Tag Archive for: Howardson

Howardson Group Bids Farewell to Roger Moore

/in , , /by

Howardson Group Bids Farewell to Roger Moore: After 17 years of outstanding service, Roger Moore has announced his retirement from the Howardson Group.

Roger has been a familiar and respected figure within the company. Having joined as a Customer Manager, his role evolved to encompass sales, marketing, and customer support, making him an integral part of the business. Over the years, he has built strong relationships with key industry organisations, including the GMA, BIGGA, SAPCA, EBA, SBA, WBA, CGBA, and numerous representatives from cricket, football, rugby, tennis, and croquet, as well as the press.

Howardson Group Bids Farewell to Roger Moore

Howardson Group Bids Farewell to Roger Moore

Alongside his colleagues, particularly Alison Pickering, Roger has played a leading role in organising and developing events in the UK and abroad, dealer days, press days, export dealer events, and the company’s brochures, websites, and overall marketing strategy.

The highly regarded seminar programmes for bowls, cricket, croquet, football, and rugby have been running for over 20 years, and Roger and his team have continuously refined and enhanced them. These programmes provide valuable insights from industry experts, supporting everyone from volunteers to professional turf managers.

When SISIS was acquired in early 2011, Roger was instrumental in developing a detailed 90-day integration plan to successfully merge Dennis and SISIS—a significant challenge that had never been undertaken before. The senior team fully backed his plan, and its success helped shape the company’s future.

Roger’s meticulous attention to detail has been a defining trait throughout his career. His commitment to quality in every aspect of marketing—whether exhibition stands, advertisements, brochures, or digital content—has left a lasting impact. A prime example of his expertise was the 2022 Dennis Centenary Year celebration, which he and Alison planned with precision, ensuring the event ran seamlessly.

As a senior team member, Roger’s wisdom and experience have played a crucial role in the company’s growth, contributing to an almost ninefold increase in sales during his tenure.

Beyond his professional contributions, Roger, a lifelong Liverpool FC supporter, has also been the company quizmaster, known for his encyclopedic knowledge of sport—especially football.

Managing Director Megan Oliver, Chairman Ian Howard, and everyone at Howardson Group extend their sincere gratitude to Roger for his dedication and contributions over the years and wish him all the best in his retirement.

For further information visit www.howardsongroup.com

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Howardson Group Welcomes Tom Worthy

/in , /by

Howardson Group Welcomes Tom Worthy: The Howardson Group is pleased to announce that Tom Worthy has joined the team as Regional Sales Director. Tom brings a wealth of experience and a deep-rooted passion for the turf care industry.

Upon leaving school Tom joined the John Deere Turf Tech Apprenticeship, a three-year programme in land-based service engineering focusing on horticultural machinery, followed by a fourth-year diploma.

Howardson Group Welcomes Tom Worthy

Howardson Group Welcomes Tom Worthy

His commitment and skill were quickly recognised, leading to a pivotal opportunity to begin his career as a Service Technician. In this role, he was tasked with setting up a commercial workshop, before advancing to After-Sales Manager.

Tom’s career then took a new direction as a Commercial Manager for a French electronics manufacturer, where he developed his commercial acumen. This role laid the foundation for his subsequent position at Timberwolf, where he spent four years, first as UK Sales Manager and then as Export Manager, overseeing global sales and expanding market reach.

Reflecting on his new chapter at the Howardson Group, Tom says, “From leaving school and studying fine turf equipment through my apprenticeship, it feels like coming home. I’m excited to work with the best in the business, especially with brands like Dennis, SISIS and Hunter Grinders, which are market leaders in professional turf care machinery.”

As Regional Sales Director, Tom’s role centres on ensuring consistent and exceptional customer experiences worldwide. “My job is to support and develop our routes to market outside the UK. I want to ensure that a customer buying our equipment in Vietnam, for example, has the same experience as a customer purchasing from a local dealer in Derby,” Tom explains. This involves building infrastructure, training dealers, and fostering direct relationships with key clients. “We need to make sure our dealers have all the tools, training, and knowledge they need to provide unparalleled customer service.”

Tom has also been struck by the significant investments the Howardson Group has made to lay strong foundations for growth. “I didn’t quite realise the scale of investment in the business to give it structure and set it up for future success. It’s inspiring and motivates me to contribute to pushing the company to the next level,” he says.

For Tom, exceptional customer service is at the heart of Howardson Group’s operations. “Customer service is 100% at the core of what we do. We want every interaction to be memorable so that when customers are in the market, we’re the first brand they look to,” Tom states. He underlines that the company’s dedication to innovation ensures there’s no reason for customers to look elsewhere.

Tom is also impressed by the company’s rich history and the loyalty of its employees. “Many staff members have been with the business for over 30 years. Their experience, knowledge, and relationships with customers are unparalleled. I’ve seen firsthand how these relationships go beyond transactions; customers are not just numbers—they are friends,” Tom adds.

Looking ahead, Tom’s vision is to expand global market coverage and deepen customer connections in every territory. “Success for me means having increased visibility and strong relationships within key market segments, especially in regions where we’re less known,” he explains. “Attending and hosting educational events and exhibitions to showcase who we are and what we stand for is also vital.”

Outside of work, Tom enjoys spending quality time with his young family, friends, and participating in various sports.

The Howardson Group is excited to welcome Tom Worthy as he leads the charge in expanding the company’s global reach, upholding their legacy of excellence, and forging lasting relationships with customers worldwide.

For further information visit www.howardsongroup.com

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Howardson Group hosts successful dealer training event

/in , /by

Howardson Group hosts successful dealer training event: The Howardson Group recently brought together over 100 delegates from their dealership network across the UK, Europe and the Far East, over a three week period which proved to be an invaluable opportunity for all involved.

Held at the picturesque Morley Hayes Golf Club in the Derbyshire countryside and Derby County Football Club’s training ground, the events showcased the company’s extensive portfolio of product groups, including Dennis, Hunter Grinders, Lloyds SISIS and Syn-Pro.

Howardson Group hosts successful dealer training event

Howardson Group hosts successful dealer training event

The agenda for the event was packed with informative sessions, including sales and product training that delved deep into the benefits and features of the Howardson Group’s products for end-users. Attendees gained insight into future developments and had the chance to network and share experiences with other like-minded individuals.

One of the standout features of the event was its “hands-on” approach, allowing attendees to interact directly with the equipment. This approach, covering both new and existing key products, was aimed at enhancing their understanding of the Howardson Group product ranges.

Attendees were also invited for a behind-the-scenes factory tour, where all the products are manufactured, and gave them the chance to see first-hand some of the recent investments. The group were also given rare access to the All British Precision factory where components for the machines are meticulously produced on site in Kirk Langley.

Howardson Group hosts successful dealer training event

Howardson Group hosts successful dealer training event

Feedback from those who attended the event was overwhelmingly positive. Robert Snedden from Thomas Sherriff commented, “Brilliant, well-organised, and above all, slick. We have looked at 37 machines, spoke about them all and learnt a lot. The timing was perfect, the content was perfect, and I couldn’t fault it at all.”

Jim Clarke from Jim Clarke Fine Turf Machinery said, “I’ve really enjoyed the event and seen a lot of machinery that we wouldn’t have normally seen. It has been a great experience.”

Andy Melville, Commercial Director at GGM Groundscare, highlighted the value of hands-on training, stating, “The event has been very useful, very informative. It is great to physically see the machines in action. It gives you the opportunity to see what they can actually do, rather than just look at a brochure and read some specification.”

Overall, the event was a resounding success, providing attendees with valuable insights, networking opportunities, and a first-hand experience of the Howardson Group’s impressive range of products. With such positive feedback from attendees, the Howardson Group looks forward to hosting similar events in the future, continuing to support and empower their dealer network.

For further information visit www.howardsongroup.com

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Howardson Group Appoints David Williamson

/in , /by

Howardson Group Appoints David Williamson: Howardson Group Ltd, home of world-class groundscare for Dennis, SISIS, Syn-Pro, Lloyds and Hunter Grinders, has proudly announced the appointment of David Williamson as its new Commercial Director.

Howardson Group has doubled in size since 2019 due to it’s significant investment in new product development, site and most importantly team. 2023 marked a huge year for the business with growth levels of just shy of 30%. Unheard of in the manufacturing sector.

Howardson Group Appoints David Williamson

Howardson Group Appoints David Williamson

David will oversee and support both the UK and International Sales teams, marking a significant milestone in the company’s journey towards continued long-term growth. With a core focus on delivering unparalleled customer experience, David is set to develop and execute the Howardson Group’s commercial strategy, ensuring that the company remains at the forefront of innovation and reliability in the groundscare market.

Speaking about his new role, David expressed his excitement, stating, “The commitment to a quality product manufactured in the UK, coupled with best-in-class customer service, truly resonated with me.The Howardson Group is a solid team, with everyone pulling in the same direction towards the success of the business.”

“Customer service features in everything that I do,” he affirmed. “It sits at the very top of every strategy we develop at the Howardson Group. I’m very much looking forward to continuing the upward trajectory of the organisation and supporting the business as it evolves into the next generation.”

Megan Oliver, future Managing Director of Howardson Group, welcomed David’s appointment, remarking “We are thrilled to welcome David Williamson to our team as the new Commercial Director. His extensive experience and proven track record make him a valuable addition to our leadership team. We are excited about the fresh perspectives and innovative strategies he will bring to the table. David’s appointment reinforces our commitment to delivering excellence in both product quality and customer service. We believe his leadership will further enhance the success and growth of the Howardson Group as we continue to strive for excellence in the groundscare market.”

As the Howardson Group celebrates its 86th year, it remains a family owned and run, British business and David Williamson’s appointment marks a pivotal moment in the company’s journey, solidifying its position as a leader in the industry and paving the way for continued success in the years to come.

For further information visit www.howardsongroup.com

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Howardson Group acquire Lloyds Mowers

/in , /by

Howardson Group acquire Lloyds Mowers: Howardson Group, manufacturers of the Dennis and SISIS range of grounds maintenance equipment, are delighted to announce the acquisition of Lloyds Mowers of Letchworth and Hunter Grinders.

This strategic alliance builds on the Dennis range of mowers with the addition of the Lloyds Paladin cylinder mower – renowned for cricket, bowls and golf along with the trailed Leda and Giant gangs, used extensively for wide area mowing.

Howardson Group acquire Lloyds Mowers

Howardson Group acquire Lloyds Mowers

Hunter Grinders is known worldwide in golf and stadia for their superior grinding performance on cutting cylinders and bottom blades.

“We see a lot of potential with both brands,” Ian Howard MD of Howardson Group commented. “We have been in discussion with Lloyds for quite some time.  We consider the brands much like our existing ones – well built, designed to do the job and with longevity.”

Clive Nottingham, the well-known face of Lloyds and Hunters, will work closely with the Howardson senior management team as the two brands are embedded into the wider group of companies at Kirk Langley.

The brands will be showcased at BTME 2023 with their own dedicated stand.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.