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AriensCo Expands EMEAA Footprint

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AriensCo Expands EMEAA Footprint: U.S. based manufacturer, AriensCo, has expanded its presence in Europe with the acquisition of AS-Motor, on 3 May, 2021. The move is the latest demonstration of AriensCo’s commitment to its development within the European market and follows last year’s announcement of Europe’s first zero-turn production facility at their U.K. plant in Oxford.

“We’re happy to welcome AS-Motor into the AriensCo family of brands,” said Dan Ariens, Chairman & CEO of AriensCo. “The values of AS-Motor align closely with the AriensCo core values to be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity. This acquisition allows for the expansion of both companies’ reach across Europe.”

AriensCo Expands EMEAA Footprint

AriensCo Expands EMEAA Footprint

This latest acquisition expands the company’s European footprint, which also has locations in the United Kingdom and Scandinavia with a 112,000 sq ft manufacturing and distribution facility, over 150 employees, over 750 dealers across the U.K., Norway, Denmark and Sweden.

AS-Motor is a third-generation family-run enterprise and has been a quality manufacturer of professional mowing solutions for high grass and slopes since 1959. The company employs 140 people. 90% of these employees work in Germany. Approx. 55% of sales are generated in the German market and approx. 45% in the rest of the world. Headquartered in Bühlertann, Southern Germany, AS-Motor products are sold through 400 dealers in Germany, over 100 dealers in France and distributors throughout the rest of Europe and the world.

Both AS-Motors and AriensCo are experiencing continued high demand, and the broadened product portfolio complements both companies’ long-range goals. AriensCo and AS-Motor will leverage the combined European sales and marketing infrastructure to expand the reach of both brands.

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Ariens’ New Director of Sales EMEAA

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Ariens’ New Director of Sales EMEAA: Ariens Company  can confirm the appointment of Jackie Williams to the role of Director of Sales EMEAA. She will be coming into the role to succeed John Horn, who will be retiring from the Ariens Company at the end of 2018. Jackie, who will report to Vice President of EMEAA, Darren Spencer, brings a wealth of experience to the company and will assume responsibility for sales and distribution of Ariens products through Ariens subsidiaries located in the U.K. and Norway, and Ariens fifty plus distribution partners worldwide. 

Jackie joins Ariens having built a successful career over twenty-five years in international sales and distribution management.

Ariens' New Director of Sales EMEAA

“We’re very pleased to have Jackie become part of the Ariens Company team,” says Darren Spencer, “she brings vast experience of multi-channel product sales and distribution across all continents, at an exciting time in the development of Ariens’ EMEAA expansion.”

Reporting in turn to Jackie will be Ariens European Sales Manager, Massimo Caner, Matt Wilson, UK Sales Manager and Scandinavia General Manager Frank Brenn. Jackie’s previous role was International Sales Director of Derwent, a division of ACCO UK Ltd, achieving year on year growth in sales and profitability. She holds post-graduate diplomas in Marketing, Export Marketing and Business Studies & Finance, and is a member of the Chartered Institute of Marketing.

Ariens Company is a family owned business that has built a reputation for engineering excellence, manufacturing Ariens products in the US since 1933. The fundamental principle driving the design of every Ariens product remains the same today: building hard-working, reliable tools that are passed on from generation to generation.

Ariens Company Limited manufactures the Countax and Westwood garden tractors. The business also distributes ECHO outdoor power tools and the Ariens lawn, garden and snow products through a network of UK dealers.

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