November 14, 2022 - Turf Matters

AriensCo EMEAA – Leadership team complete: Just over a year ago, Jochen Schneider took over responsibility for the European, Middle East, Africa, Asia and Pacific region as Executive Vice President (EVP) EMEAA for the multi-brand company AriensCo.

Since then, intensive work has been done on the vision and organisational structure of the European AriensCo. With effect from 1 October 2022, the management team around Jochen Schneider is now complete.

AriensCo EMEAA – Leadership team complete

“With immediate effect, we are setting out together with AriensCo to be the best partner for our dealers and customers in the core segments of high grass mowing, lawn care and snow clearance in EMEAA as well. I am particularly pleased that we have been able to fill many of the newly created management positions with existing employees from the production sites in Germany and England,” said Jochen Schneider as part oft he presentation of his management team.

Maria Lange takes up her new position as Vice President RapidCare EMEAA. She is responsible for technical support, order processing, logistics of spare parts and new equipment across all AriensCo product brands. Already well established in the US, Maria Lange intends to firmly install the RapidCare service brand in EMEAA as well. In order to be able to fully concentrate on this comprehensive task, she will hand over her management tasks at the Bühlertann location to EVP Jochen Schneider in the future.

Darren Spencer remains Managing Director at the UK site and also takes over responsibility for production at the sites in Germany and England as the Vice President of Plants with immediate effect. Darren Spencer has been part of the company for 32 years and has held various management positions at Great Haseley.

Stephen Kuester has been leading the engineering and product development teams in the UK for the past two years and will continue to lead this area as Vice President for Engineering and R&D for the entire EMEAA region with immediate effect. The engineer and product designer brings over 25 years of experience from various industrial sectors in leading positions.

The responsibilities of Georg-Otto Fuchs, Vice President Product Management & Marketing EMEAA, include the product and brand strategy for the entire region across all product brands as well as the AriensCo Academy. Previously Head of Marketing, Service and Product Management at AS-Motor he has been working successfully for the company for six years. In his new role he will work closely with sales and Brad Stiles, the Vice President Sales EMEAA. Brad Stiles has been active in this function since May 2022.

Finance, Human Resources and Information Technology

Mark Scavillo was appointed Senior Vice President Finance EMEAA in July this year. He is now also responsible for overseeing the Human Resources and IT functions within the business.
Tamara Hauenstein, who has been Head of Human Resources at the production site in Bühlertann for six years, now becomes Vice President Human Resources with immediate effect. The HR executive is a trained coach and trainer. Taking into account the AriensCo core values, Tamara Hauenstein will be responsible for the implementation of the HR strategy and measures derived from it for the EMEAA region in the future.

Wolfgang Fiedler, previously Head of Operations and IT at AS-Motor, is now responsible for the entire IT environment in the EMEAA region as Vice President Information Technology (IT). One of his tasks will be to unify the different systems at the various locations. His eleven years of experience at AS-Motor and previously at other companies in this field are an excellent basis to master this difficult task. The position of plant manager in Bühlertann is open and currently being advertised.

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SALTEX visitors up: Pre-pandemic confidence has returned to SALTEX as nearly 15 percent more visitors attended the 2022 show.

Over 8,300 attendees from across the UK and over 50 countries streamed through the doors over the two-day event at Birimingham NEC, signaling a return to pre-pandemic levels.

SALTEX visitors up

These latest figures confirm the confidence of visitors and exhibitors in SALTEX as the industry’s must-attend event for all those involved in the groundscare and turfcare industries.

Geoff Webb, CEO of The Grounds Management Association (GMA), the event organisers says:

“SALTEX has long been the flagship show for the industry and, in its 76^th year, showed that, after the challenges of the pandemic, confidence from both visitors and exhibitors has returned.

“With nearly 15 percent more visitors than the 2021 show, SALTEX delivered on offering visitors the widest array of equipment and products to explore, with over 400 brands on display, and offered exhibitors the largest audience to showcase their products to.

“As a not-for-profit, everything we earn gets ploughed back into the industry through investment in resources and initiatives that benefit the groundscare sector, so, with the 2022 show being such a hit, we look forward to beginning work on ensuring we build on this success and make the 2023 show even better for the sector.

“We look forward to welcoming everyone back at SALTEX from 01-02 November 2023.”

In recognition of current economic challenges, the GMA introduced a special show rate for 2022 exhibitors, meaning that exhibiting at the 2023 show will cost the same despite increases in interest rates and inflation. The response from exhibitors has seen the 2023 floorplan filling up quickly, a sign of the confidence in SALTEX and the quality of exhibition the GMA seeks to deliver.

The independently audited post-show survey is already underway which will shed insight into the effectiveness of the event for generating new leads and sales for exhibitors and the role SALTEX is perceived to play in overall business strategy for both its visitors and exhibitors. The results of these surveys will be published in due course.