Tag Archive for: Partnership

Club Car extend PGA partnership

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Club Car extend PGA partnership: Club Car, a global leader in small-wheel, zero-emissions electric vehicles, today announced a four-year extension to its long-standing partnership with The Professional Golfers’ Association (PGA).

Adding to a partnership that has already been a huge success for over 20 years, Club Car and The PGA will continue to collaborate on a wide range of important initiatives that will deliver significant value to PGA Members and the wider game of golf.

Club Car extend PGA partnership

Marco Natale, Vice President EMEA at Club Car, commented: “We continue to enjoy a richly-rewarding relationship with The PGA, and strongly value our status as a long-standing PGA Partner. Club Car’s objectives follow a similar path to those of The PGA in that we also put the development and enjoyment of the game at the heart of our business.

“Its 8,000 members are a vital component to the success of the golf industry, supporting the games of millions of golfers in 80 countries, and we look forward to playing our part in assisting The PGA’s great work through this exclusive partnership.”

The PGA’s vision for the future is built on the foundations of the past and focuses on the firm belief that the PGA Professional will always be central to the growth and success of the global game of golf.

Robert Maxfield, Chief Executive of The Professional Golfers’ Association, added: “The longevity of our relationship alone is testament to how successfully our two organisations continue to collaborate together. This new agreement will forge even closer ties, and we look forward to working with the whole of the Club Car family, delivering insights, initiative and projects at the heart of the game.”

This partnership extension will also open up the opportunity for Club Car to further develop relationships with other PGA Partners and PGA Branded Properties through annual networking and business events.

For more information about The PGA, visit: https://www.pga.info

For more information about Club Car, visit: https://www.clubcar.com

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Matrax Announce New Partnership

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Matrax Announce New Partnership: Two major stadiums in New South Wales, Australia, have entered into a strategic partnership with Matrax Inc. after acquiring 12,400 square metres of Matrax 4×4 stadium flooring that will enable the venues to host multiple entertainment events while protecting the playing fields.

ANZ Stadium (capacity 80,000) is the former Sydney Olympic Stadium that hosts many of the city’s major events, including NRL Grand Finals, State of Origin rugby league, Bledisloe Cup rugby Tests and football internationals featuring the Australian team the Socceroos.  Bankwest Stadium is a 30,000-seat rectangular stadium and the new home of sport and entertainment in Western Sydney.

Matrax Announce New Partnership

The two stadiums are both owned by Venues NSW, on behalf of the NSW Government, and operated by VenuesLive, a leading provider of management and hospitality services to venues and events.

Both stadiums also host major entertainment events. A Metallica concert and the Royal Edinburgh Military Tattoo will be staged at ANZ Stadium in October, while Queen will play at the venue in February 2020. Elton John will play at Bankwest Stadium in March 2020.

Hosting these major events requires the construction of massive and complex stages, including vast video walls and elaborate sound systems. Fully-loaded tractor trailers, cranes and other heavy equipment must be supported without negatively impacting the sensitive playing surface.

The NSW stadiums selected Matrax 4×4 stadium event flooring for its exceptional field performance. Having been in use in major stadiums around the world for many years, the Matrax panels have a proven track record of superior field protection. Engineered expressly for stadiums, the Matrax panels are lightweight and easy to install without special equipment, yet are extremely robust and designed to spread load across panels to accommodate the stress of concert stages, equipment, and guests.

Having full jurisdiction over everything that happens on the field is critical to health and performance of the turf. Head Curator, Graeme Logan, recognized the advantages of owning the asset early on in the design process as the asset also affords the stadium full control over critical schedules which is especially important during the height of the sporting season.  The ability to minimize the turf stress allows the venues to be converted quickly from concert back to game day with minimal disturbance, leveraging the opportunity to keep the venue utilized during non-game days, and bringing much more versatility to the operations.

The NSW stadiums purchased an integrated combination system consisting of both heavy-duty drivable panels and light-duty pedestrian panels as a means to more effectively manage their budget. Heavy-duty panels will be utilized under the staging areas and to build access roads into the venue for construction activities.

“We are very excited to be partnering with such an amazing group of professionals in the sports and entertainment industry. I look forward to being back in Australia in March to further support this new relationship. I invite interested parties to contact me directly for an introduction.” Nicole Andrews, Managing Director, Global Sales, Matrax Inc.

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European Tour & Toro Renew Partnership

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European Tour & Toro Renew Partnership: The European Tour and The Toro Company have extended their long-term partnership by four years, as the worldwide provider of outdoor environment solutions celebrates its 100th year serving the golf industry.

The renewed agreement takes the European Tour’s relationship with Toro to more than 20 years,   meaning they will continue to supply turf maintenance and irrigation products across the European Tour, Challenge Tour and Staysure Tour in Europe, the Middle East and Asia, as well as servicing the European Tour Destinations portfolio of world class golf venues.

European Tour & Toro Renew Partnership

The agreement is a highlight of a milestone year for Toro as it celebrates a century of innovation in the golf market, which started with the introduction of the industry’s first motorised fairway mower in 1919.

Keith Pelley, Chief Executive of the European Tour, said: “The Toro Company has a long history of excellence in the golf industry, and we are delighted to extend a relationship which is instrumental in presenting host courses across the world in the best possible condition.

“Toro is a company that shares our values in areas such as sustainability and innovation, and we look forward to working with them over the next four years, extending one of our longest-running supplier associations.”

Andy Brown, Senior Sales Manager EMEA at The Toro Company, said: “We are proud to continue our longstanding relationship with the European Tour as official supplier of turf maintenance and irrigation products.

“This has been an important relationship for The Toro Company over the past 20 years, and we look forward to continuing to provide equipment and support. It’s a privilege to have a role in preparing world-class courses for some of the greatest players in the game.”

Toro products that range from mowers and utility vehicles to bunker rakes and irrigation systems, have become synonymous with quality, durability and value. Away from golf, the company’s products are used at venues and events including the Château de Versailles in France, Real Madrid Club de Fútbol in Spain and Walt Disney World® Resort.

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Toro Joins PGA Partnership Network

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Toro Joins PGA Partnership Network: The Toro Company has further strengthened its relationship with The PGA after agreeing to become a PGA Partner in a milestone year for the American company.

Toro first entered the golf equipment business 100 years ago with a mower designed to maintain the fairways at The Minikahda Club in Minneapolis, Minnesota. Today, the U.S.-based company has cemented itself as one of the world’s leading brands of turf and landscape maintenance equipment.

Toro Joins PGA Partnership Network

Toro now has professional distributors, dealers and retailers in more than 125 countries, and offers a wide range of products for the golf course market. The company’s products are currently being used around the world at notable facilities such as Carnoustie Golf Links, St Andrews Links, Torrey Pines Golf Course and Pinehurst Resort.

As part of the agreement, Toro will look to establish relationships with other PGA Partners and PGA Branded Properties to provide solutions that help golf courses maintain healthy turf and outstanding conditions for players.

The partnership will also allow Toro to support The PGA National Training Academy with its educational objectives, providing educational material from key industry experts at the continuing professional development (CPD) and degree level.

Andy Brown, senior sales manager at The Toro Company, commented: “Becoming a PGA Partner is the perfect way to celebrate our landmark 100 years in the golf industry.
“The PGA is at the heart of golf, and we share the same values of integrity and commitment. As a PGA Partner, we are proud to support The PGA in all of its work to advance the game and the success of the industry overall.”

Robert Maxfield, chief executive of The PGA, added: “Toro has been a valued PGA Official Supplier for more than three years, so The PGA is delighted to welcome them on board as a PGA Partner as they celebrate 100 years serving the golf industry.

“Many PGA Members work closely with greenkeeping staff on a day-to-day basis and through Toro, they have a unique opportunity to expand their knowledge base. We look forward to continuing our relationship with one of the most trusted brands in turf landscape and maintenance. We recognise Toro as the leader in their field and the company offers a great service to PGA Members.”

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Wentworth’s New John Deere Partnership

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Wentworth’s New John Deere Partnership: Wentworth Club and John Deere Limited have announced a new, exclusive partnership for the supply of golf course maintenance equipment to the world famous West, East and Edinburgh Championship Courses at Virginia Water in Surrey, from spring 2019.

Wentworth Club has been the host venue since 1984 for the PGA Championship tournament, which is regarded as the flagship event on the European Tour. The 2019 BMW PGA Championship is being held on the West Course from September 19 to 22, with John Deere and its supplying dealer Farol Ltd providing additional technical and equipment support.

Wentworth's New John Deere Partnership

The new course maintenance fleet consists of over 140 machines including mowers for tees, surrounds and approaches, fairways, greens and rough, as well as compact and utility tractors, Gator utility vehicles and the latest state of the art GPS PrecisionSprayers.

“We are delighted to welcome the John Deere company to Wentworth as our exclusive partner in the supply of greenkeeping and grounds machinery through its regional dealer Farol,” said Wentworth Director of Golf & Greenkeeping Kenny Mackay.

“This agreement represents a significant investment to ensure our fleet is always at the leading edge of technology and innovation.”

John Deere has been a leader in GPS technology in the agricultural industry for many years and is now developing systems specifically for golf course maintenance use, with Wentworth Club being an early adopter. The new advanced technology sprayer delivers great environmental benefits by applying inputs far more accurately and only to predetermined target areas. This significantly reduces overall chemical usage and can potentially cut spray costs by up to 15 per cent.

Using AutoTrac, the sprayer steers itself automatically to an accuracy of 2.5cm using RTK (real-time kinetic) satellite guidance. It also features individual nozzle control and Wireless Data Transfer, which enables spray records and application maps to be sent from the machine to the John Deere Operations Centre website or mobile app, where they can be remotely accessed at any time.

The new machinery fleet has been purchased on a planned replacement cycle in line with Wentworth Club policy, using a John Deere Financial operating lease specifically tailored to reduce the lifelong cost of ownership.

“The world of course management and greenkeeping is changing fast and John Deere is at the forefront of these developments,” said Carlos Aragones, John Deere’s Turf & Golf Sales & Marketing Manager for Europe, CIS, North Africa and the Near & Middle East.

“John Deere equipment helps to maintain many of the world’s greatest golf courses, and we are honoured to now include Wentworth Club in that prestigious company. We look forward to building a long and productive partnership with the Wentworth team, and to the Club becoming one of our leading strategic partners in the golf industry across Europe and beyond.”

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