Tag Archive for: workforce

GMA launches Workforce Insight Report

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GMA launches Workforce Insight Report: The Grounds Management Association (GMA) has released its new Workforce Insight Report, offering the most complete picture yet of the UK grounds management workforce.

The report shows the scale, value and pressures within the sector, and explains why fair and sustainable workforce practices are now essential for the future of the profession.

GMA launches Workforce Insight Report

GMA launches Workforce Insight Report

Grounds management is a skilled and important part of the UK’s sporting and recreational system. More than 30,000 people work in the sector, supported by over 13 million volunteer hours each year. These teams help maintain the pitches, parks and playing surfaces that communities and sports rely on.

The report shows that the workforce is committed and proud of its role, but also under strain. Nearly half of grounds staff are aged between 45 and 64, and around 15% plan to retire within three years. Recruitment and retention continue to be major challenges, and employers report increasing difficulty attracting experienced applicants. Many sites depend on overtime and goodwill to maintain quality.

Job satisfaction is generally high, but the research shows clear concerns around pay, benefits and work‑life balance. Rising workloads and pay compression linked to the National Living Wage are creating pressure points that could affect motivation and progression, especially for long‑serving staff. These issues reflect wider pressures across the sector, where budgets are tight and demand is increasing.

To support employers, the GMA has also launched a new public resource, “Working in Grounds Management: Securing the Future of the Profession,” which is a shorter guide including key findings, updated salary information and practical points for employers.

It is available through a simple download on the GMA website. The full Workforce Insight Report is available exclusively to GMA members through MyGMA.

Insights from the report will help shape the GMA’s Fair Work Strategy. The strategy aims to support employers to strengthen pay structures, improve wellbeing, develop skills and create clearer progression routes, in ways that are practical and financially realistic.

Geoff Webb, CEO of the GMA said: “Our pitches and playing surfaces depend on a skilled workforce. This report helps us understand the pressures staff and employers face, and why workforce issues are now business issues. The Fair Work Strategy will help the sector build a stable, motivated and resilient profession for the years ahead.”

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Future Workforce Inspired At Schools Into Stadia Event

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Future Workforce Inspired At Schools Into Stadia Event: The Grounds Management Association (GMA) NextGen group inspired the next generation of groundspeople at its Schools Into Stadia event at the prestigious All England Club.

As part of #GroundsWeek 2025, the event provided local secondary school students with a hands-on experience of life as a grounds professional at one of the world’s most renowned sporting venues.

Future Workforce Inspired At Schools Into Stadia Event

Future Workforce Inspired At Schools Into Stadia Event

With workforce development a priority for the industry, this initiative continues to play a crucial role in engaging young people and encouraging them to consider careers in grounds management.

The students had the opportunity to meet and learn from All England Club’s experienced grounds team, including Will Brierley, Senior Groundsman. Through practical sessions and insights from experts, students also gained an understanding of the essential work that goes into maintaining elite sports surfaces.

Meg Lay, GMA NextGen Co-Chair, said: “It was fantastic to see so many young people engaging with the profession and getting hands-on experience at such an iconic venue. Events like Schools Into Stadia are instrumental in introducing young people to the opportunities within the industry, and we are really pleased with the interest that was shown by all who attended.”

Neil Stubley, Head of Courts and Horticulture at The All England Lawn Tennis Club, and GMA Board Member, said: “Schools Into Stadia provided a fantastic opportunity to spark the interest of the next generation of Grounds Managers. The technical skills required in this industry are often overlooked, so teaching local students about the year-round maintenance of our grass courts was a great way to showcase the pivotal work that goes on behind the scenes to host The Championships, and most of all, inspire future careers in the profession.”

Fiona Harb, Head of Year 12 at Southfields Academy, said: “Educationally it was really good for our students. They were able to experience talks and hands on experience. For the students at our school, most of them have never been anywhere like this (All England Club) so it’s a real eye opener for them. It’s an industry that makes our students realise what goes on behind the scenes at these sporting venues.”

The proportion of under-35s in the grounds management sector has risen significantly in recent years, and the positive trend highlights the importance of continued engagement with events such as Schools Into Stadia, ensuring that young people are aware of the rewarding career paths available.

#GroundsWeek, running until Sunday 23 March 2025, continues to celebrate and recognise the crucial role of grounds staff across the UK. For more information on how to support the initiative, visit thegma.org.uk/groundsweek.

For more information about the GMA NextGen, please visit thegma.org.uk/who/ambassadors.

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Complete Weed Control invests in future workforce

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Complete Weed Control invests in future workforce: As Complete Weed Control, the longest established amenity weed control company in the UK and Ireland, has recently put 13 employees through the Amenity Nominated Storekeeper (ANSK) training and examination to strengthen its future workforce.

Launched by independent standards setting organisation, BASIS in 2021 and fully recognised by the Chemical Regulation Division (CRD) as a certificate of competence, the training course and accredited qualification, is specifically developed for professionals who are responsible for the storage of professional use pesticides within the amenity sector.

Complete Weed Control invests in future workforce

Complete Weed Control invests in future workforce

Strengthening the company’s commitment to young professionals in the industry, of those who took the course, 6 included future leaders: Craig Convery, contract manager for Tyne and Wear, office manager and site supervisor, Lewis Bloomer and grounds maintenance operative, Emma Hayman for Durham and Teesside, Mark Carnie, storekeeper for South West and East Scotland, Daniel Adamson, manager for North East and Sam Drury, business development manager for East Riding.

Lewis Bloomer said: “I’m proud to have passed the course alongside my colleagues from the wider organisation. Complete Weed Control is committed to its responsibility around compliance and ensuring industry regulations are met. This course has provided an opportunity for additional people within the team to maintain the high standards we deliver to our customers.

The organisation is a great place to learn and develop, one that’s investing heavily in its people. There’s no ceiling here, and the progression opportunities are something you don’t find readily with other employers.”

Ian Graham, managing director said: “We are delighted all of our team members who took part successfully passed the course. Not only are we cementing our future in the industry, but we are also growing our talent from the ground up.”

“Our industry is highly regulated and it is important we upskill as many people as possible in our commitment to surpass standards. Developing our people is not just shaping the individuals but supporting our culture of excellence and responsibility. Lewis and the other participants represent a bright future for our company, and we are proud to support them on their journey.”

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GMA’s ‘NextGen’ to Inspire Future Workforce

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GMA’s ‘NextGen’ to Inspire Future Workforce: During #GroundsWeek 2024, the industry’s annual awareness week, the GMA has announced that its Young Board of Directors has been relaunched as the GMA’s ‘NextGen’. The group of talented young grounds professionals will represent the grounds management industry, whilst acting as ambassadors for the GMA, in the association’s aim of encouraging more young people into grounds management.

Workforce development has become increasingly important over recent years, with research revealing that 20% of grounds staff could potentially leave the sector over coming years due to an ageing workforce and two in five grounds professionals being over the age of 50.

GMA’s ‘NextGen’ to Inspire Future Workforce

GMA’s ‘NextGen’ to Inspire Future Workforce

Since this research was conducted, the GMA has invested funds into raising the profile of the sector through public-facing activities, like its #GroundsWeek and Back to Play campaigns, earning widespread media coverage from regional local radio to national media outlets, like BBC Sport and ITV News.

The association has also forged closer relationships with sport’s National Governing Bodies which recently included working with the FA and the Women’s Super League, alongside Women in Football and Arsenal FC, to make history with the first all-female grounds team to prepare a pitch in the WSL for the North London Derby.

Since this activity was started, there have been green shoots of optimism with research conducted by the GMA in 2023 showing that there has been an increase in the percentage of young people in the workforce, with under 35s now making up nearly 30% of the workforce compared to 19% in 2022. There has also been an increase in the number of grounds managers aged 24 and under, and an increase in the percentage of grounds managers stating that they became involved in grounds management due to apprenticeships, with the figure now being close to 20%.

Armed with four new members and a fresh rebrand, as well as the support by sponsor, Reesink Turfcare, the GMA’s NextGen will build on recent signs of optimism by targeting young people, including those still at school and those at the start of their careers.

The new look and feel of the group creates a fresh and youthful brand identity, giving it a ‘club’ aesthetic that will enable the group to grow by better resonating with its target demographic whilst still aligning closely with the GMA’s existing brand.

Their work began on Tuesday 19th March, where new NextGen ambassador, Jack Langley hosted a Schools into Stadia event at Ashton Gate. Over the day, a group of local secondary school children got a taste of what it’s like to be a grounds person, as well as learning more about the wide range of careers that can be pursued in the grounds care sector.

Commenting on the new approach, GMA NextGen Executive Sponsor, Jennifer Carter is optimistic about the future:

“#GroundsWeek is all about celebrating the grounds management industry and encouraging more people to consider joining. So, what better time is there to celebrate the achievements of a talented group of young people and to announce their renewed efforts to inspire other young people too?

“We’ve already seen what impact they can have on the sector, with three GMA NextGen ambassadors representing the industry during the recent women grounds showcase at the Emirates Stadium, and I’m confident that their fresh energy and focus will be highly impactful on the hearts and minds of other sport-loving young people.

“There are opportunities across the sector, both on the ground as well as in the businesses that support it, and we’re already seeing signs that recent years of hard work are starting to pay off. We as an industry need to keep up the momentum, and our NextGen ambassadors will play an important role in helping us drive this change.”

Longtime member of the group and currently acting as leader of the NextGen, Joe Broadwood is confident the new look and feel will resonate with its target audience:

“The new name and brand will give our group its own strong identity that is stand-out and brings a youthful feel. Our industry is intrinsically connected to sport, so the ‘club-feel’ of the brand will help us appeal to younger people who share our passion for sport and are interested in pursuing a career close to sport.

“In looking to appeal to younger audiences, we hope this relaunch will better support us in our mission to inspire the next generation of grounds staff.”

#GroundsWeek runs from 18 – 24 March 2024. To find out more about the week and how you can support it, visit: thegma.org.uk/groundsweek.

Keep an eye on GMA social media channels to find out more about its NextGen.

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GMA campaign kicks-off to attract future workforce

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GMA campaign kicks-off to attract future workforce: New research to coincide with #GroundsWeek finds high levels of job satisfaction and fulfilment among grounds staff and volunteers, urging those outside of the industry to try grounds management

  • Those who work outdoors get greater fulfilment from their roles, and feel more rewarded than those who work behind a desk (77% vs 47%)
  • 63% of grounds staff and volunteers “love” their job, and almost all (90%) are passionate about the sector
  • Key attributes of a career in grounds management include being outdoors and active, taking pride in the end result, working in sport, and the day-to-day variety
  • This #GroundsWeek, the GMA is encouraging more people to work outdoors in sectors like grounds management or horticulture  
GMA campaign kicks-off to attract future workforce

GMA campaign kicks-off to attract future workforce

The Grounds Management Association (GMA), the leading not-for-profit membership body for grounds professionals and volunteers, is marking its annual #GroundsWeek (28th February – 6th March) with a campaign to help tackle the lack of skilled talent coming into the industry.

Targeting young people and those already in employment in other sectors, #GroundsWeek aims to reach those taking stock of their personal and professional trajectories and reassessing what they truly want from life. With the backdrop of the pandemic, fulfilment is key.

The GMA’s recent survey of over three hundred grounds staff and volunteers show high levels of job satisfaction and fulfilment, with 63% saying they “love” their job, and almost all (90%) report being passionate about the sector. Some of the key attributes of a career in grounds management, as reported by both paid staff and volunteers, include:

  • Being outdoors and active
  • Taking pride in the end result
  • Working in sport
  • The day-to-day variety
  • Working as part of a team
  • Learning new skills

Geoff Webb, CEO of the GMA, says: “After highlighting the recruitment crisis, now we want to show the world the true potential of working in grounds management. Work can dominate most of our time so it’s important to consider how a job makes us feel. We know there are challenges across the sector, but we also know that grounds management is a varied and rewarding role – it gives people who love sport and outdoor activities the opportunity to work in a variety of settings like iconic sports venues, educational grounds, parks and estates, as well as across local community sports facilities. By sharing the positives and tackling the misconceptions that exist, we hope to attract more talent into the sector.”

To coincide with this year’s #GroundsWeek, the GMA has also released separate research highlighting that people with jobs in the outdoors, including grounds staff, get greater fulfilment from their roles, with 77% saying they feel rewarded and a strong sense of achievement at the end of each day. This is compared to 47% of people working behind a desk. The research further highlights that those working indoors or behind a desk feel a greater negative impact on their physical (43% vs 35%) and mental health (50% vs 18%), compared with those who work outside.

The research also reveals that 83% of indoor workers would consider a career change, with the desire to learn new things (49%), greater variety of daily tasks (33%), and wanting to spend more time outdoors (73%), being the most commonly cited reasons. What’s more, over a third (34%) of indoor workers feel unfulfilled in their current roles. In contrast, 73% of outdoor workers view their current role, and its future opportunities, as a career for life.

Geoff Webb continues: “Grounds staff work with skill, dedication, and passion to produce quality surfaces for sports and recreational spaces all year round. Labelled the ‘hidden profession’, a key focus for us now is helping more young people and those outside of the sector understand what it involves, and how to get into grounds.”

With a booming sports sector in the UK and growing demand in the turf care sector for skilled talent, the GMA is encouraging more young people and those tempted by a career change to consider a career in grounds management. To encourage more young people into the sector, the GMA has been working closely with schools through its ‘Schools into Stadia’ initiative, which introduces GCSE-level school children to the art of grounds management through a series of one-day workshops, showcasing the profession as an ideal opportunity to work in an outdoor environment within sport.

The GMA is also working to elevate the grounds sector by tackling its misconceptions and upskilling future workforce through its training and qualifications. Its annual salary framework is imperative to shaping the future of grounds management and help employers understand minimum rates of pay based on the skills required at each level.

John Wright, Chair of the GMA Young Board, and Head Grounds Manager at Southampton FC, says: “I joined this sector a decade ago because I love sport and the outdoors, and this is a career that allows me to be involved with both. Now, I can’t imagine doing anything else. 

“There are vast opportunities for people in this sector and career fulfilment is something that so many of us within it feel on a day-to-day basis. This #GroundsWeek, I hope young people and those who might not feel satisfied in their current job think about learning more about grounds management, because this could definitely be the right career move for them.”

For more information about the GMA and this year’s GroundsWeek campaign, visit: [thegma.org.uk/groundsweek]

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