Tag Archive for: Tour

Innovation on Tour – The AriensCo Roadshow

Innovation on Tour – The AriensCo Roadshow: The AriensCo Roadshow 2025 came to a successful close last weekend. Since the end of July, our sales teams have been on the move across Germany, France and the United Kingdom – meeting dealers and end users directly at their locations.

With up to seven stops in each country, visitors had the chance to get up close with the latest innovations from AS-Motor and Ariens, and more importantly, try them out for themselves.

Innovation on Tour – The AriensCo Roadshow

Innovation on Tour – The AriensCo Roadshow

Bringing innovation to Life

The roadshow was all about bringing our products to life. Each stop featured live demonstrations, expert conversations, and personal consultations that allowed for real hands-on experiences. The focus was not only on showcasing product features, but also on discussing everyday challenges, technical details, and service and spare parts needs with dealers, service professionals, and local authorities.

More Than Just a Demo – Real Conversations with Professionals

“Our roadshow was about more than just product demonstrations; it was about meaningful dialogue with the people who use our equipment every day,” said Sam Lewis, General Manager of AriensCo UK. “Performance data is one thing – but the real test is putting the machine into the hands of the user. That’s when you truly see what it can do.”

Two key innovations took center stage, both unveiled earlier this year at demopark:

AS 990 Tahr RC

This new remote-controlled rotary mower proved its capability on steep slopes, where it delivers faster mowing without the need to turn around after each pass. The open-sided sickle mower cuts cleanly in both directions, while the proven cross blade system from the AS 940 Sherpa ensures exceptional cutting power. It easily handles grass and brush up to 1.5 meters high, using two powerful pendulum blades and an overhead cutter bar for high-speed shredding.

Ariens Summit Pro Zero-Turn Series

The new zero-turn models for professionals showed why they are the new stars of the Ariens lineup. With speeds up to 24 km/h, cutting widths of up to 183 cm, and area coverage of nearly 30,000 m² per hour, the Summit Pro 300 and 500 are built for intensive professional use. Durable mower decks, Parker hydrostats, and premium Kawasaki engines reinforce the machines’ robust and reliable design.

Positive Feedback Across the Board

Across all three countries, the response to the roadshow was overwhelmingly positive. Visitors appreciated the chance to experience the equipment first-hand, while dealers took advantage of the opportunity to deepen their product knowledge. For AriensCo, the roadshow also provided valuable insights from direct conversations with customers and users.

“Roadshows help build trust and provide a genuine product experience,” Sam Lewis concluded. “They’ll continue to play an increasingly important role alongside trade shows and conventional demos in how we connect with our customers.”

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Husqvarna signs deal with DP World Tour

Husqvarna signs deal with DP World Tour: Husqvarna, a global leader in outdoor power products and cutting-edge robotic mowers, has signed a partnership with the DP World Tour – Golf’s Global Tour – as it becomes an official partner to the Amgen Irish Open and the Betfred British Masters.

The multi-year partnership will see Husqvarna’s brand and products, including its CEORA®, Automower® 580L EPOS®, Automower® 550 EPOS® and Automower® 535 AWD EPOS® feature across on-course and digital branding, product showcases in tournament villages and hospitality platforms at the two events – which make-up part of the Tour’s iconic “Back 9”- a series of its most historic events.

Husqvarna signs deal with DP World Tour

Husqvarna signs deal with DP World Tour

Beyond the two staple tournaments, Husqvarna also becomes a Corporate Partner to the BMW International Open on the Tour’s European Swing until the end of the 2027 season, as it strengthens its footprint across the golfing landscape.

Max Hamilton, Executive Commercial Director of the DP World Tour, said: “We are delighted that Husqvarna have continued to bolster their significant investment into the game of golf with the DP World Tour. As an organisation that is at the top of its game in the field of grass maintenance, and that is already supporting many of the best clubs in Europe and across the world, it is a perfect fit for Golf’s Global Tour, where leading talent from around the world get to compete on some of the best stages in golf.”

Samantha Donnelly, Senior Marketing Manager at Husqvarna said: “As world-leaders in the space of robotic mowers, we’re committed to helping people make time for what matters through our cutting-edge innovation. Whether that’s our professional range that opens more time for greenkeepers, or our residential models, that automatically cut the lawn to perfection – great for golfers looking to spend more time with their family, or out on the course

We’re also committed to supporting the game of golf, so we’re incredibly excited to see our connection to the game growing – whether that’s through the courses we supply, or those we partner with. We’re thrilled to announce this partnership, as we take our next step in the sport.

The relationship marks Husqvarna latest commitment to the industry and future in the sport, as it builds on partnerships with some of the game’s most decorated names – including Europe’s most successful golfer and host of the Betfred British Masters, Sir Nick Faldo.

The collaboration with Husqvarna and Sir Nick Faldo looks to build a foundation for the future of golf – including course maintenance, but also for the game itself, with the brand supporting the growth of the Faldo Futures initiative via donations and beyond from May 2025.

The Faldo Futures initiative, which boasts alumni such as five-time major champion Rory McIlroy, is designed to introduce young players to the game of golf, alongside an advanced education program built to enhance their skills.

Sir Nick Faldo said: “As host of the British Masters for nearly 3 years now, it’s an event that’s close to my heart – so it’s brilliant to see Husqvarna partnering with this iconic tournament. What its technology is doing for golf courses is truly changing the game – I’ve heard firsthand how greenkeepers now have more time to spend on other areas of the course, such as the greens, which is driving a real improvement for players. Husqvarna’s support for Faldo Futures is increasingly important too – it’s an initiative that supports young golfing talent, so we’re incredibly proud of it. Having brands such as Husqvarna help foster its growth, is brilliant for the future of the game”

Husqvarna’s long history in providing golf courses with world-leading mower technology, including some of the globe’s most iconic venues, has helped revolutionize course maintenance, while helping reduce emissions and costs associated with the upkeep.

Hero innovations such as the Husqvarna CEORA™s and Automower® 550 EPOS, automatically cut back the rough and other key green spaces on the course, around the pre-planned routes mapped by the greenkeepers – opening more time to perfect the upkeep of the greens, as the brand continues to set the scene for the future of golf course maintenance.

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Experience the Future of Lawn Care with Harrier Pro® Tour

Experience the Future of Lawn Care with Harrier Pro® Tour: We are thrilled to announce the Harrier Pro® Tour, an exclusive event designed for landscape professionals to experience the next generation of lawn care. This tour is a unique opportunity to see how your valuable feedback has shaped the Harrier Pro® series, and to witness the innovative advancements we’ve made.

Discover the Latest in Harrier Pro® Innovation

Join us to explore the groundbreaking new rear roller design that brings a whole new dimension to lawn striping. This innovation sets a new industry standard and promises to make a significant impact on your landscaping projects.

Experience the Future of Lawn Care with Harrier Pro® Tour

Experience the Future of Lawn Care with Harrier Pro® Tour

Craig Hoare, Sales and Marketing Manager, shares his excitement: “We are incredibly excited to bring the Harrier Pro® Tour to landscape professionals across the country. Your feedback has been instrumental in shaping the new Harrier Pro® series, and we can’t wait to show you how these innovations can make a real difference in your work. This tour is a fantastic opportunity to connect, learn, and grow together.”

Join Us on the Harrier Pro® Tour

The tour will take place across 8 venues from March 3rd to March 14th, 2025. Each event will be informal and relaxed, with light refreshments provided. You will have the chance to meet our engineering and design team, who are eager to discuss how these advancements can help your business thrive.

Make It a Day to Remember

This event is not just about showcasing a product; it’s about giving you the opportunity to get hands-on, ask questions, and connect with the team behind the innovation. We are excited to hear your thoughts and are confident that you will leave with a fresh perspective on how the Harrier Pro® can elevate your work.

Event Details:

Time: 10 am – 3 pm

Venues:

  • March 3rd: Toro UK Limited, Bishops Stortford
  • March 4th: Dale Hill Hotel & Golf Club, Ticehurst
  • March 5th: The Hamworthy Club, Bournemouth
  • March 6th: Fulford Heath Golf Club, Birmingham
  • March 11th: Heyrose Golf Club, Knutsford
  • March 12th: Pavilions of Harrogate, Harrogate
  • March 13th: Newark Showground, Newark

Secure Your Spot Today

We would love to see you there. Visit our website to reserve your place and for full details on each venue. Spaces are limited, so be sure to sign up soon to avoid disappointment.

For more information, please visit www.hayter.co.uk

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Campey promoting UK Tour at BTME

Campey promoting UK Tour at BTME: Campey Turf Care Systems is planning an exciting UK Road Tour in 2024 and BTME will be the ideal platform for all greenkeepers and course managers, to register their interest in attending a demo day in your area. 

A chance to win a free trip to Holland at each event!

Campey promoting UK Tour at BTME

Campey promoting UK Tour at BTME

For many years Campey has taken a huge number of machines across the water for various educational and sales tours throughout Europe. Most recently was an eight-country demonstration tour visiting 14 venues to provide industry-leading customer support and training.

Now it is the turn of the UK! The key to the success of all the events is working with turf professionals to solve issues specific to their sport and conditions. For Campey Director Lee Morgado, this is the primary purpose of the in-person demos and is invaluable to what Campey offers.

“Giving people detailed advice on issues specific to them is priceless, and the impact of it really can’t be overestimated,” Lee said. “The challenges course managers and greenkeepers face in the UK can vary considerably, so to have the opportunity to talk through those issues can make a difference for them and us because we can learn and adapt from it.”

So, for this reason, Campey has chosen BTME, not only to exhibit a selection of their extensive range of equipment, but to engage with industry professionals on the stand to discuss when and where Campey may be visiting their region. Also, to invite anyone who would like to take part in the tour, and wishes to use their own venue, to talk to their Product Specialist or anyone in the Campey team before the final list is drawn up.

Anyone who registers and attends any of the road shows will have their name automatically put into a raffle to be held at each venue. The top prize is a visit to the Imants and Vredo Head offices in Holland with a tour of the factory to see how these flagship machines are manufactured, followed by traditional Dutch hospitality to make you feel very welcome.  With several runner up prizes too, it’s an opportunity not to be missed.

Campey’s team of product specialists will be available throughout the two days to provide advice on all the machinery in the range, answer questions or have a catch-up over a coffee.

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Bernhard and Company embarks on global trade show tour

Bernhard and Company embarks on global trade show tour: Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has embarked on an exciting run of global turf trade shows throughout the autumn and winter in the UK, USA, Asia, and Australia.

Bernhard and Company will be showcasing its full range of turf care solutions including reel grinders, bedknife grinders, and smaller machinery, in addition to its distribution products (in applicable regions), SubAir, Soil Scout, and TurfBreeze. Visitors will also be able to view product and service videos and learn more about Bernhard and Company’s revered aftersales service. Bernhard will be in a bespoke booth at each show to enhance the experience of its visitors to ensure they get the most out of their visit.

Bernhard and Company embarks on global trade show tour

Bernhard and Company embarks on global trade show tour

Bernhard and Company has a rich history of attendance at trade shows and conferences around the globe, having first exhibited at the GCSAA Conference and Trade Show as early as 1995.

“We have been able to gain a great deal of insight and expertise from the industry by exhibiting and being present at trade shows around the world,” said Steven Nixon, Managing Director for Bernhard and Company. “Each of these shows is a great opportunity for us to get in front of customers, prospective customers, and industry friends – it’s really valuable time for us.”

Bernhard and Company began its trade show swing last week in Japan, at the Japan Turf show at the Makuhari Messe International Exhibition Centre. Bernhard and Company exhibited on the Kyoeisha booth, with Express Dual, Anglemaster, and Dual Master machines on display. Both Kyoeisha and Bernhard and Company ran seminars on each day of the event.

As proud members and partners of BIGGA, the British and International Golf Greenkeepers Association, the Bernhard and Company team will be back in the UK for BTME, BIGGA’s turf exhibition hosted at the Harrogate Convention Centre between January 23-25, 2024. BTME features an unmissable mix of exhibition, education, conferences, and brilliant networking opportunities, and Bernhard will be located in Hall 5, stand number 534. As the distribution partner for the UK and Ireland, Bernhard and Company will also be exhibiting the latest Soil Scout technology at BTME.

Additionally, representatives of the Bernhard Academy will be positioned on stand 534 at BTME. The Bernhard Academy is the turf industry’s foremost education provider and has recently unveiled its all-new programme of educational courses that are now available for booking at its three Academy sites around the UK, via the new Bernhard Academy website. The Bernhard Academy team will be on hand to answer questions about the workshops and educational opportunities.

Prior to the start of BTME, the Bernhard Academy team will be delivering a three-day course as part of BTME’s Continue to Learn programme. The ‘Grinding Perfection and Cutting Unit Setup’ workshops were among the first courses to sell-out immediately after launch.

The GCSAA Conference and Trade Show in the USA will take place in Arizona at the Phoenix Convention Centre from January 29-February 1, 2024. It is the premier networking and learning environment for golf course and facility management professionals from North America and around the world. Bernhard and Company will be located at stand 5109.

Each year, Bernhard and Company selects 10 BIGGA members (announced at BTME) to accompany them to the GCSAA conference in the USA, to experience the show, take part in numerous educational experiences, and visit local golf facilities.

Slightly later in the year, Bernhard and Company will visit the Australian ASTMA (Australian Sports Turf Managers Association) show between June 17-20 in Brisbane. The Bernhard and Company booth will be located at stand number 47, and in addition to its market-leading products, Bernhard will also be exhibiting SubAir and TurfBreeze products, as the distribution partner in the region.

KNOW BERNHARD AND COMPANY?

A specialist in sports turf technology, Bernhard and Company is committed to providing leading turf care solutions to golf course and pitch care specialists worldwide. The Company offers innovative and market leading blade sharpening systems as well as sports surface air movement and moisture control solutions.

With over 150 years of being at the sharp end of the industry the Bernhard and Company product portfolio is focused on providing its global customer base with championship turf, world-class playability, and unbeatable quality of cut. Bernhard and Company’s turf health solutions are used at top 100 courses and famous sporting venues around the world – there must be a reason why. For more information, visit www.bernhard.co.uk.

Find Bernhard and Company on their official social media channels:

  • Twitter – @BernhardCompany
  • Facebook – Bernhard Company
  • Instagram – @BernhardCompany
  • LinkedIn – Bernhard Company

For the latest industry news visit turfmatters.co.uk/news

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