Tag Archive for: European

Rain Bird strengthens European Golf Team

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Rain Bird strengthens European Golf Team: Rain Bird has appointed two new staff into its European Golf Team to support Rain Bird customers and further develop relationships with key partners and stakeholders.

Eric Ableitner is a graduate of the University of Arkansas in International Business and also has an MBA from Oklahoma State University. With over 15 years’ experience in the construction industry, he joins Rain Bird from Hilti after 12 years in a number of senior roles including Director of Aftermarket Services in Germany, Global Supply Chain Manager in the US, Head of Tool Services in the UK and most recently as a specialist for high-end Energy and Industry capital projects.

Rain Bird strengthens European Golf Team

Rain Bird strengthens European Golf Team

As Regional Sales Manager North and Central Europe, based in the UK, Eric will lead the Rain Bird team to further develop Rain Bird’s presence in North and Central Europe, including in the key markets of the UK, Ireland, Scandinavia, Germany, Austria, Switzerland and the north of Eastern Europe.

Commenting on his new role Eric comments,

“I’m very excited about joining Rain Bird. This role is a new challenge, with a wider remit but Rain Bird’s premium products and sustainability focus are closely aligned with my previous experience and expertise. I’m very much looking forward to supporting customers in the months ahead.”

Christopher Miles, BSc (Hons), joins Rain Bird as Golf Sales Specialist to support and develop key elements of the golf industry in the UK. A keen golfer and an alumnus of University College Chichester in Sports Studies, he has a strong track record in commercial sales and business development in sports and software development industries.

Alastair Higgs, International Sales Manager for Golf comments,

“I am delighted to welcome Eric and Chris to the Rain Bird Golf team. They both have a breadth of commercial, sales and operational experience that will be invaluable and will significantly enhance our capabilities as a team.”

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Tveit Park named European Distributor of the Year

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Tveit Park named European Distributor of the Year: Bernhard and Company, the global leader in fine turf sharpening solutions, has named Tveit Park in Norway as its European Distributor of the Year for 2024. The award recognises outstanding commitment to brand development, customer engagement, and driving sales growth in the region.

Since taking over the company in 2023, Frode Tjelta, Managing Director of Tveit Park, has worked tirelessly with his team to re-establish Bernhard and Company’s presence in the Scandinavian market. Their proactive approach has included organising multiple demonstration events, significantly increasing awareness of the Bernhard and Company brand and its industry-leading grinding solutions. This dedication has already translated into impressive sales results, with a surge in machine deliveries across the region.

Tveit Park named European Distributor of the Year

Tveit Park named European Distributor of the Year

Steven Nixon, Managing Director of Bernhard and Company, commented: “Tveit Park has demonstrated exactly what we value in a distribution partner – commitment, energy, and a clear focus on delivering the best for our customers. Under Frode’s leadership, the company has made huge strides in revitalising our presence in Norway, and we’re excited to continue working together to bring even more education and support to turf professionals across Europe.”

Frode Tjelta, Managing Director of Tveit Park, added: “It’s an honour to receive this recognition from Bernhard and Company. We believe in the quality and precision of their products, and we’ve worked hard to showcase their benefits to our customers. This award is testament to our team’s efforts, and we look forward to continuing to grow our partnership and bring even more value to the market.”

Tveit Park has been proactive in showcasing Bernhard and Company’s industry-leading grinding solutions through a series of ‘Sharper Solutions’ demo days. In late 2024, nearly 40 turf professionals gathered to learn about optimal cutting unit setup, maintenance, and sharpening techniques. The session featured hands-on demonstrations of the Anglemaster 4100 bedknife grinder and Express Dual 4300 reel grinding machine, highlighting their efficiency and precision. These days have been instrumental in increasing awareness if Bernhard and Company’s products, reinforcing Tveit Park’s commitment to education and customer support.

With a strong foundation now in place, Bernhard and Company and Tveit Park are set to expand their collaboration further, ensuring that more turf professionals across Europe benefit from industry-leading sharpening solutions and educational opportunities.

For more information on Bernhard and Company’s distributor network, head to: https://bernhard.co.uk/contact/

To find out more about Tveit Park, visit: https://www.tveitpark.no/

You can also find Bernhard and Company on Twitter at @BernhardCompany, on Instagram at @bernhardcompany, and on Facebook and LinkedIn by searching Bernhard Company.

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Ladies European Tour and John Deere partnership

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Ladies European Tour and John Deere partnership: Dénia, Spain, July. 19, 2023 – John Deere and the Ladies European Tour (LET) have extended their longstanding relaDonship with an upgraded three-year partner agreement.

The renewal will elevate the partnership with increased support services and addiDonal investment into the Tour.

Ladies European Tour and John Deere partnership

Ladies European Tour and John Deere partnership

John Deere will provide the LET with agronomy and consultation services, as well as equipment optimisation to ensure the best available services are delivered to the LET players, Tour venues and tournaments.

John Deere and the LET have been partners since 2007 and this renewal means that John Deere will conDnue to be the designated Golf Course Machinery partner of the Tour. The announcement was made on the eve of a brand new 1-million-euro tournament: La Sella Open at the award-winning La Sella Golf Resort & Spa in Denia, Alicante, Spain, where John Deere equipment was used to prepare and maintain the tournament course.

“This new agreement with John Deere will see our global brands working together more closely to further increase the quality and consistency of our championship courses internaDonally,” said LET Commercial Director Fiona Harold. “The commitment from John

Deere builds on our enduring 17-year partnership and highlights our joint objecDve to elevate the women’s game at an exciDng Dme for our industry and our Tour.”

John Deere’s Sales & Marketing Director – Turf & Golf, Carlos Aragonés, commented: “We are incredibly proud to extend our valued collaboration with the Ladies European Tour until 2026. Having John Deere as the preferred equipment supplier of the Ladies European Tour is a great honour and a major opportunity to continue supplying our latest technology and innovations, ensuring we continue to produce the best quality playing surfaces for competitive golf. It has been an exceptional association since its very first day, and we are looking forward to continuing working together and supporting the values we share around the game of golf, including celebrating women in the golf industry as well as those who play the game, sustainability and much more.”

For more information on John Deere visit www.deere.com

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Kubota opens new European Parts Centre

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Kubota opens new European Parts Centre: Kubota has opened a new European Parts Centre (EUPC) to strengthen its global parts supply chain network.

Located in Thionville in the French region of Moselle, the new warehouse was built specifically as a dedicated parts distribution hub primarily to supply dealers and distributors across Europe and the UK, but with the ability to also support key regions such as the US and Japan.

Kubota opens new European Parts Centre

Kubota opens new European Parts Centre

Representing an investment of €15 million, Kubota’s new EUPC covers a footprint of 20,000 square metres, and currently employs around 90 staff. From this hub, dealers and distributors will have access to a vast stock of spare parts for agricultural, groundcare and construction products, and industrial engines, as it further strengthens its presence in Europe.

“The development of this extensive parts centre will provide greater access and availability to further support our existing regional parts supply operation in the UK,” explains Simon Chadbone, Kubota (UK)’s business development manager for parts.

“Having a European Parts Centre will greatly benefit our dealer and distributor network, by providing a more timely and cost-effective solution for the supply of original parts, which in turn will reduce the impact of downtime for our customers,” he adds.

Globally, Kubota has a spare parts strategy to build distribution centres that cover key regions in Japan, Europe and north America. This latest hub, centrally located in Europe, has a vital role in stocking a wide variety of parts and of sufficient volume, to ensure the best product availability across Europe.

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