Entries by Fiona Sare

50 years of excellence

50 years of excellence: Irish Farm & Garden Machinery (IFGM) celebrates 50 years of business this year. The company, one of Europe’s leading independent distributors of outdoor power equipment, remains family owned and run, now managed by second generation Paul Butterly (Managing Director), and brother Kieran (Technical Director). Although retired, Mum (and co-founder) Eileen, continues […]

Ariens & AS-Motor commercial mowers on show at GroundsFest

Ariens & AS-Motor commercial mowers on show at GroundsFest: Ariens and AS-Motor are joining forces under the AriensCo umbrella at the inaugural Groundsfest 2023 at Stonleigh Park in Warwickshire. From 20-21 September, visitors will have the opportunity to see the battery version of the Ariens Arrow – the Arrow E and other highlights from the […]

Ariens’ Arrow Takes Aim at the UK Stand-On Mower Market

Ariens’ Arrow Takes Aim at the UK Stand-On Mower Market: The Ariens Arrow range of stand-on zero-turn mowers is now available to buy in the UK for the first time. Primarily designed for commercial users, the Arrow provides a perfect blend of power, performance and manoeuvrability, combining the comfort and speed of a zero-turn mower […]

AS-Motor to demonstrate remote control capabilities

AS-Motor to demonstrate remote control capabilities: AS-Motor will be demonstrating its high-tech lawn innovations at Demopark 2023, Europe’s largest open-air exhibition for the green sector. A remote-controlled (RC) fleet – consisting of AS 940 Sherpa 4WD RC mowers – will be on display in the innovation area of the exhibition grounds, working a defined green area […]

AS 1000 Ovis RC – Simply Steep Mowing

AS 1000 Ovis RC – Simply Steep Mowing: At the beginning of March, AS-Motor started series production of the new remote-controlled tracked flail mower AS 1000 Ovis RC. True to the motto ‘Simply steep mowing’, the mower convinces with its slope-compatibility, high mowing performance and easy handling and maintenance. By professionals, for professionals Noise protection […]

AS-Motor unveils new-look mower range

AS-Motor unveils new-look mower range: The AS 940 Sherpa range of ride-on mowers from has been redesigned for 2023 – and has already won a prestigious award for excellence in sustainable product design. AS-Motor developed the robust, versatile Sherpa specifically for mowing high grass. Technical innovations for 2023 include improvements to the fuel tank, locking […]

Sam Lewis appointed by AriensCo

Sam Lewis appointed by AriensCo: Sam Lewis has been appointed as AriensCo’s new UK Sales Manager. Sam, who has worked in the sales industry for over a decade, brings with him a decorated career spanning energy, finance and education. His appointment will bolster AriensCo’s continued drive to build new relationships with customers and dealers in […]

AriensCo EMEAA – Leadership team complete

AriensCo EMEAA – Leadership team complete: Just over a year ago, Jochen Schneider took over responsibility for the European, Middle East, Africa, Asia and Pacific region as Executive Vice President (EVP) EMEAA for the multi-brand company AriensCo. Since then, intensive work has been done on the vision and organisational structure of the European AriensCo. With […]

AriensCo Wows Professionals at SALTEX

AriensCo Wows Professionals at SALTEX: AriensCo, an industry leader in outdoor power equipment, is delighted with its presence at this year’s SALTEX. On display was its range of commercial petrol and electric zero-turns as well as its new stand-on mower, the ARROW and the latest range of AS-Motor products for high grass, slopes and mulching. […]

AriensCo unveils AS-Motor at SALTEX

AriensCo unveils AS-Motor at SALTEX: AriensCo, an industry leader in outdoor power equipment, will be exhibiting its Ariens range of professional petrol and electric zero-turns alongside AS-Motor’s speciality products at Saltex in Birmingham’s NEC, from 2nd – 3rd November. This is the first UK trade show bringing Ariens and its range of industry leading zero-turns […]