Tag Archive for: Partnership

LET and John Deere elevate partnership

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LET and John Deere elevate partnership: John Deere and the Ladies European Tour (LET) have extended their longstanding relationship with an upgraded three-year partner agreement.

The renewal will elevate the partnership with increased support services and additional investment into the Tour. John Deere will provide the LET with agronomy and consultation services, as well as equipment optimisation to ensure the best available services are delivered to the LET players, Tour venues and tournaments.

LET and John Deere elevate partnership

LET and John Deere elevate partnership

John Deere and the LET have been partners since 2007 and this renewal means that John Deere will conDnue to be the designated Golf Course Machinery partner of the Tour. The announcement was made on the eve of a brand new 1-million-euro tournament: La Sella Open at the award-winning La Sella Golf Resort & Spa in Denia, Alicante, Spain, where John Deere equipment was used to prepare and maintain the tournament course.

“This new agreement with John Deere will see our global brands working together more closely to further increase the quality and consistency of our championship courses internationally,” said LET Commercial Director Fiona Harold. “The commitment from John Deere builds on our enduring 17-year partnership and highlights our joint objective to elevate the women’s game at an exciting time for our industry and our Tour.”

John Deere’s Sales & Marketing Director – Turf & Golf, Carlos Aragonés, commented: “We are incredibly proud to extend our valued collaboration with the Ladies European Tour until 2026. Having John Deere as the preferred equipment supplier of the Ladies European Tour is a great honour and a major opportunity to continue supplying our latest technology and innovations, ensuring we continue to produce the best quality playing surfaces for competitive golf. It has been an exceptional association since its very first day, and we are looking forward to continuing working together and supporting the values we share around the game of golf, including celebrating women in the golf industry as well as those who play the game, sustainability and much more.”

For more information on John Deere visit www.deere.com.

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Ladies European Tour and John Deere partnership

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Ladies European Tour and John Deere partnership: Dénia, Spain, July. 19, 2023 – John Deere and the Ladies European Tour (LET) have extended their longstanding relaDonship with an upgraded three-year partner agreement.

The renewal will elevate the partnership with increased support services and addiDonal investment into the Tour.

Ladies European Tour and John Deere partnership

Ladies European Tour and John Deere partnership

John Deere will provide the LET with agronomy and consultation services, as well as equipment optimisation to ensure the best available services are delivered to the LET players, Tour venues and tournaments.

John Deere and the LET have been partners since 2007 and this renewal means that John Deere will conDnue to be the designated Golf Course Machinery partner of the Tour. The announcement was made on the eve of a brand new 1-million-euro tournament: La Sella Open at the award-winning La Sella Golf Resort & Spa in Denia, Alicante, Spain, where John Deere equipment was used to prepare and maintain the tournament course.

“This new agreement with John Deere will see our global brands working together more closely to further increase the quality and consistency of our championship courses internaDonally,” said LET Commercial Director Fiona Harold. “The commitment from John

Deere builds on our enduring 17-year partnership and highlights our joint objecDve to elevate the women’s game at an exciDng Dme for our industry and our Tour.”

John Deere’s Sales & Marketing Director – Turf & Golf, Carlos Aragonés, commented: “We are incredibly proud to extend our valued collaboration with the Ladies European Tour until 2026. Having John Deere as the preferred equipment supplier of the Ladies European Tour is a great honour and a major opportunity to continue supplying our latest technology and innovations, ensuring we continue to produce the best quality playing surfaces for competitive golf. It has been an exceptional association since its very first day, and we are looking forward to continuing working together and supporting the values we share around the game of golf, including celebrating women in the golf industry as well as those who play the game, sustainability and much more.”

For more information on John Deere visit www.deere.com

For the latest industry news visit turfmatters.co.uk/news

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ISEKI partnership with Northampton Saints RFC

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ISEKI partnership with Northampton Saints RFC: Iseki UK & Ireland is delighted to announce that it has signed a five-year partnership Agreement as Official Agricultural and Turf Care Machinery Supplier to Northampton Rugby Football Club at cinch Stadium at Franklin’s Gardens, Northampton.

Under the Agreement Iseki will supply tractors, mowing machines and electric vehicles to the Club, for use by the grounds maintenance and stadium teams in their work around the prestigious site.

ISEKI partnership with Northampton Saints RFC

ISEKI partnership with Northampton Saints RFC

The Partnership also covers Iseki’s range of agricultural machinery, which will be showcased at events such as the annual ‘Farmer’s Day’ at the Club.

David Withers, Managing Director of Iseki UK & Ireland said “The opportunity to work with such a respected and long-established Club is very exciting for both me and the team at Iseki.

We have historically had a close relationship with England Rugby and now directly supporting one of the top Rugby Premiership clubs offers us the opportunity to use the facilities at cinch Stadium at Franklin’s Gardens to showcase our machinery to both existing and prospective customers.

We have supplied Saints with an Iseki TG6687 HST 67hp tractor with loader, which will be used for both on and off pitch work, one of our excellent SXG327 54” ride-on grass collecting mowers and a TXGS24 sub-compact tractor for use on the High-Performance Centre’s indoor pitches. Other products will be used by the Club at various points in the year.

Anthony Shepherd and Simon Tunn from our local dealer, P.A Turney Ltd., were extremely helpful in introducing us to Saints’ Head Groundsman, Andy Miller, and the rest of the management team at the Gardens, who share our excitement at being able to work together going forward. We will certainly be making extensive use of the facilities for both match days utilising our box, and for events and meetings at the Club in the future”.

From L to R – Anthony Shepherd Sales Manager at Turney Group, Andy Miller Head Groundsman NRFC, Alan Prickett Sales Director at Iseki UK & Ireland, Simon Tunn Area Sales Manager at Turney Group.

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Soil Scout announces partnership with Bernhard and Company

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Soil Scout announces partnership with Bernhard and Company: Soil Scout are pleased to announce a new and exclusive distribution partnership with Bernhard and Company to supply our world-leading real-time, wireless soil monitoring solution to golf courses and sports turf facilities in England, Scotland and Wales. 

Bernhard and Company is the industry-leader in fine turf management solutions, and its team has considerable experience in the turf care industry, with expertise across multiple disciplines including; engineering, agronomy and product design. All of this, combined with unrivalled understanding of the development and maintenance of playing surfaces makes the company the perfect partner to take our business forward, with the support of Sales and Sports Turf Specialist, Nick Durkin.

Soil Scout announces partnership with Bernhard and Company

Soil Scout announces partnership with Bernhard and Company

Bernhard and Company are associated with some of the most prestigious golf clubs and courses around the world. Its expert teams support the DP World Tour, PGA Tour and the United States Golf Association by providing specialist tournament support for high profile competitions, such as the US Open, the Ryder Cup, and the Open Championship. The company’s machines are also used by more than 65% of the world’s top 100 golf courses.

Through this exciting new partnership, we will look to make certain that we service all our current clients with even greater efficiency whilst also creating lots of new opportunities with potential customers through this new and exclusive distribution channel.

Bernhard and Company are, of course, already synonymous with the Soil Scout brand, having installed the solution worldwide on numerous occasions on behalf of their partner, leading subsurface and moisture management solution, SubAir Systems. Most recently and successfully installing multiple soil monitoring sensors in all eight of the stadium venues for the 2022 Qatar World Cup.

Soil Scout CEO, Jalmari Talola commented; “Soil Scout continues strong international growth as a leading supplier of soil monitoring solutions. The UK represents the most significant market potential for professional turfs in Europe, and our goal is to help the industry operate more efficiently by making critical soil information available to all users.

“Bernhard and Company is well known all over the world for its leading turf health products and, above all, for its high-quality expertise in the industry. Bernhard has been our familiar partner for seven years, and last year’s successful collaboration at the 2022 World Cup contributed to strengthening the relationship.”

Jalmari continued; “We are very pleased to have Bernhard onboard as the Soil Scout UK distributor and bring the company’s 100+ years of experience to the Soil Scout family. This is an exciting opportunity and we are very much looking forward to getting to work with them!”

Soil Scout’s UK Sales and Sports Turf Specialist, Nick Durkin said; “I am very pleased to announce Bernhard and Company as our exclusive dealer for the UK. The industry leading experts have been providing the highest level of turf care machinery, support and education for many years.

“It’s extremely important we continue to align ourselves with like-minded partners who also value the importance of soil and plant health. We have been working with Bernhard for some time thanks to our relationship with SubAir Systems, and I am excited to continue growing this relationship and provide world leading turf management solutions together.” Steven Nixon, Managing Director for Bernhard and Company, added: “A partnership with Soil Scout was a very easy decision for us to make. We have been working together through SubAir Systems for many years now, and it feels like a natural evolution for us to add this product to our portfolio of turf health Solutions. We are very excited to be part of the continued business growth in the UK.”

Scott Purdy, Business Development Manager EMEA for Bernhard and Company, said: “Soil Scout has already done a great job developing its brand in England, Scotland and Wales. I am really looking forward to taking these conversations forward, and supporting customers with an additional way to understand their turf needs.”

The agreement starts with immediate effect, and for more information, Bernhard and Company can be contacted on 01788 811 600 and info@bernhard.co.uk, or visit Bernhard.co.uk for more.

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New Partnership for Soil Health Products

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New Partnership for Soil Health Products: Two companies; one offering over 100 years of established reputation and experience, the other, a newer concern, bringing innovation and the latest ideas, are coming together to provide easy access to a range of complimentary products for turf health, root growth and enabling total soil moisture control, throughout Europe.

Consolidate Turf has a combined experience of over 100 years in the Amenity sector. It provides a perfect blend of first-hand practical experience with a vast knowledge in plant physiology. Products are manufactured at a new state of the art premises along with a 10,000sq ft warehouse that has enabled the company to expand and meet all client’s present turf needs and those in the future.

New Partnership for Soil Health Products

New Partnership for Soil Health Products

Aqua Aid Europe is a young company that has established itself worldwide in the professional sports turf and horticulture industry. In just a brief time it has built a reputation for providing industry leading products for soil health which are now used at many of Europe’s leading sports venues.

By establishing a partnership of mutual co-operation, Aqua-Aid Europe is now the exclusive distributor for Growing Solutions for the whole of the EU Continent.

Hans de Kort, Managing Director of Aqua-Aid Europe describes the reasons behind the new partnership.

“Brexit created several challenges for European end users wishing to obtain certain products from the UK. Our objective is to remove the obstacles that have deterred customers from coming forward, by creating a full-service warehouse in Holland. From here we can ship across Europe within the partner network as well as direct to customers.”

The mix of Consolidate Turf nutrition products combined with Aqua Aid Surfactants and bio-stimulants has proven to be remarkably successful in areas such as football and golf. To facilitate the efficient and uninterrupted supply, Aqua Aid has begun the process of registering all products it handles to the new EU fertilizer regulation, including a CE labelling project to avoid separate registration in all EU countries. This guarantees a smooth process of delivery to all customers.

Paul Benson Managing Director of Consolidate Turf agrees with Hans “It has become increasingly important to have the right partners and network to find the ideal way to the market. Consolidate Turf has become an increasingly important partner for Aqua Aid in the UK. Therefore, by establishing this co-operation between our companies, we believe we have a devised a scenario where everyone in the UK and Europe benefits!”

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