Tag Archive for: Strengthens

AriensCo strengthens British dealer network

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AriensCo strengthens British dealer network: AriensCo has entered into a partnership with Henton & Chattell to expand its spare parts supply in the United Kingdom. This will increase the availability of original spare parts for Ariens, AS-Motor, Countax and Westwood nationwide.

Henton & Chattell is now an official UK distributor for spare parts for the four brands. The Nottingham-based company has many years of industry experience, established logistics structures and a strong reputation for specialist dealer support.

AriensCo strengthens British dealer network

AriensCo strengthens British dealer network

Dealers in the United Kingdom will benefit from two supply channels in future: spare parts can still be ordered via the AriensCo Exchange portal or purchased directly from Henton & Chattell. Local warehousing shortens delivery times and increases machine availability during the season.

In the highly service-oriented lawn and turf market, any downtime has a direct impact on sales and service quality. Rapid availability of original parts ensures uptime and strengthens the position of specialist retailers vis-à-vis professional and private customers.

Sam Lewis, General Manager of AriensCo UK, explains: “This partnership strengthens our operational support for our dealers in the United Kingdom. Shorter delivery times and higher parts availability help our partners keep machines in operation without unnecessary downtime.”

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Replay Strengthens Strategy with Origin Partnership

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Replay Strengthens Strategy with Origin Partnership: Replay Maintenance is stepping up its game in the natural turf sector with a new three-year supply agreement with Origin Amenity Solutions (OAS), reinforcing its commitment to delivering high-performance sports surfaces across an expanding portfolio of sites.

The agreement is a key part of Replay’s wider strategy to grow its Natural Turf Division.

Replay Strengthens Strategy with Origin Partnership

Replay Strengthens Strategy with Origin Partnership

Following a structured selection process, the partnership provides both stability and flexibility, giving Replay the confidence to plan for growth while maintaining consistent standards on every pitch. In its first year, the company expects to service over 100 natural turf surfaces, with ambitious expansion anticipated in the years ahead.

Under the deal, Replay secures a reliable supply of core OAS products, including perennial ryegrass seed mixtures, controlled-release fertilisers, herbicides, and specialist inputs designed specifically for professional sports turf. But the agreement goes beyond the basics.

Embedded technical and agronomic support means Replay teams have access to soil analysis, laboratory testing, application planning tools, seasonal guidance, and ongoing technical advice, ensuring every decision is backed by data and best-practice insight.

Commenting on the partnership, Phil Dewhurst, Regional Sales Director at Origin Amenity Solutions, said:

“Origin Amenity Solutions are proud to have won the contract with Replay Maintenance and are delighted to be working closely with the team. Together we will build a strong partnership to supply and deliver our trusted products to improve the quality and performance on newly renovated natural turf surfaces.”

Service and performance are central to the partnership. The framework incorporates clear delivery commitments, regular performance monitoring, and annual commercial reviews, helping Replay maintain quality, reliability, and operational accountability as the division grows.

The collaboration also opens opportunities for wider industry engagement. Demonstration days, technical seminars, and joint marketing initiatives are all part of the plan, giving Replay the chance to share expertise, showcase innovation, and strengthen its presence in the natural turf sector.

Matt Bartle, Group Head of Commercial Strategy at Replay Maintenance, believes the partnership will play an important role in supporting the company’s ambitions in the natural turf market.

“This partnership with Origin Amenity Solutions marks an important step forward for Replay. At our core, we’re committed to raising standards across all sports pitches, be it synthetic or natural. The opportunity to work alongside a trusted, forward-thinking supplier like Origin strengthens our ability to deliver consistent, high-quality outcomes for our clients.

By combining our national delivery capability and technical expertise with Origin’s innovative amenity solutions and product support, we can offer a more integrated approach to pitch performance, sustainability, and long-term asset care. Ultimately, this collaboration is about adding value for clubs, schools, and facility operators thereby ensuring their natural turf pitches are not only match ready, but built to perform week in, week out.”

For Replay Maintenance, this agreement is more than a supply contract. It’s a strategic move to build a robust Natural Turf Division capable of delivering consistently high standards across an increasing number of sites.

For more information, visit www.replaymaintenance.co.uk

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Baroness UK strengthens Welsh coverage

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Baroness UK strengthens Welsh coverage: Baroness UK are pleased to be adding further strength to their nationwide dealer network with the appointment of Jenkins Garden Machinery. From their depot in Llanelli, the family-run firm will be responsible for the sales, service and support of the full Baroness professional range to customers in the Swansea (SA) postcode.

Founded in 2010, Jenkins Garden Machinery offer a comprehensive range of ride-on and hand-held equipment for both the professional and domestic market – delivering quality machinery solutions backed up with superior customer service. Baroness becomes the latest in a growing list of leading brands within their expanding commercial portfolio, bringing the full range of pedestrian and ride-on mowers and maintenance implements to golf courses and sports venues from Port Talbot and Llandovery in the east, to Pembroke and Aberystwyth on the west coast.

Baroness UK strengthens Welsh coverage

Baroness UK strengthens Welsh coverage

On the news Emyr Jenkins, Managing Director of Jenkins Garden Machinery, said, “Our strategy over the last few years has been to grow our commercial offering. As we have moved more and more into this area of the market, we have actively been seeking out a quality franchise to allow us to service the requirements of the golf market in South and West Wales. We have been in talks with Baroness for a while and following our visit to their facility in Basingstoke we were convinced that this was the right move for us.”

He adds, “Their attitude to aftersales and quality mirrors our own business giving us confidence that this will be a solid partnership for the future.”

Echoing the positive sentiments, Baroness Area Sales Manager Paul Watson said, “We are delighted to welcome Jenkins Garden Machinery to the Baroness dealer network. From the first meeting they impressed us all with their professional attitude and enthusiasm to provide the right solution for their customers. With the expert support of Emyr and the team, we are excited to bring our product to an area where Baroness haven’t had specific coverage for some time.”

For more information on Jenkins Garden Machinery or to get in contact, visit www.jenkinsgm.co.uk 

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Etesia UK Strengthens Team with Three Key Appointments

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Etesia UK Strengthens Team with Three Key Appointments: Etesia UK has announced three new appointments as the company continues to invest in its people, dealer network and customer support.

Steven Massey has joined as Business Development Manager, Jim Maynard has taken on the role of Technical and After Sales Support, and Lisa Brown steps into the position of Office Manager.

Etesia UK Strengthens Team with Three Key Appointments

Etesia UK Strengthens Team with Three Key Appointments

With decades of combined industry experience, the new additions are set to strengthen Etesia UK’s presence across the grounds care sector while reinforcing its reputation for quality products and dependable back-up.

Steven Massey joins Etesia UK following a long and respected career within the grounds care industry. Having left school in 1988, Steven spent 10 years as a mechanic at GGM (Gibson’s Garden Machinery) before moving into sales in 1998 – a role he has held ever since, working exclusively within the sector.

“I’ve always sold grounds care equipment,” Steven explained. “I’ve worked with local authorities for most of my career, which is really my strong point, and I’m well known within the industry and the customer network.”

Steven’s relationship with the Etesia brand spans more than a decade, having worked with the machines during his time at Burrows Grass Machinery and later Sharrocks, both Etesia dealers. That familiarity made the transition into his new role a natural one.

“I want to make sure that Etesia products are at the forefront of people’s thoughts when they’re looking at buying machines,” he said. “People want efficient cut-and-collect machines, and whenever you demo an Etesia product, the feedback is always the same – how easy it is to use and how well it collects, even in the wet. Etesia really sets the standard there.”

As Business Development Manager, Steven’s focus is firmly on growing the brand while maintaining strong relationships with existing customers and dealers. “It’s about keeping existing business but also looking for new business,” he said. “You can never take your eye off either. My goal is to make Etesia the number one choice, when customers are looking to invest in new equipment.”

Joining Steven is Jim Maynard, who brings extensive technical and aftersales expertise to his role as Technical and After Sales Support. Jim began his career as a greenkeeper before moving into contracting and then training as a technician. He spent 21 years with John Deere before taking on senior technical support and training roles at Reesink, where he helped establish and support nationwide dealer networks.

“I absolutely love supporting dealers and technicians,” Jim said. “Helping people, solving problems and giving them the confidence to get the best out of the product – that’s what I enjoy most.”

At Etesia UK, Jim will be responsible for dealer technical support, training, warranty administration and registrations, ensuring that dealers and end users receive the highest levels of aftersales care.

“Excellent aftersales support is about trust,” Jim explained. “If you can gain that trust, you’re halfway there. It’s about being there for people, picking up the phone, helping them when they need it – that support makes all the difference.”

Completing the trio is Lisa Brown, who takes on the role of Office Manager. With experience across sales operations and administration, Lisa will become a key point of contact for Etesia UK, providing vital support to the wider team, dealers and customers alike. Her role is central to the smooth day-to-day running of the business, ensuring communication, coordination and customer service remain at the high standards Etesia is known for.

Together, the three appointments mark an important step forward for Etesia UK. With strengthened business development, enhanced technical support and robust operational management, the company is well positioned for continued success.

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on X @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK. You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK

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Bernhard and Company strengthens elite stadium pitches across Morocco

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Bernhard and Company strengthens elite stadium pitches across Morocco: Bernhard and Company has reinforced its position at the forefront of elite sports turf technology with the installation of SubAir Systems at three of Morocco’s most iconic football stadiums, supporting pitch performance during one of the most high-profile international tournaments on the football calendar.

SubAir Systems have now been installed at:

  • Grand Stade de Tangier – Tangier
  • Prince Moulay Abdellah Stadium – Rabat
  • Stade Mohammed V – Casablanca
Bernhard and Company strengthens elite stadium pitches across Morocco

Bernhard and Company strengthens elite stadium pitches across Morocco

The installations form part of a wider strategy by stadium operators to ensure consistent, resilient, and controllable playing surfaces, capable of performing under intense scheduling, climatic pressure and global scrutiny.

With Morocco set to host a major international football tournament, pitch performance has become a critical focus. Heavy rainfall, tight turnaround times, and high expectations from players, broadcasters, and governing bodies place significant demands on natural turf systems.

For the turf teams, drainage and moisture control have been central priorities. “Drainage is absolutely critical for us,” explained Taha Hassoune, Pitch Manager at Stade Mohammed V in Casablanca. “In the past, we’ve experienced periods where rainfall overwhelmed traditional drainage systems, and that directly impacts firmness, playability, and preparation time.”

Hassoune added: “Installing SubAir Systems has made a huge difference. By having the ability to pull moisture down and out through the rootzone, we’re encouraging deeper, more fibrous roots.”

Steve Wilson, Bernhard and Company’s Global Business Development Manager for Turf Technologies, commented: “It has been fantastic to work alongside Taha and the other pitch maintenance teams to install the SubAir Systems and see them make improvements using the technology. If the pitches in Morocco become too soft, the SubAir allows them to dry the turf and regain firmness, which is a crucial element for football tournaments.”

He added: “The world’s best stadiums are investing in SubAir because it gives them control over moisture, firmness, recovery, and consistency, exactly when it matters most. In preparation for major international tournaments, there’s no margin for error, so having the safety net of SubAir is a huge advantage.”

Alongside SubAir, the stadiums are using Soil Scout sensors (distributed by Bernhard and Company in the UK, Ireland and more recently North America) to monitor moisture and temperature levels, helping the teams understand changes within the profile to allow for proactive response.

The projects were delivered in collaboration with Sports Turf Maroc, one of Morocco’s leading pitch builders, recognised for their willingness to innovate and experiment with new technologies.

To learn more about SubAir Systems, subsurface control, head online to: https://bernhard.co.uk/products/subair/

To find out more about Bernhard and Company and its full range of product offerings, head to: https://bernhard.co.uk/

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