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Garden spend ending up in the ditch due to flooding

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Garden spend ending up in the ditch due to flooding: British people are wasting £2.9 million on their gardens, thanks to a low understanding of their flood risk, according to new data published today by Flood Re, the joint initiative between the UK government and the insurance industry.   

Despite the cost-of-living crisis, Brits spent £17.6 billion on their gardens last year – an average of £402 per UK adult – but a low awareness of their flood risk means they’re currently wasting £2.9M on their gardens, which are being battered by heavy rain and surface water flooding.

Garden spend ending up in the ditch due to flooding

Garden spend ending up in the ditch due to flooding

In total, 5.4 million (1 in 8) UK adults with gardens have experienced the devastating impact of flooding on their green spaces.

With February 2024 being the wettest on record for over 250 years and 1 in 4 homes in the UK at risk of floodingi, this National Gardening Week Flood Re wants people to start getting smart about their garden spending.

High Risk, Low Awareness 

The data also reveals only 5% of people living in high-risk areas could correctly identify their flood risk. Worryingly, 68% of people in high-risk flood areas think their flood risk is low. This low awareness of flood risk means green fingered Brits are at risk of investing time and money in their gardens that could be washed way.

The research shows Brits are not taking the crucial steps they need to protect their homes and gardens. Indeed, 90% of homeowners, rising to 93% in high and mid flood risk areas, haven’t taken any steps to make their homes and gardens more flood resilient. Despite the extreme weather conditions, this doesn’t look to be changing, with only 9% of homeowners planning to add flood resilience measures to their homes and gardens in the next year.

Furthermore, almost half (46%) of people in high and mid flood risk areas said flood risk had “no impact at all” on where they have chosen to live.

Flood Devastation 

The picture couldn’t be more different for those who have experienced flooding in their home and garden, with 62% claiming risk of flooding has since impacted where they choose to live.  With 41% of those who have experienced flooding considering implementing flood resilience modifications (compared to only 4% of Brits who haven’t experienced flooding), Flood Re is on hand to offer easy, cost-effective ways to smartly invest in your garden as a flood prevention tool.

Gardens are an important and cost-effective first line of defence to flooding. Properly managed, domestic gardens can channel, absorb and store large quantities of water, which means the risk to buildings and property is mitigated. The risk of localised and downstream flooding is reduced too.

From Roots to Resilience 

Choosing a variety of plants such as willow, water mint and astilbe can help ensure your garden can thrive in varying water conditions and withstand the challenges posed by climate change, from drought to inundation.

Similarly, slowing the flow of water into your garden will significantly reduce local flooding risks by diverting rainwater away from infrastructure, easing the burden on drainage systems and avoiding costly upgrades down the line.

To demonstrate how to harness your garden’s natural flood resilience, Flood Re are teaming up with leading garden designer Dr Ed Barsley and Naomi Slade and, to unveil the Flood Resilient Garden at the RHS Chelsea Flower Show in May. The garden has been carefully designed to show how people can protect their gardens and homes against extreme weather and learn how to increase their flood resilience from the ground up.

Build Back Better

In the event of a flood, Flood Re’s Build Back Better scheme allows eligible customers with specific home insurers to receive up to £10,000 as part of a claim.

The amount is meant for home and garden improvements that go beyond basic repairs, focusing on enhancing the property’s resilience against future floods.

Andy Bord, Chief Executive Officer, Flood Re said: “The research clearly shows there is a job to be done to educate people about their flood risk. Gardens are cherished spaces that bring joy to so many of us, so why wouldn’t we want to not only protect them from harm but actively harness their power to prevent them from future damage? Your garden can be both beautiful and resilient to extreme wet weather. We’re hopeful this research and the Flood Resilient Garden will help people think about their flood risk and consider the plants and garden features that will both endure a flood and help reduce destruction and distress to their home when a flood hits.”

Dr. Ed Barsley, Environmental Design Expert said: “The research clearly shows that the majority of people aren’t aware that their garden or home is at flood risk of flooding until it’s too late. However, what’s positive to note is that there are a variety of practical and cost-effective measures that gardener owners can take to save themselves emotional and financial stress further down the line.”

Nikki Stocks, 63 from Lancashire said: “In the chaos of the flooding, I felt overwhelmed, unsure of how to safeguard my home and happiness due to financial restrictions. It’s affected my mental health because now I’m always anxious when it rains and how bad it could get for my home”.

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Complete Weed Control invests in future workforce

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Complete Weed Control invests in future workforce: As Complete Weed Control, the longest established amenity weed control company in the UK and Ireland, has recently put 13 employees through the Amenity Nominated Storekeeper (ANSK) training and examination to strengthen its future workforce.

Launched by independent standards setting organisation, BASIS in 2021 and fully recognised by the Chemical Regulation Division (CRD) as a certificate of competence, the training course and accredited qualification, is specifically developed for professionals who are responsible for the storage of professional use pesticides within the amenity sector.

Complete Weed Control invests in future workforce

Complete Weed Control invests in future workforce

Strengthening the company’s commitment to young professionals in the industry, of those who took the course, 6 included future leaders: Craig Convery, contract manager for Tyne and Wear, office manager and site supervisor, Lewis Bloomer and grounds maintenance operative, Emma Hayman for Durham and Teesside, Mark Carnie, storekeeper for South West and East Scotland, Daniel Adamson, manager for North East and Sam Drury, business development manager for East Riding.

Lewis Bloomer said: “I’m proud to have passed the course alongside my colleagues from the wider organisation. Complete Weed Control is committed to its responsibility around compliance and ensuring industry regulations are met. This course has provided an opportunity for additional people within the team to maintain the high standards we deliver to our customers.

The organisation is a great place to learn and develop, one that’s investing heavily in its people. There’s no ceiling here, and the progression opportunities are something you don’t find readily with other employers.”

Ian Graham, managing director said: “We are delighted all of our team members who took part successfully passed the course. Not only are we cementing our future in the industry, but we are also growing our talent from the ground up.”

“Our industry is highly regulated and it is important we upskill as many people as possible in our commitment to surpass standards. Developing our people is not just shaping the individuals but supporting our culture of excellence and responsibility. Lewis and the other participants represent a bright future for our company, and we are proud to support them on their journey.”

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Corvus coverage in Cornwall

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Corvus coverage in Cornwall: BOSS ORV has announced the appointment of dealer J&R Agricultural Engineering Ltd. in Cornwall as the latest to join the Corvus team. J&R Agricultural is a tractor and machinery sales and repair business incorporating ATV and UTV sales and service.

The company is based in the Looe area in South East Cornwall and has over thirty years in the industry covering Cornwall and South Devon. They will sell and support the full Corvus Terrain range of diesel and electric UTVs.

Corvus coverage in Cornwall

Corvus coverage in Cornwall

“I would like to give a big welcome to Jonathan, Ann-Marie, Richard, and all the team at J&R Agricultural Engineering.” Says BOSS ORV MD Phil Everett. “Their joining in the Corvus dealer network perfectly fits our goal of providing Corvus coverage, sales, and service into the furthest reaches of the UK.”

J&R says they pride themselves on their personal touch with sales and service being predominantly covered by the same people, giving a seamless connection to the end user. This, they say, has proved to be a very successful approach in securing future business and building a good relationship with customers. Something, they add, that they think is disappearing with many larger dealers these days.

“Phil Everett at BOSS ORV is also focused on personal service and customer care,” says J&R’s Jonathan Philp, “which appealed to us at J&R and we were delighted to be given the opportunity to offer the range of Corvus UTV’s to our customers. With our first DX4 full cab model arriving and being retailed the very next day, we are looking forward to a long and successful relationship with BOSS ORV and the Corvus brand.”

For more information you can call 01785 561046 E-mail: sales@bossorv.co.uk Web: www.bossorv.co.uk

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SISGrass invests in Indian cricket

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SISGrass invests in Indian cricket: Hybrid cricket pitches have been installed at the Himachal Pradesh Cricket Association (HPCA) Stadium in Dharamshala, the first in what is expected to be a series of major projects across India in 2024 and beyond.

Completed by international sports pitches specialist SISGrass in partnership with Indian fine turf specialist company Greater Ten, the work represents the start of a drive towards improved playing surface quality and consistency at both amateur and professional levels, opening the nation’s most popular sport up to millions more people.

SISGrass invests in Indian cricket

SISGrass invests in Indian cricket

SISGrass’s investment in India follows a decision by the International Cricket Council to permit the use of hybrid surfaces for T20 and 50-over competition. After widespread success installing hybrids across English cricket grounds, the SIS team chose India as its next region of development. Paul Taylor, a former England international and SIS’s International Cricket Director, says the decision made sense for several reasons.

“India is home to millions of cricket fans, players and professionals who play almost all year round,” says Taylor. “This huge demand puts pressure on facilities, which can make it difficult for people to access good quality pitches in their local area. Our hybrid system will create far more opportunities for people to participate in the sport, guaranteeing a higher-quality of play at every level of competition.”

The Universal machine used in Dharamshala to install the hybrid surface was first developed by SISGrass in 2017. It injects a small percentage of polymer fibre with the natural turf found inside cricket stadiums. This composition is more resilient to stresses created during play, helping to prolong the life of pitches, guarantee an even bounce and ease pressure on busy groundspeople. Completed installations are predominantly natural grass, with only 5% of polymer fibre used. This ensures the characteristics of an all-natural pitch are maintained.

Speaking about the installation, Mr. R.P. Singh, Hony. President, HPCA, said, “The HPCA has consistently embraced the latest advances in cricket, and we believe SISGrass’s technology will be game-changing.

“Maintaining top-notch practice pitches is crucial for player development, as traditional surfaces struggle under the demands of rigorous training schedules. SISGrass’s integration of natural grass with synthetic fibres creates a robust and durable playing surface, ensuring players are prepared for competitive play. We are confident the installation will pave the way for a brighter future for Indian cricket, not just in Himachal Pradesh but across the nation.”

Hybrids have already been sanctioned by the England and Wales Cricket Board (ECB) for T20 and 50-over competitions, and in 2024 they will be used in four-day County Championship matches for the first time. The Universal machine in India will now travel to Ahmedabad and Mumbai, where it will stitch more pitches for practice and match play.

The first machine of its kind, the Universal has already proven effective in the UK, having been used to install SISGrass at almost every major county ground in England. These include Lord’s, The Kia Oval, Edgbaston, Emirates Old Trafford, Trent Bridge, among many others. The machine will remain in India after the first three installations are complete, making it immediately available to other grounds and facilities as projects are approved.

Richard Gould, CEO of ECB, added: “Hybrid pitches have played an important role in enabling some venues to manage an increased amount of cricket during the English summer as the fixture list across men’s and women’s international and domestic cricket has grown.”

The introduction of hybrid pitches represents an important moment for India’s national game, which has championed T20 cricket through the IPL. These shorter formats have been one of the main drivers behind the development of hybrid surfaces, with more intense periods of play making it harder to prepare all-natural surfaces in time for top-level competition.

“Cricket is often associated with tradition but the installation of SISGrass in India is a milestone of progress,” adds Taylor. “Our hybrid pitches will allow for longer periods of play than is possible with all-natural surfaces, helping to maintain a base level of performance for millions of players across the country. But the technology will also potentially transform grassroots-level cricket, giving juniors the chance to play on the same surfaces found in major stadiums. Our expansion in India is an investment in the future of the game at all levels.”

HPCA has already installed SISAir – another specialist technology business that forms part of the wider SIS Pitches portfolio. SISAir is a sports pitch aeration system that optimises root zone growing conditions, creating stronger and more durable grass. During heavy rainfall, SISAir will also remove excess surface water using a series of pipework installed underneath a playing surface. The technology is used widely across major stadia, including Galatasaray’s Rams Park.

For more information on SISGrass, visit: https://www.sispitches.com/sports-pitches/hybrid/installation/cricket

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Seismic shift in golf entertainment growth

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Seismic shift in golf entertainment growth: Golf clubs and courses can drive new business by learning from the “seismic shift” and growth in the golf entertainment sector, new research from Syngenta and Ipsos has found.

Golf & Social Media: Golf Entertainment, published today, reveals customers new to golf perceive golf entertainment venues to offer “more engaging” and “more welcoming” experiences.

Seismic shift in golf entertainment growth

Seismic shift in golf entertainment growth

Launching the report, which analyzed 16.1 million social media posts, shares and comments in the United States and United Kingdom, Syngenta Global Head of Marketing Mark Birchmore said: “The emergence of golf entertainment has been one of the most seismic shifts we’ve witnessed in the industry in recent years.

“According to the National Golf Foundation (NGF), off-course play has skyrocketed by 55% since 2017, now totalling 32.9m participants, compared with a more modest 8% growth in green grass players.

“It begs the question, have green grass clubs and facilities missed out on new customers by not creating the right offer? Nearly a decade ago we carried out market research to look at youth participation and asked ‘what would encourage young people to start golf?’. This revealed a number of pull factors, including the desire for casual dress, an enjoyable, fun, social environment and golf games and new formats: all areas golf entertainment venues excel at.”

The research found that ranges and putting venues are seen to be more engaging and have a better image and reputation among customers than traditional green grass golf courses. Golf entertainment venues are perceived as open to all, offering informal, inclusive experiences for groups of friends with food and drink on tap.

Social media posts also revealed customers thought golf entertainment venues were more welcoming and less intimidating than green grass clubs and courses, with a relaxed atmosphere and no dress code making it the ideal place to sample golf.

The new report is part of a wider study, Golf & Social Media: The Great Divide, which found that there is a clear division between customers who perceive they are a golfer (Insiders) and those who do not (Outsiders).

Many visitors to entertainment outlets such as Topgolf, where technology, gaming and hospitality combine, fall into the Outsiders camp.

“Golf entertainment venues and their success at attracting a huge, new diverse audience presents a massive opportunity for golf course businesses,” continued Mark Birchmore.

“Creating inclusive, welcoming experiences characterized by fun and informality, promoted online with viral content, is something green grass golf venues can take and adapt. In this way, golf’s image and reputation can also be improved, helping attract and engage new waves of customers.”

The report also shines a light on the people around the world shaping golf entertainment’s growth, such as 3s, the 12-hole floodlit concept backed by Justin Timberlake, and a college student posting viral mini-golf videos on TikTok.

Data for the report was provided by Ipsos, with 16.1 million mentions of golf on social media in the United States and UK analyzed over a three-year period (2019-2022).

To download this report and all previous Syngenta market studies, visit: www.syngentagolf.com/golf-industry-reports

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