Tag Archive for: Price

Distributor award for Price Turfcare

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Distributor award for Price Turfcare: Price Turfcare, the UK and Ireland distributor of the Ventrac multi-implement, all-terrain compact tractor, returned from a successful BTME with an additional accolade after being named European Distributor of the Year and receiving Ventrac’s Platinum Award for Sales Achievement.

Commenting after presenting the award, Tyler Dickie, Ventrac’s International Sales Manager said,

Distributor award for Price Turfcare

Distributor award for Price Turfcare

“The effort that Rupert Price and his small team put into generating new business in the UK and Ireland is phenomenal. Since the formation of the business just 6 years ago, they have seen year-on-year increases in sales and they are our flagship European dealer. If I could clone their business model I would, but I also know that their success is down to the incredible drive and determination from the top downwards. They thoroughly deserve this recognition.”

Also visiting from Ventrac’s headquarters in Ohio, USA was Isaac Roth, the company’s Marketing Director.

“The Price Turfcare team did a fantastic job of producing an eye-catching stand at BTME and an innovative way of presenting our unique products,” he said. “They also organised a product review seminar with leading landscape and golf course professionals to help us understand the different environmental conditions and the requirement for specialist equipment here in Europe.

“Price Turfcare is a case study in how to launch a brand. Just six years ago our products were unknown in the UK, but with a defined marketing strategy, dedication and hard work Ventrac is now a   recognised, established and respected brand over here. It has been a fantastic visit and I have learned so much in a short timespan.”

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Price Turfcare at SALTEX

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Price Turfcare at SALTEX: Price Turfcare, the UK and Ireland distributor of the Ventrac multi-implement, all-terrain compact tractor, returns to SALTEX with a new, bespoke stand for this year’s event.

“We’re trying something slightly different this year,” said Managing Director Rupert Price, “which will provide more impact and allow us to have more attachments on the stand. We will be exhibiting the new Ventrac 4520 compact tractor unit at SALTEX, so for some industry professionals it will be their first opportunity to see the new machine. It’s not a radical change in appearance, but there’s a whole series of improvements ‘under the bonnet’ resulting in 30% more available power, giving the best mix of machine performance, operator experience and durability.

Price Turfcare at SALTEX

Price Turfcare at SALTEX

“The atmosphere at the show last year, the first after the pandemic, was very positive and, hopefully, will be the same again this year. From a standing start in 2017, Ventrac has become a credible brand in just six short years with more and more groundscare professionals appreciating the versatility inherent in the product. We’re really looking forward to seeing customers, prospects and former colleagues at what is one of the premier shows for the UK groundscare sector.”

To understand why the industry has been impressed by the Ventrac product come along and visit stand B124.

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Jon Lewis joins Price Turfcare

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Jon Lewis joins Price Turfcare: Jon Lewis, one of the premier groundscare equipment salesman in the West Midlands, has joined Price Turfcare, in a regional sales management role. Price Turfcare are the UK distributor of the Ventrac all-terrain compact tractor and associated attachments.

Jon has enjoyed a successful 22-year career in the groundscare industry, starting as an operator mowing grass for grounds maintenance contractor Smart Cut, before moving into his first sales role with Parks & Grounds Machinery. He later joined TH White, operating out of their Redditch depot, where he spent five years as area sales manager before joining Lely (now Reesink). After a successful nine years selling Toro products, he moved on to John Deere dealer Farols, again in an area sales management role, before making his latest move to join Rupert Price and the UK Ventrac operation.

Jon Lewis joins Price Turfcare

Jon Lewis joins Price Turfcare

“I have nothing but praise and respect for Rupert for the way in which in he has bought the Ventrac product to market here in the UK. I have supported him since he launched the business because of his integrity; he simply does right by the customer, they always come first.

“He leads a small but flexible group of people and thoroughly deserves the success he has achieved. To have sold a significant number of machines in the UK from a standing start in 2017 is some achievement, especially when you take into account two years of Covid.

“I’m really looking forward to the challenge, but also to the opportunities it brings; this is an incredibly versatile machine with a range of attachments that work brilliantly and has so many applications across multiple sectors of the outdoor industry.”

Rupert Price added,

“I’m delighted to have secured Jon’s services and welcome him aboard; he is very well known, not only across the West Midlands, but also throughout the industry. He’s a larger-than-life character and a shrewd businessman who knows this industry inside out! We recently returned from the SAGE event where he slotted into the team perfectly. I have no doubt that he will be a great asset as we grow the business.”

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Price Turfcare welcomes return to SALTEX

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Price Turfcare welcomes return to SALTEX: Price Turfcare, the UK and Ireland distributor of the Ventrac multi-implement, all-terrain compact tractor and Ryan turf maintenance equipment, is returning to SALTEX with a larger stand and more products on display.

Founded by Ransomes Jacobsen’s former sales director, Rupert Price, in January 2017, the company has come a long way in less than five years.

Price Turfcare welcomes return to SALTEX

Price Turfcare welcomes return to SALTEX

“We’ve had a fantastic journey in a short space of time”, he said. “It’s been tough, but we survived the pandemic and are back on the road with demonstrations, roadshows and exhibitions. Getting our products in front of people has proved to be an excellent sales strategy for the business. We have increased sales, year-on-year, with most Ventracs being sold with multiple attachments.

“We exhibited at The Game Fair in July and we generated significant enquiries. Private estates are a key business area for us and we have made significant sales involving multiple implement purchases. Our golf portfolio remains strong as does the landscape contracting sector.

With seven different mowing decks, including the recently introduced flails, blowers, stump grinders, blades, grapples, brushes and much more, it’s no wonder that customers really appreciate the versatility of Ventrac.”

To understand why respected businesses have been impressed by the Ventrac product and to see the latest equipment from Ryan come along and visit stand B124.

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Successful SALTEX for Price Turfcare

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Successful SALTEX for Price Turfcare: “SALTEX just gets better and better for us”, says Rupert Price, Managing Director of Ventrac’s UK distributor Price Turfcare.

“For the past two years we’ve been coming to the event with the intention of raising the profile of the Ventrac brand, but this year there was a significant change. Visitors now know of us through our marketing initiatives including the social media platforms of Twitter, Facebook, YouTube and Instagram, together with the editorial coverage we have received in the trade media.

Successful SALTEX for Price Turfcare

“We’re still working exceptionally hard demonstrating the versatility of the equipment and the recent Turf Maintenance Live (TML) event, just a week before SALTEX, was another opportunity to get the product in front of prospects.

“Many of the visitors to our stand were saying that they had seen us on social media and in the trade publications. Now they are wanting to see the equipment that is creating the buzz. At the close of the show, when we analysed the number of demonstration requests we had received, I was quite dumbfounded. With these added to those from TML, we are going to be extremely busy between now and the spring of 2020.

“All in all, a great show for us.”

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