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#GroundsWeek polling reveals positive impact

#GroundsWeek polling reveals positive impact: Following the first-ever #GroundsWeek (1-7 March 2021), an awareness campaign for the turf-care sector launched by the Grounds Management Association (GMA), polling reveals its positive impact for the future of groundscare. Following the campaign, the not-for-profit membership organisation measured results to inform future activities.

In a survey issued to professional and volunteer groundspeople, as well as industry suppliers, 79% of respondents stated that the week had helped celebrate the sector, fulfilling one the initial aims of the campaign; to mark the challenging year brought on by the pandemic.

#GroundsWeek polling reveals positive impact

#GroundsWeek polling reveals positive impact

Over 61% of respondents said that #GroundsWeek helped educate them on the turf-care sector and the tasks involved in grounds maintenance. These individuals agreed that they had learned something new and felt better-connected as a result of the week taking place.

#GroundsWeek also peaked interest in volunteering with 76% agreeing that the week raised awareness of the sector and 50% responding that they had got involved during the week itself. Individuals also shared their availability across social media for volunteering opportunities.

Scott Tingley, Head Groundsman at Watford FC, following #GroundsWeek, said:

“GroundsWeek enabled myself and so many others to promote our industry. We are in a very fortunate position at top level football clubs, but the industry is so much more than that. It’s important the industry is recognised at all levels to ensure we are attracting the next generation, and the Grounds Management Association has given us the platform to demonstrate that with their #GroundsWeek initiative.”

Overall, 29 million people were reached by #GroundsWeek content across social media and through media coverage, with over 6,000 positively engaging with #GroundsWeek content on social media platforms.

Geoff Webb, CEO of the GMA, commented:

“We were thrilled with the response and impact of this year’s #GroundsWeek campaign. It surpassed expectations and I was overwhelmed with the level of interaction online – especially seeing potential volunteers reaching out to grounds staff to find out how they could get involved.

“We are committed to helping further educate the wider public, and those who rely on the surfaces that grounds staff maintain, through #GroundsWeek 2022 to keep our industry thriving.”

The GMA has confirmed that #GroundsWeek will be happening once again next year from 28th February – 6th March 2022. So far confirmed as sponsors for next year’s event are; Agrigem Ltd (Nutrigow), British Sugar Topsoil, Infinicut, Premier Pitches, Kubota, SIS-Grass, John Deere Ltd, Redexim, Origin Amenity Solutions, Husqvana, and idverde.

For brands looking to support the campaign, please contact communications@thegma.org.uk

For further information about this year’s #GroundsWeek, visit: www.thegma.org.uk/groundsweek

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GMA announces #GroundsWeek 2022

GMA announces #GroundsWeek 2022: The Grounds Management Association (GMA), the leading not-for-profit membership body for grounds professionals, volunteers and businesses, has announced the return of #GroundsWeek in 2022, to be held once again in the first week of March (28th February – 6th March).

This year, GMA launched the inaugural #GroundsWeek – a campaign celebrating grounds management professionals and volunteers, and galvanising a new generation of grounds enthusiasts to help avoid a major skills gap. The integrated digital and media campaign reached over 135 million people, secured support from 1,193 organisations and individuals, and generated over 3,000 mentions of #GroundsWeek on social media.

GMA announces #GroundsWeek 2022

GMA announces #GroundsWeek 2022

Following the huge successes of the inaugural celebration week, GMA has confirmed that GroundsWeek will continue to celebrate and highlight the vital role professional grounds staff and volunteers play in making sport possible each year.

The research conducted by the GMA for #GroundsWeek 2021 showed the severe skills gap the sector was facing. Encouraging people to join the sector is vital, and while 32% of kids want to work in sport, the research found that only 5% understand vital but overlooked roles like grounds management.

This year’s focus was therefore about inspiring young people to enter the industry as a professional and encouraging sports fans everywhere to look at volunteering at their local grounds. Next year, the GMA will aim to build on this, highlighting the amazing community within grounds management and encouraging people from all walks of life to join the sector.

Geoff Webb, CEO of the GMA, said:

“We launched the first ever #GroundsWeek after a tough year, to raise the profile of our sector and show everyone within sport and beyond how important it is to ensure we can all take part in sport and physical activity.

“It’s safe to say that #GroundsWeek has been a huge success. We had teams, organisations, individuals, and sponsors coming together to cheer on grounds people everywhere. All the hard work that goes into sport behind the scenes was highlighted across the nation, and it was amazing to see so many get involved. We’re particularly grateful to our various sponsors who got involved this year in supporting our activity and we hope we can continue working with such fantastic businesses in 2022.

“By building on the success of our first #GroundsWeek, we want to make next year’s celebratory week even bigger and better than before.”

For more information about the GMA and the important work it does within the turf care sector, visit: https://thegma.org.uk/groundsweek

For anyone interested in sponsorship for next year, please get in touch with:

Luke Perry (07765130 712 / LPerry@thegma.org.uk)

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Turf Matters support #GroundsWeek

Turf Matters support #GroundsWeek: Turf Matters is proud to officially support the Grounds Management Association’s #GroundsWeek, an inaugural celebration week for the turf care sector.

Managed by the Grounds Management Association (GMA), the leading not-for-profit membership body for grounds professionals and volunteers, the turf care campaign will take place 1-7 March 2021 and will celebrate and highlight the vital role that professional grounds staff, volunteers, and the turf sector play in making sport possible.

Turf Matters support #GroundsWeek

Turf Matters support #GroundsWeek

Following a difficult year for the sector due to the impact of Covid-19, #GroundsWeek aims to showcase grounds staff and the amazing work that they do – and have continued to do – despite sport coming to a grinding halt. It also comes after a year where parks and green spaces have been hugely valuable to the public’s health, with increased use for ‘daily exercise’ and physical activity.

To celebrate the week, Turf Matters will be highlighting the fantastic work done throughout the industry.

Geoff Webb, CEO of the GMA, said:

“After a tough year, GroundsWeek is a fantastic opportunity for every part of the sector to come together and celebrate all the hard work that’s gone on throughout the year. We want to inspire sports fans and the general public to realise the vital role we play and get even more people to enter the profession and lend a helping hand at pitches across the country.

“We’re grateful to those officially supporting #GroundsWeek, with businesses and partners helping us champion grounds staff and the amazing work they do.

More information on #GroundsWeek can be found here.

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Kubota set to support #GroundsWeek

Kubota set to support #GroundsWeek: Kubota (U.K.) Ltd is proud to officially support the Grounds Management Association’s #GroundsWeek, an inaugural celebration week for the turf care sector.

Managed by the Grounds Management Association (GMA), the leading not-for-profit membership body for grounds professionals and volunteers, the turf care campaign will take place 1-7 March 2021 and will celebrate and highlight the vital role that professional grounds staff, volunteers, and the turf sector play in making sport possible.

Kubota set to support #GroundsWeek

Kubota set to support #GroundsWeek

Following a difficult year for the sector due to the impact of Covid-19, #GroundsWeek aims to showcase grounds staff and the amazing work that they do – and have continued to do – despite sport coming to a grinding halt. It also comes after a year where parks and green spaces have been hugely valuable to the public’s health, with increased use for ‘daily exercise’ and physical activity.

To celebrate the week, Kubota (UK) Ltd will be highlighting the essential role of the groundsman via its social media channels.

Kubota (UK) Ltd General Manager Henry Bredin commented: “At Kubota, we’re immensely proud of the fantastic relationship we share with professional groundsmen, who work so hard all year round to maintain and enhance sports and leisure facilities for everyone to enjoy. During #GroundsWeek we look forward to highlighting the incredible job that they do and how they use our equipment to achieve the best results.”

Geoff Webb, CEO of the GMA, said:

“After a tough year, GroundsWeek is a fantastic opportunity for every part of the sector to come together and celebrate all the hard work that’s gone on throughout the year. We want to inspire sports fans and the general public to realise the vital role we play and get even more people to enter the profession and lend a helping hand at pitches across the country.

“We’re grateful to those officially supporting #GroundsWeek, with businesses and partners helping us champion grounds staff and the amazing work they do.

More information on #GroundsWeek can be found here.

For the latest industry news visit turfmatters.co.uk/news

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John Deere supports #GroundsWeek

John Deere supports #GroundsWeek: John Deere is officially supporting the Grounds Management Association’s #GroundsWeek 2021 event, an inaugural celebration week for the turf care sector.

Managed by the Grounds Management Association (GMA), the leading not-for-profit membership body for grounds professionals and volunteers, this new turf care campaign will take place from March 1-7. It is designed to celebrate and highlight the vital role that professional grounds staff, volunteers and the turf sector generally play in making sport possible.

John Deere supports #GroundsWeek

John Deere supports #GroundsWeek

Following a difficult year for the sector due to the impact of Covid-19, #GroundsWeek aims to showcase grounds staff and the amazing work that they do – and have continued to do – despite sport coming to a grinding halt. It also comes after a year where parks and green spaces have been hugely valuable to the public’s health, with increased use for ‘daily exercise’ and physical activity.

To coincide with the week’s celebrations, John Deere Limited will be hosting its first ever Turf Technology online event at 2:30pm on Wednesday 3 March, live from its Langar, Nottingham headquarters. This will highlight the latest technology advances being used on John Deere turf equipment, including GPS guidance, AutoTrac automatic steering, sprayer Section Control and integrated tools to manage traceability data – watch a short video clip here. To participate in this free event, register here.

John Deere turf division manager and GMA member Chris Meacock said: “The Turf Technology event will feature Robert Patterson, course manager at Royal Aberdeen Golf Club, and Mike Ramsay of MC Country Services Ltd as they share their experience of how our GPS technology in particular has helped their respective golf and groundscare businesses. The event will be around 50 minutes in length, streamed live over a webinar tool with the ability to ask questions directly to the speakers during the event.”

Geoff Webb, CEO of the GMA, said: “After a tough year, #GroundsWeek is a fantastic opportunity for every part of the sector to come together and celebrate all the hard work that’s gone on throughout the year. We want to inspire sports fans and the general public to realise the vital role we play and get even more people to enter the profession and lend a helping hand at pitches across the country.

“We’re grateful to those officially supporting #GroundsWeek, with businesses and partners helping us champion grounds staff and the amazing work they do.”

More information on #GroundsWeek can be found here. John Deere will also be promoting the GMA event on its UK and Irish social media channels, specifically at https://www.facebook.com/JohnDeereUKIE and https://www.facebook.com/groups/keepitgreenjohndeere

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British Sugar TOPSOIL supports #GroundsWeek

British Sugar TOPSOIL supports #GroundsWeek: British Sugar TOPSOIL, a leading UK producer of quality topdressing and topsoil products for the sports, amenity, landscaping and construction sectors, is proud to officially support the Grounds Management Association’s #GroundsWeek, an inaugural celebration week for the turf care sector.

Managed by the Grounds Management Association (GMA), the leading not-for-profit membership body for grounds professionals and volunteers, the turf care campaign will take place 1-7 March 2021 and will celebrate and highlight the vital role that professional grounds staff, volunteers, and the turf sector play in making sport possible.

British Sugar TOPSOIL supports #GroundsWeek

British Sugar TOPSOIL supports #GroundsWeek

Following a difficult year for the sector due to the impact of Covid-19, #GroundsWeek aims to showcase grounds staff and the amazing work that they do – and have continued to do – despite sport coming to a grinding halt. It also comes after a year where parks and green spaces have been hugely valuable to the public’s health, with increased use for ‘daily exercise’ and physical activity.

To celebrate the week, British Sugar TOPSOIL will be promoting the benefits of using its Sports&Turf topdressing for the repair and improvement of natural playing surfaces.

A 90/10 blend of medium to coarse sub-angular sand with British Sugar TOPSOIL’s BS3882:2015-compliant topsoil, Sports&Turf incorporates readily into the sward, increasing the fertility of the root zone and encouraging grass to regenerate more readily, particularly in areas of heavy wear such as goalmouths.

Andy Spetch, National TOPSOIL Manager at British Sugar TOPSOIL, a GMA Corporate Partner, said:

“British Sugar TOPSOIL is delighted to be supporting the GMA’s GroundsWeek initiative, which will highlight the invaluable work carried out by professional and volunteer grounds staff across the country. As an industry supplier, British Sugar TOPSOIL is constantly developing and trialling its products to give grounds staff the tools they need to ensure natural playing surfaces can withstand both heavy usage and the impact of our changing UK climate.”

Geoff Webb, CEO of the GMA, said:

“After a tough year, GroundsWeek is a fantastic opportunity for every part of the sector to come together and celebrate all the hard work that’s gone on throughout the year. We want to inspire sports fans and the general public to realise the vital role we play and get even more people to enter the profession and lend a helping hand at pitches across the country.

“We’re grateful to those officially supporting #GroundsWeek, with businesses and partners helping us champion grounds staff and the amazing work they do.

More information on #GroundsWeek can be found here.

For details of British Sugar TOPSOIL products, and to download a free copy of the Essential Guide to Top Dressing, visit www.bstopsoil.co.uk/product-range/sportsturf

Twitter: @Topsoil_BS

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GMA announces first ever #GroundsWeek

GMA announces first ever #GroundsWeek: Grounds Management Association (GMA), the leading not-for-profit membership body for grounds professionals and volunteers, announces the launch of #GroundsWeek.

The inaugural celebration week will take place March (1 -7 March 2021) and will celebrate and highlight the vital role of professional grounds staff, volunteers, and the turf sector play in making sport possible.

GMA announces first ever #GroundsWeek

GMA announces first ever #GroundsWeek

Following a difficult year for the sector, due to the impact of Covid-19, the GMA aims to showcase grounds staff and the amazing work that they do – and have continued to do – despite sport coming to a grinding halt. It also comes after a year where parks and green spaces have been valuable to the public’s health – with increased use for ‘daily exercise’ and physical activity.

Grounds management continues to be challenging beyond 2020 due to limited resources and budgets, coupled with more varied and unpredictable weather conditions that makes planning tasks more difficult.

Geoff Webb, CEO of the GMA, said: “We know that the skill involved is often misunderstood. We want to inspire sports fans and the general public to celebrate alongside us and get even more people to enter the profession and lend a helping hand at pitches across the country.

“Without the vital work that grounds staff do, many sports would face cancellations and potentially closure. This is a chance to recognise all the hard work that goes into making sport possible and keeping green spaces accessible.”

The GMA’s campaign will encourage individuals and organisations across the industry, whether they have a career in grounds management or volunteer for an hour a week, to get involved both on the pitch and on social media.

Further details about the campaign will follow in February, alongside #GroundsWeek graphics and content for wider use. This will include top tips and a social media pack for organisations wanting to get involved. Businesses can also get involved by pledging to be a #GroundsWeek partner.

Geoff continued:

“Grounds staff are vital and the work they do is essential to getting the nation active – from professional athletes to local communities. After a really tough year, we’re launching this celebration week to raise awareness and give our members the opportunity to get the recognition they deserve.

For more information about the GMA and the important work they do within grounds maintenance, visit: https://thegma.org.uk/

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