Tag Archive for: Reveals

#GroundsWeek polling reveals positive impact

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#GroundsWeek polling reveals positive impact: Following the first-ever #GroundsWeek (1-7 March 2021), an awareness campaign for the turf-care sector launched by the Grounds Management Association (GMA), polling reveals its positive impact for the future of groundscare. Following the campaign, the not-for-profit membership organisation measured results to inform future activities.

In a survey issued to professional and volunteer groundspeople, as well as industry suppliers, 79% of respondents stated that the week had helped celebrate the sector, fulfilling one the initial aims of the campaign; to mark the challenging year brought on by the pandemic.

#GroundsWeek polling reveals positive impact

#GroundsWeek polling reveals positive impact

Over 61% of respondents said that #GroundsWeek helped educate them on the turf-care sector and the tasks involved in grounds maintenance. These individuals agreed that they had learned something new and felt better-connected as a result of the week taking place.

#GroundsWeek also peaked interest in volunteering with 76% agreeing that the week raised awareness of the sector and 50% responding that they had got involved during the week itself. Individuals also shared their availability across social media for volunteering opportunities.

Scott Tingley, Head Groundsman at Watford FC, following #GroundsWeek, said:

“GroundsWeek enabled myself and so many others to promote our industry. We are in a very fortunate position at top level football clubs, but the industry is so much more than that. It’s important the industry is recognised at all levels to ensure we are attracting the next generation, and the Grounds Management Association has given us the platform to demonstrate that with their #GroundsWeek initiative.”

Overall, 29 million people were reached by #GroundsWeek content across social media and through media coverage, with over 6,000 positively engaging with #GroundsWeek content on social media platforms.

Geoff Webb, CEO of the GMA, commented:

“We were thrilled with the response and impact of this year’s #GroundsWeek campaign. It surpassed expectations and I was overwhelmed with the level of interaction online – especially seeing potential volunteers reaching out to grounds staff to find out how they could get involved.

“We are committed to helping further educate the wider public, and those who rely on the surfaces that grounds staff maintain, through #GroundsWeek 2022 to keep our industry thriving.”

The GMA has confirmed that #GroundsWeek will be happening once again next year from 28th February – 6th March 2022. So far confirmed as sponsors for next year’s event are; Agrigem Ltd (Nutrigow), British Sugar Topsoil, Infinicut, Premier Pitches, Kubota, SIS-Grass, John Deere Ltd, Redexim, Origin Amenity Solutions, Husqvana, and idverde.

For brands looking to support the campaign, please contact communications@thegma.org.uk

For further information about this year’s #GroundsWeek, visit: www.thegma.org.uk/groundsweek

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Phil Anderton reveals golf participation levels

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Phil Anderton reveals golf participation levels: While golf is experiencing a boom at the moment, based on the game’s ability to be played within Covid restrictions, participation levels are still below where they were 20 years ago.

That fact was revealed by Phil Anderton, the R&A’s Chief Development Officer, speaking at the virtual Golf BIC conference.

Phil Anderton reveals golf participation levels

Phil Anderton reveals golf participation levels

Phil has carried out research since he took up his role at the R&A which uncovered the hurdles golf has to overcome to increase playing numbers and become more popular.

“The most used word in relation to golf when the general public were asked was ‘boring’,” he revealed.

“When asked if ‘Golf was for people like me’, 8% of those polled agreed, a figure which is far lower than for tennis or cycling. In polling golf was beaten by tennis and cycling in all counts apart from ‘Good for the Environment’.”

The research also revealed that 37% perceived the game to be “exclusive”; 24% that “equipment was expensive”; 48% that the “game was too expensive” and 37% that “it takes too long”. The better news was that 54% of lapsed golfers wanted to return to the game.

He also revealed that while the R&A regularly got 50,000 social media clicks when the announcement that Modest Management, One Direction’s Niall Horan’s company, would be working with the R&A there were over two million clicks.

Having identified the issues the game is dealing with the R&A have introduced a series if initiatives aimed at making the game more accessible and changing the perception that golf is only for a small section of the population.

Among these is the purchase of Lethamhill, in Glasgow, which will be developed by the R&A to become a golfing experience venue for the whole family, with a view of returning golf to its roots as a community game.

“We are also encouraging different formats of the game, including Golf Sixes which allows children to play golf in a game which takes no more than an hour.”

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Syngenta survey reveals mental health issues

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Syngenta survey reveals mental health issues: More than 60% of greenkeepers, PGA Professionals and club managers have experienced increased work-related mental health problems in the past year, a new survey by Syngenta has found.

Of these, nearly two-thirds (64%) said they had felt anxious or worried, 57% said they experienced sleep problems and 43% said they had felt depressed with a continuous low mood.

Syngenta survey reveals mental health issues

Syngenta survey reveals mental health issues

Three of the 256 respondents admitted thoughts of self-harm or suicide.

The online survey, which was anonymous, also found that only 9% of respondents had sought professional counselling in the previous six months.

And while two-thirds (68%) of respondents said their organization or employer should offer mental health training and support, only 21% confirmed their employer did have a mental health policy or wellbeing program (57% said their organization did not offer support; 22% were unsure) and 12% had received stress or anxiety training at work.

VIDEO Superintendents’ mental health: signs of stress

ONLINE EDUCATION The Mindful Sessions, Carolinas Golf Course Superintendents

FEATURE Golf saved my life

Mark Birchmore, Syngenta Global Head of Marketing, Turf and Landscape, who commissioned the survey, said: “While this is a snapshot survey, it provides evidence of what we have been hearing anecdotally throughout the pandemic, that mental health problems are prevalent.

“I’m especially worried for the three industry colleagues who reported the most severe symptoms and I would encourage anyone in this situation to urgently seek professional advice.

“For the industry, the survey highlights a potential gap between the prevalence of mental health problems and the level of support available. As an organization, this is something Syngenta is addressing with accredited Mental Health First Aiders within our team, as well supporting important industry initiatives, including the online Mindful Leadership Sessions by the Carolinas Golf Course Superintendents Association.

“But there is more to be done globally, which is why we are sharing the results of the survey with the golf industry, including bodies and associations, with a view to encouraging solutions.”

More than half the survey respondents (52%), from countries including the United States, Canada, the UK and the Netherlands, said they were aware of colleagues who had experienced mental health problems since March 2020.

Of those who completed the survey, 66% were superintendents or greenkeepers, 13% were PGA Professionals or directors of golf and 11% were club managers.

Syngenta has been highlighting mental health issues within its Growing Golf campaign and supported Emotional Health education at the virtual Golf Industry Show, February 2-4.

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Polaris reveals electric RANGER plans

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Polaris reveals electric RANGER plans: Polaris Inc. (NYSE: PII) today unveiled plans to debut an all-new 2022 electric RANGER utility side-by-side in late December 2021, advancing the Company’s strategic rEV’d up electrification strategy.

This full-size RANGER is the first electric vehicle Polaris developed through its powersports industry-exclusive partnership with Zero Motorcycles®, which the two companies announced last September. The Company expects the new electric RANGER to start arriving in dealerships in early 2022.

Polaris reveals electric RANGER plans

Polaris reveals electric RANGER plans

“Our rEV’d up strategy positions Polaris to help define yet another chapter in powersports innovation,” said Mike Speetzen, interim CEO, Polaris Inc. “With the rising interest in electric vehicles, we are investing in electrification in order to meet the needs of current customers as well as appeal to tomorrow’s riders. The all-new electric RANGER is our latest effort aimed at leading the industry forward in this area.”

As part of the Polaris rEV’d up strategy, the all-new full-size electric RANGER spearheads the company’s long-term plan to accelerate its leadership in powersports electrification.  Design and development efforts for the all-new electric RANGER are currently underway in North America.

“The strength of our partnership with Zero Motorcycles and our own investments in electrification R&D enable us to leverage advancements in electric powertrains and performance to drive the off-road industry into the future,” said Mike Donoughe, senior vice president and chief technical officer, Polaris Inc. “This will be one of the most technically advanced off-road vehicles on the market and reinforces Polaris’ position as the innovation leader in powersports.”

“As our top-selling off-road vehicle brand, RANGER has continually set the benchmark as the hardest working, smoothest riding UTV, leading the market in rider-inspired innovation,” said Steve Menneto, president of Polaris Off Road. “The new electric powertrain will elevate the RANGER platform to a whole new level of capability, durability and performance.”

“We’ve actively engaged our RANGER customers, and without a doubt, there is significant demand for even higher levels of performance and capability,” added Menneto. “They’ve expressed some very specific unmet needs, and our new electric full-size RANGER will effectively address them, unlocking a truly enhanced off-road experience.”

For further media information on Polaris ORV products, please contact the Polaris ORV Media Office on +44 (0) 1525 270100 or email us at press@polaris-orv.media.

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