Technical Area Sales Managers

Due to the continued success and growth of ICL Turf & Landscape in the UK & Ireland, we are looking to recruit 3 high-calibre Technical Area Sales Managers for the following areas:

Technical Area Sales Managers

Technical Area Sales Managers

  • North West UK
  • South West UK
  • Ireland

If you’re the person we’re looking for, we offer a substantial benefits package including:

  • Competitive salary plus bonus
  • Company car
  • Generous annual leave
  • Contributory pension scheme and other benefits
  • Excellent development and career opportunities that come with being part of a global business

About you

The ideal candidates will relish the opportunity to deliver first-class sales and technical support to end-users and distributors of our range of fertilisers, plant protection products and grass seeds.

You will be a highly motivated and social character with excellent interpersonal skills, engaging confidently and professionally with people in a range of environments.

With a background in technical product sales within the turf and landscape sectors or a proven track record as a successful and dynamic turf manager, the ideal candidates will demonstrate a knowledge of turf management practices and hold an industry-recognised qualification in a relevant discipline. Full product training will be provided on an ongoing basis.

There will be a requirement for flexible working and spending time away from home on occasion.

About us

You will know our brands, but you might not realise the strength of the business behind them. ICL Group employs more than 12,000 people globally. We are world-leaders in the production and distribution of professional horticulture, turf and landscape, and speciality agricultural products.

To apply, please email a résumé and application letter to Mark Ellison: – Closing date for applications is Friday 7th May.

Le Golf National’s Short Game Area

Le Golf National’s Short Game Area: Not content to rest on its laurels after the stunning success of last year’s Ryder Cup, the team at Le Golf National is continuing to invest in its facilities, building a substantial new training area for short game practice.

Located between the sixteenth green of the Albatros course and the club’s driving range, the new short game area housed a large grandstand during the Ryder Cup. “When the stand came down after the event, all the grass in the area was dead, so it was clear we needed to do something with the ground,” said Lucas Pierré, golf courses and estates manager at Le Golf National. “At the same time, we decided to rebuild all our training areas using better materials. They are really important for us and get a great deal of use, both from our paying golf customers and from our coaches running clinics for local schoolchildren.”

Le Golf National's Short Game Area

“The area between the sixteenth green and the driving range was ideal for this use, as it was already covered by our irrigation system,” said Pierré. “The new short game area was designed in house, jointly by me, by Alejandro Reyes [LGN’s former superintendent, now an agronomic consultant] and by our head golf teacher. We saved as much of the USGA rootzone as possible – it is quite large, with 3,000 sq m of green space, 4,000 sq m of surrounds and 1,000 sq m of sand, in two big bunkers.

“We already have Capillary Concrete on the Albatros course, and we are used to working with their French distributor, Stan Chapus of Greenmix,  so we know that the system works, and we decided on EcoBunker to create the bunker edging. Together they make an advanced system – not cheap, but they work well together. We can keep the sand on the bunker faces; it doesn’t wash down every time there is a big rain.’”

The new area will open in September for use by the local childrens’ golf schools, and be in use when the French Open returns to Le Golf National in October.

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St Andrews Unveil New Short Game Area

St Andrews Unveil New Short Game Area: A major revamp of the short game facility at the St Andrews Links Golf Academy is almost complete.

The project, which aims to further enhance the facilities at the Home of Golf, has seen the golf and greenkeeping team at the Links work closely with award-winning Golf Course Architecture firm Mackenzie and Ebert.

St Andrews Unveil New Short Game Area

The work began at the end of October and with the project nearing completion, excitement is now building for March 2019 when the area will open for golfers to enjoy.

Director of Golf John Grant said: “We are very passionate about our work and being able to offer golfers great practice facilities where they can work on improving their game. In recent years we felt the short game area didn’t offer enough variety or replicate the conditions and types of shots golfers experience across the seven courses at the Links.

“We were delighted to be able to work with Martin and the team at Mackenzie and Ebert and believe we have been able to redesign the site and create something that reflects the world class quality of our courses and facilities, enhancing the services we currently offer at the Golf Academy and improving the overall experience.”

Renowned Golf Course Architect Martin Ebert added: “It has been very fulfilling to have contributed to the Short Game Area at St Andrews Links. The beautiful undulations which are present throughout all of the courses at St Andrews have served as the best possible inspiration for the design and shaping of the greens and surrounds which have been created.

“Formerly, the large flat green with the five bunkers on one side was disappointing in terms of the short game shots on offer. This has been replaced with four new greens, three of which have been raised and shaped to replicate shots which might be found around the greens on the courses at St Andrews. The fourth green has been kept at ground level to allow pitch and run shots and flat putts from off the green to be practised and the five bunkers have been shaped and located in positions to allow all different types of bunker shots to be practised.”

With the Old Course regularly hosting Major events, including the 150th Open in 2021, the design also took into account the infrastructure requirements, retaining some flat areas to accommodate a grandstand as well as ensuring an existing putting green – Harry Colt’s wonderful old 2nd green of the Eden Course – remains an integral part of the short game area.

Work began in October 2018 with Director of Instruction Steve North, Eden, Strathtyrum and Balgove Course Manager Kevin Muir and his greenkeeping team working closely with Mackenzie and Ebert throughout all aspects of the project.

The new design has also freed up some additional space, which will be utilised to increase parking provision to cater for the increasing number of golfers visiting the Eden Clubhouse and Golf Academy all-year round.

Elsewhere on the Links, winter projects are continuing apace, including the creation of a permanent catering facility at the rear of the 9th green of the Old Course.

Previously a mobile catering unit has serviced the needs of golfers on both the Old and New Courses, however renovation work has now begun to extend the footprint of the toilet block and shelter to include a dedicated catering facility.

Director of Operations Ewen Bowman said: “We have long held ambitions to find a more permanent catering solution, both for our staff and golfers, as we strive to deliver a five-star experience.

“The new Halfway House will enable us to provide a great facility for golfers to pick up a selection of fresh snacks and refreshments before taking on the challenge of the back 9.”

Finally, work will continue over the winter to improve access routes around the Old Course with a new road routing taking shape between the Old and New Courses. This work has involved moving an existing track several yards away from golf as well as creating better screening to ensure the safety of golfers and staff.

The road, which is predominantly used by greenkeeping team and golfer’s assistants will be completed in the new year with tarmac treatment whilst the former track will be backfilled and turfed.

To keep up to date with all the latest news at the Home of Golf visit for regular updates, blogs and insight into these winter projects and many more.

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Pitchworks Grow With New Area Manager

Pitchworks Grow With New Area Manager: Pitchworks, market specialists in supplying superior ground equipment and products to the sports industry, have confirmed the appointment of Lee Williams as its new Area Manager. Lee’s role will involve covering North Wales, Shropshire, Merseyside, Cheshire and surrounding areas.

Founded in 1993 by former Manchester United FC player Garry Worrall, Pitchworks has significantly grown in size and reputation over recent years.

Pitchworks Grow With New Area Manager

The company prides itself on its commitment to develop close customer relationships which are created through its dedicated sales representatives who provide in-depth one-to-one consultations.

Lee’s previous roles have included being the Head Groundsman at Rydal Penrhos School – a position which he held for 30 years. With experience in the polo industry as well, Lee is also a keen golfer and has represented the County of Flintshire.

As the company continues to grow, the appointment of Lee is another step in the right direction and continues to ensure that the Pitchworks team is perfectly placed to understand the daily demands faced by modern day groundsmen and greenkeepers.

Lee can be contacted at

For more information please visit or call 0161 427 0857.

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New ICL Area Sales Manager

New ICL Area Sales Manager: ICL has announced the appointment of Craig Lalley as its new Technical Area Sales Manager, with Craig set to cover North East England, Yorkshire, Nottinghamshire and Lincolnshire. 

Craig joins ICL with a wealth of experience having spent his entire working career within the turf and landscape industry. It all started in greenkeeping where Craig enjoyed 13 years working on golf courses. He then moved into amenity sales before joining Mansfield Sand as Football and Golf Sales Manager – a position he excelled in for the past four years before joining ICL.

New ICL Area Sales Manager

Complimenting Craig’s experience is his impressive list of qualifications which includes BASIS, Level 2 and 3 in Amenity Sports Turf, a Technical Certificate, a degree module in Construction & Design and certificates PA1, 2 and 6 in the Safe Use of Pesticides.

Craig starts his new role with ICL on 1st May and will be responsible for providing support to distributors and end users by offering high quality technical advice and product recommendations as well as creating tailored nutritional and disease control programmes.

For further information, please contact ICL on 01473 237100 or visit or

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