Yvonne Broomham appointed by EMEAA

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Yvonne Broomham appointed by EMEAA: Yvonne Broomham has been appointed as AriensCo’s new Senior Marketing Manager for EMEAA. Yvonne brings versatile experience in international marketing; having worked with some of the world’s largest brands. With expertise in driving effective marketing strategies, innovation and digital communications, her appointment significantly strengthens AriensCo’s marketing team.

The new appointment underlines AriensCo’s sustained investment in its European operations and reinforces AriensCo as one of the fast-growing outdoor power equipment specialists in EMEAA. The appointment is just the latest in a calculated list of measures to expand the brand’s scope including the acquisition of German mower manufacturer, AS-Motor, the appointment of both Jochen Schneider and Brad Stiles to EVP of EMEAA and VP of Sales for EMEAA, respectively, and manufacturing all CE petrol zero-turn mowers in its UK factory.

Yvonne Broomham appointed by EMEAA

Yvonne Broomham appointed by EMEAA

“We’re delighted to welcome Yvonne into the Ariens family. Her strong marketing background, industry knowledge and European expertise will ensure AriensCo continues to strengthen its presence in existing markets and reach even more regions and customers throughout EMEAA,” says Darren Spencer, Vice President of EMEAA.

Yvonne adds: “I am excited to be joining AriensCo and am looking forward to strengthening the brand. By using my experience, I am keen to further understand our customers and use this insight to create effective marketing campaigns, driving long-term and sustainable growth.”

Yvonne will report to Darren Spencer, Vice President of EMEAA.

To get in contact with Yvonne, email her at ybroomham@ariensco.com or call 07500056570

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New Area Sales Manager for AriensCo

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New Area Sales Manager for AriensCo: Dominic Knights has been appointed as AriensCo’s new Area Sales Manager for the East of England.

Dominic brings with him a wealth of experience in sales and account management gained in various positions in the PPE and handheld tool industries. His appointment is part of AriensCo’s strengthening of its field sales team and will report to the new UK Sales Manager joining the business in September.

New Area Sales Manager for AriensCo

New Area Sales Manager for AriensCo

“We’re delighted to welcome Dominic to AriensCo. His sales management experience will be critical in developing existing dealer relationships, as well as new business development in the east,” says Brad Stiles, Vice President of Sales EMEAA.

Dominic adds, “I’m excited to be joining AriensCo and am looking forward to meeting my dealers and working with them to drive long-term sustainable growth. Coming from a strong commercial background, I’m keen to use my experience to benefit my dealers.” 

Ariens says Dominic’s appointment is an example of the company’s commitment to growing the Ariens and AS Motor brand in the UK and to better serve its customers and dealers.

To get in contact with Dominic, email him at dknights@ariensco.com or call 07720 346282.

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Queen Elizabeth II tribute

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Queen Elizabeth II tribute: West Norfolk Rugby Club went the extra mile to remember her Majesty Queen Elizabeth II at their first home game of the season.

Read the full article from Lynn News here

Queen Elizabeth II tribute

Queen Elizabeth II tribute

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MM50 makes a splash

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MM50 makes a splash: Gordon Gill, Head Groundsman at Bath Cricket Club, has praised the qualities of MM50 grass seed with the speed of germination being a standout feature.  

Gordon has been the Head Groundsman for close to twenty years at Bath Cricket Club. Recognising his passion for grounds management at a young age he started as a part-time volunteer at his local recreational cricket club in the autumn of 1980, before embarking on several relevant courses.

MM50 makes a splash

MM50 makes a splash

To help pay the bills he also worked as a class one lorry driver but after being made redundant, it was all the motivation he needed to pursue a career in grounds management. Therefore, he attended day release and completed his NVQ2 at Hartpury College before landing the job at Bath Cricket Club during the late summer of 2002.

It was during his time at Hartpury College that he met Matt Gresty (MM & Designer sales and brand manager for DLF UK) who was working in the sports turf department. The two struck up a long-standing relationship and it was Matt that introduced Gordon to the range of MM seed.

MM is one of the most respected brands in the UK amenity industry and its extensive product portfolio guarantees 100% performance proven mixtures. All the varieties in the MM mixtures are thoroughly tested at the Sports Turf Research Institute (STRI) – ensuring that the finished product will meet your requirements for play, appearance and maintenance.

In particular Gordon has been using MM50 for some time now and has always been pleased with the germination speed from renovation and repair work.

Over recent years, MM50 has been the number one choice for cricket groundsmen. Those representing grass roots, schools, local clubs and international test venues have all benefitted from using MM50. It possesses exceptional shoot density and wear tolerance plus great recovery, making it particularly suitable for all cricket squares.

MM50 is also treated with HEADSTART® GOLD – a unique seaweed based seed treatment which ensures rapid and even germination. This revolutionary grass seed treatment helps your grass get off to a great start and is ideal in the less than favourable conditions that can sometimes be found on cricket squares.

Gordon explained the benefits of using MM50.

“The speed of establishment and also recovery of existing pitches after use plays an important role in maintaining consistent even grass coverage across the square, this is important with a very busy fixture list where we can host up to 100 days of cricket a season.

“The colour it produces is fantastic, and it has high disease resistance too. Regardless of my friendship with Matt, I would still be using MM50 because it is such a good seed.

“We have to be 100% confident in the products that we use, to absolutely know that we are going to get the best results and MM50 gives us that reassurance.”

For further information, please contact MM Sports Seed on 01386 791102 or visit the company’s website www.mm-seeds.co.uk. You can also follow the company on Twitter: @MM_Seed

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EGO blows away the competition

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EGO blows away the competition: Outdoor battery-powered equipment specialist, EGO Power Plus, has expanded its range of blowers with the industry’s most powerful handheld blower to date. Outperforming other leading petrol-powered and battery blowers, the LB7650E enables a maximum propulsive force of 26n and a max airspeed of 195mph.

Offering a run time of up to six hours on a single charge, the blower joins the EGO Professional range for those working on large and demanding gardens.

EGO blows away the competition

EGO blows away the competition

Engineered to outperform petrol power when in Boost Mode with a maximum volume intake of 1,300m3/h, and equipped with a variable thumb selector, users can get more power at the touch of a button to blow away stubborn debris.

Designed with user comfort in mind, this lightweight machine with enhanced ergonomics makes for an easier day of work in the garden. The redesigned variable speed trigger, boost switch and speed dial simplify useability and give the operator complete control of the power they need.

The blower comes with easy to install large blowing tubes included as accessories, its round nozzle is ideal for moving leaves and other debris in large volumes, and the flat nozzle can be used to move wet leaves, stones and other hard-to-shift objects ensuring that users are prepared for any task.

Vince Brauns, Group Product Manager at EGO Power Plus said: “Out of all garden tools, petrol leaf blowers are often the most contentious, not just for their fumes but for their volume too. With the LB7650E, we’re not just expanding our Professional range, we’re also providing a battery-powered leaf blower that outperforms the power of petrol, poses no risk to the environment, and has a lower impact on its operator’s health. Professional gardeners will be able to complete jobs easily, quickly, and quietly in a way that a petrol leaf blower could never allow.”

The LB7650E can be equipped with any EGO 56V Arc Lithium battery, coupled with a high-efficiency brushless motor, users can expect reliable power and greater run times for emission-free gardening with reduced noise and vibrations.

To learn more visit: https://egopowerplus.co.uk/ 

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