Yamaha announce new partnership

Yamaha announce new partnership: Yamaha Motor Europe (YME) and Leading Courses, Europe’s largest community platform for golf course tee times and golf course reviews, have announced a new partnership with the golf car manufacturer sponsoring the ‘Best Facilities’ category of Leading Courses’ Golfers’ Choice Rankings.

The Golfers’ Choice Rankings are an overview of the best golf courses in Europe and beyond. The rankings are decided by reviews given by the Leading Courses community, which make them one of the most transparent golf course rankings in the world of golf. The Golfers’ Choice Rankings not only include Golf Courses, but also rankings for the Best Golf Clubs Overall, Maintenance, Price and Quality, Hospitality and Facilities.

Central to the partnership is Yamaha’s exclusive sponsorship of the Best Facilities category in the Golfers’ Choice Rankings 2024. The facility which tops this category at the end of 2024 will be presented with a Drive² Lithium-Ion golf car fully equipped with the YamaTrack GPS software to use for one year. In pursuing this partnership, Yamaha seeks to further align its brand and range of golf cars with the development of best-in-class golfing facilities across Europe.

This agreement continues to demonstrate Yamaha’s support for the development of best-in-class facilities across the golf courses of Europe and align its leading products with delivering the best experience for golfers at the best courses the region has to offer.

Commenting on the new partnership Matt Taylerson, Divisional Manager, Marketing, Yamaha Motor Europe N.V., Branch UK, said,

“The partnership with Leading Courses allows us to align our premium products with Europe’s best golf courses as seen through the eyes of the golfers themselves. As a truly customer-centric brand, the fact that Leading Courses makes golfers the heart of its offering is very important to us.

“At Yamaha we want to become even more widely recognised as the brand of choice for premium golf cars and to share our innovations more widely with both the golfing industry and the players themselves. The high quality of the Leading Courses platform and its role as the independent voice of real golfers aligns perfectly with Yamaha’s customer-centricity.”

Jeroen Korving, founder of Leading Courses, added,

“Our platform has been specifically designed to support golfers in discovering and playing the best courses, leveraging hundreds of thousands of reviews and information on over 25,000 facilities worldwide. Golfers can obtain information on the best golf destinations, select the right courses using the reviews and the Golfers’ Choice Rankings, and even book tee times at 3,000 courses spread across 20 countries.

“Leading Courses is very proud to welcome Yamaha as the sponsor of the ‘Best Facilities’ category of our Golfers’ Choice 2024 rankings. It’s a testament to our shared commitment to elevating the overall golfing experience. Together, we drive innovation and set new standards, elevating every swing and moment on the course.”

About Yamaha Golf Cars

Yamaha has a long established and exemplary reputation for engineering golf cars that offer the perfect blend of reliability, comfort and performance. Course owners and managers choose Yamaha golf cars because they are an easy way to meet the needs of golfers, enhance their enjoyment of the game, and make fleet management simple and cost effective.

Yamaha’s first golf car, the YG-292, was launched in 1975, followed by the legendary G1-A in 1979. The G1-A leveraged customer feedback on the YG-292 and was built with what would become Yamaha’s trademarks of innovative engineering, durability and reliability. In fact, there are still G1-A models in active service on golf courses today.

In the decades that followed, Yamaha racked up an impressive series of world-firsts for golf cars, from the first four-stroke engine to the first 360-degree body protection system, to the first use of electronic fuel injection. Recent innovations include the introduction of Lithium-Ion battery powered models.

Today Yamaha’s range of golf cars spans 13 different models across the Golf Car Fleet, Personal Transportation and Commercial segments, and the company produces an average of 60,000 new golf cars every year, worth approximately £360 million in sales globally.

About Leading Courses

Leading Courses has been helping golfers find and play the best and most suitable golf courses with the help of hundreds of thousands of reviews for over 10 years. The website and app provide information on more than 25,000 golf courses worldwide. Leading Courses has over 400,000 website visitors per month and offers tee times for over 3,000 golf clubs in more than 20 countries.

This makes it Europe’s largest community platform for golf course tee times and golf course reviews. For golf courses, Leading Courses provides increased (national and international) reach and revenue, valuable insights (trends/reviews) and opportunities for digital and ecommerce solutions.

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