October 9, 2020 - Turf Matters

Bayer ES appoints new digital marketing specialist: Bayer Environmental Science has appointed a new digital marketing specialist to support the business as they move towards more digital offerings.

Formerly working for a Cambridge-based B2B marketing agency, Freddie Bendall-Brown has an extensive background in digital marketing and experience of building digital and brand strategies.

Bayer ES appoints new digital marketing specialist

“I’ve worked in digital marketing for many years with expertise in several areas from social media to website development,” says Freddie.

“My previous roles have allowed me to gain experience with a wide range of audiences and has given me valuable background in the digital sphere,” he explains.

The new appointment coincides with the roll out of Bayer’s new Digital Pest Management system. This new service has been developed to help revolutionise large scale pest control.

“It’s exciting to work for a company that wants to make a positive impact, invest in innovation and that’s driven to keep moving the turf and pest control sectors forward,” says Freddie.

“The sector is incredibly active on digital platforms, especially social media, which highlights significant opportunities for the company. I’m keen to engage with the industry and with those working at operational level to help stimulate a two-way dialogue and showcase the breadth of Bayer’s expertise.

“I’m looking forward to working with the team at Bayer to introduce a greater range of digital offerings,” adds Freddie.

Alan Morris, Bayer head of environmental science, says the team are thrilled to have Freddie on board.

“Freddie’s expertise in digital marketing will support the delivery of Bayer’s high-quality solutions to customers and will be invaluable in the future with our continued commitment to develop new innovative solutions,” concludes Alan.

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World War I programme protects green spaces: A new report from environment charity Fields in Trust identifies 232 green spaces across the UK, totalling more than 660 hectares, which have been legally protected as part of the Centenary Fields, World War I anniversary programme, delivered in partnership with The Royal British Legion.

The report, presented as an online story map, (at www.fieldsintrust.org/centenary-fields) reveals that the Centenary Fields programme has protected a total of 232 parks, memorial gardens, woodlands and other green spaces with a link to the Great War. From Cardiff to Shetland and Antrim to Kent, these precious green spaces are now legally protected forever, ensuring they will always remain as places of remembrance to the generation who served and sacrificed. Nearly 1.37 million people across the UK now live within a ten-minute walk of a space protected forever as part of the Centenary Fields programme; spaces now secured forever for play, relaxation and the enjoyment of nature.

World War I programme protects green spaces

Centenary Fields was launched in July 2014 at Coventry’s War Memorial Park by Fields in Trust President, HRH The Duke of Cambridge where he said: “ Each moment of play or leisure that takes place on a Memorial Field is, in a way, an act of remembrance. I am delighted that Fields in Trust have identified these Centenary Fields as a vital part of our national heritage and well-being, which we cannot take for granted.” Two years later, in November 2016, The Duke marked the mid-point of the centenary commemorations by unveiling the plaque at Kensington Memorial Park in west London. Once legal deeds had been completed the final Centenary Fields were protected in 2020 as the programme drew to a close with 232 spaces now secured forever.

Fields in Trust partnered with the nation’s largest armed forces charity, The Royal British Legion, to deliver Centenary Fields. The programme joined a wide range of commemorative activities and events which took place across the UK between 2014 and 2018, led by The Royal British Legion, and its impact will continue in perpetuity.

Fields in Trust Head of Programmes, Angela Lewis, said: “This report not only details the green spaces secured forever in our national programme to commemorate the centenary of World War I but also sets out how communities across the UK engaged with the anniversary of the War. Through the coronavirus pandemic we’ve realised just how valuable parks and green spaces are to our health and wellbeing, yet across the UK only 6% of parks are protected and access to them is not equitable. So were delighted that these spaces are now protected, not only commemorating the sacrifices of those who gave their lives during the conflict, but also guaranteeing that future generations have valuable places to enjoy as a living legacy.”

Across the UK local authorities, town, parish and community councils, along with sports clubs and other landowners all dedicated green spaces as part of the anniversary. The legacy from the Centenary Fields programme is a network of protected parks and green spaces in which people will always have somewhere to run, play, share a picnic or just take a moment to reflect on the sacrifice made by the World War I generation, to whom is owed so much.

In the period until Remembrance Day on 11^th November Fields in Trust will be sharing stories of the protected spaces. The full report is available to explore online at www.fieldsintrust.org/centenary-fields including an interactive map so you can find protected spaces close to home.