develop further some of the most promising students the turf care industry has to offer was a great experience for us.

The lads demonstrated good knowledge and practical experience and were willing to muck in with the unglamorous jobs associated with event set up. They left us with the assurance that they’d had an educational and enjoyable experience and we enjoyed working alongside them.”

Dan Prest, the IOG’s head of membership services, felt honoured to see such a finely tuned grounds team at work and was quick to thank everyone involved.

“I was amazed by the willingness of the BT Murrayfield grounds team to be here, there and everywhere for the greater good. It really was a case of all hands to the pump but they still gave the CAFRE students the best possible experience.

“Many thanks to Ransomes for their continuing support of this competition, Garry Blackadder, Jim Dawson, Alex Latto and Joanne Laing at BT Murrayfield for their support, work ethic and good nature in allowing the winners of the SALTEX College Cup to assist in a Six Nations’ match that will go down in history.”

All colleges interested in participating in the 2018 SALTEX College Cup should email Dan Prest at dprest@iog.org for more details.

To view show highlights and key interviews please visit www.youtube.com/MyIOG

For more information visit www.iogsaltex.com

For the latest industry news visit turfmatters.co.uk/news

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200 Sign Ups For SALTEX 2018

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200 Sign Ups For SALTEX 2018: The early signs for the 73rd edition of SALTEX (Sports, Amenities and Landscaping Trade Exhibition) are extremely positive after show organisers reported another record-breaking loyalty period, stand upgrades and an influx of debut exhibitors.

For the third successive year, SALTEX has seen an overwhelming amount of exhibitors re-book their stands. With nearly 200 companies confirming stand space early, the 2018 floor plan already boasts a strong showing of renowned exhibitors, many of which have purchased extra stand space.

200 Sign Ups For SALTEX 2018

GKB Machines is one of those exhibitors that has significantly upgraded its stand. The company, which specialises in innovative maintenance machines for sports pitches, took the decision to increase its presence at the show based on a successful SALTEX 2017.

Operations director Tom Shinkins said: “We’ve been at SALTEX for three years now and each year we have found it a great show to highlight new products and introduce our machines to the market. Off the back of SALTEX 2017 I’ve already been out to do a lot of demonstrations and have sold kit as a direct result of the show.

“It seemed a good idea to grow with the show. You can always guarantee that the one machine you don’t have on the stand is the one that people want to see, so with that in mind we have decided to increase our stand size to further highlight our range of equipment. We cater for both the natural and synthetic markets so SALTEX is a really good show for us because there are groundsmen who look after both surfaces.”

Such was the success of SALTEX 2017, the exhibition is also attracting new companies who have never before exhibited at the show.

Sports Metals, manufacturers of the Extracut-brush™ and suppliers of tines and bed knives, will be a new name on the exhibitor list. This family business consisting of husband and wife, Richard and Jane Jades, has seen rapid growth over the past couple of years and according to Richard, SALTEX is an opportunity not to be missed.

“We visited SALTEX last year, just to get a feel for the place, and loved the show. When you are a small company like us the fact that you can see hundreds of potential customers in the space of two days makes complete sense. With SALTEX being held at the end of October / early November, visitors will be thinking about what equipment and products they need going into the New Year. If I started going round to see all of those customers, it would probably take me until spring and by that time the majority of them would have already placed orders.

“It’s also about industry awareness,” Richard continues. “It is about letting groundsmen know that we have a product that could really make a difference. For the people that have already bought from us – I think it is good for a customer to see us at a show like SALTEX because it backs up their purchasing decision.”

Talurit UK, manufacturers of the GERRO™ COMBI System, which can be used for applications such as playgrounds and sports and leisure equipment, also decided to book a stand at SALTEX 2018 for the first time, based on attending previous shows as visitors.

“We have visited SALTEX to make sure that it would be the right show for us and we came to the conclusion that we will have a good target audience at the NEC for the products we manufacture. We are looking forward to putting faces to customers’ names and also to look at any competition that might be there to see what is new on the market.”

SALTEX 2018 will take place at the NEC, Birmingham on 31 October and 1 November.

To view show highlights and key interviews from SALTEX 2017 please visit www.youtube.com/MyIOG

For more information visit www.iogsaltex.com

For the latest industry news visit turfmatters.co.uk/news

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SALTEX Reveal Visitor Profile

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SALTEX Reveal Visitor Profile: After an independent audit confirmed a record-breaking attendance at the NEC for SALTEX 2017, the show’s visitor survey has now revealed a fascinating insight into the 8,909 people who attended.

With over 300 exhibitors and more show features than ever before it is perhaps no surprise that an incredible 89 per cent of SALTEX 2017 visitors rated their overall SALTEX experience as being either very good or excellent.

SALTEX Reveal Visitor Profile

The majority of the visitors were aged between 31 and 60 and represented a wide variety of businesses and organisations – with sports clubs, local authorities and schools, colleges and universities leading the way.

In further exploring the type of sports or recreation facility that the visitors were responsible for maintaining, football led the way closely followed by golf, parks, cricket, rugby and tennis.

More than 70 per cent of visitors held a senior position within their respective companies and over 80 per cent of them were either solely responsible or contributed to the purchasing process.

Almost 60 per cent attended SALTEX with a view to buying and 40 per cent said that they placed orders on the show floor.

In terms of product categories they were interested in:

  • Machinery, power and hand tools – 84 per cent
  • Seeds, turf, aggregates and treatments – 49 per cent
  • Sports surfaces, facilities and equipment – 43 per cent
  • Arboriculture and horticulture – 40 per cent
  • Landscaping and materials – 38 per cent

Primarily, attendees came to search for innovations and new products while 84 per cent said they attended due to the number and mix of exhibitors. 67 per cent said they attended SALTEX with the main objective of networking; 74 per cent said the location of the show was a determining factor in their decision to attend and nearly 50 per cent of attendees made use of their visit for training and educational opportunities.

Whatever their reasons for attending, an overwhelming 92 per cent of SALTEX 2017 visitors said that they were successful in meeting their objectives.

SALTEX continues to attract an international audience and a large proportion of European visitors attended from countries such as Ireland, Netherlands, Italy, Germany, France, Belgium, Czech Republic and Spain. Further afield, visitors from Sri Lanka, Japan, United Arab Emirates, Ivory Coast and Saudi Arabia also made the journey to the NEC.

Located in the centre of the country and easily accessible by car, train, bus and even aeroplane, it was no surprise that visitors attended from every corner of the UK. In particular, the counties of Warwickshire, Lancashire, Shropshire, Hertfordshire, Buckinghamshire, Cambridgeshire and London recorded a huge number of visitors.

SALTEX 2018 will take place at the NEC, Birmingham on 31 October and 1 November, and 92 per cent of SALTEX 2017 visitors concluded the survey by indicating that they will be returning.

To view show highlights and key interviews please visit www.youtube.com/MyIOG

For more information visit www.iogsaltex.com

For the latest industry news visit turfnews.co.uk

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SALTEX Attendance Announced

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SALTEX Attendance Announced: An independent audit has confirmed that the combined attendance over the two day exhibition at the NEC totalled an impressive 8,909 – the highest ever since SALTEX moved to the Birmingham venue.

After two successful days, the 72nd SALTEX exhibition came to a close on 2 November and by all accounts it was a resounding success. Over the past two years the exhibition has recorded an encouraging and consistent flux of visitors on each occasion, but this year a boom of visits seemed to be apparent.

SALTEX Attendance Announced

The show’s debut year at the NEC in 2015 saw 8,714 attendees, 2016 recorded 8,754 and this year saw a record 8,909 – which didn’t go unnoticed by exhibitors.

“An excellent show in 2017,” said Jeremy Hoyle, director at Earlsmere. “Enquiries on the stand were up 15% on last year, and we gained a number of significant leads with sports turf professionals, schools and colleges featuring heavily within our stand attendee list.”

Nathan George, contracts manager for MJ Abbott, said: “Having the opportunity to speak to potential new customers – as well as current customers – is invaluable when continuing growth into a new market, and that is why such an emphasis is placed on attending shows, with the large number of attendees and decision makers a particular highlight for the company at this year’s SALTEX.”

“We were really impressed with the amount of customers visiting our stand this year!  SALTEX TV was excellent too, perfect for promoting a new product,” said Holly Jones, marketing manager for Reesink Turfcare.

After a 16 year absence from SALTEX, LWS Irrigation returned this year and director Simon Edginton, confirmed that it was the correct decision. “We were delighted with the huge amount of leads we received from a wide sector of the industry including football, golf, cricket and bowls facilities. The large number of visitors created a great atmosphere and we were also able to catch up with many existing customers and industry colleagues to share news and developments. Needless to say we certainly won’t be waiting so long to exhibit again.”

Price Turfcare, a newly established business founded by Ransomes Jacobsen’s former sales director, Rupert Price, was another exhibitor that achieved all of its objectives. “As a start-up business which has only been in existence since the beginning of the year, our first visit to SALTEX has been a very positive experience. One of our aims at SALTEX was to look for new dealer partners and this worked well for us. I can safely say that SALTEX ticked all the boxes,” said Rupert.

With more than 300 exhibitors showcasing their products and services, SALTEX visitors were treated to an impressive line-up of world-class innovation.

“I’m like a kid in a toy shop,” said Stuart Kerrison, Essex CCC head groundsman. “There are so many fantastic products and it’s nice to be able to see them and have a good close-up look before you make any purchases.”

“We are always looking for new ways to do things, looking for new products and new machines that may be able to help us and SALTEX gives us this opportunity,” said Hannah Richards, gardener for the National Trust.

Chris Wood, pitches consultant at England & Wales Cricket Board (ECB), suggested that SALTEX is a place where some of the greatest industry ideas are born. “The value of a show like this is being able to talk to colleagues from other codes of sport and share ideas. Not only that, it is a place to challenge exhibitors about new technology and that is how new innovation comes about.”

He continued; “I’ve been in this business for 50 years and the opportunities for young groundsmen now, compared to when I first started, are profound.”

Indeed, there were plenty of opportunities at SALTEX 2017. Learning LIVE, SALTEX’s all-encompassing education programme, featured over 100 high-profile speakers and 26 hours of free seminars; Pathology and Soil Science LIVE enabled visitors to solve any problematic soil profiles; career advice was on hand through the all-new Job Clinic and turf management advice from IOG regional pitch advisors was readily available through Ask the Expert.

SALTEX 2018 will take place at the NEC, Birmingham on 31 October and 1 November.

To view show highlights and key interviews please visit www.youtube.com/MyIOG

For more information visit www.iogsaltex.com

For the latest industry news visit turfnews.co.uk

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.