Tag Archive for: strengthen

Redexim and Russells Groundcare Strengthen Partnership

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Redexim and Russells Groundcare Strengthen Partnership: Redexim and Russells Groundcare have announced a significant expansion of their long-standing partnership, with Russells now taking on responsibility for Yorkshire and Lincolnshire in addition to their existing Nottinghamshire and Derbyshire territory.

This development represents a natural evolution of a relationship built on trust, shared standards, and strong aftersales support.

Redexim and Russells Groundcare Strengthen Partnership

Redexim and Russells Groundcare Strengthen Partnership

For Redexim, the decision to widen Russells’ area was an easy one. Andy O’Neil, Regional Manager at Redexim, has known the Russells team for years and worked opposite them before working alongside them.

“I used to work for a company that competed with Russells daily for six years, so I know them very, very well,” Andy explains. “In the four years since they’ve become a Redexim partner, we’ve never had any issues. They’re professional and they’re well known and well thought of by their customers. There was nobody else we wanted to go to for covering the area.”

For Russells Groundcare, the expansion presents a major opportunity to strengthen their offering to professional turf customers across the region. Sales Manager Mark Willerton says the chance to take on a larger territory aligned perfectly with their own ambitions.

“The opportunity came to expand our area – having the franchise for Nottinghamshire and Derbyshire already, this opportunity arose and we grabbed it with both hands,” Mark says. “Redexim is a long-established brand. The Verti-Drain is so well known. Everyone refers to whatever aerator they have as a Verti-Drain. It’s the original and the best in the market.

Taking on the wider Redexim range gives us some unique products we’ve not had before, and it’s an exciting opportunity.”

Among those new additions to the Russells portfolio, Mark expects two stand-out lines to immediately resonate with their customer base.

“One product we’ve never had before is the Overseeder, which – especially with these dry summers – is becoming a much more popular machine. The Verti-Drain and the Redexim Overseeder excite us the most. They’re really going to boost things for us.”

Both companies agree that the extended partnership isn’t just about product reach – it’s about strengthening support for end users. Redexim has highlighted improved customer service as a key benefit of Russells’ expanded remit, something Mark is proud to echo.

“We really pride ourselves on our aftersales service,” he explains. “You sell the first machine, but you earn the chance to sell the second one based on your aftersales support. That’s something we’re absolutely focused on.”

The close working relationship between the two teams will only deepen as Russells move into their new territory. “We’re looking forward to getting out there with Andy and the Redexim team and doing some demonstrations,” says Mark.

With shared values, complementary strengths, and a unified commitment to exceptional customer care, the expansion signals a powerful next chapter in the Redexim–Russells partnership – one built firmly on collaboration.

For more information, visit https://www.redexim.com/uk/

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Sharrocks Strengthen Midlands Presence

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Sharrocks Strengthen Midlands Presence: Sharrocks, a leading supplier of groundcare machinery, is delighted to announce a new partnership with Amazone Groundcare, further expanding its presence across the Midlands.

This strategic collaboration with Amazone UK—a globally recognised manufacturer of high-performance groundcare equipment—will bring Amazone’s industry-leading range of spreaders, mowers, scarifiers, and turf-care solutions to more professionals throughout the region. Renowned for German engineering, precision, and reliability, Amazone products are trusted by contractors, local authorities, and sports turf managers across the UK.

Sharrocks Strengthen Midlands Presence

Sharrocks Strengthen Midlands Presence

As the newly appointed authorised dealer for Staffordshire and Shropshire, Sharrocks will now offer full sales, service, and aftercare support for Amazone’s groundcare range. Customers will benefit from local access to expert advice, technical knowledge, and dependable aftersales service from one of the most established names in the industry.

“We’re proud to partner with Amazone UK Groundcare and represent such a prestigious and innovative brand,” said Adrian Dodd, Sales Director at Sharrocks. “Their advanced equipment perfectly complements our focus on quality and service. This appointment strengthens our offering across the Midlands and further reinforces our commitment to the region following our recent appointment as the Ransomes Jacobsen dealer for Birmingham and surrounding areas.”

Sharrocks has earned a strong reputation for delivering exceptional customer service and technical support, serving both professional and domestic clients for decades. This new partnership further enhances Sharrocks’ position as a leading supplier of high-performance groundcare solutions in the UK.

For more information, visit www.sharrock.co.uk or call 01477 500700.

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PSD Strengthen SABO Partnership

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PSD Strengthen SABO Partnership: A team from PSD Groundscare have recently taken part in a two-day visit to German manufacturer SABO, following the recent announcement of a partnership between the two organisations.

The trip was designed to further strengthen the relationship between the two companies. Representatives from PSD met with the SABO team and underwent exclusive product training both at the factory and in the field which they will take back to the UK and pass on to their dealer network and end-user customers.

PSD Strengthen SABO Partnership

PSD Strengthen SABO Partnership

The visit was hands on, and the PSD team came away with a greater depth of product knowledge and insight in to the history of SABO and the true capabilities of the exciting range of mowers.

SABO, one of the leading brands for high-quality battery and petrol walk behind collection mowers (“WBMs”) for both Residential & Commercial markets, announced in spring that they are re-entering the UK and Irish market. SABO chose to partner with PSD due to their proven track record of successfully taking specialist landscaping equipment to market.

SABO has established an unparalleled brand reputation for state-of-the-art lawn mowers of premium quality, reliability and lifespan with a high market share in the specialized dealer channel.

The trip has fully prepared the PSD team to develop their nationwide dealer network including comprehensive dealer product training.

PSD are focussing on the sale of the walk-behind mowers, which for many years were branded in the instantly recognisable green and yellow of John Deere, known and loved by both commercial and domestic users alike. In October 2020 John Deere decided to exit the WBM market and sold SABO to private equity company Mutares SE & Co who in September 2023 agreed to sell the company to an MBO (management buyout) led by Managing Director Lars Daniel and so finally returning SABO Holding GmbH, to private ownership. The range of collection mowers take the original tried and tested design and are now produced in a distinctive red colour.

Uncompromising brand quality has a long tradition at SABO. For more than 90 years, sophisticated engineering is combined with superior materials and functional design in Gummersbach, Germany. This has resulted in thoroughly reliable tools that make working in and around gardens as efficient and enjoyable as possible.

Never standing still, innovation continues to thrive with the  SABO E-Power Pro-Battery System. The professional battery-powered machines from SABO are the best innovative solutions you can get for effective and efficient operation. They offer powerful performance, flexibility and reliability to achieve outstanding results with any task thanks to their modern 56 V battery drive from EGO. In addition, all SABO battery powered pro machines are weather resistant. No matter what the weather, they are ready for use all year round.

PSD has a long-standing track record of expertise in long and wet grass mowing solutions and the SABO range of mowers are perfectly set up for working in UK conditions.

PSD Sales Director Stuart Mercer said:

“The trip to Germany was fantastic in terms of building on the already strong relationship we have developed with SABO. It was very interesting to see the rigorous process of product testing in action and to obtain in depth knowledge that we can take back to UK customers.”

Lars Daniel, SABO Managing Director comments,

“We were delighted to welcome the PSD team to our premises and to be able to show them around our factory and meet our team. Our success is built on our relationship with our distributors and given PSD’s track record I am excited what the future holds with them at the fore-front of our business in UK & Eire”

Stuart Mercer concluded:

“For more information end-user customers can contact the PSD Sales Team: Tel 01282 856819 Email: enquiries@psdgroundscare.com

Dealers who are interested in finding out about any remaining opportunities in becoming a SABO specialist dealer can register their interest by either contacting their area Business Development Manager or online via: http://promo.psdgroundscare.co.uk/SABO

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Redexim UK strengthen sales force

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Redexim UK strengthen sales force: Innovators of turfcare maintenance machinery, Redexim UK, are delighted to announce the appointment of Allen Whellans as their new Area Sales Manager for the North.

With over 10 years of experience in groundcare sales and a further eight years working in greenkeeping, Allen is well placed to provide expert knowledge and support to customers across the Northern counties including North Yorkshire, Cumbria, Scotland and Northern Ireland.

Redexim UK strengthen sales force

Redexim UK strengthen sales force

Allen fast-tracked his way through an SVQ at Oatridge Agricultural College, completing a level 2 and 3 Amenity and Horticulture (Sports Turf) course in three years as opposed to four. This keenness to learn continued during his role as Assistant Head Greenkeeper at Duns Golf Club, where he went on to complete additional industry training and obtain all relevant qualifications.

A position with a leading groundcare dealership then arose which saw Allen carve out a career in sales, working with leading franchises and playing a pivotal role in the field team, supporting customers across the Lothians and Borders. From here, he then went on to become an Area Sales Manager for STIHL in Scotland, before more recently holding the position of Groundcare Division Manager at Pearsons of Duns/ Border Chainsaw & Lawnmower Services.

This wealth of industry understanding serves Allen well for his new position at Redexim UK – joining during a busy summer period and eager to get stuck into this important role, building strong relationships with customers old and new and working closely with Redexim partners across his area. Commenting on his appointment Allen says, “I’m proud to be joining the Redexim team at such an exciting time in their development and look forward to playing my part in growing the brand and supporting our excellent partners in their endeavors of getting the fantastic product range to market.”

Until recently, you would have frequently found Allen on the rugby pitch outside of work, having played senior rugby for 13 years and spending two years as club captain. With that hobby now put to bed, Allen enjoys the occasional round of golf and is a proud family man, spending as much of his free time as possible with his partner and two daughters.

From the 31st of July Allen Whellans can be contacted by phone on 07831 180275 or via email awhellans@redeximuk.com

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Bayer to strengthen leadership team

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Bayer to strengthen leadership team: Bayer today announced a series of decisions to accelerate the strategy implementation of its Crop Science division. In order to focus on its core agricultural business, this includes the intent to divest the company’s Environmental Science Professional business.

It is a global leader offering environmental solutions to control pests, disease and weeds in non-agricultural areas such as vector control, professional pest management, industrial vegetation management, forestry, and turf and ornamentals. The Environmental Science Professional business had sales of approx. 600 million Euros in 2019.

Bayer to strengthen leadership team

Bayer to strengthen leadership team

To further drive performance and growth in the division’s most important commercial region, Bayer has named Dr. Jacqueline M. Applegate to lead the Crop Science North America region effective March 1, 2021. She currently heads the division’s Environmental Science and Vegetable Seeds businesses and has a strong track record of commercial execution and of driving transformation. In addition to her appointment, the company named Dr. Jeremy Williams, currently Global Head of Plant Biotechnology at Crop Science, as new head of the Climate Corporation and Digital Farming, and Tom Armitage from Mondelez as head of Global Communications for Crop Science. Both are effective March 15, 2021. All three leaders will join the Crop Science Executive Leadership Team and will play key roles in accelerating the division’s transformation.

In addition, Bayer appointed Gilles Galliou, currently head of commercial operations for Bayer Vegetable Seeds Americas, to lead the Environmental Science business and the planned divestment. The global Environmental Science business will be headquartered in Cary, North Carolina, effective June 1, 2021. Inci Dannenberg, currently head of global strategic marketing for Vegetable Seeds, was also appointed to run the Crop Science global Vegetable Seeds business, which is headquartered in St. Louis, Missouri. Both appointments are effective from March 1, 2021.

“With the announced portfolio and leadership changes, and important new product approvals for soybeans, corn and cotton in the Americas, we are now shifting gears from integration to growth acceleration. We are laser-focused on commercial execution and on transforming agriculture through innovation that benefits farmers, consumers and our planet,” said Liam Condon, Member of the Board of Management of Bayer AG and President of the Crop Science division. “Like farmers everywhere, we have faced challenges in the past few years; however, I am very excited about the outlook for our Crop Science business. The global coronavirus pandemic has made it clear how important agriculture and a sustainable food system are, and the crucial role science can play in solving difficult problems. Driving innovation, accelerating the digital transformation of agriculture and helping decarbonize the food system are at the core of our vision to feed a growing population without starving the planet.”

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