Tag Archive for: syngenta

ICL and Syngenta Launch Turf Rewards 2024

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ICL and Syngenta Launch Turf Rewards 2024: ICL and Syngenta are excited to launch Turf Rewards 2024, a loyalty scheme specially designed to enhance turf management across the UK and Ireland.

The innovative programme rewards clubs and companies with points for purchasing ICL and Syngenta products, which can then be exchanged for rewards that can increase productivity and improve turf health.

ICL and Syngenta Launch Turf Rewards 2024

ICL and Syngenta Launch Turf Rewards 2024

‌Turf managers gain access to a variety of rewards, including advanced agronomic and turf maintenance tools, and valuable educational resources, encouraging professional growth and elevating standards in turf care.

‌This year, the scheme welcomes AIM, Syngenta’s new one-box fungicide programme, offering an impressive 40 points. Additionally, the European Turfgrass Laboratories Organic Matter Profile Test, redeemable for 20 points, joins the list of rewards, underscoring the scheme’s focus on practical, impactful benefits for turf professionals.

‌In reflection of its growing popularity and effectiveness, the Turf Rewards website has been comprehensively overhauled for 2024, making the process of accruing points and enhancing operational efficiency even more straightforward for everyone involved in turf management.

‌Turf professionals are encouraged to join Turf Rewards 2024 to elevate their turf management practices. For detailed information and to start reaping the benefits, please visit www.turfrewards.com for the UK scheme and www.turfrewards.ie for the Republic of Ireland scheme.

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Syngenta appoints new business manager

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Syngenta appoints new business manager: Syngenta has further added to its Turf & Landscape team in the UK, with the appointment of Sarah Hughes as a dedicated Business Manager to strengthen support for its broadening product range.

Joining from the company’s Seeds division, Sarah is an experienced agronomist with a background in plant science and genetics. She has a wealth of knowledge in bringing products from the Syngenta R&D pipeline into the commercial market for customers.

Syngenta appoints new business manager

Syngenta appoints new business manager

“It is an incredibly exciting time in the turf and landscape business, with the introduction of new chemistry to add to the existing Syngenta portfolio, alongside pioneering biological and biopesticide innovations.

“Working with Syngenta’s R&D scientists, technical support and commercial partners, there’s now the opportunity to develop more effective and consistent integrated turf management solutions to benefit our customers and achieve better results,” she said.

Allied to further developing initiatives including Syngenta’s Operation Pollinator, new digital decision support resources and enhancing accurate application technology, Sarah reinforced the company’s commitment to delivering sustainable solutions.

A Nuffield Scholar in innovative plant growing technology, Sarah will work with Daniel Lightfoot MG, who is now responsible for Syngenta’s Professional Solutions business across Western Europe and Italy.  She will also be supported in the UK by specialist Technical Managers, Sean Loakes and Glenn Kirby.

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New Syngenta and ICL agreement

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New Syngenta and ICL agreement: Syngenta and ICL have signed a new  agreement to continue and enhance the strong relationship that has brought great innovation, investment and service to the turf industry.

The move reinforces the close working relationship of ICL’s unparalleled nutrition expertise, industry support and technical field force to deliver Syngenta’s world leading technical R&D products and services over the past 15 years.

New Syngenta and ICL agreement

New Syngenta and ICL agreement

It will also ensure the continued investment and development of research and technical innovation that has pioneered many of the advanced Integrated Turf Management techniques now successfully implemented by turf managers.

The extended agreement comes at an exciting time for both companies introducing ground-breaking technological advances. That includes the launch of ICL’s eqo.s® controlled release fertilizer technology and Syngenta’s new fungicide, herbicide and biocontrol products, along with Acelepryn and NemaTrident integrated solutions for turf soil pest control in 2023.

Announcing the new agreement, Syngenta Commercial Head, Daniel Lightfoot said: “The combined strength of ICL and Syngenta has, over the past 15 years, pioneered the products and the techniques to deliver huge advances in the management of high-quality turf and amenity landscapes.

“We are delighted to forge stronger links between the two companies that together can better help our customers to meet the current challenges, as well as develop further in the future.”  The agreement includes the launch of new products, along with digital technologies and technical communication strategies.

Stephen Squires, ICL Regional Business Lead, added: “We have built an incredibly strong strategic alliance with Syngenta, this agreement underlines the strength of the relationship.

“Together we will continue to deliver and build on the full value of our world leading product portfolios, our technical innovation and our industry knowledge and technical advice to our customers.”

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New podcast from Syngenta Golf launches

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New podcast from Syngenta Golf launches: New golf business podcast, Syngenta Growing Golf, launches today across all major platforms, including Spotify, Apple and Google.

In episode 1, social intelligence experts Jacques de Guigné and Claire Martin from Ipsos join Mark Birchmore from Syngenta to discuss the findings of a pioneering social media listening project analyzing 16.1 million mentions of golf.

New podcast from Syngenta Golf launches

New podcast from Syngenta Golf launches

With a huge influx of players over the past three years, matched by the inexorable rise of social media, what are existing customers saying about golf, what do new participants think and how can clubs and courses engage prospective players?

The panel discuss key insights from the report, including golf’s negative reputation generated on Twitter by controversial figures and topics such as Donald Trump and LIV Golf, comparing it with the positive sentiment and interactivity around the sharing of golf experiences on Instagram.

Mark Birchmore, Head of Global Marketing for Syngenta Turf and Landscape, said: “Our latest golf market study, ‘Golf & Social Media: The Great Divide’, has just been published in conjunction with Ipsos and the expert analysis and commentary from Ipsos’ Social Intelligence team makes for insightful listening.

“This report is a first for the golf industry and to have access to Ipsos’ AI-enabled tools to analyze millions of posts about golf gives us valuable new insights and learnings on the golf market, helping the industry understand diverse customers’ perceptions and motivations.

“The first episode of our podcast series is designed to complement the report and we hope clubs and courses, as well as the wider golf industry, find it relevant and useful in strategic decision making.”

Episode 1 of the podcast, ‘Golf & Social Media: The Great Divide’ is available to listen to now:

Listen on Spotify

Listen on Apple Podcasts 

To download the report, receive market insights and success stories of individuals and businesses transforming golf, visit Syngenta Growing Golf: http://www.syngentagolf.com

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Syngenta appoints new Biologicals Technical Manager

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Syngenta appoints new Biologicals Technical Manager: With the growing importance of biological products to enhance the agronomy of professional turf management and production of high-quality ornamentals, Syngenta has created a new dedicated role of Biologicals Technical Manager, to further develop the exciting new technologies.

The company has appointed the experienced research scientist, Dr Hui (Eric) Chen, to support and develop the integration of biological products within the Syngenta Professional Solutions team across Europe, Africa & Middle East (EAME).

Syngenta appoints new Biologicals Technical Manager

Syngenta appoints new Biologicals Technical Manager

Eric graduated in crop and soil sciences from Beijing Forestry University in China, before continuing education and research at Michigan State and Rutgers University in the US. He gained his PhD in plant biology with emphasis on turfgrass management from Rutgers University.

During his work in the US, Eric had also pioneered new techniques and published numerous research papers to enhance management of turfgrass stress due to biotic and abiotic factors.

Since moving to Europe and the UK, Eric has worked as a research scientist at the internationally acclaimed STRI (formerly the Sports Turf Research Institute) at Bingley in Yorkshire. He has been involved with collaborative university and commercial businesses to instigate, trial and develop precision plant management tools and techniques.

Commenting on his appointment, Eric said: “I admire Syngenta’s commitment to sustainability and constant striving to improve the ways that customers’ can successfully manage plants, through its ongoing investment in R&D.”

“I believe my experience and perspective will help Syngenta to build its capabilities quickly and effectively in the biologicals arena, for both turf and ornamentals.”

Syngenta Product Biology Lead for Professional Solutions, Marcel Breedeveld, added: “Biological products undoubtedly have an increasingly important role in practical agronomic decisions. However, their use has to be based on robust and reliable science to enable effective integrated pest management (IPM) strategies. Eric’s skills and knowledge will ensure we can develop better and more sustainable long-term solutions for our customers over the coming seasons.”

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