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Celtic Manor Resort hosts prestigious awards

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Celtic Manor Resort hosts prestigious awards: A greenkeeper from Rudding Park Golf Club was celebrating for the second Toro Student Greenkeeper of the Year competition in a row as Matthew Milligan secured the prestigious award at grand finals hosted at the Celtic Manor Resort.

Myerscough College student Matthew, 26, is First Assistant at Rudding Park, the same venue that Jason Norwood was employed at when he won the Toro Student Greenkeeper of the Year Award in 2019.

Celtic Manor Resort hosts prestigious awards

Celtic Manor Resort hosts prestigious awards

Joining Matthew in celebrating at the event was Rhian Barton, 22, of The Wisley Golf Club, who became the first woman to win the Toro Young Student Greenkeeper of the Award since its inception in 2016.

This year the finals were hosted for the first time in the championship surroundings of the Celtic Manor Resort, host of the 2010 Ryder Cup. Director of Golf Courses and Estate Management Jim McKenzie MBE welcomed the finalists to the venue with a walk around the Twenty Ten course. Jim then spoke to the finalists about that experience and offered sage advice on how to develop their careers.

With the awards split into two separate categories once again, candidates for the Toro Young Student of the Year Award, who must be aged 21 and under when nominated, undertook an exam and then a hole walk with the awards judges, intended to test the finalists’ knowledge in a real world setting. The finalists in the Toro Student Greenkeeper of the Year main category also completed an exam but in addition were judged via a grass and seed identification challenge, by answering an essay question and by delivering an individual presentation about their careers so far.

The Toro Student Greenkeeper of the Year Awards were introduced in 1989, with an additional ‘Young’ category introduced in 2016. The awards did not take place in 2020 due to the coronavirus pandemic, but the reintroduction in 2021 enabled David Cole to participate one final time ahead of his retirement as managing director of Reesink Turfcare in spring 2022.

David said: “We knew this year’s award was going to be special. Being back after last year’s lockdown absence with a fantastic calibre of finalists in the grand setting of Celtic Manor Resort, plus a course walk around the Twenty Ten Ryder Cup course and after-dinner speech, both by Jim McKenzie MBE, made it one to remember before we’d even conducted the finals.

“All the finalists showed how much promise there is and how much there is to celebrate in the next generation of greenkeepers. So, it is a huge achievement for the winners, Matt for the main award and Rhian for the young award, to have triumphed. I know both will make sure they maximise the opportunities presented by their educational, international prizes.

“However, the event was bittersweet for me as it is my last. I am leaving Reesink this spring, but to see two such worthwhile winners and especially to see Rhian, our first ever female young finalist let alone winner, makes it the perfect one to finish on.”

BIGGA Head of Learning and Development Sami Strutt said: “I’m delighted to be able to present these awards to Matthew and Rhian at the culmination of this year’s Toro Student Greenkeeper of the Year Awards. The competition began in March with a record-breaking number of nominations and concluded over the past two days with 12 outstanding finalists who all deserve to be applauded for their knowledge, passion and dedication to the greenkeeping profession.

“The Celtic Manor Resort provided a breathtaking venue for this year’s finals and we continue to be incredibly grateful to Toro and Reesink Turfcare for providing this career-defining opportunity for our most ambitious and talented student members.”

Winners of the main award receive a Toro Scholarship that includes a turf management study course at the University of Massachusetts, a trip to the Golf Industry Show and a visit to the Toro factory. Should coronavirus restrictions prevent this, an alternative prize of equal standing will be organised.

The Toro Young Student Greenkeeper of the Year winner receives a two-week work placement at Vidauban Golf Club in France, plus a trip to Continue to Learn at BTME.

Prizes are also given to the winners’ endorsers and the runners-up in each category, with Craig Woodman of Broadstone Golf Club and Will Pallister of Cleckheaton & District Golf Club coming second in their respective categories. For Craig it was the second time he had finished as runner-up at the awards, having also done so in the Toro Young Student Greenkeeper of the Year category in 2017.

The Toro Student Greenkeeper of the Year Awards will return for 2022, with nominations opening in March next year.

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Evolution Naturelle keeps Ham Manor healthy

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Evolution Naturelle keeps Ham Manor healthy: According to the Course Manager at Ham Manor Golf Club, Agrovista Amenity’s Evolution Naturelle fertilisers have been a driving factor in producing healthy, dense turf that recovers quickly.

Paul Brown has been the Course Manager at Ham Manor Golf Club in West Sussex for just over five years. It was the job he always wanted and was therefore delighted to be head hunted for the role while working in his previous job at Canterbury Golf Club.

Evolution Naturelle keeps Ham Manor healthy

Evolution Naturelle keeps Ham Manor healthy

Paul may well have been in greenkeeping for an impressive duration of 38 years but admits that he never stops learning – and believes this has certainly been the case over the past year.

“This period during Covid-19 has taught me a lot about turf management,” he said. “There were products that I thought were essential but actually didn’t have any impact when I removed them from the maintenance programme. We were faced with a limited budget and we had to look for value in money in products. Evolution Naturelle is one of those products – it is tried and tested, and we have faith in it.”

The process in which Paul decides on which products to use on the course is rather unique. Whether it is scepticism or the perfectionist in him, Paul always insists on trialling the products somewhat closer to home before applying them to his beloved course.

“If there is a product I haven’t used before, I will more often than not trial it on my own lawn in the garden,” he admitted. “Joe Dormer from Agrovista Amenity gave me some samples of the Evolution Naturelle, and I took them home with me. Boy, did it grow! It was the most amazing lawn anyone could ever have and after that I trialled it on the tees at the course. It worked so well that we rolled it out everywhere – tees, aprons, collars, greens, and areas around the bunkers.”

Evolution Naturelle is a premium range of organo-mineral fertilisers designed with a unique mode of action. Poultry based Evolution Naturelle contains essential nutritional elements such as phosphorus (P), potassium (K), magnesium oxide (MgO), sulphur (S) and iron (Fe) which are compounded to the advanced granulation making them available for plant uptake.

In particular Paul relies on Evolution Naturelle’s Sport Spring – which contains three nitrogen sources blended to optimise consistent grass plant response; and Micro Summer – for phased release and a steady growth response throughout the core of the growing season.

Evolution Naturelle keeps Ham Manor healthy

Evolution Naturelle keeps Ham Manor healthy

“They really are our go-to products,” said Paul. “We apply them throughout the season as a base feed and then will liquid feed or foliar feed on top. There are only two or three months where we can’t use them due to the soil temperatures being a bit low, but generally we are able to apply them most of the year. One of the benefits to using them is that we can use them on a wide variety of areas.”

Further benefits of the Evolution Naturelle range include:

  • Low carbon to nitrogen ratio
  • Provides healthy balanced growth due to phased release of nutrients
  • Complexed potassium for slow release
  • Promotes stimulation of bacterial soil life helping reduce thatch build
  • Hardens turf due to cell division and cell extension as a result of ammonium take up
  • No scorch risk due to low salt index when applied at the correct rates
  • Increased tillering for a denser sward
  • Ammonium produces large volumes of root hairs which ensure active up take of micronutrients

“They really are phenomenal,” continued Paul. “The Evolution Naturelle products have been a big driving factor in producing dense, healthy turf that is resistant to divot damage and recovers quickly from environmental factors such as Leatherjacket activity.

“We find that they provide a decent amount of growth without that huge push and they feed consistently for us. They are also a lot gentler than many similar products we have used in the past which is great because over the past few years my focus has been on encouraging soil health. When I started working here, the organic matter was 28% in the top 60mm and now we are around 3.5% and part of that, apart from all the cultural activities and thatch eating products, is the fact we have stayed clear of harsh products. Evolution Naturelle has been part of that process.

“I’d like to thank Joe Dormer for recommending the products,” added Paul. “Being a former greenkeeper, he is very knowledgeable and now he has an incredible range of products in his portfolio. There is a lot of mutual respect between us and I think there are times where we both learn from each other.”

For more information about Agrovista Amenity, visit www.agrovista.co.uk/amenity

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Brokenhurst Manor benefits from dealer support

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Brokenhurst Manor benefits from dealer support: Situated in the village of Brockenhurst in the New Forest National Park, Brokenhurst Manor Golf Club is one of Hampshire’s finest woodland/heathland courses. The club likes to point out that theirs is the correct and original spelling although it is pronounced the same as with the c, which was added to the railway station name in the 19th century by mistake and stuck.

The club hosted the first of last summer’s eight Rose Ladies Series tournaments, sponsored by Justin Rose. This was held in June just five weeks after re-opening following a 10-week lockdown, when the greenkeeping team was only doing essential maintenance to keep the course tidy. The idea for the series came from club member and Ladies European Tour player Liz Young, who was beaten by Charley Hull in a play-off at the inaugural event.

Brokenhurst Manor benefits from dealer support

Brokenhurst Manor benefits from dealer support

It was the pre-tournament support that club manager Kevin Light and course manager Kevan Glass received from John Deere’s local turf dealer Hunt Forest Group, particularly groundscare sales & golf specialist Andy Johnson and golf demonstrator Rob Patrick, that contributed to the decision to sign Brokenhurst Manor’s first ever fleet package deal using a John Deere Financial contract lease arrangement.

As a result, the club’s greenkeeping team now uses a 7500A PrecisionCut fairway mower, two 2653B tees & surrounds mowers, TX Turf and TE electric Gator utility vehicles, a ProGator equipped with a Charterhouse top dresser and a 5075E utility tractor on low ground pressure tyres, plus ancillary equipment including a tractor trailer, a Campey TB 220 brush and a Tru-Turf greens roller.

“Our previous five-year contract was up for renewal in the summer, and the decision to change to John Deere was influenced by a number of things,” says Kevin Light, who has been manager for three years. “Chief among these was that Andy and Rob were very forthcoming with loan machines for testing, demonstrations and tournament support. Both John Deere and the dealership did a very professional job all the way through this period and were really helpful when we needed it.”

“We’ve run John Deere tractors here for 20 years, used Gators before and know the 2653 utility mowers well, but the A Model fairway mower and the Tru-Turf roller were firsts for us,” adds Kevan Glass. “We managed to stay positive through the initial lockdown period and utilised the time as well as we could. Along with the new kit, we were able to get quite a few extra jobs done and ticked a number of boxes while we were shut.

“There are not a lot of clubs like this one, with the forest all around us – the natural beauty of the woodland feeds onto the golf course, it’s very tranquil and provides great views all the way round. However, with a clay subsoil and situated on a flood plain, it can be a hard job keeping it in top condition. Nowadays people want the full golf course experience, they don’t want tee mats and temporary greens during the winter months for example, so it’s definitely more of a challenge than it was 10 or 20 years ago.”

Since Kevin Light took over as club manager, a number of other significant changes have been made and there is a waiting list for members. “We have a great team here now, with Kevan and the greenkeepers, our bar manager Kevin Casswell and club pro Jason MacNiven, who is one of the UK’s leading club fitters, all working together rather than as separate entities,” he says.

“As a members club run primarily for our members, we know what people want to see the club evolve into. However, the whole place is a lot more social these days, and I’d like to think more welcoming to visitors. We are now looking forward to hosting another important tournament, the Brabazon Trophy Southern Qualifier, in May if permitted, and I believe the club can continue to grow and prosper, despite what we’ve all had to go through in 2020 and early 2021.”

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Xpedite® rescues Manor of Groves GC

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Xpedite® rescues Manor of Groves GC: Having exhausted all mechanical methods of improving surface drainage, Manor of Groves Course Manager Lee Brinkley went into the winter of 2019/20 facing the challenge of managing saturated greens once again.

Or so he thought! A consultation with his regional Headland Amenity Technical Manager led to a trial of Xpedite® on four of the club’s problem greens and, despite it being one of the wettest winters on record, the greens had never been drier.

Xpedite® rescues Manor of Groves GC

Xpedite® rescues Manor of Groves GC

Nestled in a secluded spot on the Hertfordshire/Essex border, many of the greens at Manor of Groves are surrounded by trees, restricting both light and airflow to the surface. “It is no exaggeration to say that my predecessor and I had tried everything” explains Lee, who heads up a team of six greenkeepers. “We’ve hollow-cored, top-dressed, removed thatch and even installed drainage to try and solve the issue. Speaking with Peter Blackaby of Headland was a final roll of the dice to try and avoid the problems we’ve had for many years; with retention of water and the knock-on impact this has on overall playability and plant health.”

“We trialled Xpedite® on four greens, using the equivalent of 14 x 20kg bags per 500m2 of surface after hollow-coring last October, and were astounded with the results” Lee explains. “We had both mild, and wet conditions last year but the greens treated with Xpedite® stayed dry and playable throughout. This specific application dovetailed our existing nutritional programme which is delivering fantastic plant health, strong sustained growth and disease-free greens.”

Xpedite® is a soil amendment product that introduces non-compacting pore space into problematic rootzones. The porous nature of the Xpedite® granule, produced from diatomaceous earth, increases oxygen-holding potential and helps to improve permeability and drainage. In summer, it is able to retain water within its structure – which is then available to the grass plant during periods of dry weather.

Lee concludes, “Following the success we achieved last winter, we are about to hollow-core and apply Xpedite® on all 18 of our greens. The impact this will have on plant health should see us deliver the quality surfaces demanded by the golfers, as well as reduce the need for remedial treatments as we emerge in the spring.”

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Manor of Groves GC Exclusively Toro

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Manor of Groves GC Exclusively Toro: Following the arrival of its second Toro fleet, Hertfordshire’s Manor of Groves Golf Club is now exclusively Toro, achieving its all-red status ahead of its deadline of 2020.

Head greenkeeper Lee Brinkley says this sees his ambition realised from when he joined the club three years ago: “I had previously worked at a Toro club and my main goal when joining Manor of Groves was to improve the quality of the course, to make it comparable to the course that I’d become accustomed to. I resolved to be exclusively Toro by 2020 as I knew what a difference it would make, and now we’ve achieved that – ahead of schedule – it’s evident for everyone else too!”

Manor of Groves GC Exclusively Toro

The par 71, 18-hole, 6,237 yard course at Manor of Groves has been subject to a large investment to improve the already fine design and part of that investment comes in the form of Toro. It was in 2018 that the first Toro fleet arrived at Manor of Groves with Lee citing the brand’s quality, value for money, time-saving benefits, ease of maintenance, noticeable results and after-sales service as the reasons behind the purchase. Lee says nothing has changed since then.

“All of those things still apply, but I can add in more! There’s definitely a better atmosphere at the club. It makes a significant difference to club spirit when there’s high quality, innovative, equipment to use. You really notice the sense of pride there is to use a decent machine. This has been very apparent since the machinery arrived and we’ve seen just what it’s capable of. And it’s great to see how happy the members are with the improvements to their course and the investment from the club to ensure Manor of Groves strives to be a course everyone talks about.”

Completing Manor of Groves’ Toro red shed are the Groundsmaster 4000-D, Groundsmaster 3500-D with Sidewinder, ProPass 200 top dresser, GreensPro 1260, ProCore 648 aerator and Workman MDX-D utility vehicles.

Lee says about the order: “The GM3500-D with Sidewinder is incomparable. I don’t believe there is anything else available like it, it is that good.”

Lee also opted this time for a TYM Tractor T353 and loader. He says: “We’ve never had a TYM tractor before, but when you have such a good level of customer service from a distributor, like we do with Reesink Turfcare, you certainly don’t go looking anywhere else. We’re using the TYM to pull the new ProPass top dresser and together they’ve cut our labour for sanding by over half!”

And while it’s certainly taken hard-work and persistence to get the club to where it is today, Lee says it’s been more than worth it: “Everyone is invested in the vision. We’ve removed everything that wasn’t Toro and as a result there’s been a complete turnaround. To look at how far the club has come in just three years, how happy the team and members are and how now we’re able to maintain such high standards, is just great.”

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Toro Lead The Way At Celtic Manor

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Toro Lead The Way At Celtic Manor: The latest Toro fleet, which includes greens, tees, fairways and rough mowers as well as utility vehicles, for Celtic Manor marks a relationship spanning a quarter of a century.

And the reason why is because Toro is “head and shoulders above the competition”, says director of golf courses and estates management, Jim McKenzie MBE.

Toro Lead The Way At Celtic Manor

“We originally chose Toro in 1993 because it was the only machinery manufacturer that could deliver us a full fleet of machines, or the closest to it anyway. That sums Toro up, it has always led the way and been market innovators, and that’s why the relationship has lasted.”

Machinery was replaced as and when, but in the main every three years from 1993 to 2008 when Jim decided it was time to agree to a five-year partnership agreement: “Toro and Lely, as Reesink was then, were our preferred suppliers for many years. And the timing was right to formalize the deal in 2008 with us hosting the Ryder Cup in 2010, to have the back up and support that being in such an agreement brings as we took on one of the world’s biggest sporting events.

“Our Toro fleet is as complete as it’s possible to be. We have literally hundreds of bits of kit. And the reason for that is because Toro holds its value and ages well. Toro is part of our image. They look good for many years, and as a result we tend not to sell on the older machines as we replace them. They continue working on estate developments and with the gardening team.”

And at Celtic Manor there’s always something over and above the usual to be getting on with! Whether that’s the redevelopment of all the courses, preparation for The Open and the Ryder Cup, or coming up soon assisting in the planting of thousands of trees around the £4.5 million International Convention Centre Wales which is currently under construction. As Jim says: “We had pretty much every bit of machinery involved in the redevelopment of the courses and the events, and the Workman in particular will be stepping up to the plate when it comes to the woodland management for the ICC. They’re so dinky and can get to all the places a tractor can’t.”

With so many machines at his disposal and his experience of using them over the years, is it possible to pick a favourite? Jim, who was awarded his MBE for ensuring the conclusion – with a helping hand from Toro! – of the 2010 Ryder Cup despite half of the average monthly rainfall landing on the Twenty Ten Course in just two days, says yes.

Step forward the ProCore 648 aerator. Favoured by Jim for its versatility across the three world-class Championship courses, the golf academy and the 9-hole municipal course Caerleon Golf Club: “The ProCore is excellent for all fine turf aeration applications. The club is built on old farmland and is well drained, and hollow coring with the ProCore helps ensure the ultimate condition of the turf.”

But it’s not just the machinery that counts, Jim says the partnership with Reesink and local dealer Ted Hopkins, is just as important: “There’s always been a really good synergy between us, Ted Hopkins, Reesink/Lely. It just works and has done so for 25 years!”

For more information, visit: reesinkturfcare.co.uk

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10 Years Of Wildflowers For Hampshire Manor

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10 Years Of Wildflowers For Hampshire Manor: A Hampshire wildflower meadow, grown and supplied by Wildflower Turf Ltd in 2008, has recently reached the ripe old age of ten.

A decade after it was installed at Grade II listed Ashley Manor in the Test Valley, the wildflower meadow continues to thrive and provide a safe haven for an abundance of wildlife. Improving long term biodiversity and ensuring a species rich habitat is now an important goal for landscape designers, and Ashley Manor is testament that a well-maintained wildflower meadow offers great longevity and can be relied upon to provide colour and interest year after year.

10 Years Of Wildflowers For Hampshire Manor

At the commencement of the original landscaping endeavour in September 2008, Wildflower Turf, a soil-less, pre-grown wildflower mat, was installed across two tiers of the steep south and west facing banks to the rear of Ashley Manor.

In total, 655m² of Wildflower Turf was laid and, despite the challenging profile of the banks and only a thin layer of top soil to work with, the installation of the turf was achieved without the use of pegging. A late-summer installation also meant that the turf did not require any additional watering.

The turf rooted in quickly and established itself well over the winter months, flowering beautifully in the spring and summer of 2009. The perennial Red Campion variety did particularly well on the lower slopes and the turf also acted very successfully as a weed suppressing mat.

The wildflower meadow at Ashley Manor also formed a home for a number of mammals and invertebrates, with voles and slow worms quickly taking up residence.

As well as the obvious aesthetic and wildlife benefits, ten years of meadow management has also given Ashley Manor’s Head Gardener, Olly Samways, ample opportunity to trial and perfect his meadow cutting regime.

Initially, a two-cut approach was used, with the first cut usually undertaken in late June. This regime greatly assisted with the initial establishment of the late season varieties in the turf, as well as allowing for the removal of old growth that would have otherwise started to compost and raise nutrient levels by the autumn.  In recent years Olly has swapped to a single-cut regime, with the meadow beneficially requiring less maintenance as it has matured.

Managing Director of Wildflower Turf Ltd, James Hewetson-Brown, said, “We already knew from the 15-year-old Wildflower Turf meadow at our production site that, if properly established, wildflowers offer a long-term solution requiring little maintenance.  Olly’s positive feedback over all these years has expanded our knowledge and confidence in our products and we are grateful for his interest and passion.”

Ashley Manor Head Gardener, Olly Samways concurs, “Our experience with our Wildflower Turf over the last decade has been excellent and I have no reservations at all about waxing lyrical about it to anyone who asks about it.” Olly continued, “Whenever I give tours around the garden, the wildflower areas continue to draw the most interest, as they have done every year since the turf was installed.”

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Reesink & Toro At Ham Manor GC

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Reesink & Toro At Ham Manor GC: A five year commitment is a big thing, and is not something that should be taken lightly. Trust and confidence are key components, and Ham Manor Golf Club is convinced it has the best combination in Reesink Turfcare and Toro.

Paul Brown, who has been course manager at the West Sussex club for two years, says it was the right time to commit, but the big decision was to whom? “You place a lot of trust in your package partner and ask a lot from them so it’s important to feel comfortable they can deliver. I’ve previously used Toro equipment and I had no doubt that Toro would deliver for us here at Ham Manor, but the primary drivers behind this decision were the trust and confidence we have in Reesink’s area retail sales manager Jon Cole and Toro’s unequivocal reliability.

Reesink & Toro At Ham Manor GC

“You put your reputation on the line when you embark on this sort of package deal. It’s a massive financial commitment over a long period of time, and you’ve got to be sure you’re not going to be let down. I hadn’t felt the time was right to make that sort of commitment, until now.”

In the order are a Reelmaster 3575-D, TriFlex 3400, two Workman MDX-D and one Workman HDX utility vehicles, the Multi Pro Workman sprayer and ProPass 200 topdresser. These machines add to the Reelmaster 3100-D and two Groundmaster 360 Quad Steers acquired over the last 18 months.

Positioned where it is nestled between the coast and the South Downs, Ham Manor is a parkland course a mile away from the sea, which Paul says: “has its own microclimate. Out of ten we’re an 11 when it comes to how much grass growth there is here. We could easily cut the fairways five days a week and still have work to do!”

Add to that the general trend of wetter winter months and it’s clear to see why Paul has opted for the combination of Toro’s Reelmaster 3575-D and TriFlex 3400: “We can struggle to get equipment on the course, but the RM3575-D is light with a larger footprint, and its three-wheel design and turf-friendly tyres mean we can rely on it to not damage the ground. Both machines make light work of the amount of grass.”

“When I started here there was a ‘mix and match’ range of kit, and this batch of machines are like-for-like replacements of those while we begin the process of investing in one manufacturer for the majority of our equipment. When our existing lease arrangements have run their course, the intention is to renew the entire fleet in one package. I feel this is the most cost-effective way to bring reliable machinery management to the club.”

Complementing the machinery lease deal, Ham Manor has completed phase one of its irrigation installation. This is a three-phase process to renew the entire system. Back to back Toro Infinity sprinklers have already been installed on the club’s new academy area and brand new 18th hole and up next is a Toro Lynx central control system and then Infinity sprinklers, back-to-back on the greens, tees, aprons and partial fairways of the 18-hole course.

Paul says: “Replacing our irrigation system is the biggest single investment the club will make in the next 30-40 years. Due diligence was essential in the evaluation process and we were thorough in our research. We viewed all the major brands and even travelled overseas visiting factories to see how sprinklers are made, but when it came down to it, Toro had everything we needed, including first class support from Reesink’s Rob Jackson which of course, is an essential component of the whole process.”

It’s common sense that when making an irrigation decision to consider sustainability too. With that in mind a new irrigation lake has been built and a borehole installed and Paul is actively investigating running grey (roof) water into the lake to further enhance the club’s ability to be less dependent on a mains water supply. That, however, is a story for another day and we look forward to bringing you the latest at Ham Manor when phase two of the irrigation installation commences!

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New Agency For Adare Manor

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New Agency For Adare Manor: As its major renovation programme nears completion, Adare Manor has appointed Performance54 as its exclusive golf marketing agency, with immediate effect.

Performance54 has been commissioned to create and manage an international golf PR and Communications programme around the launch of the new Tom Fazio-designed golf course. Its team of dedicated golf marketing experts will work with Adare Manor sales & marketing representatives, developing an impactful narrative to position the property in the minds of golfers around the world.

New Agency For Adare Manor

“We are delighted to be working with Performance 54 as we unveil this next chapter in Adare Manor’s legacy,” said Colm Hannon, Chief Executive Officer of Adare Manor.  “The Golf Course at Adare Manor will provide an unforgettable experience for golfers when it launches this April. It has been masterfully designed to inspire, challenge, and captivate the most demanding golf enthusiasts in the world.”

Jed Moore, Performance54 Managing Director, commented: “We are delighted to be working with the team at Adare Manor. The name will be familiar to many golfers but, with the strategic investment made into this astonishing refurbishment, the golf course and hotel, alike, will immediately establish Adare Manor as a bucket list experience for discerning golfers at all levels of the game.”

Adare Manor re-opened to the public in November 2017, following an 18-month programme of redevelopment, which returned the historic Co. Limerick resort to five-star opulence.

Among the comprehensive improvements were the thorough refurbishment of the famous manor house, now a luxurious 104-bedroom hotel, and a complete overhaul of the golf course which, with each hole redesigned and reconstructed, now holds major ambitions of staging top-level tournament play over the years to come. Without question, the transformation has already seen the resort recognised as the finest Ireland has to offer.

Performance54 is a dedicated global golf sales and marketing agency, located in London and Singapore, providing a complete roster of services, including: Brand Development, PR and Communications, Event Management, Campaign Activation, and Sales and Trade Marketing. The company works on behalf of some of the world’s most recognised brands, destinations and events.

For more information, visit: www.Performance54.com

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