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Yvonne Broomham appointed by EMEAA

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Yvonne Broomham appointed by EMEAA: Yvonne Broomham has been appointed as AriensCo’s new Senior Marketing Manager for EMEAA. Yvonne brings versatile experience in international marketing; having worked with some of the world’s largest brands. With expertise in driving effective marketing strategies, innovation and digital communications, her appointment significantly strengthens AriensCo’s marketing team.

The new appointment underlines AriensCo’s sustained investment in its European operations and reinforces AriensCo as one of the fast-growing outdoor power equipment specialists in EMEAA. The appointment is just the latest in a calculated list of measures to expand the brand’s scope including the acquisition of German mower manufacturer, AS-Motor, the appointment of both Jochen Schneider and Brad Stiles to EVP of EMEAA and VP of Sales for EMEAA, respectively, and manufacturing all CE petrol zero-turn mowers in its UK factory.

Yvonne Broomham appointed by EMEAA

Yvonne Broomham appointed by EMEAA

“We’re delighted to welcome Yvonne into the Ariens family. Her strong marketing background, industry knowledge and European expertise will ensure AriensCo continues to strengthen its presence in existing markets and reach even more regions and customers throughout EMEAA,” says Darren Spencer, Vice President of EMEAA.

Yvonne adds: “I am excited to be joining AriensCo and am looking forward to strengthening the brand. By using my experience, I am keen to further understand our customers and use this insight to create effective marketing campaigns, driving long-term and sustainable growth.”

Yvonne will report to Darren Spencer, Vice President of EMEAA.

To get in contact with Yvonne, email her at ybroomham@ariensco.com or call 07500056570

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Trencher Hire praised by charity

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Trencher Hire praised by charity: A vital new conservation project called the Horstmann Trust has been launched in the unlikely location of South Wales to help preserve some of the world’s most endangered species of vultures, many of which are found in Europe, Africa and Asia.

The charity’s CEO Adam Bloch is a passionate conservationist, who is clearly concerned not just about the plight of vultures, but the ever-increasing number of animals joining the endangered species list across the globe, as their habitat is destroyed by man and the effects of climate change become ever more evident.

Trencher Hire praised by charity

Trencher Hire praised by charity

Trencher Hire UK has played a small but important role in the installation of welded steel fences within the site. Trencher Hire UK supplied a Vermeer RTX-250 on a week-long contract, but Adam said the machine was so efficient and easy to operate that the work was completed in just three days.

He commented: “We dug slots to a depth of 900mm to make sure that animals couldn’t dig under the welded steel fencing we were installing. The trencher made short work of this and backfilling was quick and easy. If we had tried to do the work with a digger, it would have created a whole lot of mess and incurred a lot of time making good afterwards.

“Trencher Hire were really helpful and I couldn’t fault the service. They turned-up at the allotted time, explained how to use the machine and the unit itself was excellent.”

The work of the Horstmann Trust is to develop an ongoing breeding programme with the primary focus on hooded, Egyptian and bearded vultures, as well as the Andean Condor. Adam commented: “There are 23 species of vultures around the world, with the majority facing rapidly falling populations and some facing extinction. We are creating a strong, genetically diverse captive population with some of our birds going on to be released back into the wild, whilst others will be given to other conservation organisations working together in these breeding programmes.

“We have to look to the future and our programme has to be a very long-term one. Many of the vulture species lay just a single egg each breeding season, so producing young can be slow. Condors can live up to 80 years in captivity and don’t reach sexual maturity until they are at least 6-8 years old but, in some cases, can be much longer!”

He is supported in his work by Holly Cale, who is Curator and Head of Research, along with a small number of staff and volunteers.

If you would like to make a donation to support the work of the Horstmann Trust you can contact Adam via email: adam@horstmanntrust.org.

To find out how Trencher Hire UK call help, contact us on: 0121 751 9319, or email: team@trencherhire.com or visit our website: www.trencherhire.com

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Headland programme praised by Gillingham GC

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Headland programme praised by Gillingham GC: After previously suffering with the side effects of excessive thatch content, the Course Manager at Gillingham Golf Club has praised a programme from Headland Amenity for its role in transforming the health and presentation of the greens.

Together with a comprehensive cultural regime, the improvement in course condition has seen a reduction in disease activity and reduced reliance on fungicides, and saw Gillingham proudly play host to a Kent Golf Captains event for the very first time.

Headland programme praised by Gillingham GC

Headland programme praised by Gillingham GC

John Hunnisett joined as Course Manager just over a year ago, where he was faced with a course that lacked any definition – with multiple areas including bunker surrounds and tee banks left completely unmaintained. To make the transformation project even more challenging, the greens team consisted of three trainees and, 13 months on, John remains the only qualified greenkeeper out of the team of five. “I pretty much had to start from scratch in all areas” explains John. “I’d used a few Headland products previously but had the benefit of seeing a full Headland programme in action during a stint spent at The London Golf Club. It opened my eyes to a whole new range and so called in our Headland Technical Manager Andy Ward to help with the monumental task at hand.”

Soil analysis taken by Andy highlighted high levels of organic matter in the top 20mm which, combined with an increase in aeration, scarification and topdressing, has been improved with a new nutritional regime. “Our summer programme consists of Protec® Plus, TeMag™ Elite, Turfite® Elite and Ascoflex® Plus. This combination of products delivers a long-lasting, balanced supply of nitrogen together with maximising health and recovery following periods of heat and/or stress. We have received lots of positive comments from the members about the presentation, with many saying that the greens have never looked better!”

“In the autumn and winter we switch to Headland’s 20-20-30 tank-mix which is probably my favourite discovery and has made the biggest difference to the greens. The combination of reducing organic matter and enhancing plant health with monthly applications of 20-20-30 between September and March drastically reduced the amount of disease we registered – and what we did get was easily recoverable and didn’t lead to scarring.”

Headland’s industry-leading 20-20-30 tank-mix combines Liquid Turf Hardener, Turfite® Elite and Seamac® ProTurf Fe, proven to deliver enhanced plant strength and disease resistance when applied as part of a preventative approach. John continues, “The course emerged in the spring of 2022 healthier than ever, which was great as we entered preparations to host the Hampshire County Match at the end of June. Being selected for this for the first time was testament to just how far we’ve come, with the right products and the pure passion of my team.”

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Irrigation powered by the sun and cloud

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Irrigation powered by the sun and cloud: Toro’s latest irrigation technology unites with sustainability in the new Tempus Air, a solar-powered, cloud-based, battery-operated, remote-controlled, wireless control system offering flexible programming to take water automation to the next level.

Technology and sustainability form a symbiotic partnership as we see a solar panel power a nine-volt battery in a product where all its data and information are stored in the cloud. It is a perfect example of how, when the two work together, a cost-effective green solution emerges.

Irrigation powered by the sun and cloud

Irrigation powered by the sun and cloud

So, what’s the difference between traditional and air automation? Well, air is fully automated, moveable, scalable, precise and affordable, providing detailed feedback and information.

Robert Jackson, division manager for Reesink Hydro-Scapes, the UK distributor of Toro irrigation products, explains more: “Air automation removes some of the inevitable issues of traditional automation such as the expense, labour required, and time needed to install. It’s the no effort way to take control of your water. It’s an extremely stable and secure connection offering real-time connectivity, now proven in the field.

“Scalability is a key feature making this an affordable water delivery solution – Wi-Fi allows you to manage up to 30 modules and 3G manages up to 25. Field conditions can be remotely monitored, and you can programme by time, volume and rainfall. And being able to deliver water at the right time and place means there’s no water wastage.”

Tempus Air can also control the hydraulic valves, water pumps, pressure valve sensors and filters; you can link moisture levels, temperature, wind speed, so adding a lot of functionality as well as monitoring a wide set of field parameters for even more precise and efficient irrigation scheduling.

“Toro has designed a one-of-a-kind next generation system,” continues Robert. “It is entirely unique with nothing else like it on the market today. It’s fully app controlled so no control box or PC set up,” Robert continues. “The app itself is very intuitive and user friendly and Bluetooth connectivity is integrated to allow full control through the app via a smartphone, tablet or PC if you prefer – simply download and choose up to six stations, four independent programmes and three start times.”

In terms of the sprinklers that can be used, Robert explains: “As you may expect the connecting modules fit into Toro Infinity Sprinklers, the smartest, hardest-working sprinklers on the market – top accessibility to all the critical components and built for flexible expansion, it’s the perfect combination.”

Rob continues: “Combining all these features makes Tempus Air ideal for those looking for a sustainable and unique solution and where areas without electricity such as sports pitches, stadiums and training grounds keen to eliminate cables from the sidelines and professional landscaping projects. Remote management allows for control from up to 800 metres away and automated responses can be applied based on pre-set thresholds.”

To find out how the perfect combination of technology and sustainability can benefit your water regime and business’ bottom line, call Reesink Hydro-Scapes on 01480 226800 or visit reesinkturfcare.co.uk for further information.

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Brad Stiles appointed by EMEAA

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Brad Stiles appointed by EMEAA: AriensCo, an industry leader in outdoor power equipment, is pleased to announce the appointment of Brad Stiles as its new Vice President of Sales for EMEAA. Stiles, who has been with AriensCo for over 11 years, brings unparalleled expertise that will help drive AriensCo’s sales throughout Europe, the Middle East and Africa while also ensuring continued growth in Asia Pacific and across UK business activities.

The new appointment highlights AriensCo’s continued investment in its operations and will help AriensCo continue to grow its commercial presence throughout EMEAA. This includes the acquisition of German professional mower manufacturer, AS-Motor, appointing Jochen Schneider as Executive Vice President of EMEAA and moving its CE zero-turn mower production to Oxford, United Kingdom.

Brad Stiles appointed by EMEAA

Brad Stiles appointed by EMEAA

Stiles, whose father worked at AriensCo for over 25 years, vacates his previous position of Director of Sales and Marketing for EMEAA – which he was promoted to in 2020. It was in this post that he demonstrated an exceptional understanding of the Ariens business in the UK, including the key differences between the UK, European and US markets, built lasting relationships within the EMEAA distributor networks and helped customers achieve their goals.

“Brad continues to be the driving force behind AriensCo’s remarkable growth throughout EMEAA,” said Jochen Schneider, Executive Vice President of EMEAA. “Having worked at AriensCo for over a decade he not only embodies our family values but is best placed to ensure our customers get the products and support they depend on.”

Stiles will report to Jochen Schneider, Executive Vice President of EMEAA and is eager to get to work, “For over a  decade I have witnessed AriensCo’s fast paced growth and now, in this new position, I can play an even greater role in keeping up that momentum. From strengthening current markets to reaching new ones, these truly are exciting times for AriensCo and all its customers, present and future.”

Regional sales managers in Germany, France and UK along with the export sales teams from EMEAA will report into Stiles.

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