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Bernhard & Company form new partnership

Bernhard & Company form new partnership: Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has established a new partnership with SGDC India Pvt. Ltd. which is now the company’s official distributor within India.

SGDC and Bernhard and Company share common values, with a focus on customer experience utilising cutting-edge technologies that deliver on value, innovation, and design. Formed more than a decade ago, SGDC India is the nation’s leading Golf Course Development company and offers itself as a one-stop-shop solutions provider for all golf course infrastructure and maintenance requirements.

Bernhard & Company form new partnership

Bernhard & Company form new partnership

This appointment comes as Bernhard and Company looks to ensure it can service current customers more efficiently, while also helping to increase sales through improved contact with new prospects. SGDC will be responsible for direct sales and customer relations within India and will demonstrate the knowledge and passion that Bernhard and Company possess for its grinding philosophy.

Anit Mehrotra, Director & CEO of SGDC, said: “We are delighted to establish a new working relationship with Bernhard and Company, and we are committed to taking the company’s business to the next level in India.”

Steve Wilson, Bernhard and Company Territory Manager for Pacific Asia, added: “We look forward to growing our network in India, and are proud to introduce SGDC to our network of world-class distributors who can deliver our industry-leading turf management solutions.”

Bernhard and Company grinding machines are used by more than 65 of the world’s top 100 golf courses to ensure perfect, tournament-ready playing conditions year-round, while the company’s turf management solutions and educational support are utilised at major sporting events around the globe.

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STRI and Surface Performance form testing alliance

STRI and Surface Performance form testing alliance: STRI Group has struck an alliance with international turf testing house Surface Performance Ltd.

The global sports solutions provider has engaged with Surface Performance to work together providing sports surface design and testing services for artificial sports surfaces.

 

This collaboration is uniquely placed to combine the highest standard of international and regional expertise to improve artificial sports surfaces at all levels of facility to clients across the globe.

STRI and Surface Performance have worked extensively with major sports governing bodies and organisations. STRI delivered pitch consultancy for the 2018 World Cup in Russia, Wimbledon Championships and UEFA, while Surface Performance provides accredited testing and certification for FIFA, World Rugby, FA and ITF standards.

The agreement will support the delivery of range of innovative testing products and data-driven services, including STRI’s new sports surface performance tracker – TurfSync.

Celebrating its 90th birthday this year, STRI has reinforced its position as market leader in the sports surface industry. Significant investments have been made, including the development of research facilities in Australia and Qatar and the launch of design and consultancy hubs in China, Hong Kong and the Middle East.

Established in 2012, Surface Performance have grown to be one of the market leaders in synthetic sports facilities testing, with their head office and laboratory located in London, UK.

STRI head of business development, Andrew Brooker, said: “The agreement ensures our respective businesses can provide a well-rounded service to our existing and future clients. We are pleased to be working with Surface Performance to be able to deliver both services to the global sports surface market.”

Surface Performance director, Callum Reid, said: “This is an exciting opportunity for our team to work alongside STRI throughout the UK and globally. With more and more venues now offering both natural turf and synthetic fields, having the two companies working in parallel makes complete commercial sense.”

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