Tag Archive for: Toptracer

Toptracer and The Belfry announce historic long-term partnership

Toptracer and The Belfry announce long-term partnership

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Toptracer and The Belfry announce historic long-term partnership :  Toptracer has today announced details of a multi-year business partnership with historic British golf venue, The Belfry Hotel & Resort, as the brands join forces to enhance the club’s technology offering and global appeal.

The iconic Warwickshire-based club has played host to the Ryder Cup on four occasions, as well as numerous European Tour events, and is set to stage the British Masters again later this year. The Belfry is also the home of The Professional Golfers’ Association (PGA) in the United Kingdom.

Toptracer and The Belfry announce historic long-term partnership

Toptracer and The Belfry announce historic long-term partnership

A key feature of the partnership is the installation of a unique blend of Toptracer Range products on-site at The Belfry. Utilising the full covered range and monitor system in 34 bays, as well as elements of the new Toptracer Range Mobile solution outdoors, The Belfry will become the premier practice destination in the country.

 

Toptracer will assist in delivering numerous global activations, designed to offer unique ways for golfers around the world to experience the venue through a modernised platform that enhances ‘The Belfry experience’. More than just the integration of technology, The Belfry and Toptracer will also collaborate on a series of innovative new event experiences and activations over the tenure of the partnership.

 

In addition to the range installation, The Belfry’s famous Brabazon course has also been mapped for use in the Toptracer Range ‘virtual golf’ mode, meaning it will be available to play at more than 400 Toptracer Range locations worldwide in the near future.

 

Toptracer Range technology transforms a golf range into a veritable sports entertainment destination. The industry-leading ball tracing provides golfers with accurate, live shot data that can be used for practice purposes or to compete in challenges and games with friends.

 

Cameras mounted around the facility trace every shot to produce an array of data, including distance, speed, launch angle, shape, and more, that is then displayed on a 21-inch monitor in each hitting bay for the covered solution, or the users’ mobile phone for Toptracer Range Mobile-enabled sites.

Toptracer and The Belfry announce historic long-term partnership

Toptracer and The Belfry announce historic long-term partnership

“We are delighted to be working with Toptracer and are looking forward to relaunching our upgraded Academy in April,” said Chris Reeve, Golf Director at The Belfry. “We’ve reviewed all technology options and identified Toptracer as the optimal game-changer for us. It will allow guests with any level of golfing experience, from beginners and non-golfers to frequent players, to enjoy a wide range of games and activities with family and friends,” he added.

 

“Everyone at The Belfry is very excited to begin what we hope will be a prosperous partnership with Toptracer.” Commented Chris Eigelaar, Resort General Manager at The Belfry. “Toptracer will be a fantastic addition to the already top-class facilities here, and will aid us in continuing to deliver a world class golfing experience. We truly believe there is nowhere better than here to learn and play golf.” He added.

 

Ben Sharpe, President of Toptracer, added: “This is a monumental partnership for us. The Belfry is an historic venue, and this is a landmark installation and agreement that is broader and more progressive than almost anything we’ve seen worldwide to date. We can’t wait for golfers to enjoy our full technology offering at what is undoubtedly a world leading facility.

 

“We are delighted to have the opportunity to work with The Belfry to deliver on some global projects they have planned and play a role in enhancing their offering to customers for the foreseeable future.”

 

For more information on the Toptracer, head to www.toptracer.com.

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Toptracer appoints EMEA Sales Director

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Toptracer appoints EMEA Sales Director: Toptracer has announced the appointment of David Cederholm as the company’s new EMEA Sales Director as the business continues its global expansion.

Cederholm, who joins the company with a wealth of experience across several different industries, will be tasked with overseeing sales strategy and the overall growth of Toptracer Range across the region.

Toptracer appoints EMEA Sales Director

Toptracer appoints EMEA Sales Director

“We are delighted to welcome David to his new role at Toptracer,” commented Ben Sharpe, Toptracer President. “His experience in helping to implement technology to elevate businesses to the next level is something that really resonated with us.”

“We look forward to seeing the impact that David will have as we continue to accelerate our worldwide growth and help golf ranges and facilities turn their offerings into modern, forward-thinking entertainment destinations – and in turn, offer the tech driven experience the consumer now expects.”

A lifelong golfer currently playing off a handicap of 4, the role represents his first steps into the industry having garnered a wealth of experience leading sales strategies across sectors.

Cederholm began his career at Just Eat in 2006 as one of just four employees in the UK. He was with the company for six years, in which time orders grew from 100 a month to over a million, and saw the team grow to over 600 people. He led the sales function in the first nine of 13 eventual international market entries.

After leaving Just Eat, Cederholm started and scaled two other start-ups from day one of market entry: one in fashion, the other in automotive.

Since then, he’s worked on market expansion in the app-based taxi business and, most recently, returned to the takeaway food world with a SaaS platform that allows owners to take control of their own business and customer retention.

“The common element between these different verticals was it was all about selling change into traditional owner/operator businesses, where the introduction of technology and then user expectation drove change – something they had previously been reticent to adopt,” commented Cederholm.

“That’s something that I see as a common link with Toptracer Range, and the goals that I am aiming to implement in my new role. There’s an exciting, technology-led future for the golf and entertainment industries, and I will look to drive that forward with Toptracer Range at the forefront of the revolution.”

ABOUT TOPGOLF ENTERTAINMENT GROUP

Topgolf Entertainment Group is a global sports and entertainment community that connects people in meaningful ways through the experiences we create, the innovation we champion and the good that we do. What began as a technology that enhanced the game of golf now encompasses a range of unmatched experiences where communities can discover common ground at brand expressions including Topgolf venues, Lounge by Topgolf, Toptracer, Toptracer Range, Topgolf Swing Suite, Topgolf Studios, Topgolf Live, World Golf Tour (WGT) by Topgolf and Driving for Good.

ABOUT TOPTRACER RANGE

Toptracer Range, a brand expression from Topgolf Entertainment Group, connects communities of fans in meaningful ways by equipping driving ranges with Toptracer technology that offers an interactive and social experience that is perfect for all levels. With real-time data, players can compete in a variety of games, improve their skills or simply be introduced to the game of golf.

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