Tag Archive for: Bernhard

Bernhard strengthens relationship with Delta Turf Care

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Bernhard strengthens relationship with Delta Turf Care: Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has strengthened its relationship with Saudi Arabia-based distributor, Delta Turf Care, which has been appointed as the official distributor for the United Arab Emirates, Oman and Bahrain.

New to the UAE, Delta Turf Care has been the company’s distributor in Saudi Arabia for over a decade and has played a crucial role in the development of the Bernhard and Company brand and product presence in prestigious golf venues throughout the country.

Bernhard strengthens relationship with Delta Turf Care

Bernhard strengthens relationship with Delta Turf Care

This appointment comes as Bernhard and Company looks to ensure it can service current customers more efficiently, while also helping to increase sales through improved contact with new prospects. Delta Turf Care will be responsible for direct sales and customer relations in the Middle East and will demonstrate the knowledge and passion that Bernhard and Company possess for its grinding philosophy.

David Murphy, Managing Director of Delta Turf Care, said: “We are delighted to be strengthening our partnership with Bernhard and Company to help them take their business to the next level in the Middle Eastern region.”

Scott Purdy, Business Development Manager EMEA for Bernhard and Company, added: “It’s crucial to us that we align ourselves with partners that reflect our core values of support and education. Delta Turf Care has been a fantastic partner to us in years past and we are proud to be expanding our relationship.

“We look forward to growing our presence further in the Middle East and working with some of the area’s most prestigious venues to deliver first-class turf management solutions.”

Bernhard and Company grinding machines are used by more than 65 of the world’s top 100 golf courses to ensure perfect, tournament-ready playing conditions year-round, while the company’s turf management solutions and educational support are utilised at major sporting events around the globe.

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Bernhard announces distributor award winner

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Bernhard announces distributor award winner: Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has announced Grasvardsmaskiner AB of Sweden (GVM), as the winner of its coveted European Distributor of the Year award for 2020.

Inaugurated in 2013, the annual Bernhard and Company Distributor of the Year awards recognise the successes of company distributors in all regions around the world. GVM, this year, claimed its third award after previously being recognised for its efforts throughout Europe in both 2015, for its Malmo branch, and 2017 for its Gothenburg branch. This time, it is the turn of the company’s Stockholm branch.

Bernhard announces distributor award winner

Bernhard announces distributor award winner

The Swedish distributor continues to proactively promote Bernhard and Company’s cutting-edge grinding philosophy, and demonstrates the values of close support and education, that fall perfectly in-line with the brand principles set out by Bernhard and Company.

The Stockholm branch, led by Sales Manager, Anders Axhamre, has led the way, in part, by achieving the highest number of sales in Europe of the premium Express Dual 5500 and Anglemaster 4500 machines since their launch.

Paul Wilcox, European Territory Manager at Bernhard and Company, commented: “For many years, GVM has been one of our most successful European distributors, and it has been a great pleasure to work with, and support its extensive team, throughout the branch network.

“They have had an outstanding year, not only with strong sales performances for our latest sharpening equipment, but also with the excellent manner in which they have promoted our brand philosophy.

“We very much look forward to continuing our successful partnership in years to come,” he added.

Bernhard and Company grinding machines are used by 80 of the world’s top 100 golf courses to ensure perfect, tournament-ready playing conditions year-round, while the company’s turf management solutions and educational support are utilised at major sporting events around the globe.

KNOW BERNHARD AND COMPANY?

A specialist in sports turf technology, Bernhard and Company is committed to providing leading turf care solutions to golf course and pitch care specialists worldwide. The Company offers innovative and market leading blade sharpening systems as well as sports surface air movement and moisture control solutions.

With over 150 years of being at the sharp end of the industry the Bernhard and Company product portfolio is focused on providing its global customer base with championship turf, world-class playability and unbeatable quality of cut. Bernhard and Company’s turf health solutions are used at top 100 courses and famous sporting venues around the world – there has to be a reason why. For more information, visit www.bernhard.co.uk.

Find Bernhard and Company on their official social media channels:

  • Twitter – @BernhardCompany
  • Facebook – Bernhard Company
  • Instagram – @BernhardCompany
  • Linkedin – Bernhard Company

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Bernhard and Company champions education

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Bernhard and Company champions education: Industry-leaders in sharpening equipment and turf management solutions, Bernhard and Company, utilised innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the virtual GIS (Golf Industry Show) 2021.

“We made the decision to attend the virtual show to increase product awareness and promote education within the turf industry,” commented Director of Worldwide Sales for Bernhard and Company, Steven Nixon. “A key element to business longevity and success, our aim is to help people understand the extreme benefits, both short and long-term, to sharpening their mowing equipment.”

Bernhard and Company champions education

Bernhard and Company champions education

The GIS Industry Show, operated by the GCSAA (Golf Course Superintendents Association of America), is the golf industry’s leading turf conference and trade show. As a company that sits at the forefront of education and development within the sector, the show falls perfectly in line with the values that Bernhard and Company represent.

The three-day virtual event took place in early February, with more than 9,000 attendees online, including industry experts and over 200 exhibitors. Over the course of the three days, there were more than 80 interactive education sessions with industry experts, numerous networking events, virtual booth visits, special guests, and award presentations.

Despite the virtual nature of the show, Bernhard and Company were able to demonstrate their constant strive to innovate with the latest features on their grinding machines. The company have taken the concept of sharpening and developed cutting-edge management solutions with new technology that allows turf professionals to constantly provide the very best playing surfaces. New products utilise market-leading technology such as contactless RFID (radio-frequency identification), laser surveying, intuitive touch screens, wireless handsets and remote service modules.

Available for 24-hours on each day of the show, Bernhard and Company made use of every hour of exhibiting time at their disposal. Global sales teams helped to manage the exhibition booth round the clock, allowing the company to speak to and welcome visitors from around the world, including distributors, existing customers and a raft of keen prospects.

The show also presented a great opportunity for Bernhard and Company to convey how they can help sporting venues through alternate turf management solutions, with the likes of SubAir and TurfBreeze, who were also present at the event.

“The show has been fantastic for us this year,” commented Internal Sales and Marketing Manager for Bernhard and Company, Angelique Crosnier. “With a new format it has been great to virtually meet show attendees from all over the world in a safe environment.

“The virtual show still allowed us to showcase all that we have to offer. The response from our customers, distributors, prospects and show attendees has been noticed by all our sales team members who managed the booth – these relationships are key to us,” she added.

There are 30 days of on-demand access to content from the show, so attendees can digest educational resources at their own pace.

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Bernhard and Company chooses GMS

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Bernhard and Company chooses GMS: Bernhard and Company Ltd, a world leading provider of turf care solutions, has appointed GMS as its international marketing agency.

The company, headquartered in Rugby, England, supplies sharpening systems to over 65 of the world’s top 100 golf courses and over 75 of the top 100 US courses. As a leader in sports surface air movement and moisture control solutions, it also holds an exclusive license to distribute SubAir and Turfbreeze systems to golf and sports facilities across EMEA and parts of Asia.

Bernhard and Company chooses GMS

Bernhard and Company chooses GMS

“At Bernhard and Company, we have amazing partners and associated stories, most of which have not yet been told to their fullest. We’re therefore very excited to partner with such an experienced and reputable agency as GMS,” said Angelique Crosnier, Marketing and Internal Sales Manager at Bernhard and Company.

“Their stable of clients and the length of relationships speaks volumes for their service levels. We’re excited to watch our content and reach flourish under their guidance.”

Over its 150-year history, Bernhard and Company’s precision sharpening equipment and specialist guidance have played an integral role in the setup of a multitude of elite events run by the PGA Tour, European Tour and USGA.

“We’re thrilled to be activating what is an extensive brief from Bernhard and Company,” commented Sam Elder, Director at GMS.

“Through our recent discussions with them, myself and the wider team at GMS have been hugely impressed by the company’s commitment to providing exceptional products and services, but also their vow to continuously improve when it comes to sustainability, conservation and its relationship to golf course and turf maintenance.

“As undisputed pioneers and leaders in their field, we feel they’re a great fit with our other clients and we’re eager to bring their stories to life alongside their experienced team.”

The partnership, effective January 1st, 2021, sees GMS take on the role of global marketing agency for Bernhard and Company, with an emphasis on PR and content production services.

 ABOUT BERNHARD AND COMPANY

A specialist in sports turf technology, Bernhard and Company is committed to providing leading turf care solutions to golf course and pitch care specialists worldwide. From blade sharpening systems to sports surface air movement and moisture control solutions and supplementary lighting solutions, the Bernhard and Company product portfolio is focused on providing its global customer base with championship turf and world-class playability. Bernhard and Company’s turf health solutions are used at top 100 courses and famous sporting venues around the world. For more information, visit www.bernhard.co.uk.

Find Bernhard and Company on their official social media channels:

  • Twitter – @BernhardCompany
  • Facebook – Bernhard Company
  • Instagram – @BernhardCompany
  • Linkedin – Bernhard Company

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Bernhard company announcement

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Bernhard company announcement: The whole world knows now of the global Corona virus crisis facing all of us. Daily news updates make it absolutely clear that business cannot continue as it has.

All employers have a duty of care to their employees, customers and suppliers. We are no different and we take this very seriously.

Bernhard company announcement

Bernhard company announcement

In line with the scientific projections and Government instructions, Bernhard and Company has come to the decision to suspend its operations with immediate effect on March 24th.

Steven Nixon, Director of Bernhard Company, explained: “Nobody knows how long this crisis will last but clearly it will become much more difficult to continue to trade for several months. However, we will keep customers and partners up to date with developments and will review the situation weekly, observing always the government’s advice.”

The unprecedented impact of Coronavirus on businesses globally is an enormous challenge. Many businesses must dramatically curtail operations. We are doing that now but with great care to safeguard our staff and the teams who work with us. In due course we will be able to share our plans for the better times that will return.

Please be patient during this extraordinary time of worry and its threats to our health and wellbeing. Thank you, our employees, customers, suppliers and partners, for your continued support. We’ll be in touch with you again soon with updates on the situation and how we are dealing with it. You’ll be kept in the loop with details of our progress.

For any queries, please contact Bernhard Company on: queries@bernhard.co.uk so we can respond as you would expect. We care deeply about all our friends and know you do too.

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