Tag Archive for: BiO

SBM to bolster Baby Bio® and Phostrogen® brands

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SBM to bolster Baby Bio® and Phostrogen® brands: SBM Life Science, the group behind the iconic fertiliser brands, Baby Bio® and Phostrogen®, has announced significant investment into its marketing strategy ahead of the key spring season this year, to support its new product launches and network of retailers in 2022.

With both brands set to release new products next month, SBM will deliver a host of activity throughout 2022 to increase brand awareness, drive footfall through retailers and boost sales, strengthening their industry-leading positions in the home and garden arena.

SBM to bolster Baby Bio® and Phostrogen® brands

SBM to bolster Baby Bio® and Phostrogen® brands

Amongst the activity planned, SBM has announced the appointment of a home and garden specialist communications agency, Honest Communications, which has joined the team to manage its PR, influencer marketing and social media platforms.

Further investment includes an extensive digital advertising campaign across Google, YouTube and social media, and print advertising in key lifestyle and trade titles for both brands, whilst Phostrogen® will debut its first broadcast campaign, with TV advertisements aired across various lifestyle channels including ITV.

SBM will also launch a new in-store incentive across Phostrogen® products from March, offering consumers a variety of exciting redeemable offers once they purchase any Phostrogen product.

To support retailers, SBM will introduce a range of exciting new in-store point of sale display units to command space, attract interest and catch the eye of consumers, including archways, pallet wraps, hot spots, and gondola ends.

It comes as Baby Bio® prepares to introduce an Organic Houseplant Food, while Phostrogen® will expand its product range to include a line of new organic fertilisers, including an Organic All Purpose Food, Organic Tomato Food, Organic Lawncare Food, and Organic Ericaceous Food. The launch also coincides with the rebrand of Phostrogen®’s popular All Purpose Plant Food, which will unveil a fresh, modern look for the iconic original fertiliser.

Both Baby Bio® and Phostrogen® have decades of British heritage behind them, with the much-loved brands having helped generations of gardeners and houseplant parents reap the rewards of their horticultural efforts, establishing them as market leaders in the home and garden sector.

James Ramnought, Marketing Director for SBM Life Science commented, “This year is going to be an incredibly exciting one for Baby Bio® and Phostrogen®, with the launch of our first organic products. Our investment in a holistic marketing approach will bolster the awareness of the popular products these two iconic brands offer, whilst making noise about the new organic products.

“The combination of digital and print advertising, in-store POS, and the appointment of a PR and social media agency will drive our vision for the brands, allowing us to continue to lead the way in the market.”

For more information, please visit https://www.solabiol.com/en

Follow Baby Bio® on Instagram and Facebook, and follow Phostrogen® on Instagram and Facebook.

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Eon Bio – a time capsule with a difference

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Eon Bio – a time capsule with a difference: David Snowden discusses the benefits of improving your growing medium and why using a soil conditioner is such a valuable tool…

The main benefits of soil conditioners are to improve the soil structure and therefore increase nutrient uptake and root mass. When applying to new greens at renovation time and when used on sports pitches to create a root zone with life in, soil conditioners increase the efficiency of nutrition.

Eon Bio – a time capsule with a difference

Eon Bio – a time capsule with a difference

We want to bring life to the soil and this is what Eon Bio enables our Greenkeepers and Groundsmen to do. When the grass plant germinates, it needs a bio-available food source and we require rapid establishment of the new plant to secure a healthy sward.

We have seen great success working with numerous Premier and Championship Football Clubs, when using Eon Bio, which has the benefit of a prill form, particularly easy to use.

Eon Bio is 100% organic and contains high concentrations of soluble, slow release Humic acid. This ‘time capsule’ releases and encapsulates mycorrhiza fungi and multiple forms of beneficial bacteria, which solubilise phosphates. We need to feed our soils to create the best growing environment.

With Eon Bio, the guess work is taken out, as the bacteria is specifically cultured and proven to benefit the soils and our grass plant, all wrapped up in a Humic acid food source for bacteria.

Express results from Autumn Green BiO

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Express results from Autumn Green BiO: Rigby Taylor has announced the Autumn Green BiO fertiliser – a new 3-0-12+8Fe+6CaO+2MgO micro granular formulation that includes a ‘BiO Pack’ and zeolite to ensure enhanced plant health and root development, improved disease resistance, rapid green-up and extended (two-three months) colour.

With zeolite helping to reduce leaching and improve the plant’s Cation Exchange Capacity, Autumn Green Bio’s potassium content also provides a constant top-up, which is essential for an improved root system, while a continuous supply of calcium avoids deficiencies that would lead to stunted roots and limited nutrient uptake.

Express results from Autumn Green BiO

Carbohydrate storage increases as plant growth slows down and temperatures cool in the autumn. It is therefore essential that sufficient levels of potassium are maintained to prevent reduced levels of Adenosine Triphosphate – the energy source that drives all metabolic activity of plant cells produced during photosynthesis.

The dual source of iron in Autumn Green BiO provides extended colour for two-three months, and the addition of magnesium – the central element of chlorophyll – not only provides colour but also improves iron utilisation levels.

In addition, the inclusion of seaweed and lignite – which, when applying at 35gm/m2 is the equivalent of eight applications of a liquid seaweed – improves the production of cytokinin and auxin, promoting cell division and elongation.

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