STIHL strengthens its global network in Oradea: The STIHL Group has officially opened its first battery-only production site in Oradea, Romania. The investment of €125 million marks a major milestone in the company’s transformation toward battery technology and strengthens its European manufacturing footprint.
The new facility becomes STIHL’s European centre of competence to produce battery packs and battery-powered tools, adding a key hub to the Group’s global network. Designed as a core element of the Group’s international production network, the site will play a central role in meeting the growing demand for battery-powered products across European markets.
STIHL strengthens its global network in Oradea
Construction began in March 2024 and was completed in less than 18 months. The factory will gradually ramp up operations to reach an annual capacity of 1 million battery packs by 2026. By 2028, output is expected to rise to 1.8 million battery packs and 1.7 million battery-powered tools. Production initially focuses on battery-powered blowers and AP battery packs from the professional STIHL range. Over time, the portfolio will expand to include additional battery-powered equipment such as brush cutters, chainsaws, and other tools.
The new facility has 47,000 square metres of operational space on a 147,000 square metres site. The plant is equipped with flexible multi-product production lines and a high degree of automation, integrating Industry 4.0 principles that ensure digital traceability, optimised processes, and outstanding operational efficiency.
Expansion of global network to drive future growth
Battery technology has become a major growth driver for the company. Today, more than one in four of all STIHL products sold worldwide are battery-powered. The company aims to increase this share to approximately 35% by 2027 and to about 80% by 2035, a clear reflection of the accelerating transformation in the industry.
“The new plant in Oradea expands our global network and strengthens STIHL’s position in the fast-growing battery segment. It is a vital addition that will secure our long-term competitiveness in Europe and support our customers with high-performance products developed and built for professionals and demanding consumers worldwide,” said Dr. Nikolas Stihl, Chairman of the Advisory and Supervisory Board.
The decision to build the new plant in Oradea reflects STIHL’s strategy to strengthen its European footprint and to locate production close to key markets. The city offers excellent logistical connections, a modern infrastructure, and access to a highly qualified workforce, ideal conditions for sustainable industrial growth within the European Union.
During the opening event on October 15, 2025, Prime Minister of Romania, Ilie Bolojan, emphasised the national significance of the investment: “The STIHL factory in Oradea is not merely an economic investment. It is a powerful signal that Romania can be a reliable partner, a competitive industrial destination, and a place where things can be done well to European standards. This investment represents jobs, cutting-edge technology, a genuine transfer of know-how, and positions Romania at the heart of an industry undergoing continuous transformation. I thank everyone who contributed to this project, the STIHL team, local authorities, technical partners, and all those who worked on site day after day. It is the result of a shared, responsible effort.”
Continuing this point, Florin-Alin Birta, Mayor of Oradea Municipality, highlighted the importance for the local economy: “The fact that an international group such as STIHL has chosen Oradea for an investment of this magnitude confirms the city’s attractiveness and its strong development direction. The Oradea City Hall consistently supports investments that bring added value to the community, aware that a dynamic economic environment is the engine of prosperity. Our goal is to strengthen Oradea’s position as a city open to innovation, performance, and collaboration with reputable investors.
“Through major projects such as the STIHL factory, we demonstrate that sustainable development and competitiveness can go hand in hand, transforming Oradea into an increasingly attractive industrial and technological hub at both regional and European levels.”
The success of the Oradea project is also a story of people and partnership. Thanks to the close cooperation between STIHL experts from Germany, the local management team and regional partners, the new plant was completed efficiently and on schedule. This joint effort not only created a modern production facility but also laid a strong foundation for the company’s future in Romania.
The organisational setup of the new site was overseen by Dr. Robert Feulner, Managing Director of the newly founded ANDREAS STIHL Power Tools S.R.L. “The new Oradea plant reflects both technological excellence and strong local collaboration. We feel very much at home here and are impressed by the professionalism and commitment of the people in this region. It’s clear that choosing Oradea was the right decision for STIHL’s future.”
Recruitment and training are progressing steadily. The plant currently employs around 135 people and will reach approximately 700 employees by 2028. STIHL aims to become one of the most attractive employers in the region, offering long-term career opportunities, modern working conditions, and a corporate culture valued by nearly 20,000 employees worldwide.
State-of-the-art manufacturing plant
The Oradea plant combines advanced production technology with a strong focus on sustainability. Flexible, multi-product assembly lines allow the site to adapt quickly to different battery models and tool types. A high level of automation and the integration of Industry 4.0 principles ensure digital traceability, data-driven quality control, and high operational efficiency.
Sustainability was a central design principle from the very beginning. The facility has been certified by the German Sustainable Building Council (DGNB) with the gold standard, recognising its energy-efficient construction and use of renewable energy systems. The combination of photovoltaic and a geothermal system significantly reduces fossil fuel use. During the day and under favourable weather conditions, the plant can generate renewable energy to cover its internal electricity demand.
Biodiversity goals were also taken into account, as the factory features green roofs, more than 250 newly planted trees, and the preservation of an existing forest area within the site, ensuring a balanced coexistence between industrial activity and the surrounding environment.
For more information, please visit www.stihl.co.uk
For the latest industry news visit turfmatters.co.uk/news
Get all of the big headlines, pictures, opinions and videos on stories that matter to you.
Follow us on Twitter and Instagram for fun, fresh and engaging content.
You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.
